DC.watch posted this images of a real world Hasselblad HV A-mount camera which is based on the A99. And also via DC.watch you can see how a 35mm sensor wafer from Sony looks. Just click on the images to see them in full size:
The Hasselblad HV page can be found here: http://www.hasselblad-hv.com/
And the other Hassleblad-Sony products can be found here: [shoplink 22672 ebay]Hasselblad Lunar (on eBay here)[/shoplink] and the [shoplink 22673 ebay]Hasselblad Stellar (on eBay here)[/shoplink]





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It looks cheap and tacky.
Hey, but it’s A-Mount News, Hurrrraaayyyy!!!!!!
Cheap and tacky A-mount is better than non I guess!
Is it a regular DSLR or an SLT design?
It’s a re-skinned A99
What a complete rip-off. For the price they’re charging they should have installed the 36mp sensor, and the new translucent mirror.
That would make it less of a Complete Ripoff. But less of a Complete Ripoff is still a Complete Ripoff.
It’s amazing how much $hit talk or whining there is from poor or cheap people…
wonder why the sensor wafer is round, looks like the edges are wasted
All silicon wafers are round, this isn’t unique to Sony. Silicon wafers are made by heating silica and forming it into a cylidrical ingot, which is then sliced. The round shape ensures even heating, which is required. The only way to make the wafers square or rectangular is to cut them to that shape, which actually wastes more space.
the large round is a run of 40 sensors. Notice each is the same size as the full-frame sensor next to it.
That’s one of the reasons why the cost of sensors rises exponentially with size. The larger the sensor size, the larger the area that gets wasted along the edge of the wafer. Also, any defects on the wafer means that a larger area has to be thrown away, since a sensor with a defect is unusable. The consequence of this is a lower yield.
Behold… the worst camera of the 2014…. Hasselblad shamelessly wins it again
Actually it would be a nice option to consider if it would cost about 2K.
Let me get this straight . . . You would pay $2,000. for the “worst Camera of 2014”?
To be honest, I wouldn’t pay even 2K. If I’d need camera like this I’d have A99 by now, probably. Or a D800.
I wouldn’t say it’s bad technically or badly designed. It might be very nice in use.
It’s just looks very badly with it’s category, “Camera for over 11K”. There is too little of camera and too much of “Brand marketing” here for this price tag.
Well, same as Lunar and Stellar.
You realize a standard a99 costs $2800 (excluding any promotions)?
unfair criticism that comes from someone who is disappointed about not getting something.
disparagement of something that has proven unattainable
Worst of 2014? Wait for next remix of NEX. This one doesn’t even come close to “worst camera of a year” title.
They always wait until the end of the lifecycle of a product to implement their remix magic. So the caricature of the A6000 will be due in 2016.
No joke about hasselblad anymore, admin?
I thought I should stop for once 🙂
P.S.: I have a high respect of Hasselblad history. And I hope they will make some real unique product soon. And not just luxury Sony cameras.
No wonder the hasselblads are so expensive, they give you a whole wafer to play frisbee with! Pricing mystery solved!
The only recent A-mount news is all Hasselblad. Welcome to the future.
They are no real A-Mount news. All Sony-Hasselblad products are already known Sony products without any technical changes. To me, Hasselblad brings nothing to the table regarding A-Mount.
Your sarcasm filter needs looking at.
While the A99 is a great camera, and blazed new trails for FF 35mm SLT type EVF cameras, this Hasselblad version is too little too late. Sony sure struck a good deal with Hasselblad … run out the lifecycle of a digital camera and then dump remaining inventory on Hasselblad to muck about with. Same with the NEX7.
The different cosmetics aside, from looking at the spec’s and comparing the controls to my A99, there is no difference in handling or performance. Maybe a wee bit with things like the textured thumb rest and tapered top selector dial. The sculpted top plate is different, but for no good reason as far as I can tell.
You’d think Hasselblad would have at least removed the AA filter to make it like the D800e or the A7R and claim some image difference.
I think it is an insult to the heritage to name it HV … AS IF!
This may be the last of these marketing errors if it doesn’t sell well … I think the guy in charge at Hasselblad when this all came about has been replaced.
– Marc
i have no doubt that this camera is well capable, if its only half the camera that the sony a99 is then its able to take gorgeous photographs.
the problem is the outrages price, and being a sister to the a99 why would anyone really buy this camera at such a high premium over the a99.
the other issue is its that the a99 is starting to age a little now so this camera is behind the times before its even released.
hasselblad had a great opportunity to open itself up to wider range of photographers but instead has pissed all over its once proud heritage and become the joke of the photographic community.
by making what can only be perceived as a blatant money grab hasselblad has IMO put a stain on the creditability of every camera they have sold in the 10 years
Given Sony’s absolute hatred of a-mount cameras, bodies, and their loyal owners, I guess I can hope they’ll farm them out to another manufacturer. Obviously, not Hassselblad which doesn’t have the resources to do anything but cosmetic spec changes so Sony’s factory can clean out their leftover parts bin. But since Sony sells their critical tech like sensors often first before they bother to use it themselves, it could be a win for everyone if Sony licensed their a-mounts to somebody else who, unlike Sony, has got a clue on a competent roadmap for implementing it.
