Canon “Impossible Teaser” revealed to be a double flop:
1) First, they teaser promised so much that all people expected to see some kind of exciting new camera. But instead they announced a “self promoting” new site.
2) The video ad you see on top tells the story from Uruguayan film director Fede Alvarez who shoot the famous viral “panic attack” video (here on Youtube). But the director itself commented on the Canon video to tell them that he shoot the movie on a Sony and not on a Canon camera!
Amazing how companies keep doing that kind of huge marketing mistakes. There is now a lot of humor-shit about Canon and one of them is that nice anti-impossible-teaser spotted by our friend Steve on CanonWatch.
0 Responses
Hahahahahaha 😀 😀 😀 … so good, sooooo good 😀 ! thanks for sharing admin !
Are we supposed to feel better that Canon’s marketing is worse than the non existent Sony’s?
No, it’s just funny. Why do people always make it complicated??? 🙂
Because people are never happy. They take it personal.
Leica’s marketing has been expropriating works from others who may have been, a few likely have not been, Leica users for their own campaigns. That is rough. Canon edged out here for a bit… but hey, it’s marketing.
It is sad. If any camera company makes goofy things like this or that Sony guy claiming that there is only one A mount.
There actually is only one A mount ;)… You meant “just one mount in the Alpha system”, didn’t ya 😀 ?
Admin don’t feel you have to justify your actions.
he doesn’t need to, but he does out of shame and guilt. because he knows in the end he doesn’t really care about canon or sony–all this is about is lining his pockets. exploiting people’s passions for his own profit.
I see Sony marketing in photo magazines, lots of websites and banners on bus stops. So it exists…
I always make fun of Sony advertising too (like I did by pointing out the many website mistakes and A or E-mount confusion).
Let me guess: as far as photo cameras go, it’s all E-Mount point-and-shoots, right?
Actually I’m seeing KW1’s ad all over the Guangzhou subway system…
I suspected they were going to nail that one in Asia. That digital rev video made it pretty clear that there was a market for that.
I saw some A77 II advertisements.
Great to hear, thanks!
It was not Nikon or Canon jackets all official photographer’s at the biggest event in the world this were wearing. They all wore Sony Jackets. Now that is marketing.
They were wearing Sony ja nets taking pictures with Canon cameras…I think that was bad marketing. They should’ve only allowed sony cameras to be used.
Instead of putting bad light on Canon, please assure me, a99 owner, that my a-mount heavy lens collection is not just another load of junk.
Why should it? And why do you need the SonyAlphaRumors admin’s opinion on your a-mount lenses?
Me putting bad light? And me was thinking Canon marketing department did a mistalke here. 🙂
My 0.02 cents, please do not troll, if you don’t have rumors…
Troll? Sorry to hear you that frustrated. It’s Saturday afternoon and I wanted to post something fun. But you really seem to have no sense of humor 🙂
Have some shame. Quit your day-job and run this site full-time. That’d be a more honest living.
Is the Admin putting a gun to your head to add more clicks? You are not obliged to read this site or even comment.
This is the Admin’s site. He can put what ever he wants on it. If people have an interested, then they will come. If he upsets people they will leave.
Remember it’s your choice to be here or not. You can even troll if you like and add more clicks.
A troll asking the admin not to troll.
LOL!!!
This is not troll, this is posting a news that the admin thinks belongs to this site. And he is the owner of the site, so he alone decides what he posts and what not. Just ignore the postings you are not interested in.
Is your Sony gear working OK? If not, then don’t let it be junk…
https://eservice.sony.com/webrma/web/index.do
For repairs.
Thanks for asking. In general, I love my a99 after 80 thousand shots or so. But there are few quite bad flaws, waiting to be fixed for serious shooting. Most annoying flaw is unresponsive joystick when selecting focus zone or point during the shoot. Secondly, AF points are too cramped in the centre. And high ISO noise is lagging behind competition. So, I’m really looking forward to get a99II, if it solves my issues with a99I at least partially.
Has there ever been a line of lens that over time did not become junk?
Yes, Leica, Carl Zeiss, Voigtlander to name a few.
Everything that is not fly-by-wire.
Canon are releasing new cameras and lenses for their flagship system, and that’s what matters.
Sony doesn’t need a faux pas like this to tarnish their reputation, they’ve succeeded in alienating their core userbase just fine on their own.
They are releasing minor updates to their cameras. The sensors are way outdated. They are basically saying the sensor tech from 5 years ago in new bodies.
Many stupid Canon fanboys are probably stupid enough not to notice. Gen I 7d was surpassed on almost all fronts by the cheaper Pentax k3, and just when it finally got an overdue update, fanboys go crazy around the web all excited about what they call “the best APS-C camera”.
