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Not again: Samsung says they want to become the “Number One” in the mirrorless market.

Oh no! We here that again! For years now Samsung is stating that they want to become the “Number One” in the mirrorless market. I hoped they would stop to talk like that after their NX system wasn’t able to gain any significant market share. Be aware that in my opinion the NX system has a great potential! Samsung has a huge sensor knowledge and they have proven that they can do superb lenses! But I don’t like all these big words repeated lately again at Techradar (Click here): “Samsung will continue to introduce a wide array of products to assume leadership in the CSC market“.

Nobody will believe them if they keep saying that 🙂 I care to repeat that I would really like Samsung to release some very innovative product. They have the uniqe chance to create a system from scratch without to have to defend a pro business like Sony and Canon. So just do it!

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27 Responses

  1. Look at TVs – They knocked Sony off the top spot within 10 years… 10 years from now it’s a possibility…

  2. The just didn´t knock Sony, even Nokia and every other cellphone maker.
    Camera market is very different, but they have money, technology and time. They don´t have to rush, just to continue.

  3. Samsung is now second to only m4/3 in lenses selection – including the roadmap. Fuji is just starting and Sony is just screwing every NEX consumer, so they really have the potential to get there, maybe not first, but at least second in the short term.

    As I elaborated before, they need some bold move, Fuji did that with their new sensor and aiming for PROs. NX Cameras are still not up to their competition, they don’t top any particular competitor in any particular area – unless you count small inovations like iFn button and WiFi as a standard for all new cameras.

    They need to:
    – make their camera work properly, without lags
    – make a better Engine
    – go for a 12MP sensor with good ISO and more importantly, outstanding DR
    – make a 10fps for something between 20~30 shots in their future NX1 line
    – make something to compete with the E-M5, NEX-7 and XPRO1 – a rangefinder-styled NX1 would get some love
    – make an investment in the video area – go for 120fps @1080p or 720p, built-in time lapse, I don’t know, be bold, Nikon at least tried

    They have the lenses, they need their cameras to be up to their competitors, in design, in feats, in innovation.

    I have a mirrorless camera of my own for now, but I’m not really satisfied, I want a true hybrid camera in the sense that it can be up to its competitors in every important area.

    – Panasonic has an edge in videos but that’s it – and m4/3 is the more complete mirrorless system so far
    – Olympus has an awesome Engine which produces beautiful colors and they have now a very good new IBIS
    – Sony has the best all around camera, but the crappiest lenses of all – by a lot
    – Fuji has an outstanding sensor but horrible AF – if the focus ring at least worked properly in MF – and a horrible Video

    Fuji may make a quick AF, but I don’t think they will improve the video a lot. Sony doesn’t seem to be in any hurry to deliver the lenses everybody wants, fast primes and pancakes – or at least lenses wit a decent optics! If m4/3 could put together Olympus and Panasonic strengths together, I would buy that camera. So for what I want It’s m4/3 making it work or Samsung – or Canon, but I doubt.

  4. They have good lenses, quite good new camera, but not widely available and for me samsung is more known for there phone, tablet and tv than photo, except for compact. They need a good cheap model to compete with the 350~400 euro entry levels from other brand. The NX100 sell for around 300euro, but only on discount store, other models are costier, 800-900euro for NX200, the only available model. I’m happy with my nx100, paid 200euro with the 20-50 on discount store, but i never put 800euro in another body.

  5. They need to release that medium-format Hasselblad-copy camera with at least 36×36 sensor. No bells and whistles, just a big cheap sensor with at least 14 steps of dr and acceptable noise-performance up to iso 800 and ABSOLUTELY NO BANDING ISSUES IN THE SHADOWS! That would definitely put them on the map and on every tech or photomagazine cover in the world. They need to be bold.

  6. Lol! They are hilariouse!

    But I have to admit that if they would release a nex-7 kind, rf, design camera I’m ditching m43 and nex for good, their pancakes
    16,20,30,55 fast pancakes is all I need

  7. They need to make at least one feature “number one” among their competitor, like Panasonic GH series took the best video and Fuji has the best PQ, then build up on that

  8. They just have to make one decent sensor that performs. Have not done it and they keep going with the NX.

    What happened to Sony’ TV business is the fate of Samsung’s attempt with their NX.

  9. High goals are fine, realistic ones more useful. Anyway, it’s noting wrong with the NX-models, but nothing spectacular either. They either need som killer feature or time and patience. Killer features are pretty difficult to come up with, but Samsung is starting to build a good brand name and have the seond best lens lineup. I wouldn’t be surprised to see them on the top three list in a couple of years.

  10. Sony should not be a problem for Samsung since Sony refuses to release lenses to go with their great cameras. If Samsung can make real cameras with real, metal dials like the above prototypes and real lenses that are NOT focus-by-wire crap (the worse part of the entire mirrorless market), I’d buy them! Although I’d also buy a roll of black gaffer’s tape to cover up their name 😉

  11. Samsung could quite easily become number 1 in the mirrorless market if they make a NEX-7 enthusiast body clone and price it competitively. Then all they need to do is work on their marketing. They already have a very strong selection of lenses (16/20/30/55 pancakes, 16-80, 85/1.4).

  12. Samsung can be number 1 in the csc market if they could just make a good all around camera body…the question being IF. Their lenses are fine, it’s their damn bodies that have abosulutely no direction. Are they gadgets? Are they accessories for women’s purses? Are they cameras for taking photos or are they toys? Only Samsung seems to know but it doesnt look like their camera bodies are taken as serious as they seem to take their lenses.

    It also seems that their lenses are designed by a different department than their bodies. The nx lenses seem to have a roundish bubbly look as appposed to their nex nx200 which seems to have sharp sharp edges. I dont even think Samsung knows where to go at this point. Everybody is clammoring for a nex7 or a fuji x1pro or x100 and here Samsung is going about their business making another panny gh style camera in the nx20. All this time they could have made a nx100 style body with EVF and they come up with the nx20. I’m starting to wonder if ex Minolta employees who havent been fired from Sony yet are now working for them.

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