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New Samsung NX Photokina rumors.

The same source sent Photorumors and me an update about the NX system. There will be new NX cameras and new EX-2 substitute (no surprise) but the pre announced 16-80mm has been cancelled and there will be another advanced zoom lens instead. In total at least two (and maybe three) lenses will be announced at Photokina.

Samsung remains a bit of a mystery for me. They keep saying they want to become the number one in the mirrorless system. But they really have to invent some kind of magical products in order to archive that. To be technologically on par with the others isn’t enough. Jusy a weird idea, they should buy Leica and create a Samsung-Leice mirrorless EVF system ๐Ÿ™‚

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    25 Responses

    1. AF speed is something which is hard to fight with M43s , but if it had a better focusing speed compare with NEXs , then it still have advantage (because for thouse consider NX , they are think about the sensor size…)

      So , the most easy way for samsung to achieve the golf , is to introduce a camera with better sensor and noise control , Also speed up the speed of their lens roadmap, first introduce the lens with to covering most of the range first. After that introduce some high class lens (Schneider lens?) , if samsung introduce a ultrawide lens equif. To 10-22 for APS-C , Then it will attract lot of hobbyist which like to take landscapes. After a mid-tele zoom lens , their system are supported with a basic , but firm lens system… which NEX is left behind.

      After the lens advantage , they must do something which is not common , but it is useful or meaningful for the customer, FUJI’s Hybrid Viewfinder and Sony’s SLT is one of the point made FUJI and Sony alive. Samsung need this kind of Impact to the customer. What I think should be made , is somethink on the Sensor …like x3 Foveon kind CMOS?…. organic sensor…? or somewhat made their sensor different but much more advance compare with the others…….also I remember a rumor said that Samsung had the technology for the translucent screen which can made as a hybrid viewfinder , Samsung need to made some impact to the consumer, made them think Samsung is not a lower-stream camera brand, then they could success…
      (no offence…but someone beside me really think that Samsung are a lower-stream camera brand….)

      1. Couldn’t agree more. Something distinguish charm should be in there. So far it’s okay camera. i function lens isn’t good enought to make people to invest their gear.

    2. When Samsung learn to make decent sensors, this system has a chance. As is, this will be the biggest downfall for Samsung.

      1. That should be true for m4/3….panasonic sensors are by far the worst and the ones that simply got stuck over the 4 years..very, very little improvement…as dxomark states…

    3. Never count Samsung out on anything….I used to think that they would never catch up on memory silicon….it took them 5 years and they became a force in the market. They will be challenged in this domain due the marketing involved but they have deep technology and money pockets.

    4. The camera are not very visible, when i go in a general store, i see canon, nikon, oly and pana, but samsung is hardly present. On amazon, there is only the nx200, lenses have better visibility though. Samsung is very well know for their phones and tablet, not their camera. Price is on the too high side too. I bought a nx100 during discount, for the price of the 20-50 only, camera is good, but quality build is sub part, with upper dial problem, raw are big, and red channel are over saturated sometime. So it’s hard to recommand Samsung at a full street price. But they have good and cheap lenses. But due to the problem of the NX100, i don’t know if i’m ready to invest in the 30mm pancake.

      1. Samsung have good lenses at least, which means they’re not really suffering product wise. However I hope they hire a lot more programmers to develop more efficient RAW types.

        Actually, why can’t Samsung use dng? (Or any other manufacturer for that matter?)

        1. Completely agree…at least pentax, leica and ricoh understand customers…dng is much much better for us..simpler at least..but then…adobe would be crying out loud…lol

    5. Maybe Samsung can produce the first pop-up EVF. Something like a pop-up flash that stays within the camera body and may extend upwards and backwards when in use.

    6. I think the window of opportunity has closed for Samsung NX. They had huge plamns and hopes, but soon for some reason or another started having second thoughts. Coming late to the game they should really have made something extra-ordinary and not some OK me-too products. Those products they released might have done very well two years ago, but most of the market has already gone to ยต4/3 and NEX. I think Samsung will go on producing NX cameras and lenses for maybe a year until they realize it’s just not worth it.

      And I’m saying this as an NX camera user. Too bad.

    7. I own some NX and Panny m43 bodies and I can tell you the m43s are much more responsive than the NX bodies. Yes, I like the 921k pixel AMOLED screens and well-organized menus of the NX bodies, but those are secondary considerations when one is out trying to capture a shot.

      If Panny can get the fast zooms into the retail channels soon and more third-party lens makers come on board with m43 I don’t forsee good things for NX.

    8. I agree – but i’d like wider than 10mm, in the same range as the 8-16mm sigma. making it a great camera for realestate work combined with the wireless viewfinder using a smartphone

    9. Samsung’s problem is really rather simple, but incredibly complex to overcome. Samsung are a technology leader to be sure in a lot of consumer spheres. However they are entering consumer electronics area that is deeply deeply rooted in the past, especially for enthusiast cameras. People don’t like change very much and camera makers generally stick to what they know and incrementally improve as they go along. There is still a lot of backlash about mirrorless cams, smaller sensors, OVF vs EVF etc. Samsungs cameras are fine (I have an NX10 + 30mm combo), but I can’t see too many people investing in them, they have no heritage in cameras and no brand association with them, so when people are buying a camera, in a store, they will go with a brand that has been making cameras for a long time. So while their cameras are adequate and in some cases really quite good, there is nothing to draw a customer away from the more established brands.

      Even if their cameras excel over the competition, there is still going to be a lot of hesitation towards them. What they really need is a flagship product, one that gets people thinking about Samsung as a camera company, one that creates a buzz. It can’t just be an also ran with a few extra bells an whistles. It needs to be drool worthy, even if they only sell a few of them due to high cost etc.

      They need this also to give customers something to aspire to, yeah ok they are buying a basic NX now, but they are buying into a system that has an amazing camera in it as well. Proficient cameras are not going to do them any favors without a flagship. Look at what the X100 did for Fuji, Samsung need their own X100, but not just an X100 copy.

      They have a good range of competent cameras, with decent lenses and more decent lenses on the way so they have stuff to sell, now they need to attract an audience to sell it to.

    10. I think it is really pretty simple for Samsung. They need to create an NX body with a viewfinder (a GOOD one!), be it EVF (most likely) or OVF. I had zero interest in mirrorless cameras (and I believe the NEX7 and fuji’s recent success back me up) before they started having reasonable viewfinders. I think the NEX7’s viewfinder is approaching pretty good for an EVF and the Xpro1′ ovf is damn good since it is of course optical (Fuji’s EVF is pretty lame though).

      Samsung needs to throw an EVF in the upper left corner of the body, give the body some real controls (I think they are getting there with the iFn) and price it below the NEX7. There. Bam. Done. Better lenses than NEX, cheaper, with a viewfinder (so you don’t feel like you’re holding a P&S/POS), and APS-C sensor for good quality. Price it well enough and it even smokes Nikon’s v1, sony’s new RX, and is competitive with the OMD

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