The most important thing for Canon is to keep using these insignificant upgrades as an excuse to post ads and hold press conferences and let those fanboys know that they’re still in the game.
Canon owns the DSLR market right now. Sony has successfully shrunk their market share to 8,5%. Sony are the ones who need to get back in the game, not Canon.
Sony does not want to be in the DSLR market right now. They moved on with SLT and mirrorless technology :). They are fully in the game, DSLR is not everything :)… World is fortunately much bigger than just big cameras that need a lot of space for mirrors and OVF tech :).
SLT is a type of DSLR.
My view is that Sony is doing the right move focusing on mirrorless. What’s the point in going down the DSLR or SLT route when mirrorless will be able to do anything DSLR or SLT and better.
In the space of 4 years. lets have a look
AF – Look at a6000, already compared to a D1x
DR – Sony A7 series is already on the top
FPS – Flappy mirror is going to be more limiting than no flappy mirror.
Battery – Still average, nothing extra battery or grip can’t solve
EVF – Already good and getting better
Imagine what sony will achieve in another 4 years compared to Canon.
Why are people so dead set on DSLR or SLT other than historical reasons? I’d like to know what a DSLR can achieve that a mirrorless can’t in the near future?
This topic has been beaten to death.
Yes, Sony is doing the right move focusing on mirrorless. Yes, DSLR market will shrink to high-end enthusiast / professional.
No, they are not doing the right thing if they want to stop the development of DSLRs, because they think mirrorless can somehow replace DSLR any time soon, unless some breakthrough technology arrives.
No, a6000 AF can not be compared to DSLR. There’re inherent limitations to the OSPDAF technology due to the AF sensors size (physics).
No, mirrorless may never be able to “do anything DSLR or SLT and better”.
-No, mirrorless may never be able to “do anything DSLR or SLT and better”
You still haven’t mentioned a reason. Other than your personal desires. Why invest in DSLR when there is not a reason to.
-No, a6000 AF can not be compared to DSLR. There’re inherent limitations
to the OSPDAF technology due to the AF sensors size (physics).
What do you mean they can’t compare.
https://www.youtube.com/watch?v=up8K_xd_iwU&list=UUqpOf_Nl5F4tjwlxOVS6h8A
They are doing it right here. And as I said this is in 4 years. in another 4, it could be a cheap FF that is even better.
As technology develops, having anything in the way of the lens and sensor will only be a disadvantage.
Yes, I’ve seen this video. He’s shooting from a distance and in good daylight. It’s not a very good test.
Most importantly, we still haven’t seen Sony release a mirrorless A99-sized E-Mount body with the same ergonomics, a big battery, a fully articulated screen, and, crucially, 24-70, 16-35 and 70-200 f/2.8 FE zooms to go with it. Once (if) this heppens, it will be a slightly different discussion.
“This topic has been beaten to death.”
Yes, it has. And I see less and less viable arguments for DSLRs being the the better choice. This is only the case in very few and very specific situations, that’s it.
The problem is totally different in my opinion. Mirrorless offers some advantages and some disadvantages (always a matter of debate), but it doesn’t change the way of photography into a must have product for the masses. They still behave like ordinary cameras, look like ordinary cameras, use lenses like ordinary cameras… But the market as a whole is shrinking, cell phones are more convenient and sufficient for most. Maybe Sony increases its piece of the cake compared to CANIKON, but is it enough to keep the market form shrinking?
Furthermore, more fps, faster AF… doesn’t help either (does it matter whether it is 0.00005 compared to 0.00008s, or 12 vs 20 fps? For a very very small minority perhaps, for the rest?).
So to you Sony A3000 is DSLR too right?
Why? A3000 is a mirrorless camera
I thought you went with the shape as a differentiator. To me DSLR AND DSLT are two completely different things. I’d never have a DSLR I would much rather have DSLT.
But to the general public DSLR is a category of big (to them this means professional) heavy cameras. So they’d categorise D800, D5300, A77 & A3000 all under DSLR.
SLT is a [D]igital, [S]ingle-[L]ens camera with a mirror that [R]eflects part of the light, hence DSLR
No. It is [D]igital [S]ingle [L]ens [R]eflex camera in which Reflex refers to the mirror flipping up and down like your knee when the doctor tests your reflex.
Hmm. The Russian wiki article states that SLR can feature either a moving or a semi-transparent mirror. I can’t really parse the English one.
DSLR Meaning depending who you are:
For average joe: A camera that’s big and heavy
For amateurs: A camera that has a mirror
For purists/knowledgable: A camera that has a flappy mirror.
