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Fashion and Make up shots with the new Zeiss Touit 50mm macro lens.

Zeiss just posted that video showing what you can do with the new Zeiss Touit 50mm macro lens which is available for Fuji X or Sony E-mount (APS-C) cameras. The lens will ship in late April and preorders can be taken here:
50mm macro Touit at BHphoto (Click here) or Adorama (Click here).
Lens Hood at BHphoto (Click here) or Adorama (Click here).

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    1. For APS-C sony 50 with oss is a more reasonable choice than sony 55: sharpness on APS-C is the same, but 50mm it’s cheaper, smaller, lighter and has oss, which is as great deal for video

          1. Anyone who need to change the focus, to have the accurate one on the right things. Especially in low contrast situation, where MF are often more faster than AF (to get the right focus).

          2. @LOL:
            > Who needs MF with AF lens?

            A lot of videographers, who want s*l*o*w focus-transitions; snappy AF’ing can give a jittery effect (not to mention wierdness when AF momentarily locks onto the wrong subject, or a slow pan from an OOF to IF, or… well… yeah.

            Lots of people need MF.

          3. That was sarcasm. AF for video is a pure gimmick with questionable functionality. And in fact Sony lenses are a joke. They just doesn’t reliable enough even for still photography and even more so for video, where the MF is the main approach for focusing. I would suggest to buy cheappy legacy 50mm with proper DOF scale instead if the main purpose is videography.

        1. I don’t like manual focus on either of them. I much prefer a manual lens. The 55 is awesome I may only be able to keep one btwn that and the 35 and I think I may just sell the 35. The 50 oss is a great lens and as much as I like the 55 I would have been fine with a FF version of the 50.

    2. Yes you’re absolutely right SEL55F18Z would be a better investment for non-macro use. It can be used in all E mount cameras regardless of sensor size.
      Although being among the best lenses for APS-C cameras, due to Zeiss’ idiotic pricing policy Touit’s lose a lot of their value. I bought a Touit 12mm when it first came out and then Zeiss dropped the price from $1250 to $999. Bear that in mind if you wish to purchase this lens.

    3. For all users who own a truck if you’re not using it to transport things everyday you don’t need it – return it. Also, if you don’t speed please return your sports car. /reveal -sarcasm

  1. Have had mine on preorder for months. V loooooong wait. Desperately needed for macro shots underwater

  2. What’s the point? In a well controlled environment any lens will look good. They should show us some macros with really high magnification. That’s where I’d expect this lens to make a noticable difference.

  3. To all who are bashing this woman’s photography, style, retouching, the actual photographer herself, can I ask a simple question?

    How many of you are writing your comments from your pro studio or a fashion academy???

    I am sure most are writing from your homes, work, etc, and having nothing more to show than ISO 6400 shots of your cats.

    Show some respect to this woman and her craft!

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