Engadget (Click here) tested the new K-01 and wrote that it “doesn’t feel as cheap as it looks”.
Ricoh now took full control over the Pentax imaging division. Here is the press release:
“Tokyo, February 9, 2012 – Ricoh Company, Ltd. (President and CEO: Shiro Kondo, hereinafter Ricoh) announces an organizational change to its imaging system business including security system business and consumer digital camera business.
Since October 1, 2011 when PENTAX RICOH IMAGING COMPANY (President and CEO?Zenji Miura, hereinafter PRI) was established, Ricoh managed its global imaging system business under two brands, RICOH and PENTAX. Specifically RICOH brand digital cameras were designed, developed and sold by Personal Multimedia Product Company (hereinafter PMMC), an internal organization of Ricoh, while PENTAX brand digital cameras were designed, developed and sold by PRI.
In an effort to strengthen customer relationships and provide innovative products and services, Ricoh will re-organize its structure.
1.Effective date?
?April 1, 2012?plan?
2.Scope?
?Worldwide
3.New functions of each business unit?
?PRI: Consumer businesses such as digital cameras for B2C market
(This includes Ricoh development resources to improve capabilities and support
Ricoh branded cameras )
?Ricoh PMMC: B2B businesses including security system business, and imaging solutions
business for B2B market
February 9, 2012
Ricoh Company, Ltd.“
Meanwhile Pentax announced the new 2012 lens roadmap (via Photorumors). There will be a new K-mount pancake,a 50mm f/1.8 standard prime lens, an unspecified tele photo lens, the Pentax DA 560mm f/5.6 SMC lens (what a beast!), a Pentax D-FA 645 90mm f/2.8 SMC lens and the L to Q mount lens adapter. Clcik on pictures to enlarge:
13 Responses
first time his virgin hand even touch a photography camera
pentax—- pfhhh….. who buys in such a crappy system?
The K5 and the limited lenses are a very solid photo system.
@Bob B. You are wasting your time here. He sure is a troll.
123@ This is the finest example of a Canikon paid troll.
Haters gotta hate! Real photographers don’t worry about branding.
In a weird way this camera is growing on me. I actually like the yellow! What I like even more is that nobody would take this camera seriously, which could be a big advantage when taking photos in sensitive situations….. The truly informed would probably have no problem buying this camera. That being said, Pentax has got a lot of work cut out for them to convince people to buy it.
I would think that other more traditional mirrorless K cameras are in the making, and when you think about it, this camera has people taking notice, for good or bad. What’s that saying? Any publicity is good publicity? This may be what they need to get people to notice that they are a formidable competitor….
Pentax’s design philosophy seems to have fallen down a rabbit hole into la-la land. I really like the K-5/7 as well designed and performing tools, but this sqashed hunchback leggo toy and that other silly little mini-toy thing they cooked up as “responses” to mirrorless? Clearly both of these were in the design pipeline for some time so lets hope now they are out of the system the pipeline gets an good enema and get’s back to designing things we can actually recognize as cameras
What??? Please, people, READ those d*mn press releases before writing articles!
It’s the other way around. Pentax (as in: Pentax Ricoh Imaging / PRI) will take care of Ricoh’s camera division!