It doesn’t happen very often to see some “real big innovation” in the digital camera business. Lytro certainly is one of the few companies that revolutionized the photo market. But still, their products are not mature enough to compete against the current “normal” Bayer sensor cameras. But this will change in 2014. TheVerge reports that they will launch ‘multiple breakthrough products’ with features that professional photographers are looking for. We don’t know yet if this means that sensor size will be bigger, if there will be an interchangeable mount or whatever. But better they deliver what they promise because for the first time they will face serious competition from Digitaloptics. They will launch their Lytro like camera in 2014 (Source: Engadget).
6 Responses
The problem with Lytro is that’s it’s an interesting solution to a problem no one has. When you decide to use shallow depth of field to isolate your subject you’re doing it for a reason, not just to enable gimmicky refocusing after the fact.
i have the problem occasionally when it doesn’t focus on the right point when using shallow DoF, this tech certainly is pretty cool but ATM it doesn’t achieve the same IQ as other cameras on the market.
personally im looking forward to seeing where this tech heads, but at the moment, i’m not too interesting in buying something that looks like a lipstick
Lytro hasn’t revolutionized the market. They merely brought an interesting new approach to the table that hasn’t sold well or been adopted by other manufacturers.
Hmm, a big part of my photography fun is the challenge to take the best possible image at the scene. Setting the focus at home might result in better images, but it makes the photographic process more boring.
Fore people that have to earn money with photography it is great, tho. No more missed, “expensive” shots due to focus…
The concept is really interesting and in the future it could be used for macro photo stacking.