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Canon 6D Full Frame price drops down to $1499. How can Sony compete against this?

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The Canon deal at DealsRunner.

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The incredible Full Frame price war between Canon and Nikon reached a new level with the Canon 6D now selling for $1499(!) at [shoplink 18862 ebay]eBay US (Click here)[/shoplink]. This really sets two problems for Sony:
1) High End APS-C cameras will be hard to sell if you can get a Full Frame for the same price
2) Sony has no FF camera that can compete in that price segment.

What should Sony do?

I am certainly not an expert but my instinct tells me that Sony has little to gain and a lot to loose by entering a possible cheap FF camera war. Canon and Nikon sell in much higher numbers and can afford to sell the cameras with almost no profit. Sony should rather focus on developing key technologies that can create a quality gap between their cameras and those offered by Canon and Nikon. I hope this will happen with the new A-mount cameras to be released in 2014!

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All today new hot camera and lens deals can be seen at DealsRunner.com.

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92 Responses

  1. Great news! This will make Nikon drop the price of the D600 to near $1000, It will make a great backup camera.

  2. That sort of pricing is anticompetitive – they’re trying to kill off Sony while Sony is in a(n apparent) lull. We’ll see if Sony has deep enough pockets to develop their new tech while at the same time losing market share (and sales) to Canon.

      1. You never heard of big companies trying to kill off smaller ones with predatory pricing? It’s exactly the smaller players that are hurt most by this tactic.

      2. Sony is more than a “blip on radar”, and if CaNikon get rid of Sony, they could raise prices a little bit even if number of units they sell remains the same.

      3. Of course they are. Rob is absolutely right. Sony is currently the mirrorless leader worldwide. They also have the best sensor and half of Nikon ‘s cameras use them. Nikon and Canon are sitting on their market share, iterating, and the only thing they can do to fight is lower prices, because they are using mature technologies. If Sony really manages to bring a revolutionary camera next year, things will start looking differently.

  3. No, Sony will never drop A99 price. They will add some crap accessories to the bundle instead.

  4. Are the 6D and A99 comparable? Usually the D600 is compared so I am not aware of the comparison of features with the 6D.

    That said, if Sony could drop a FF sensor, 20-24 MP, into the A580 body and a suitable viewfinder and only offer features that are fully depreciated, they should be able to offer a comparable camera. I think I would be all over that one.

  5. Personally I’d much rather have a high end crop camera than a low end fullframe, actually I’d rather have a high end crop model than a high end fullframe too. I might even opt for a mid range crop camera as sensor size i just one of many factors when i choose a cmaera.

    And I’m not alone. Fullframe is 5-10% of the dSLR market and I don’t believe most people would go for fullframe even if the price was the same. Most people want smaller, lighter and have no idea about sensor sizes.

    What Sony need to worry about is competitive models where the volume is and that’s NEX and the smaller Alpha models. Sure they need som high end models so consumers know they can upgrade if the need to, but most wont.

    1. +1 on that!

      I like the less dimension, weight and price of APS-C lenses.
      And a few other things, like the depth of field, is better adapted for the photos I use to take.
      Also the a little smaller camera body do I like with the APC-C cameras.

      If I can buy a fullformat camera at the same price as an APS-C camera with the same features, I do prefer the smaller APS-C camera!

      The image sensors of the APS-C format has that good performance today that for me has the fullformat lost a little of its benefits and thus appeal to me…
      And the image sensor in the APS-C formate will continue to get higher performance…
      For me it’s like a hype around the fullformat image sensor size, which is not rational…

    2. Especially with the advent of speed booster and alike. Even better if they can bundle it in every purchase,like the current ongoing NEX videocam deal.

