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Sony A7-A7r Leica killer(?) leaks in his full beauty.

What I imagined to be a bad looking camera looks far better once you see these full size images of the soon to be announced A7 and A7r E-mount Full Frame cameras! DOn’t think these will be Leica killers but it’s definitely nice to have the possibility to grab a $1700 camera(!) instead of the $7000 Leica M.

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Specs reminder: In case you are confused by the many rumors I posted lately here are the SR5 info on the cameras:
– A7 has 24 Megapixel sensor with Phase detecion AF
– A7r has 36 Megapixel with no on sensor Phase detection and no Anti Aliasing filter for maximum sharpness
– A7 body costs $1698 and $1998 with 28-70mm f/3.5-5.6 OSS lens. A7r costs $2198 body only.
– Both cameras have a fixed OLED EVF with 2,4 million dot resolution. It’s the same used by the Olympus E-M1
– AF speed is faster than the RX series.
– Takes SD cards and uses the NEX battery
– A7/A7r Body is weather sealed
– 1/8000 shutter speed
– titlable LCD screen
– focus peaking
– Built-in Wifi and NFC
– Playmemories Camera Apps
– The menu interface is the same as the RX series (and not the one used by NEX cameras).
– optional vertical grip
– New LAEA Full Frame A to E-mount adapter
– Current NEX APS-C lenses will work in crop mode or Full Frame mode (with heavy vignetting or dark corners)

New FE lenses:
Zeiss FE 24-70mm f/4.0 OSS
Sony G 28-70mm f/3.5-5.6 OSS
Zeiss FE 35mm f/2.8
Zeiss FE 55mm f/1.8
Zeiss FE 70-200mm f/4.0 OSS (coming early 2014)
many more lenses coming the next 12 months (including fast primes).

RX10:
– 1 inch sensor camera
– fixed 24-200mm f/2.8 constant aperture lens
– $1298

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85 Responses

  1. “- The menu interface is the same as the RX series (and not the one used by NEX cameras).”

    Don’t care much about the FF per se, but that item IMO should be higher on the list. This is basically admission by Sony that he NEX UI is very bad.

  2. Leica never dies! There have been many Leica “killers” before and they all died with Leica surviving them all. 🙂

  3. This is the future. Sony, please put a stick in any future development for the outdated A-mount. Long live the E-mount and the full frame mirrorless cameras!

  4. Really nice looking camera. It looks like it will be comfortable to hold and it should be very sturdy. The controls on top and front look nice and easily accessible. Full frame cameras do take nicer images (IMO), and to have a mirrorless camera with full frame, but without the leica price tag is what I have been waiting for (I LOVE LEICA, but I can’t afford). I have had both the OMD EM5 and the GX7 and to be honest, I would still much rather carry my D800 even for street photography. OBVIOUSLY they don’t compete in IQ, but even in size I don’t mind carrying the D800 around as I am in my 40’s with no health issues. It just is not a heavy or uncomfortable camera to hold (the d800). I always wanted a DSL body with mirrorless, and it finally may be coming.

    Hopes: Great AF speeds for still subjects and sports alike.
    * Great handling (i.e. they have not tried to make it so small that the controls are not well positioned).
    * There will need to be a commitment to have quality lenses out to the users.

    Could be a winner. I certainly hope so.

    1. Pros don´t want shoot with this for several reasons:

      1. Only a few lenses.
      2. Horrible design.
      3. Too big and heavy lenses in a small body like this, make it very inconvenient.

      The future of the industry is for sure mirrorless, but not this way. Better wait for competition coming soon.

  5. It would have looked al lot better without SONY written a the top. Can´t wait to see what Hasselblad will do over that chassis hehehe 🙂

    1. Any chance of faking up a size-comparison image vs., say, a Micro 4/3 body, a Leica M body, and a DSLR body? Obviously the Sony is very thin, but it’s hard for me to visualize its actual bulk.

          1. Full name is Vaclav Mach 🙂
            And about the 5D vs Leica size … I used http://camerasize.com/compare/#359,192 to get the “right size”, but it’s hard to do it with different angles. Maybe I made it little bit larger, but not much (M6’s height is same as top of 5D’s bayonet)

      1. And rough comparison with 5D Mark II, however I haven’t found a better picture (the angle is different, so it’t not ideal for comparing)

  6. as I said many times here, its AF speed is faster than the RX1’s but nothing like A99v or any D-SLR type of cameras.
    so if you need fast AF and better video , wait till Feb and get the A9.

  7. “Sony A7-A7r Leica killer(?) leaks in his full beauty.”

