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Continually updated -> Sony new products roundup!

The Sony mirrorless mockups!

Press release and images:
NEW -> alphamountworld.com coverage
NEW -> For our french friends. The Focus Numerique report!
NEW -> New images at Photographybay
Quesabesde (spanish)
Photoscala.de has a reporter on PMA and they are continually adding new photos of the Sony stand (nice work guys!).
Images and forum discussion at DYXUM
Some REAL images of the lenses an dphotos at p3newsreviews.blogspot.com (via noisycamera)
engadget.com
Sony.com
Photographyblog (same press release as on Sony.com)
One more press release on dpreview

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Short video of the press release:

The future Alpha cameras and new lenses
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37 Responses

  1. Pity they are only mock-up. I guess when we will see the real thing, eventually. Meanwhile the market will be dominated by Olympus and Panasonic, as Samsung is not willing to show us the real compact alternative. Pity, all this could be too late…

  2. Whoah, the new lineup looks really nice 🙂
    But we still don’t know the official names for the EVIL lineup, and also what about the new A700 specs? 🙂

  3. Hm.. will I be able to wait and not get and Olympus EP1? Probably not, especially when the Sony Evils look so horrific! *scary movie screem*

  4. You welcome. It’s all jolly exciting. Notice the mr option on the a7xx dial. Could this mean Manual Recording mode. Something the Canon took a while to do. Also not the lack of it on the smaller camera.

  5. Concepts! All concepts!! Is this the best you can do Sony? Canon, Olympus and Panasonic are going to wipe the floor with you this year. By the time these concepts hit the market, if ever, they will already be outdated.
    I really want Sony to succeed but unfortunately they are becoming a joke like Sigma.

  6. James, you keep on pouring your venom here. If you’re not happy with Sony roadmap, this ain’t the appropriate forum to discuss about it. Stop with your bitterness, it’s annoying.

  7. Owen – the MR on the dial I think is Memory Recall. They had that on the a700. Doubt it has anything to do with video recording.

    Distino – I agree with you there

    Admin – Thanks heaps for the live updates. I’m very impressed with what Sony has come up with and I can’t wait till I get to try those cameras in my hands. Planning to go to PMA in Melbourne in June and I’m hoping it will be out by then to try out. Its now 5:10am aussie time and I can finally get some sleep =)

  8. Looks good, the NEX is nothing for me unless the A-adapter is included in the kit. But the new small “A500-like” body with video is just what I want.

  9. hmm i actually like the fact they designs are mirrorless but i cannot help but wonder if we complained at the grip on the alpha A230 , 330 and 80. how is this current design any better because regardless of mirrors and focusing screens, you are likely to add the weight that reduces with lens weight. i mean a 75-300m a mount is about 300 grams and without a large grip which this does not seem to have i can see everyone complaining again and add to that how is sony going to make a battery grip for this!.

  10. Wow… finally a SMALL interchangeable lens compact! GREAT! And the new Alpha 700 successor! Damn, I better start saving money! :O Amazing! I was so sure that they won’t show it and yet they did! I love such surprises! 😀

  11. Tim – don’t think of it as of DSLR. Think as of compact – that what’s this suppose to be, and in that role this camera gonna rule! 😀

  12. Sorry people but james is absolutely right. If all Sony can do is bring out mock ups they are going to lose out big style and a lot of existing users like me wil switch to Canon or Nikon. Don’t get me wrong, I love my a700 and I’m still seriously considering an upgrade to a850, but Sony are so so slow, always lagging behind Canon and Nikon.

    By the time the a7xx replacement hits the shops it will be outdated – existing Sony users will by then have abandoned ship, and prospective new customers will opt in any case for Nikon or Canon because their designs are more up to date, and because they have FAR better systems.

    Meanwhile I need a better macro lens – a 100mm with internal focus, fast, silent and accurate autofocus. Sony don’t have anything suitable, neither do Sigma or Tamron, so I’m limited to Canon or Nikon who both produce suyperb optics that fir the bill perfectly. Unfortunately this means a very expensive system change.

    So thanks a lot Sony, but no thanks !

