Canon created a lot of expectations with their “impossible” teaser. And it turned out to be a complete marketing failure. Just read the reaction on their Twitter account (Click here). These are just some of them:
Canon created a lot of expectations with their “impossible” teaser. And it turned out to be a complete marketing failure. Just read the reaction on their Twitter account (Click here). These are just some of them:
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3 Responses
I hoped for one of those Foveon-like sensors to materialize in one of the Canon cameras. Alas.
Canon has, more or less, one more year to go without innovation. After that, even those invested in their system will start switching to Nikon, Sony or some other more innovative system.
We may treat this as a joke, or there is a serious side to consider. Here we see Canon miscalculating the market of which they are leader. Most have interpreted this ‘exercise’ as an expectation that something game-changing was coming, and their expectation has been dashed. Is it their fault? The logical path of progress is to discard the inflexible mirror box in favour of electronics, which most consumers see as the area of development over recent years. Canon chose to set itself against this move in order to protect its cash cows, but it will have to change in time (and I suspect already has ‘mirrorless’ covered in its labs). Why is it important? – Because progress means cheaper production with potential benefits to consumers along with technical development. Rather than foster development, Canon is holding it back. Another corporation dictating the market, then? – maybe, but whilst Canon may “see the impossible” they sure can’t see the obvious.