  6. Producing unique products! RX2 and RX100 mark II should be much better than introducing a85. DSLR market has been shrinking, and it becomes hard to make profit. If you cannot make any profit, you should not compete for nothing.
    In Japan, growth of the camera market has recently supported by women in a significant portion. Lots of women start taking pictures and want to produce higher quality images in this digital age, but they tend to choose smaller, lighter, and simple cameras instead of a large heave DSLR. I guess it was used to be “Camera” was a mainly men’s hobby, so “muscular” products such as big, heavy, and tough cameras were mainstream. However, these products are not welcome any more for a most of customers. In addition, the change of recording media (film to digital memory) should translate into the change of the hard ware. DSLR is optimized for the film but for digital media, so mirror less and beyond that is the way Sony should go.

  7. Price wars are not good for nobody in middle and long term!

    For Nikon it could be the end because they are a photo and optical based company with nothing else and not even own sensors (may be they are specially for Nikon but they are manufactured and developed by others). Canon has a slightly broader base with their office equipment but there is already a heavy price war… Both may see a possible way in reducing r&d costs and doing more crap like the 6D or even more the 700D – meaning good equipment but nothing (r)evolutionary! Take a look at the D5200/D7100 or the 100D/700D and the delay for the 7D MkII and the 70D and it seems both have already taken this road…

    And Sony? Has the broadest base and the most know how (from producing movies to manufacturing semiconductors) but at the moment they are in a very weak position as they are reconfiguring their businesses. If management is willing to take a risk then it’s possible to wipe away Canon and Nikon. If they are more conservative or hold back by some share holders also it could mean the end to Sony in camera business.

    And the latter would be the very worst thing even for Canon or Nikon fanboys because from then on prices will rise to former unbelievable heights and technology progress will slow down!

    1. Please, pretty please…
      Search for MITSUBISHI COMPANIES.
      Theeeeeeeeeen, talk about having “nothing else”.
      Then, play with a Nikon camera for a while and you’ll notice how far from “the end” this guys are.
      Please……….

    2. Sony Corporation Revenue 2013: – (MINUS) US$72.349 BILLION, Employees: 146300 (2013).
      Mitsubishi Group Revenue 2013: + (PLUS) US$248.6 BILLION, Employees: 350000 (2010).
      Of which: Nikon Corporation Revenue 2011: + (PLUS) ¥887.5 BILLION, around US$9.2 BILLION, Employees: 24409 (2011).

      So, just a fraction of “nothing else”, makes more than “ALL” Sony combined. I just wanna illustrate the point, numbers change and will keep changing. However, black numbers for Sony come from movies, video games and misic. Not TV’s, walkmans, laptops, cell phones, etc.

      Don’t get mad, get our facts…

      1. Not sure what you are trying to achieve with comparing these revenues. It doesn’t mean much. The fact is that Canon and Nikon introduced cheaper FF models to protect their respective positions.

    3. Agreed, although it won’t be an easy path. Currently Nikon seem to be the company doing best financially speaking.

  8. Maybe Canon will now increase the prices of all their FF lenses by 10% to help recoup some profit.
    Yeah just like the printer companies do sell a dirt cheap printer with cartridges 1/4 full then screw you on the price of a new one which costs 3 times that of the printer.
    😉

  9. APS-C “SLR” will definitely phasing out. There will be FF SLR v.s. EVIL left in the market.

    Amateur will go for lighter mirror-less like NEX while semi-pro to pro embracing FF SLR.

    Someday 135 FF may be like the medium format now, who knows.

    1. +1 Eric

      I think the NEX system will pick up the level entry and mid range sector and the DSLR/SLR/MIRRORLESS FF will cover the top end for the next 3 to 5 years. E mount on the NEX and A mount on the rest.

      Si

    2. I don’t know man,the market for aps-c only lens is huge. It’s easier to find aps-c lenses than of ff. I didn’t realized this reality until I started using ff. To my surprise,many lenses in the used market are not compatible with my camera because they were designed as aps-c only!

    3. APS-C DSLRS are oversized because of too large focal flange distance (situable for FF SLRs). They can reduce focal flange distance to, say, 28 mm and make compact DSLRs and lenses. Kind like digital PEN F.

