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(UPDATED) Sony NAB press conference.

Watch live streaming video from sonyproeurope at livestream.com

UPDATE: The Sony NAB press conference is now over. As expected no new A or E-mount stuff has been announced. For that we will have to wait a couple of days more (April 23).

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14 Responses

  1. horrible sound, someone punch my ears off pls, what is the point of streaming if you cant even make out what they are saying.

  2. Sony is highlighting XAVC a lot. Does this mean they still have a long way to go before they implement HEVC?

    1. HEVC needs specialized algorithms and processors. Also it isn’t compatible with many things while XAVC is compatible with most things compatible with most devices. Also HEVC takes a hell of a lot of processing power on the PC side to use.

      In short, very high cost for… what benefit? Although I’m certain that Sony is building models to make it work for the future.

    2. Likely the same strategy that it made AVCHD last for as long as it did:

      Hardware availability across most of the customers.

      https://www.youtube.com/watch?v=mYyIkoGMtNU

      ACVHD allowed very basic SD/CF cards to record video for most customers who bought digital cams with video capture.

      H265 needs more HW power to play/decode and most people, really…the vast majority…will not notice the difference between H264 and H265 visually.

      Since H265 is functions best as a “better quality capture” compression codec, H264 will remain a more widely available standard for most gear for a bit longer.

      That being said, there is also very poor support from two of the major video editing suites for H265 (Premiere and Final Cut) so it isn’t particularly toxic at the moment to push for that codec hard enough.

  3. Every day…every video, rumor, noise and wisper is just one inch closer to the almighty A99II. Well, that an the season finale of Mad Men.

  4. They almost made me falling asleep as it was so slow and a bit boring press conference to watch… Did they offer some brunch to be able to keep eyes open 😀

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