The logo you see on top is the official name of a new lens line registered by Zeiss (Source: trademarkia.com). The new lens line will be launched for Full Frame mirrorless system. Obviously it will come as E-mount only for now but can be extended to all other future full frame mirrorless system that could be unveiled in 2015 by Fuji for example.
Zeiss will announce the first E-mount FF Loxia lenses the coming days already!
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More of the same – more very expensive FF E mount lenses – and these are manual focus only.
and still no F2.8 zoom lenses –
Sony has lured many with a decent price on the A7r but seems to want to make up with overpriced Zeiss branded lenses that are so so –
I have several friends that have abandoned the A7/4 and gone back to FF DSRL’s due to lack of lenses –
Shut your dirty mouth!
Absolutely horrendous graphic design, if this is the actual logo. Has the ‘designer’ ever heard of KERNING? “X-I-and-A” are spaced closely. “L-O” has ‘medium’ spacing. Huge gap between “O-X.”
Unprofessional. What ever happened to standards?