    No, the A7 will certainly not kill any Leicas! The kind of people who buys Leicas will not be interested in this cam.
    Of course it’s not a leak – merely a part of the Sony marketing plan.
    Is it a he?
    Full beauty? Naked ugliness maybe. lol

  8. I think this is a Leica M 240 killer.

    1. Higher resolution in the A7R
    2. Most likely wider dynamic range
    3. Weather sealed
    4. Has AF if needed and can zoom in anywhere in the screen to MF (Leica M can only do this in the center)
    5. Built-in VF that performs better and grip, Wifi and NFC and optional vertical grip
    6. Tiltable screen
    7. Possible sensor cleaner
    8. Wider sensitivity range
    9. Faster max shutter speed
    10. Price

    I’m sure the list goes on. I own leica lenses and have used the Leica M 240. Sure it’s built with a solid feel, but this doesn’t help with the image quality. I honestly prefer it with a grip and EVF. Overall I can say this camera will be a Leica M 240 killer. Lens wise, I still prefer the Leica’s for its optical quality and small size.

    What makes the Leica better than the Sony A7r?

  9. Do the leaks include any info on image stabilization? This has been a mark against the NEX series for me: no in-body stabilization and a sparse selection of stabilized lenses, especially fixed focal lengths.

  10. Sounds all nice 0 it just makes me wonder why the 35/2.8 lens is so chunky – it makes it look a bit like a toy (I get similar feeling about my Nikon 1 18.5/1.8)

  11. That huge viewfinder hump is surely to accommodate electronics they couldn’t fit into camera body. IMO Sony should hire some designer cos this doesn’t look right neither retro or modern. It doesn’t look desirable, period.

    1. Yes, it’s got Frankenstein style. It’s like a NEX that borrowed an SLR hump and then got some third party grip glued on. But that’s all one needs to use it, so it will work for now. 🙂

  12. I like the design overall but orange ring around lens mount is completely hideous. All the logos can be gaffer-taped away but this…..

    1. The rx1 will still have a niche market. Smaller, w/o embedded evf, faster and very hq lens. It will probably come down a bit, but not consistently.

  13. The a7 just set a ‘milestone’: I think that after it, no mirrorless camera with aps-c or smaller sensor could cost more than 1000$ for body only.

    1. I think you are wrong however I get your point and think we are going in that direction. Some people don’t need full frame and will not pay the extra 700 let alone 100 to get it. I think your point will only really be true when Sony makes a good full frame camera for $1000 or less 🙂 Given that these are clearly high end bodies (with weather sealing and all) I think there is room for a 4-500 less camera with the same sensor as the A7. After all these are only 600 more than the NEX-7 retail was.

      1. Even if the body was 1000 credits, it would be no proof of the need of 35mm. Because there is no evidence that lenses can be miniaturised on the scale of the body. No evidence that ANY lens will be resolving enough. That the body can made be as reactive as the competition.

        So far we are awaiting test, and know only the money requests. I suppose that half of the public here buys guns, and handles cameras, as if they were the same. Judging by calibre. Unfortunately it won’t do.

    2. Not so sure about that! Nikon and Canon both make APSC DSLRs within a few hundred dollars (80%-85%) of their full frame body. And buyers gain almost nothing in size and weight savings by going for the smaller sensor DSLR. Yet people with m43 have to pick up a lot of size and weight to go with this FF, by the time lenses are taken into account.

  14. Leica killer? Yes. DSLR killer? Hardly. A Canon/Nikon FF DSLR will spank the crap out of this camera for anything but the most static of subjects.

    1. That’s a pretty generic statement. How exactly will the Canikons “spank the crap” out of the A7 cameras?

      > Size and weight – NO
      > Quality of the sensor – NO (the RX1 already beats every Canon sensor made and is just behind the Nikon D600 and D800. Expect these new sensors to eclipse all)
      > Flexibility – NO (these cameras will be able to use both SLR, E-Mount and legacy rangefinder lenses)
      > Weather sealing – NO
      > Auto focus speed > YES, probably

  15. sorry for my ignorance but:
    i can put my SEL 10-18mm on the A7, right?
    then it will become an ultra ultra wide angle / fisheye?

    1. Michael,

      If you put the 10-18mm on the A7, you have to factor in the crop factor of 1.5. It will be 15-27mm. There is the full frame mode for the crop so you might get a little wider than 15mm with vignetting.

  16. Looks amazing. This is a camera revolution/game changer. Period. The first affordable full frame mirrorless camera. And by Sony of all manufacturers. For the rest of you haters, enjoy using your m43 or crop sensors!!!

    1. I used to have both, a sony fullframe and a panasonic m43. Well you know what ?
      I sold the fullframe and kept the m43. Size of the sensor is not everything but this not everyone can understand apparently.

    2. It’s a great milestone for MILCs no doubt! But if it will kill any smaller format, it’ll probably be APS-C. Sony and in particular Zeiss won’t have much incentive to produce top notch optics for APS-C now.

  17. I dont understand why 24mpx version has phase detection on sensor but AA filter too, and 36 mpx has no AA filter and no phase detection on sensor neither. WTFH SONY?.

    And what about IBIS??.

    Disgusting joke cameras IMO. Sony thinking like a ASS!!!

    Half cooking cameras for his price, very bad SONY, very bad.

    And design very awful, pfffffff!!!!

    1. Rather straight forward reasoning, I think:

      a7 will appeal to street shooters, wedding photographers and others who need to work fast and don’t want problems in post production;

      a7r is for slower paced, more manual inclined shooters and those won’t mind extra pp work where necessary.