  10. if Sony cannot compete against canikon then it may leave the game. And this is exactly what shareholders may have asked from Sony. if one can’t play, it’d better get away.

    sony has decided not to compete on the high pro market and so they have left the building.

    this could be the reason they have had no more high-end DSLRs (SLTs) equiv. to 6d, MKIII, D600 and D800 so far.
    a99 cannot/has not been able to compete to any of these FF. it has no clear strategy market point, perhaps on purpose 😉

    RX series could be the ending song, if sony shareholders decide this..
    remains to be seen.. just my .02$ 😉

    1. Don’t agree on Sony not able to compete – the A99 can yery well compete with a 6D or even a 5D Mk III and of course with a D600. (not with a D800 because of D800’s pixel count…) In some areas a A99 is highly superior to those in others a bit inferior…

      Only in two aspects Sony semi-pro/pro equipment has problems – Sony’s support for pros isn’t really “pro” (though service here in Germany is really very good through Geissler in Reutlingen!) ann most semi-pros and pros over here in Europe are either Canon or Nikon fanboys in a way that most Apple fanboys look like Windows junkies compared to those…

      1. I agree that sony can compete.
        what i underlline is that it seems sony “decided” not to compete.
        a99 at the 2500+ price decided not to compete with 6D and d600 and with its current market status/share decided not to compete with mkIII and D800.
        loses both ways. and loses the pro market.
        perhaps its shareholders want it out of the game..

        1. D800 is a phenomenal camera, not even Canon has the answer to it. But A99 can compete with 5DMk3. They should also had the answer to the lower models(6D,D600)ala A850,but maybe their current financial hold them back.

          1. Or maybe the A99 is just there to fill the gap, while they are preparing the new stuff.
            I am not sure why you find the D800 to be such a phenomenal camera compared to the A99 and 5D3, it pretty much has a really good sensor and that’s it.

      2. In my experience, Sony service hamburg, Germany’s media city after all, sucks donkey ball sweat. Pardon my French.
        It is again not even in the same league as canikon, just like the lens line-up.

        No pro could ever go Sony in this state of affairs.

      3. There is a difference between some unipue tech feature and a functioning photographic tool. The a99 has features, but as a tool,falls WAY short of the canikons. It is a bit, only a bit, like the Contax rtsIII.

        Don’t get me wrong, I’m in the boat, and as much a sucker for useless tech ( by which I mean the atrocious implementation of translucent mirror, slow AF, longer black out than dslr) as the next guy. Heck I own rts iii, and a57, a77, a99.

        Anyone else remember the cards with extra functions Minolta implemented in stuff like 9xi? Dd it help?

        The old om t 4 black, now that was a smaller company, great camera as a tool. The one tech gizmo it had was usefully, the multispot, and it had nice lenses. Then again it didn’t help them go pro either BECAUSE THE SYTEM WASN’T THERE JUST LIKE SONY TODAY.

          1. To Vlad:
            A99 fails as a system camera. System cameras are about lenses foremost. Here the FF Sony lens range is a random collection of old Minolta, repackaged Tamron, Sony and Carl Zeiss. Many, even Zeiss, are still screw-drive with no replacement in sight. The only new prine coming for Sony FF – Zeiss 50 F1.4 is hugely overpriced at $1,500 although it does not need and does not have image stabilisation. In the meantime, Canon is in the midst of major revamp of their already huge lens range to take advantage of the new more sensitive sensors. These new lenses do not push brightness, but instead are small and light, have excellent fast and quiet USM drives, in-lens IS tuned to the lens focal length delivering up to 4 aperture steps – 16 times longer maximum exposure time hand held. The optical quality is great and the build is exemplary even for non-L lenses. They are also reasonably priced. Just last year examples on the wide angle range include the new 24/2.8 28./2.8 and 35/2.0 all of them IS USM. Moreover, on top of the excellent expensive professional lenses there is a full range of constant F4.0 zooms, very reasonably priced for an advanced amateur. And then there is the flash range. Compare this with the situation with A99. Then consider the price differences between 6D/D600 and A99. And then deficiencies of the A99 body – e.g for many landscape photographers the EVF is unacceptable.