Sony calls their mirror cameras DSLT because it is the right term: [D]igital [S]ingle [L]ens [T]ranslucent camera.
To me there is a massive difference between the two types of cameras and I’d never have a DSLR but I’d have a DSLT.
On Amazon they put DSLT cameras under DSLR category so the average joe can find it and it’ll be alongside the competition’s cameras.
I’m sure that wikipedia article is created to give information to the average joe. It’s not exactly an Encyclopedia Britannica.
In any case, Sony has phased out the term “DSLT” and is marketing their A-Mount cameras as “Transculent mirror DSLR” instead.
All that is because of trying to do the marketing for average joe.
Obviously most readers here are very knowledegable hence I pointed out your comment “SLT is a type of DSLR” is wrong on this forum.
I didn’t mention anything about “get back”… What were you reading… I was saying that minor upgrades are about all that they need for Canon to keep selling, at least for the next few years.
Why would any company be proud of owning a shrinking market and not have a real stake in the emerging market?
Because it’s still a huge market that is not going anywhere.
When a market shrinks a little (and Sony SLT was actually a growing segment), should all manufacturers abandon their product lines and just hop on to the new hot thing?
I understand why Sony may want to focus on mirrrorelss right now, where they have the competitive edge, so they could release, say, 3 E-mount and 1 A-mount lenses at Photokina. What happended instead is puzzling.
Duott, I see your point regarding market share.
I think is was an intelligent move to short change Potokina. It is less advantageous share headlines when a company can choose another date and own all the headlines.
Toyota and Volkswagen own the Car market like Canon and Nikon. But does that make them “the best” car manufacturers? Imagine they would not be serious about the electric car and hybrid market. Do you still think they survive another 20 years? Just TRY to think about how the camera market looks like in 5 years. Nope, it won’t be 90% DSLR, maybe 10% and some companies who don’t see the future have to go
Yes, DSLR will become a niche market, albeit a high-margin one. Still a market and SLT is still a unique offering for this market. I’m fine with slower development of A-Mount stuff, as long as it keeps going.
I know from insiders that the big German car manufacturers experimented long time ago already with other technologies. They already have a lot in their backhand. But as a manager once told me: we first want our huge investment in combustion engines to be paid off, then we bring the other stuff to the market. Possibly Canon is doing s.th. similar? If however they don’t, they are doomed.
So? Sony makes great sensors and puts them in mirrorless bodies. Such a waste. Meanwhile, nobody doubts Canon’s commitment to the EF Mount.
Great, that they put it in mirrorless bodies :). Because many love mirrorless. Plus, there are Sony sensors in DSLR bodies by Nikon and Pentax, if you *really* want the big cameras :). Plus, I really don’t think that A-mount is dead.
Nikon doesn’t make SLT.
I could imagine how you would’ve bashed when manufacturers abandoned m42 one by one.
EF will die, like FD.
Well of course it will die, when this becomes necessary and there is a better alternative. Unlike Sony, who are killing off their flagship line for no reason at all.
Sony aren’t killing anything, it’s just a bunch of comment drama queens whining about not having a perfect camera for free.
Not really die as they had establish user base and it is hard to switch without loosing a lot of money especially with the increasing lens prices. More like users will not invest any more in the Canon system and add in excellent Sony / Fuji mirrorless on top.
Your comment tries to imply that Canon’s popularity and market share are due to people not doubting their commitment to EF mount, I think. If that is the case, I’d say that is only valid for 2% of their user base.
I meant that without clear commitment from the manufacturer to a system this system can’t be popular, not that it’s the only condition.
Except Canon has not updated their flagship full frame DSLR recently… their sensor tech is so outdated that I would rather buy a new 5D series camera with 36 Mpix Sony sensor than with any current Canon sensor.
So? Sony makes great sensors and puts them in mirrorless bodies. Such a waste. Meanwhile, nobody doubts Canon’s commitment to the EF Mount.
Sony has a new Generation Camera System with great sensors, Canon has not. It all come down to this Mr Duott.
You are very disappointed after Sony didn’t release A-mount stuff at photokina, which however, ia expected to come soon. What is your problem? The DSLR has no bright future, it’s a fact. It will become a niche product maybe for the sports photographers using existing lenses and getting a new body every 3-5 years you. Most normal photographers are just fine with their mirrorless. Everyone can choose his own system, it’s a luxury problem the market has at this moment
Yes, people used to buy DSLR whenever they needed a bigger sensor. Now DSLR market will shrink to its natural size – high-end enthusiast / professional segment. I’m OK with a new body every 3-5 years. And for lenses, even if Sony releases 1 new FF A-Mount lens a year, they will eventually get a full line-up (Sigma and Tamron will be happy to fill the gaps).