  13. i dont understand the arguement if the mock up about, so funny when the person who say he going to jump to canon and nikon due to a MIRRORLESS MOCKUP, thats funny, when canon and nikon plans to release mirrorless? whats all the talk about, trying to be smart but yet make a fool outa urself. at least sony dares to bring out mockup and then make it real… then some that doesnt even dare to bring mockup and afraid the mockup never be released. dont complain bout the looks or shape of the mirrorless… when olympus first announce PEN-1, people said it looked like a sardin can… but who is laughing now… u may laugh at sony’s mockup today, but noone going to laugh with you tomolo, so u’d better laugh now.

    the most important thing i am looking forward to, is how the A550 AF system is so good that many insist that it is as good or better then the 7D (or not), so i wonder how this A7xx AF is,… to me, of all megapixel, mega lens and mega iso… nothing beat the importants of Accurate Sharp Photo. i hope they bump it up more then the A550… or A850 tsk tsk…

    they announce that the A7xx replacement will be in the market in a month or so(it’s fast in the asia region then US/UK), so i believe it had already began shipping, this time, sony did a real good job of hiding the A7xx until PMA to surprise us.

    entoman, funny how 70% of world marco shooter uses and recommend tamron SP90. world marco shooter, not just sony.. and sony is like only <10% of the 70%… so go go canon or nikon! that uses SP90 *tsk tsk* (being sarcastic)

  14. Entoman, I am a bit disappointed that Sony brought only prototypes as well, but I have the impression that all of these prototype cameras will be introduced in the second quarter. Maybe not, but that is my impression. And I think there may be still more cameras in the third quarter this year. We may get an introduction or two at CP+ in Yokohama on March 11.

    As to the macro, I have been talking on some of these forums with a guy from Tennessee who has been beta-testing a 100mm macro. Sony asked him to send it back to him so that they could use it at PMA.

  15. so now what do we have here? what about the claims of these trusted sources, “The Sony A700 successor will be available soon! it is not just a concept camera!” and “the administrator of the Dutch Sony forum who comented: “I think the best APS-C cam I’ve seen in times…Everything, but really all the trimmings…There is really very hard work by Sony to get all this together””

    there is nothing substantial, just mockups, concepts that do not even have specs and may never become real and certainly not in the near future. the only thing that is obvious by now is that the much anticipated successor of the a700 will take considerable time to arrive.

    really nothing to get excited about……

  16. Sigma, Panasonic, Olympus, Samsung, Ricoh, Leica, Sony… what are Nikon and Canon waiting for to enter the EVIL / big sensor compact segment?
    Since they own the market for small DSLR’s, I understand their initial prudence as they have more to lose. But this is a riot now. If they don’t wake up they’re gonna loose it.

  17. “Meanwhile I need a better macro lens – a 100mm with internal focus, fast, silent and accurate autofocus. Sony don’t have anything suitable, neither do Sigma or Tamron, so I’m limited to Canon or Nikon who both produce suyperb optics that fir the bill perfectly. Unfortunately this means a very expensive system change.”

    I was just wondering what that Nikon superb optics would be? the 100mm Sony is superb for imaging quality and is quite fast and reliable (on a a900). in my opinion it easily outperforms the mediocre Nikkor 105mm VR. except for the internal focus (which is not such a big deal for a macro lens I’d say) there really is very little to improve

    btw: this is coming from a long time Nikon shooter who actually had both (now the 105mm VR has been sold)

  18. “I have been talking on some of these forums with a guy from Tennessee who has been beta-testing a 100mm macro. Sony asked him to send it back to him so that they could use it at PMA.” – hm… nice. We don’t have any 100Macro on PMA, but the old one was retired so… I wonder what the new one will be? F/2.0? Cause you cannot improve much in 100 image quality – it was very decent.

  19. Don’t forget that internal focussing means the focal length must reduce as one focusses closer. By the time it’s at 1:1 the focal length will be nowhere near what’s marked on the lens. You need to make allowances for this when choosing the “start” length lens you buy.

  20. Well, I think we wouldn’t see anything until 4th quarter. Time is critical in this competition of DSLR market. I wish Sony would have released some lens, rather than a few “mock-ups”.