          2. You are changing the argument I was replying to, which I believe was limited to the A99.

            Onto your point, same like another comment I made somewhere here, Sony’s lens lineup might not be the most extensive, but there is enough for the vast majority of usages. It is hardly some disaster and certainly not the primary reason for the current adoption rate of the Alpha system.

            The new Zeiss will have stabilization with the IBIS, not sure what you are trying to say with “it does not need and does not have image stabilization”. And I would always prefer in-body stabilization (though I am not much of a tele shooter).

            I am also surprised by the insistence to compare the A99 and 6D/D600. The A99 is at the level of the 5D3/D800, so the problem is actually the non-existence of a cheaper FF body from Sony.

            Btw, I am a landscape photographer and would choose exactly the A99 from all current FF offerings.

  11. People should stop thinking of the price of everything and start thinking of the value of something.

  12. I don’t see a price on Ebay as a real price, as it is probably gray market, probably without USA guarantee, and in any case, I would never buy a new camera on Ebay. The 6D is still $1999 at a reliable dealer, B&H, with an instant rebate of $100, resulting in a price of $1899. It is the same price at another reliable dealer, Adorama.

    1. A99 is $1000 more expensive with comparable features…
      Sony has to wheel out something really cool in 2014, if they don’t want to sell only NEX in the future

  13. Looks like Canon over produced the D600 and are trying to sell-off excess inventory. In other words there is little demand for entry-level Full Frame cameras.

    People who buy a99s don’t even consider the 6D (or D600) when shopping. The Canon 5D3 is the a99s competition.

  14. Sony is the Apple of photography, they don;t listen and it would cost you. I for example shoot Canon and Nikon and take advantage of the price wars, i would like to add sony to my system but the price of their cameras are way too high and as smart as those with the power are, they just don;t get it. Greed

  15. I said it before and I’ll say it again.
    The ONLY way sony will compete is if they produce one top camera with super high resolution and square sensor.
    It does not need high iso or any bells and whistles. Just the sharpest still pictures of anyone.
    Canon will soon produce a 50+ mp camera.
    If sony does not do this canon will mop the floor with them.
    A second model should be super high iso and a third can be an economical general cameea with all the bells and whistles and a low price.
    Sony MUST produce a still camera for all the different types of photography pros do so they know they can buy a sony camera for any purpose.
    It is NOT ENOUGH to just make the most popular features as that does not make a system.
    A system can be depended on for anything a pro or hobbyist might need.

    A supper high res ULTIMATE PICTURE MACHINE is a vital part of that system!!!!

      1. Don’t waste your breath. It’s been pointed out to him a thousand times on here that just because lenses theoretical resolution in a vacuum under the most exacting laboratory situations can resolve at those resolutions he thinks he wants, that they will not out in the woods under varying atmospheric conditions. Jesus that’s a long sentence 🙂

        1. With incresed use of temperature stabilized abs, 5 axis ibis and other techs described below not only are the bench test resolutions increasing but the real world resolution is inproving also. I can match your long sentence.

      2. The resolution of th a77 at 24mp apsc is 250 pixels/mm. That is 125 line pairs/mm.
        Most good prime lenses today are more than double that sn manufacturers are making even better lenses.
        The exact equivalent pixel density for a ff sensor is 56mp.
        The exact equivalent pixel density for a ff square sensor is 88mp.
        That is WITHOUT ANY INCREASE IN RESOLUTIO. JUST DUPLICATING THE A77 IN A LARGER SIZE!!!.
        Staked sensors fit 4x as many pixels in the same space.
        The tech issues can be resolved, in fact sony has a patent to reduce the diffraction limit at the sensor effectively increzing the resolution of existing lenses.
        Sony must produce the highest res camera amera available, the fastest camera I available and the overall best consumer camera available. They do not need to all be the same camera.
        Todays sony cameras are just more or less deluxe versions of the same camera for differrent price points.
        Build really different cameras each the best available for a different group of features.
        We are all different and do not need a one size fits all camera.

