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New Zeiss Touit Manufacturing video. Full Zeiss 32mm f/1.8 review on NEX.


Carl Zeiss Lenses – Manufacturing the new Touit lenses (official Zeiss video)

Wow, that new video from Zeiss really makes you “feel” the quality of the new Zeis Touit lenses!

ThePhoBlographer (Click here) posted the first full Zeiss 32mm f/1.8 review made on the NEX-6. He writes: “The build quality is excellent and is more than worthy of being considered pro. Image quality is exceptional and the price is just right for a lens of this quality. If you’re looking to up your game, then look no further.”

And the lenses will ship any time soon! X-mount lenses are already shipping on [shoplink 18704 ebay]eBay US (Click here)[/shoplink] and Amazon US (Click here) listed the E-mount Zeiss. But amazon doens’t accept preorders yet so you better grab it here:

12mm f/2.8 at BHphoto, Adorama and Uniquephoto. In Europe at [shoplink 18497 ebay]CameraCenter UK[/shoplink] and FotoMundus.
32mm f/1.8 at BHphoto, Adorama and Uniquephoto. In Europe at [shoplink 18498 ebay]CameraCenter UK[/shoplink] and FotoMundus.

P.S.: TO get notified when the Touit for NEX will be sold on eBay save that Slidoo search.

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24 Responses

  1. funny
    all zeiss lenses I have from sony alpha, have exactly the same (copy) signature on the certificate.

      1. Will you give up your A-mount Zeiss lenses in favour of the ones in the E-mount? I have an NEX7 and I want to ivest some money into lenses, but I am not sure whether to go for the A-mount zeiss or the E-mount hmmm I am leaning towards the ZA lenses to be able to use them on the yet-to-be-released FF mirrorless A-mount, but the 32mm touit is very tempting!

      2. I thought ‘Jap’ was a term that faded away in the years soon after WWII. Your comment below makes me think you are clearly disappointed that a ‘Jap’ makes your lenses.

        1. Relax dude, you are overreacting and making nonsense out of nothing. Jap – is not a bad word, it’s just a short for Japanese. Canadians are called Canucks – and no one is offended, they even like it.

          1. “Dude” is a liar. Calling a Japanese person “Jap” is just as racist as calling a black person by the N-word. And no, they don’t like it.

  2. This guy’s hands are so shaky, most likely this is just marketing. It’s all machines and robots and QC is done on random samples.

    1. Right! With unemployment at a high level, doing QC or scribbling a signature with actual hands would be abominable and beneath the EU standards.

        1. Anything that comes with a signed certificate will have this QC done. It does not take much effort or even time to do this.

          1. 60 steps, one of which is taking photos of charts? Idk, if they really are doing all of it, great, just seems hard to believe.

  3. Thank god, they didn’t show these poor manufacturers having to paint each single ZEISS logo manually.

  4. The parts are certainly done on a mass production lines, but the assembly may be done by hand. Remember these are Zeiss lenses made by Zeiss not Sony Zeiss lenses made to Zeiss quality standards. I wonder how long it takes for a skilled assembler to put one of these lenses together? As far as signatures on test certificates, it is certainly possible there are a very small number of quality control engineers doing the final cert., So the same signature is certainly possible.

  5. Both lenses are overpriced… look the little blue sticker, and the rubber control ring. Fortunately, I bought a X-E1 few weeks ago and I have a better 35mm alternative with lower price.

    1. So it’s overpriced because they use blue flags (these are not stickers!) instead of paint (is paint really that much more expensive?) and rubber focus rings which are much nicer to use in cold temperatures? I don’t get your logic … The build quality is better than the Fuji counterparts, so again, I don’t get your logic.

      Until you can tell me a reason related to image quality or usability that’s actually worse than on the Fuji counterparts, don’t say those are overpriced. Because they are not.

    2. LOL. You bought FUJI and you are talking about overpriced? Hello? FUJI – is itself overpriced – XE1 is $1399 + taxes (compare that to NEX6).

  6. oh yea~ i have my dslr a330 (now in my drybox and rarely use), dslt a57, and mirrorless nex-5r. 0 za and 0 e-za. still happy to use them.

    1. Instead of buying these three bodies, you could as well have bought one body and a Zeiss lens. That’s what many, including me, do – use a single body for three to five years and spending the money on lenses. After all, a good lens is so much more inspiring than new bodies every one or two years.

      1. thanks for your opinion! 🙂 i bought my a57 because my a330 broke down, repair cost higher than buying back a new or used a330, and i need video function. i bought my nex-5r because my family members need a travelling camera and they can’t use my a57. furthermore, it helps me with my video work. 🙂 i have my Minolta 2885, 50/1.7, 70210/4, 24/2.8, with the 1855 kit, i’m happy to use them although their total cost can’t match a single za. however, the za’s are always my future target! 🙂

  7. “Not one speck of dust.” I wish Sony would do the same with its Zeiss lenses. I’ve had to choose the one of two or three available to look at with the fewest pieces of dust (on three separate focal lengths purchased). In fact, the only A mount lens I have that was truly dust free when new happens to be my 70-300 G. I did not have that issue with several Contax Zeiss lenses (though my 50/1.7 inherited a hair in the middle some years ago — I was horrified, but it has no impact on the image; interestingly, my 135/2.8 has accumulated some dust inside, while my 100-300 hasn’t even though it has a sliding zoom). I’m just resigned that new lenses today will typically have some imperfections; if all Touits have none, then congrats to Zeiss. It then makes me wonder if Zeiss lenses for Canikon are also guaranteed to be particle free upon new. Any experience among you to say they are or they aren’t?

  8. Zeiss lenses and cameras of many models have poor ergonomics.
    Some Zeiss lenses are mechanically poor.
    I also read poor report on some modern Zeiss lenses such as Sony 24mm.
    Displeasing to hear some brands have certain optical performance better than Zeiss.
    I have German made Zeiss and Japanese made ones from different manufacturers, and their pleasing optical qualities do not depend on country of production.
    I am sad to say that German design seems to lean on producing difficult characters. Most often, the only desirable qualities Zeiss products have only lie on their optical performance. Hard for me to have nice words, praises, for Zeiss engineers and designers.

  9. Why they call this new line of lenses “touit?”

    Here is what I find out:

    touit
    Web definitions
    Touit is a genus of Neotropical parrots in the Psittacidae family.
    http://en.wikipedia.org/wiki/Touit

    From Urban Dictionary :

    parrot
    n. An annoying little know-it-all who, in reality, knows little to nothing. They merely sit in class, take word-for-word notes (often in very neat or girly handwriting), and learn nothing, not allowing they’re mind to wander and form its own thoughts, but to wallow in the mundane of that which has already been said. They, however, do wonderfully on class assignments, homework, and tests that require no individual thought because they delve so thoroughly into the cliché. They are so-named because they are very good a mimicing what a teacher just taught back to him via class discussion or, more commonly, essays.

    Poor marketing decision, Sony. Very very poor.

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