  21. Well, time is much more critical in the mirrorless market. Panasonic + Oly are perfecting the m43 system, but Samsung is still firing the first shots of its system, and far from the target, I would say. Nikon and Canon are not there, yet. I would really say that no time would be better for Sony to show a very good mirrirless camera and half a dozen of excellent but small lenses.
    But of course, as everything here is just a concept, before we see the actuall Sony’s mirrorless system, I expect 1) Pana + Oly to have launched new improved m43 cameras, and new useful lenses; 2) Samsung to ha have perfected its system (it really needs to be); 3) Canikon to have announced their systems.
    This implies that a potential winner could be out of the by then actuall market …

  22. You do all realize you are getting excited about nothing more than vaporware?
    From what I see, Sony announced the release of not a single new product; only future products they think they’d like to make.

  23. I’m very interested in the mirrorless cameras but there are almost no official details provided- and the mock ups look very basic, as if there is still much work to be done on the cameras. When is this camera supposed to be released, what are the lenses gonna be, what are the specs. We got almost nothing- will it come out this year? When? Olympus is coming out with the new PEN which is $599 with kit lens. Will Sony be willing to compete with that price or are they going to charge a premium for the camera- something more like the GH1. So many questions. Uggggggh!

  24. Back then it predicted:
    A700
    A900
    16-35CZ
    24-70CZ
    70-300G
    70-400G
    24/2CZ
    500/4G

    2 more high end lens left.
    I predict them to be:
    35/1.4CZ
    800/4G
    And I noticed a trend. CZ for lens below 135mm, G for lens above 200mm. That’s why I think they will provide a new CZ branded 35/1.4 to replace the 35/1.4G

  25. Disappointing … there is still a large gap in the DSLR line up between the Alpha 550 and Alpha 850 as the 7xx replacement is still only a concept. As a Dynax 7 owner looking to go digital I am disappointed by today’s DSLR announcement. I had considered the Alpha 700 before it was discontinued but felt my range of lenses didn’t fit with the 1.5x crop of APS-C. There had been rumours of two new DSLRs — a top end APS-C Alpha 750 (equivalent to the Nikon D300S) and an “entry level” FF Alpha 800 (equivalent to the Nikon D700). The latter seems as far away as ever.

    The Alpha 850 is not what I am looking for. I do not need 24MP or the noise that this high density produces and do not want to have to lug a flashgun around with me. What I really want is a 12-16MP FF equivalent of the Dynax 7 with built in flash for the occasional fill-in. The addition of HD video to the 7xx is not a selling point I am interested in. I just want to take decent still photographs.

    If an “entry level” FF camera is not coming from Sony I am going to have to rethink what I am going to do. Do I sell my existing lenses to either get lenses better suited to the APS-C 7xx or switch to say Nikon, or do I have to start saving for the Alpha 850 and put up with its disadvantages? Help!

  26. there is nothing conceptual about these concepts. some colored plastic boxes. a concept is the essence of something and not its shape.
    the concept shown is: well it’s a camera, or something.
    that is full of perspective. good job.

  27. Jonathan – I’m afraid that Sony won’t offer any low-pixel FF camera. If you are worried with A900 noise than try getting some RAW images from it, pass it through DxO, resize to 12 MPx and… tadam! You have photos better than from any other low-res FF camera. ;D

    Seriously – A900 RAWs after proper noise removal are equal or better than from Canikon DSLRs while still having better dynamic and color depth. If you want it even better – resize it down and you’ll have super photos even on highest ISOs. This camera can really show it’s strength, something you won’t read in most of reviews.

    Also there are rumors about new soft for A900/850 so after that you should get great JPGs right from the box if you don’t plan to play with RAWs, and perhaps even reduced noise levels on RAW files.

  28. Sky — Opting for the Alpha 900/850 would still require carrying a flash gun around as unlike the Nikon D700 neither has a built in flash. You suggest using DxO, but DxO for Mac (I don’t own a Windows PC) is difficult to get here in the UK. Would Apple’s Aperture be adequate?

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