          1. This is basic math.
            6000 pixels /24mm is 250.
            250 pixel is 125 line pairs/mm.
            24mp on a24mm sensor is 56mm on a 36mm senor.
            Those are normal 2/3 ratio sensors.
            On 36mm square its 86mp.
            All equivelent.
            The patent was described in a 2011den SAR posting and describes a layer over the sensor that reduces the light from the images edge ( which is where diffraction comes from. )
            Also note recent sar post that sony may use olympus 5 axis ibis.
            Since camera movement is the greatest obstacle to sharpness thats important too.
            The tech issues are all doable.
            Photographers need to know that even if the dont need it now when they need a high res image sony is the place to go.

    1. I agree in principle, though how the camera becomes top does not matter, it could be 4k video, it could be no noise iso 100 000, in camera shift tilt, something that makes it a contender for best camera.
      However, the real problem is: where is the glass. It’s worse tan in the Minolta days!

      Who would buy a super body if the system is simply not even close to canikon?

      Meanwhile in the real world, they can not give us acceptable autofocus.

      1. It doesn’t need to be close to Canikon. While I would agree that the system is less complete, it is hardly the issue you are making it to be.

  16. I doubt this is from an authorized dealer, so I would be careful. No business can respond to any willy-nilly ebay seller, since it is not an official promotion.

  17. So much for the argument that the sensor costs are too much to reduce the overall cost of a FF. And Canon is not producing sensors at nearly the clip the Sony does. Sony’s next move needs to be a low cost FF. If they introduce another $2500 FF they are completely out of touch with the market.

  18. one untrustworthy eBay seller doesn’t make a price war. what is true though, is that FF price is quickly dropping. I think Sonys mirrorless a-mount plan is to start a price war in 2014. i could be wrong, but i find it hard to believe that mirrorles autofocus will be as good or better than current canikon FF offerings. which makes me think Sony have something else up their sleeve.

  19. IMHO this is too much noise and not very much reality! Is the Canon 6D selling as much as some people here say? I wonder how long that price will be kept alive! Actually it’s not even Canon but an eBay seller that may be “dumping” the product at negligible profit ( or even at a loss ) to probe the market. It doesn’t seem like a “Canon/Nikon war”! Time will tell…
    Sony actually doesn’t have a camera on that range, the A99 is superior to both C 6D and N D600 in every way, more at the C 5D MKIII and N D800 level.

  20. Hah, sorry but A99 is quite different thing than 6D. If I was given option from today cameras, I would always choose A99.

    But it would be very different if it was from “yesterday” cameras. 🙂

    So, if Sony is thinking similar way, they dont need to do anything. I would like if Sony made some cheap FF, but I wouldnt buy it, even if they did. Tho some might, so yea it wouldnt be bad to create some A95 or so..

  21. I just don’t get it….
    Everyone talks about Canikon dslr market shares, customer services, warranties, uncomparable products being more or less valuable, and talking as if Sony is just starting in the market. Sony is a powerhouse, they do it all and their history, while tainted with poor costumer service, has produced some of the most interesting and usefully pieces of technology when everyone thought it was just a gimmick.

    Photography is about the photo, not what you use to take the photo, but since humans have been able to capture light and turn them into images, we have been held back by the inability to see what we capture. every single piece of camera tech has been in advance of that disability and everything has fallen short. The truth is, Sony has been building ‘stepping stone’ technologies to realize their vision of the prefect camera. To do this, they don’t need to WASTE research, development, time, and money to saturate the market with products comparable to current offerings… that’s not their goal, that’s Canikon’s goal.

    Anyone who believes Sony needs to turn around produce camera tech that is dated and old doesn’t understand anything about Sony at all and doesn’t understand photography. My a77 is the only camera I have ever used where I can actually see the image I am taking, something I never thought possible being a studio portrait photographer… If that is the future, I gladly await the demise of Optical Viewfinders and useless mirror mechanics in favor of a camera that I can see exactly what it sees.

  22. You guys really believe such a camera cannot be sold with a huge profit margin even for a price like $1499?

    A FF camera is a device of similar complexity like a smartphone, PC, notebook, tablet PC. These sell for $500. The large sensor adds some cost – but that is about it.