I’m already mostly using Minolta branded lenses on a Sony body. What do I care if I’m putting Minolta or Sony glass on, say, a Fuji or Samsung body or whomever? I’m so sick of Sony’s comically failed marketing of a-mounts I could puke. They’re a test case in incompetence all college marketing students should study. 😉
let me tell you when a sony camera in a hasselblad housing gets interesting AND makes the high price tag reasonable.
I want Hasselblads Multi-Shot technology in the sonys they convert!
FF A Mount Rumor Please
Meaning Sony and something new
Is every spot of news nowadays accompanied by a full truck load of sour grape commentary, sarcasm and hatred towards Sony, and does every contributor think it’s gonna make any change? I’m getting quite sick of it 🙁
Well it certainly appears to be the case that somebody always comes along complaining about the hatred.
Sony has a real talent for alienating their fan base with poor communication and a deaf ear in listening to their needs.
Any rumors of the RX cameras you mentioned last week? 🙂 ?
FYI — In that DC.watch link you included, there’s photos of the Hasselblad H5D-50C medium format 50 megapixel camera that ‘s been rumored for a while:
http://dc.watch.impress.co.jp/img/dcw/docs/635/274/html/008.jpg.html
http://dc.watch.impress.co.jp/img/dcw/docs/635/274/html/009.jpg.html
http://dc.watch.impress.co.jp/img/dcw/docs/635/274/html/010.jpg.html
Here’s the relevant translated text:
“In addition, medium format digital camera equipped with a CMOS sensor “H5D-50c” was also on display the actual equipment. Camera body and digital back that 2.6 million yen in the set in March released.
With only the camera body and digital back, lens is not included.
The sensor made by Sony, 50 million pixels. You have the sensor but 14bit, to be treated with 16bit inside the camera.
By using a CMOS sensor, is compatible with the high sensitivity which can not be photographed by CCD far. It is possible to shoot up to ISO6400, but that there also may correspond to even higher sensitivity in the future.
Continuous shooting speed was also faster than the conventional 1.5 frames / second. This place that the goal of improving to 2 frames / sec in the future.
that live view can now also feature. However, is shipped with live view not supported at launch, corresponding to the live view on the firmware update this summer. The future, I suppose there is also likely to support video shooting.
According to the docent, medium format digital camera these was the premise for being used in the studio with the lighting, but you are shooting in light of the place such as snap shooting weddings and photo by corresponding to the high-sensitivity shooting It was that style of going to be possible.”
“Hasselblad H5D-50C medium format 50 megapixel camera”
Thats a different kind of ugly.. it looks very clumsy compared to the Leica S2 or PhaseOne 645DF+
The Hasselblad HV I kind of like the aesthetics of.
The photos of both the HV and H5D/50c are some of the worst product shots I’ve ever seen, looks like cell phone shots. The light grey areas on the HV are actually dark grey or black.
Perhaps we shouldn’t speak about things we don’t have experience with. The H5D MFD camera is hardly “clumsy” and is widely thought of as being a much better body that the rebadged Mamiya 645 Phase One DF+ …. even by Phase One owners. P1 digital backs are quite advanced, but the P1 body has long since worn out its welcome, and owners shave been clamoring for the promised new camera for years now. The H4 and H5 have some of the best functional features of any MFD camera available today including the Leica S system with its sexy looks. Hasselblad’s True Focus is a very smart answer to off-center focusing that no one can match.
I am a Leica S shooter BTW.
– Marc
The inside of the lens hood is light grey! ? Why not flat black?
The new class of CMOS medium format cameras is a great step. Wonder if Leica S will get one?
In any event, this Hassy is awful looking. Totally reminds me of those early Canon Rebel silver tone plastic cameras from the time when camera designs were comically ugly.
Where can I get the 24-70 like that one, without the Sony logo?
Tamron or Sigma
Yikes…is that a ruby in the video record button?
Why does it still say “Sony” badge on the lens?
Because it is a Sony lens.
That ‘s so ugly.
Even the old old silver 350D looks better than it . lol
i would rather buy 17r+a99+ a lot of lens than buying this piece of “art work”
What David Hasselhoff is to rock and roll is what Hasselblad is becoming to cameras.
I guess when you go to the moon, you have a long way to fall.
Just so you know how low one can go. Hasselblad can always make things worse.
https://www.youtube.com/watch?v=PJQVlVHsFF8