The problem is, nothing really indicates that we can expect new A-Mount stuff soon, or that any new announcements will follow at all. And this is a problem, because nobody but Sony makes SLT cameras. If you want a DSLR with EVF, there’s no choice of systems, only one.
Let me get that straight, you are ok with a new body every 3-5 years and a new FF a-mount lens (rather random requirements), yet nothing really indicates that there will be new A-mount stuff soon? Given that Sony has released the a99 two years ago, that they recently released an updated a77, that they updated several a-mount lenses in 2013-2014 and that they even released an entirely new Zeiss 50mm in 2013, what exactly indicates that there will be no new A-mount stuff soon?
Seriously, you make some random goals out of thin air and complain that Sony hasn’t reached them, while it actually has. Amazing!
It’s not just me. Read the A-Mount frustration thread.
How about the Nikon D800/D810….They also sell their excellent sensors to their competitors like Nikon
The only lag in Canons sensor design is with base ISO DR, if you look at the 6D vs the a7 from base to 200ISO the A7 is well ahead on DR by 400ISO the difference is half a stop and above that the Canon is actually a little better. Noise is near identical . I guess if you can’t live with 12.1 stops DR at base ISO Sony wins. Funny enough hundreds of thousands of Pro shooters seem to struggle by with Canon gear.
http://www.dxomark.com/Cameras/Compare/Side-by-side/Sony-A7-versus-Canon-EOS-6D___916_836
So, as usual, the only defence of Canon is its market share. Not bad, but that doesn’t necessarily mean that their gear is good. That is the point that people are making here.
lolol hilarious
Sony have used Canon taken pictures to promote their products in the past, so this isn’t really that different.
the marketing company used canon equipment to make the advertisement, not sony..
(however incredibly stupid from sony to let something like that happen)
…comparing the two situations would be moronic…
Nope, not different. Just as laughable.
canon really needs to get their shit together
Canon users are rightfully pissed.
SoCanon made an Ad based on a true story of a budding director who was discovered online when he uploaded his movie…yet the director shot the movie using a Sony and not a Canon. Now that’s so hilarious LMAO!
best comment so far…
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Silly talk. Don’t care about brands.
canon video has nothing to do with the panic attack video you idiots.. you retarded bloggers have no clue at all.
nowhere canon says it has anything to do with the panik attack video.
get your pills bro and read the 1600 comments on dpreview. No matter what Canon did, it has caused 99% of negative reactions on te internet, even under all the Canon users. It’s simply an epic fail of Canon and yes, I think this will cost them some customers.
and write a correction about this you morons…. you are lying.
Ummmm…why should I care? By the way, am I at canonrumor or sonyrumor ?
the story is not based on teh panik attack video…. the a**hole just thought it was based on his story. and the stupid bloggers repeat it…
Canon is resting on its laurels because even with their slow pace of innovation, their top customers – full time imaging pros, stay loyal to the brand. Why? Breadth of the system and level of support, aka Canon Professional Services.
Probably because it is good enough for their day to day work. Let’s face it, normally you don’t need the latest technology for your work, it is more about being a good photographer.
Nice try.
Thanks admin, made my day. Not your post, but all the canon fans aggressively and insulting defending canon. Really fun to read. Still laughing m. a. o.
So what; how is this news or rumor.
On Thursday I attended a presentation about Canon’s new releases…
…and fell asleep after a few Minutes…
How on Earth did you stay awake that long?
Crazy Shit!!!!
Everyone was talking about Canon and still is.
Clearly the hype has accomplished its function of getting people to talk about Canon.
Anf clearly no other function was ever intended.
This is standard hype fo Canon such as SOMETHING REALLY BIG which was just an Indian photo contest.
It’s amazing how often you get facts the wrong way.
Bad publicity is bad publicity – just that. Surprisingly, most of the comments online end up praising Sony and their innovative solution as compared to Canon which seems to be oblivious to what is going around them.
Probaby this marketing “stunt” did not push anyone to switch systems on the spot, but I bet a lot of people are now at least curious about Sony. There’s a lot of Canon users who shot it jut because the Pros do and have no idea that their entry level dslrs are behind pretty much every competitor. Now they may look elsewhere.
This has been the standard Canon stunt on many ocassions…to the point where any highly publisized Canon anouncement can be assumed to signify nothing.
Canons marketing is so flawed and Sony’s marketing is so good that that is the reason Sony is the industry leader and Canon is in 3rd place.