  23. Canon and Nikon both understand that the place they make money is on the glass. Sony charging a price premium for the A99 coupled with a price premium for their glass is why I now own a 6D with Canon L glass. It would have cost me an extra 3.5 grand to go with Sony and get the professional quality glass I have with Canon. It was a bit of a jolt going from SLT to SLR, but really, that faded after an hour. Better low light performance and 3.5 grand cheaper made the transition much smoother:)

    1. You should be comparing the A99 with the 5D3, not the 6D. Then your extra 3.5 grand will be much less.

      1. I do not do sport, so the 61 AF points in 5D III don’t mean much to me. This is the main difference between the 6D and 5D III. By the way, I do not get 61 *widely* spaced AF points on A99 either. All A99 AF points are clumped in the central 1/10th of the sensor. So, A99 falls way behind 5D III in AF capabilities.
        Now, with lenses. How much a Sony equivalent kit of the following FF Canon lenses (if it exists) would cost:
        EF 17-40mm F4.0 L USM
        EF 24-105mm F4.0 L IS USM
        EF 70-300mm F4.0/5.6 L IS USM
        EF 100mm F2.8 F2.8 L IS USM macro
        EF 35mm F2.0 IS USM
        Four of these lenses are stabilised and four are weather sealed with professional quality build.
        This kit can be bought below $3,500 street prices.
        Lem me see: 16-35 Zeiss + 24-70 Zeiss + 70-300 G + really no modern macro – the current Sony is repackaged 25 year old Minolta screw drive + 35 F1.4 G (again old repackaged screw drive Minolta, soft until F8.0). At least $6,000 needs to be spent and the old Minolta lenses are not really up to scratch these days. None of these lenses are weather sealed.

        1. I make one point – the A99 should be compared with its direct competitors, the 5D3 and D800. And then you say you do not do sport and the A99 is lagging behind the 5D3 in AF? I am not following.
          As to the lenses, you just chose what serves you best and it doesn’t work out for you. SImple as that. But you certainly decided to omit some important points, didn’t you? All of the Sony stuff will be stabilized. The Zeiss 16-35 is 2.8 through the whole range. The 24-70 too. Are you surprised that you are going to pay more for faster lenses?

          1. Agreed! The has no clue about Sony and the Zeiss lenses because he’s never had one. He should just be happy with his Canon set up, there’s nothing wrong with it and just shut up.

  24. It is extremely tempting at that price range! Any lower and it’ll make high-end APS-C cameras, or even high-end mirrorless obsolete

  25. Why is this not a real deal? You can get the same deal from Adorama. The above link to Canonrumors sends you to the Adorama Canon rebate page. $500 for the 6D but only $200 for the 5Diii.

  26. While I’d hardly be the one to herald the 6D as the greatest FF ever, that’s a damn good deal.

  27. I bet the A99 costs a lot less to make than most think. Canon are just being smart they are trying to get people to “buy it” 😉 Sony are trying to save money with the SLT Design and ramp up the prices! A99 costs sod all to make folks they could sell it for a lot less.

    Look at Sony’s lens prices, they’ve priced themselves out of the market in some regions. Until Sony work out folks won’t pay £2000 for a 300 shot FF SLT consumer camera it’s bombed sales wise esp in Europe where it’s price above (yes really) the D800

