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Curiosity: Zeiss almost sold out their Stock of Touit lenses and has to stop the offer next weekend already.

As you are aware of Zeiss launched that $800 off deal on the dual Zeiss Touit lens kit at Adorama (Sold out) and BHphoto (Still some in Stock!). Well a store owner told me that Zeiss has been surprised by the massive sales and they wills top the offer next weekend because they almost sold out their entire US Stock 🙂

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0 Responses

  1. This is unfair to offer this only for US customers. What about Europe? I would have definitely purchased both the lenses if such an offer was available in Europe!

    1. You can bought them anyway to B&H and Adorama as they do international shipping, I did.
      And with the currency rate It’s a bargain (about 715€ with shipping fee)

  2. Too bad, probably means the deal will never appear in the EU/Japan. I guess I’ll settle for the SEL1018 and buy it the next time in Japan (and pay less than 50% of the best price here in Germany lol). Would’ve had to go through the hassle of selling the 32mm anyways.

  3. I am new to photography, recently upgrading to an A6000, but why would these 2 lenses be a good purchase? I don’t mean to sound dense or too much like a neophyte, but just don’t know. Any insight would be great. BTW I do have the stock PZ lens and the ‘affordable’ Sony SEL55210 55-210mm (for taking pictures of my son playing various sports).

    1. These lenses probably won’t be a huge help your application.

      What I think most people would use them for are:
      32mm: street photography, some portraiture (although a lot of people would prefer longer), general photography
      12mm: landscape, special perspective of wide angle as applied to general photography, perhaps architecture.

      What their fast aperture will do that most zooms do not do is let the photographer operate more easily in low-light environments.

      These lenses, well, moreso the 12mm, usefully fill in a “gap” in the E-mount lens selection–but only really if you’re going to need what they offer. Unless you can get very close to the action in the sports your son plays, I don’t think the 32mm will help you that much, and aside from occasional “artsy” stuff the 12mm won’t help you at all.

      1. Thanks a bunch for your insight. I just didn’t want to miss out on the deal if it suited me, at this time it probably doesn’t. Cheers 🙂

    2. might be a deal if you really start to love photography and start shooting different things. These lenses are higher quality than what you own now but for what you are shooting now you may not need them. I would get it and see how you like it. You can always return them or sell them back when the sale is over and make a little profit.

    3. Image quality mostly and build quality too. Still, even at those prices, the Sony 35mm and 10-18 strike me as good competitors, providing plenty of convenience for a marginal loss in quality.

  4. They produces only several lenses and after the inventory clearing they speak of high demand for them LOL. So typical… I bet almost nobody buy their hipper expensive stuff.

  5. I’m not surprised. You chop a lens price in half and people are going to notice. I wasn’t planning on purchasing two lenses last week but I just couldn’t resist this offer.

  6. Does this somehow relate to the fact that the full-page Touit ad in the current Shutterbug says “The Touit Lens Family for Fujifilm X cameras,” but does not mention Sony cameras?

  7. Well… I think these kind of deals are always U.S based… hope to hear about similar adds in Europe! Not only you pay more, you rarely benefit from discounts!

  8. I found a brand new A7 for the first Time under 1000 euros on the web in Europe
    Of course taxes don ´t seem to be in
    According to the Country you are living
    But i Never see a FF That price
    So getting an aps c nowaday is not a bargain anymore

  9. Lesson: Price consumer items fairly at a consumer friendly price and the item will sell.

    A reality the photo industry is having a hard time resolving in the boardroom.

    1. You have a point, but it’s also true that a discounted item will sell better than one selling at the regular price, even if the regular price is as low. The perception that you save money is a powerful factor for consumers.

      In other words, people will rather buy a $1000 item sold with a 20% discount, than an item that costs $800 to begin with, thinking it’s a much better deal.

  10. so i received my lenses thursday and the 32 has a pretty good sized fleck of sorrow sandwiched in between the third layer of lenses or so..i haven’t tested extensively but i havent noticed it being apparent in photos..should i swap it out (bought through b&h) to clear my head or TRY not to worry about it?? WWYD?

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