Well, it’s really a Hasselblad day today! What you see on the picture on top is the Hasselblad Solar. It’s a new A-mount camera based on the current Sony A99. And I have to say the camera looks better than the previous released sketch (posted here on bottom).
There is no info about the price and release of the camera yet. But it doesn’t look as fancy or exaggerated luxurious as the [shoplink 22672 ebay]Hasselblad Lunar (Click here)[/shoplink] or [shoplink 22673 ebay]Hasselblad Stellar[/shoplink]. This may be the first time Hasselblad makes a really interesting variation of a Sony camera?
image via Photorumors.
0 Responses
Based? That’s an a99 with an H.
HAHAHAHA!!
+1
Previous post; “first off-kind of of camera from a known company that has offered top quality products for more than half a century”
This post: “yet another vanity oriented re-casing of a known camera from the soon-to-be the bvlgari of camera manufacturers”
Class
Lol, exactly. Class.
Hasselblad is right, if your looking to built a perfect camera there’s only three things you need:
1. A Sony sensor,
2. A Zeiss Lens,
3. And a A-Mount Body.
😀 win!
I’ll print out your comment on A2 and pin it on my studio wall 🙂
That’s no a99…
Hassel CEO – if all you did is changing the body design – I’m gonna slap you in a face!
Interestingly enough, the mad scientist CEO was just replaced.
Maybe this could be based on the rumoured new Full Frame!?!?!?! haha
Exactly,
Hasselblad: astronomical names, astronomical prices.
I think it is a good thing Hassey is doing this, it promotes the Sony ecosystem which in turn sells more A-mount and E-mount lenses, which in the end it benefit all of us.
If they’ve gone dual Bionz X, it’s worth it. They haven’t LOL but I’m just saying. If they DID.
Looks like a nice…….neckstrap
What’s the point? Is the A99 even still being made?
same story when the Nex-7 Hasselblad came out
This is Sony’s way of selling outdated models.
Hasselblad will launch this when Sony is about to release a new model instead of A99.
Just like Nex-7/Lunar and RX100/forgotten-name
(Except for Sony beeing late with the Nex-7 successor)
Do you know what the specs are? I seriously doubt this camera is a dressed up A99, that camera has been out of production for over two months. I bet it has the new mirror, and a 36mp sensor.
Outdated? How A99 is outdated again?
Outdated in terms of not being manufactured anymore and soon to be replaced by another model. Performance-wise it is not any more outdated now than it was when it was released since no other significant cameras from competitors have been released.
The same goes with Nex-7 and RX 100 (mk 1). They are both great cameras but out of production. The RX has been replaced and already and Nex-7 will soon. Thats the time when Hasselblad creates bling-cameras of them.
This is a way of Sony to prolong old tech.
Also remeber that the Solar is not out yet. When it is around April or so, the A99 is for sure outdated according to my def in previous post.
So that’s one of the two A-Mount FF’s. Yay 2014, year of the A-Mount!
LOL
I still better than a kick in the nuts
“It’s still better than a kick in the nuts”
It may be an interesting variation of a Sony camera, but only in terms of outward appearance. There’s still zero reason for anyone who knows anything about cameras to buy this instead of an A99.
There are people who buy luxuries cars like Audi that basically share the same platform as a volkswagon, different body, twice the price.
That analogy doesn’t work. There are numerous differences between driving an Audi and a VW, they perform and feel like very different cars.
Using your analogy here would mean painting a VW silver and making it an Audi.
AUDI and Volkswagen (and Skoda and Seat) share the same platforms and the difference in prices is not really that much – they are targeted to different customers.
The Hasselblad versions cost more than five times more than the “originals” without having different features besides some unneccessary “luxury” in design but not function… But again they are targeted to a different kind of customer 🙂 🙂 🙂
$3000 Sweiss watch behaves pretty much the same as a $30 watch.
This analogy may be closer to the point.
Nor is there any reason for anyone who appreciates good industrial design to buy this monstrosity.
If a lecturer in industrial design needs an example of how not to do it, there are many much cheaper products that are almost as bad.
Yeah…um.
Lets not go there. This is probably going to be the ‘future’ of the A-mount. Hassy overpriced junk. Ugghhh…why did I spend so much money on A-mount?!
no chance
They just released last year the A-mount Zeiss 50mm, a bunch of lens updates and accessories just for nothing…riiiight…
What a joke.
I wasn’t a big fan of the HEX-7, definitely not a fan of the H99
What could possibly be interesting about it? (That’s a serious question, I’d like to know)
Well, its interesting that a dying company is producing cameras that are exact functional duplicates of Sony cameras, and people actually buy them to say “look at me. I could have purchased an A99, but I bought this because money doesn’t matter to me.”
Its like the people who go through the drive-thru and order 200 burgers just to prove they can, and then throwing them all away. It outlines everything that is wrong with this country.
There is a group of “customer” who buys by brand names – that is the reason why we have still brand names like Grundig, Olympia or Triumph Adler or in photobusiness HAMA or Kodak – it’s targeted to (middle) aged wealthy people without real knowledge of technology. (examples for brand names are mainly from Germany)
Last year we had the case of a politician without any photographic ambitions who had some bad experience with the build quality of his 100€ point&shoot – he went to a photo shop and came back with a Leica. Problem was that it was paid by the tax payers…
Maybe Sony is getting ready to acquire Hasselblad.
The IP/Patents alone would make the acquisition profitable. Then Sony could design and sell its own Medium Format Camera with Carl Zeiss Lenses.