    1. I am sure that Canon makes heaps of money on 6D at $1,500. A lot of their previous DSLR bodies started at a price and during their lifetime the price was lowered by 50%. 6D started at about $2,200, so by the same token we may see it sold for $1,100 in two years time.
      If A99 was priced with any regards to its manufacturing cost then it should cost $1,200 today and $900 in a year time.
      There are two proof points for this.
      1.
      The camera has similar part list to D600/6D minus the expensive mechnical moving mirror and expensive optical pentaprism. Both parts require very precise manufacturing tolerances and alignement. This is *really* expensive. So A99 should be cheaper than D600/6D by about $300 at least as it does not have these parts.
      2.
      On the other hand the A99 has a very similar part list to A77. The main differences are bigger sensor and better shutter. That’s about it. So it should cost about $300 above A77 i.e $1,200. Same number again.
      But of course companies have their marketeers. One of the marketing tactics is to have what I call an ambit item. Something priced so outrageously high that it becomes a luxury beacon. Sigma SD1 is a classical example – announced at $9,700 then dropped to $3,300. The Hasselblad repackaged NEX-7 is another ridiculous attempt.
      I’d guess that Sony internally figured out that A99 is a botch. Not worth fighting with, as the limitations will become obvious. Better leave it as a marketing beacon. We Sony have an expensive body too. Up there with Canikon professional bodies in price. See. Buy RX100 or NEX – better price and rest assured that Sony is up there with professional Canikons.

      1. Wow, amazing analysis. Can you show us some numbers?
        1. No, it doesn’t. Show us the price of those “expensive” parts. Btw, a stabilization system for a FF camera is also very precise and difficult to implement.
        2. The sensor is probably the most expensive part of the camera. You also need to stabilize that bigger sensor. How you even calculated those 300 dollars is beyond me.

  28. The retail prices in the EU are excellent! 1/2 that of the A99! Also not much more than the debut prices of the EOS-M. 😉

    Sony FF camera have absolutely no chance of sales here with the price tags they come with.

  29. Sony can’t compete, so they don’t bother to try.
    Consumers choice.
    Consumers see no compelling reasons to try Sony and certainly consumer sees no compelling prices for cameras or lenses. (Barring the occasional sale.)

  30. Things must be getting desperate at Canon. Sony has a couple of options. Nex 6 full frame is a good one. Or a Medium format camera at current pricing.

    1. Yeah Canon are real scared. Let’s get real here a FF NEX is going to be expensive (as usual for Sony) As for DSLR’s Canon sell a truck load dated sensors or not, hard to see how Canon are shaking with fear, they have an affordable FF body, and Sony do not.

      All the wonder talk about 2 FF A mount bodies next year, and well Sony will get wiped out this year unless they start to price cut the A99 in a big way

      1. Wiped out from where? The mirrorless market? How long do you think Canon can sell truck loads of dated sensors?

        1. Agreed. It’s pathetic how people who has no clue about Sony equipments and had never own one come here and talk trash with there skin burning. Mine’s better than yours. They just read and watched Utube so called reviews from so called experts and became the experts. The only way to know about the Sony A99 and Zeiss lenses is to own them. All the rest is bla bla like infants in the strollers calling for milk.

  31. I really wish someone comes out with truly innovative cameras; something with really high dynamic range, really good usability and really useful for manual focus. There could be different sensor sizes to suit different pockets and bulk requirements.
    I hoped Sony would do that, but they have been churning out toys for too long: RX1, Nex, Alpha (with those awful viewfinders, and a camera is 50% viewfinder) and RX100 may be interesting to computer nerds, but are miles away from the mature handling of C & N for those of us who need to take good photos efficiently.
    Not to mention the quality issue: it looks like Sony products are designed to die after 2.5 years max. These are toys for people who do discount cruises.
    This is a real shame, because C & N have failed to come out with true innovations for years now, and we need a third player to spice up the game.

  32. Sony can do one thing others can’t- Redo the firmware so that my A65 or any other fixed mirror camera can shoot a full resolution still image without interrupting video. They’re built PERFECTLY for that.
    Id they can build in that feature on a machine as cheap as a HX10V then it MUST be included on the DLSRs and NEX cameras.

  33. The link you posted was for the EOS-6D (N) which does not have GPS/WiFI and is not sold in the US. The Canon 6D (WGN) which is sold in the US is not available anywhere for $1499. It’s not even available for $1499 at Sunset Electronics. EVERYONE is selling the body only for $1999 and with the 24-105 lense it’s $2599 – did I say EVERYWHERE? Any place that has it for less is selling it used, refurbished or gray market or stolen. Y’all need to calm down now.

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