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Sony and Hasselblad “pro” mirrorless cameras coming soon?

It’s always hard and honestly impossible to define what a “PRO camera” is. You can take superb pictures with any camera so I guess it has to do more with a mix of features, sensor size and price. Currently most of us may would agree that the only real PRO mirrorless camera may be the Leica M series. At least the price could be defined as PRO 🙂 An it is the only mirrorless camera using a “larger than APS-C sensor”…precisely a Full Frame sensor.

Now, Photokina may bring us the first real Leica M alternatives. Andrea at SonyAlphaRumors reports that Sony managed to keep a super secret around a mysterious professional mirrorless Sony camera. No specs are given but the camera is supposed to be announced on Wednesday!
And curiously CSCmagazine reports that the new Hassleblad mirrorless camera may use a new “larger than Full Frame” Sony sensor!

This is going to be interesting!

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17 Responses

    1. No, I told you this before. This site is usually updated by the guy who runs 43rumors.com

      Andrea from SAR is a different guy

  1. Leica M9 a Pro camera? Think it is too expensive for many Pro’s. The typical Leica owner, I believe, is a rich enthusiast with art/documentary amibitions. For some, a Leica ownership is good for their profile – status.
    Then we have the pro’s.
    Having said that and considering all the weaknesses as digital camera of the M9 – if I was rich enough I’d buy one! 🙂

  2. Reminiscent of the Hasselblad 903 SWC, but with interchangeable lens? I am very eager to learn more at a time, exactly where I need to renew my photo equipment … A square sensor 30×30 mm 42 MP (same density as the Sony 16PM) in A-Mount would be a great deal without being a huge technological challenge. Having been an avid user of the square format, the idea of ??a benefit using ta 30×30 sensor with CZ Sony A mount lenses pleases me enormously.

  3. I think larger than FF-mirrorless will be a waste of money. IF you need that sensor size, you are a pro user shooting in studios, for advertisments, etc demanding very large prints. And then you don’t need this pocketable/light camera for casual photography. The problem with this sensor size is that even a normal FF sensor can today produce large prints; see also Nikon D800. And APS-C sizes can do former FF quality; see X-Pro 1. The only reason I think Hasselblad would think of is, is because it would sound awesome, not because there is a huge use.

    Larger-than-FF is already a niche system, and would be even more so in a body even more compact, and even more expensive. For users who usually wouldn’t need the compact body. It’s a bit like how D800 became very popular despite a traditional DSLR size: these users aren’t looking for compact. They are looking for performance, very fast and accurate phase focusing, sturdy body, etc.

    1. And. What are you going to do about lenses? A whole new lot will cost a lot and you will have to wait years for them if Sony follows their normal course.

  4. True, a lot of cameras that are relatively cheap are able to produce amazing results. But a “Pro Camera” is durable (as in able to take whatever you put it through while getting your photo, and it’s built to last. Secondly, one that will “perform” each and every single time you call upon it. See: Nikon D2/D3/D4/D200/D300/D700/D800, Canon EOS1 Series (all), EOS 7D, etc. of course Leica M and a very few others. Being a photojournalist, I put my cameras through high stress every day, as do wedding photographers, etc. and although there are many cameras I love, and would live to use and own, they can’t handle the stress. So they are NOT pro cameras, do not be fooled. The Nikon D7000 is one of these and app will be the upcoming D600. I bought a new D7000, used it for only two months, shot 19,000 pics, and blew out the shutter. It was a great camera until then. Thus, NOT a pro camera.

  5. “Currently most of us may would agree that the only real PRO mirrorless camera may be the Leica M series.”

    Nothing could be farther from “pro” than a significantly substandard, terribly overpriced device aimed at status seekers. Pros by definition earn money, not waste it.

  6. A Pro Camera is any camera used by Pros during the course of their business.

    Jurgen Teller uses a Contax G2 auto-focus rangefinder film camera to shoot all of his work, including both Fashion Ads and Editorial. The Contax G2 is a Pro Mirrorless Film Camera.

    Olympus Pen cameras have been used to shoot Magazine Covers and Editorial. The Olympus Pen is a Pro Mirrorless Camera.

    The Olympus OM-D is being used for Ads and Editorial. The Olympus OM-D E-M5 is a Pro Mirrorless Camera.

    Martin Schoeller uses Fuji rangefinder 120 film cameras to shoot covers for Time magazine. Fuji’s Texas Leica is a Pro Mirrorless Film Camera.

    Photo Journaiists have used iPhones for work published in the NYTimes and Sports Illustrated. The iPhone is a Pro Mirrorless Camera.

    Lots of working Pros use Mirrorless cameras, nothing new here.

  7. i had to revisit this rumor to say …. dreaming is fine , but once a private equity firm got hold of hassy , it wa a given that money was the olny goal and the filthy rich the only target

    … i hope the equity firm that engineered hassys the greatest embarassment in the history professional camera production

    here is the name of the shameful idiots who crafted this debacle …. the death of the hassablad legacy
    Ventizz Capital Fund
    Ventizz Capital Fund
    Ventizz Capital Fundfor the record its

    Ventizz Capital Fund

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