Canon’s marketing did not give them marketshare. Canon has been good at adapting and timing. They successfully made the transition to AF system with EOS / EF in 1987 despite not being first. They successfully transitioned to digital and led the way with their 1D series & xxD series for the masses while kodak and SLR makers floundered. Their 5D series brought full frame to the masses at a decent price at the right time. The 5d2 brought very useable video functionality. Since the 5d2 they have been coasting but their ecosystem of accessories, lenses & CPS will keep them at the top for a while despite the cruise control.
They have failed at mirror less thus far. They have also been on the bottom of high resolution sensors. They have been at the 21 to 22mp range since 2008 or so. I suppose the takeaway, by your logic, is that high resolution is irrelevant, unnecessary and undesirable…”as Canon sales prove.”
Nicely put.
Barry there are are 1.25 billion people in India how big do you want lol
Thats my point….these big splash promos get lots of people talking and interested even without any substance.
Everyone is making fun of them but they are acrually a total success..as Canon sales prove.
Its rather ironic..or perhaps hypocritical …for Sony fans to be critisizing Canon’s marketing techniques.
sorry, but sometimes Barry I really think you must be retarded. In what world do you live?
This marketing stunt was a big fail, and last years sales proof nothing! Canon sells less cameras every year. Even if they still lead the DSLR market it’s not going upwards with them.
Using Canon plastic rubber gear after using ANY of the mirrorless brands feels like going back to the 1990s. This won’t last forever, no matter what kind of sensor hey present next year…
What a bunch of nonsense. Maybe you should stop belittling Sony users by calling them “fans” and realize that there may be a very good reason why we buy Sony gear. Also, maybe you should check how hypocrisy actually works, definition and all. It would be hypocritical for Sony to be criticizing Canon, not for us.
How is Canon doing with the stacked sensor AnimalsbyBarry? Don’t you feel like you been duped.
What planet do you live on that you are not aware of all the increasingly higher rated rumors on every forum about 2 new Canon multi layer high resolution professional cameras to be released in q1 of 2015?
Barry, who cares?? Canon doesn’t even have lenses to serve that high resolution. All you will see on a high res sensor with canon lenses is more chromatic aberrations and lack of sharpness and contrast.
That’s why 18-20MP is already enough for Canon
Canon makes the finest system of lenses in the industry.
According to what random criteria? Nonsense.
yes, but not for 46 MP
Yeah they’re saying bad things about Canon – not what they wanted 🙂
From now on this is the moment in time where we start to feel sorry for Canon, poor Canon.
another flame war to help admin quit his day-job.
b.s.
Congrats on successfully becoming the PerezHilton of the photo industry. The SAR I remember is not like this.
Apparently, the PerezHilton you remember also isn’t like this.
It is.
I don’t know what is PerezHilton. But I guess is a gossip web you follow frequently.
I think it’s relevant to respect the authorship of an artist.
You don’t know what it is but you know it’s a gossip website. You make no sense. You must be an artist.
I wrote “I guess”, I’m not from USA to know every web from there (guessing if it’s from there), and not, I’m not going to waste my time searching what that is.
Must I have to be an artist to comment about an artist?
Sounds like Canon just asss raped themselves. Nice job.
And you showed them how.
Not necessary, I’m pretty sure they have it down pat.
In other more interesting news, I’ve been reading up on Samsungs soon to be released NX1. Dang, that thing is sick. First APSC backlite sensor with internal 4k recording and 15FPS.
All this talk about mirorless/SLT and the like.
While Sony are messing about, Samsung have really pushed ahead and made what Sony should have done. Have a look at the Samsung NX1 everyone and see what lies ahead!! (yes, I know, I wouldn’t buy it …. but only because of the lack of lenses. If it was a Sony A mount, we’d all be jumping at it!!)
NX1 is a POS.
So, you wouldn’t buy it, but let’s look at it. Gotcha.
H265 for 4k video is huge. Surprised not more people picked up on it. H265 will be the new standard. Far more efficient codec. It also has full readout for video too!
ha, ha, with all the canon fanboys boosting about canons upcomming stacked sensor 🙂
like animalslovebarry and others
First I am nobody’s fanboy..I state my opinion pro or con.
Secondly…this promo has nothing to do with the new sensor…that does not mean the new sensor is not coming .
Well sooner or later Canon will come up with a new sensor, it has been a while …
So you predict new sensor will come??? My 5 years old brother know that too!!! Lol!!!!
BIG LOL! that is all! XD
Not swtiching to Sony, but already sold half my Canon stuff. These last crap videos confirm my decision.
Yeah Canon is having a tough couple of years but so did Nikon with the D600 issues a couple of years ago. They still aren’t insecure like every single Sony shooter I’ve met. It’s not my fault you made the wrong choice.