Or maybe Hassel will buy A-mount.?
what about E-mount? It’s more profitable.
Nothing. It’s funny though.
I believe that at one point, soon after the end of the Soviet Union, there was a nightclub in Moscow where the entrance fee (not including drinks) was more than one month’s average salary (maybe it’s still there?)
The point was for some vulgar, ostentatious people to simply prove that they had so much money they could afford to go there
I suspect that the motivations behind somebody being interested in this and other Sony-camera-based Hasselblad products might be similar
And people say the A-mount is dead or dying lol
Good for Sony sales. Now those rich people need CZ lens for H99.
Smart move.
Is it really A-mount if no one of possible users would even know what A mount is?
Yes, they will have to buy at least one A-mount lens along with it.
Nooooo! Not again….. Stay with your fantastic medium format!
and hasselblad changes the hot-shoe! ahah
seriously, this is getting ridiculous!
Maybe now we’ll get that firmware upgrade to fix the shitty A99 video.
Probably not.
Reminds me of the silver a100 that my dad has.
Fugly. Worse than a lit bag of garbage.
If Sony are soon to discontinue the A99 where are Hassy going to get the parts from to build this thing? Is it a short term production run on the basis that when they’re gone, that’s it, they’re gone? Looks cool though, with that hanging around my neck I could easily become a complete pain in the backside snob!!!
I think Sony might have the parts spare to make as many as needed.
Yes you are right, Sony will almost certainly be contracted to supply Hassy with all the bits they will need, although that might not be much if previous cloned design sales are anything to go by (Lunar and Stellar offerings come to mind).
These cameras aren’t supposed to sell in large quantities. Just look at the prices; they are luxury items, not consumer products. I’m sure Sony has enough spare parts to cover all future production.
They must be completely disconnected from reality at Hasselblad, talk about lowering their status.
What???, Barry must be on vacation; nothing from him about a 50 mp sensor not providing high enough resolution.
Ever thought about the possibility, that Sony will sell the former Sony Alpha DSLR/SLT/whatever line exclusively under the Hasselblad Lunar brand, keeping the Sony E-Mount under the Sony Alpha brand? Probably we will never see any A-mount camera under the Sony brand again…
don´t be a nab, sony confirmed several times that more A mount cameras are coming soon. E- mount is just for the small cameras aka nex \ a7 etc.
No, because Hasselblad is selling NEX clones too.
It’d make sense if they upgraded to dual processors or whatever.
Is it correct to assume they use Sony mounts too? Then I could buy a $20 used Vivitar lens off of eBay to go with the body. 🙂
Considering what happens – Hassel releasing several E-mount models and mirrorless market rapidly shrinking world-wide – it’s more likely that Sony will sell E-mount and NEX brand than A-mount.
I believe, both the Stellar and Lunar did more damage to Hassy and Sony than what they actually earned. They really need to stop with that rebranding thing…
Nice Camera this Hasselblad Solar ! Stop to critic Hasselblad management. Be happy that Sony rescue Hasselblad’s name. Without Sony, Hasselblad is already dead like Rollei.
So now when we ask about A-mount rumours we have to specify Sony or Hasselblad
Hasselblad only recycles Sony bodies they’re done with so not much to ask. 🙂
Sorry guys, that’s all a-mount news for 2014. LOL
Admin (or any commenters),
Do you know if the hassleblad cameras use hassleblad firmware / UI or Sony’s?
It is possible that Hassleblad could tap into some of the unrealized potential of the a99 through software.
We will soon see how much Sony guys will pay for a proper hotshoe! Maybe the Hassie will allow me to fire my cheap Chinese triggers, finally!
Why can’t you fire your triggers on an A99? I do all the time, I also fired them via the PC synch port on my A900 which wasn’t the worst thing in the world but the A99 solution is better.
It appears to be the MIS in the photo.
Hasselblad is rotten. Company has finishing itself. It’s a suicide. Nobody will care for their middle format after this disgrace and shame.
medium lol
I don’t care about this camera. I also don’t care about my Sony stuff which is why I’m selling it all….for more Sony stuff!!! That’s right folks, I’m going completely full frame and Zeiss. A99 here I come!
Admin, what about new Fullframe lenses for A-mount? Will we see some interesting updates/variants to lenses without weathersealing and/or SSM like the ZA 24, 85, 135, 16-35 and 24-70? Or even better, new lenses like a 70-200 f4 with weathersealing and SSM for A-mount?
Yes, wr need a refresh on the 135 and 85 please.
And 35. Actually: 35 is the one that needs refresh most of all! Cause it’s poor optically, while both: 85 and 135 make brilliant photographs, just missing SSM and weather-sealing.
+1
I’m waiting for a Carl Zeiss 35mm f/1.4 T* SSM too!
SONY should have opened possibility of creating camera bodies with 3rd party controls and interface. Someone would have created NEX bodies with sane controls around the same core. Instead of that Hassy junk cosmetics.
***THE BIG QUESTION IS***
Will it have mirror or SLT?
The a99 body does not support an OVF and there is no pentaprism hump in the photo. They could possibly make it mirrorless, but that’s unlikely.
I want three of them!
If you bought three of them then there wouldn’t be any left for other people to buy.
Nice
Ridiculous.
Hasselblad should just stick to medium format and stop these embarrassing rebrands of old Sony models.
I’m waiting for Hassleblad version of A7(r). They could improve the boxy look of those cameras.