      1. It will not appeal to wedding shooters for a very long time. Two years, maybe longer. Why because of the lack of lenses and Sony’s track record of not delivering on lenses. There is no reason to think that will change as at the moment this is an appalling start to a new lens range. Too few and quite a lot are the wrong lenses.

  18. Urks… how ugly… OK, a camera should be for photography first, but it is no shame if it looks good also 😉

  19. I love the design. Really! 🙂 PLUS I love the camera itself. The only thing I don’t like is that they positioned the shutter button so far back, and the front wheel looks a bit weird. But really, stuff like that just not matter …. just have a look at some weird buttons on the Olympus E-M5 and that one was a winner just as well!

    A Zeiss 35/2 would have been even nicer, but who knows how big and expensive it would have got. So that 35/2.8 is probably just a more realistic alternative.

    1. Where you see shutter Thomas?
      It’s not far back, what are you watching at?
      I see it in the middle, inside the rotable crown which is, as usual, the main switch.

  20. Actually i dont think this is a Leica killer, but a Leica cash printer… If this camera comes with focus peeping those great Leica lenses will sell like hot cake…

    If I where Leica I would give away free adapters with new lenses 😉 I mean I can’t afford a 9000$ camera, but think about a 3000$ lens with this camera, looks like a bargain to me. 😉 an the rangefinder purists will buy the m anyway.

    There’s even a good start for the Leica fans, buying the glas first and use it with the Sony, and if you want you can buy a Leica later when you got more money… 😉

    By the way, I really wonder why those mFT haters jump on this train- it’s like a totally other game & works quite well as a second system or even as main system if you don’t need the extra shallow dof. That alone would be reason enough to stay with mFT, I just love the compromise of not to shallow dof, still, with the option to blue the background on portrait a

    1. I doubt there are many people that will buy modern Leica lenses to use with these cameras. OTOH, Zeiss and Voigtlander M lenses are a different thing.

    2. You are right concerning m4/3. We’ll probably see forums unloading a certain number of shooters that always compained they couldn’t have enough bokeh, and got m4/3 because it was trendy.

      Those who’ll stay will know the advantages of the format. I for one am tired of a Transformers frankencamera.

      I went through the pioneering phase of m4/3 and I had my share of heavy legacy lenses and their problems. Matching sensor and optics is the most important part of the equation. Achieving high resolution in a small package the very aim, which took years.

      Sony meanwhile wasted a lot of resources, in a spray and pray approach. Let them go on.

  21. TILTABLE,
    not “- titlable LCD screen”.

    Unfortunately there is no titlable screen on it … but I really like a lot the same!

  22. Interesting to me how most of the posters here are commenting more realistically about these two so called ground breaking uber expensive rigs with shit lenses out of the gate as opposed to the over fawning crowd on the SARumors site; like they are trying to say that swallowing a big spoonful of castor oil is good for them because their grandma said so.
    I have been shooting real news jobs and event with the NEX7 for the last two years or so. Up against my fellow wire service and agency buddies, the Sony’s great burst rate and ample 24 megapixel sensor has allowed me to compete ‘reasonably’ well. The little pop-up flash has also come in real handy. Unless these two hump backed whales can compete on that level, and they are already down a notch without any popup flash, I’ll bet they are slow in fps as well. And lenses???? It took Sony, how long, over two years, and we’re still waiting for any really good long primes? Only now is the Zeiss 16-70 shipping and it’s a thousand bucks? I expect the same lag in lenses here for these new too high priced jobs as well. I don’t see enough bang for the buck.

  23. people don’t understand the Importance of this!
    This will remove all dslrs from the market, finally I can shoot with my Leica glasses worth of 8k+ and I will shoot professional Fashion Magazine shoots with this!
    I’d just prefer something bigger and heavier Like a Leica in my hands, otherwise it slips and boom 5k gone.
    Of course it won’t beat a phase one but for editorial it’ll be good enough.
    I hope the film function includes 60fps for my planned fashion films, it’s expensive to buy a Blackmagic which can’t do 60fps or borrow reds for trying around.

  24. The design is awful. Please eliminate that ugly viewfinder. Just adopt RX1 design. RX1 is far better than that.

  25. I hope its got good IQ with Leica and other Leica M compatible lenses.
    If this is in fact a Leica Killer, I have 6 M rangefinder lenses waiting
    to use it.

    I hope we get some testing that includes how it does with Leica M lenses.

  26. Sony A7 is not just a Leica killer, you dingbat, it’s also a potential killer of ALL the mirrorless cameras you love so much that you’d care to mention, and probably half of the DSLR market with it. Leica killer my ass. Way to be reductionist. That blindspot is going to kill you and your mirrorless beauties.

    1. No threat to m43 at all. The A7 lenses are relatively huge. In fact the 70-200 f4 weighs MORE than the Canon EF equivalent and is no smaller.

      No threat at all. Why do you think those who give up DSLR and get m43 are doing it? For size and weight.

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