Leica posted a new Teaser and a message on Facebook: “Only one week left: Get a hands-on experience at our Leica Authorized Dealers on June 11 when all will be revealed about the newest Leica family member, including its larger than usual sensor for its relatively small body.“
As I told you the day I posted the image, there is only one way the rumor could not be true. And that is that Leica made a marketing campaign by spreading false rumor deliberately around the world. If true this would be the first time a company does it. And in my opinion a very clever strategy! 🙂
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Well,well, larger than usual sensor and sitting between M FF and X2 APS-C……….
June 11 will be an interesting date at least for me – I have and liked a film Leica just the M is far beyond what my wallet allows.
The only intriguing message for me is this: “Get a hands-on experience at our Leica Authorized Dealers on June 11”
They specifically left out the Leica boutique shops! Is that an oversight? 😀
There are too many similarities between the previously leaked picture (the one with the so-called “Leica X Vario” and Leica X2) and that camera emerging from its box:
– pop-up flash
– flash socket
– positioning of the Leica name on the front of the lens
– general look of the front part of the lens (“concentric circles”)
for them to be only coincidences.
Note that their messages specifically do NOT state that the rumors are untrue! They just ask if we’ve heard them, and then invite us to a dealer to get “the truth.”
I suspect that the rumors ARE the truth, and that this is simply another clever tease aimed at getting potential buyers (which, let’s face it, includes few of us) to defer judgment. Possibly Leica feels its customers won’t be so disappointed by its slow-lensed me-too offering once they’re in the hands of an expert salesperson who can explain the intangible benefits, whatever those might be.
Intangible benefits? Owning a Mini M, of course! 🙂
Personally, I look forward to the Paul Smith edition. 😀
I also note that their messages do NOT promise that customers will be able to see/try the new camera. They promise only a “hands-on experience.”
Maybe a sales pitch accompanied by a nice massage…?
This image is fully consistent with earlier images of 28-70 equiv small zoom. I guess it’s true than. 🙁
Based on this image it seems that sports a smaller lens than previously rumored.
Let’s wait and see…
Regarding Leica spreading false rumors:
“Fool me once, shame on you. Fool me twice, shame on me.”
One thing is clear to me: if this is not m43 and there is no pancake prime at release, it will flop.
Micro Four Turds has no place on a Leica. The only place it belongs is a dung heap or in the hands of pathetic fauxtographers
Cmerageek, are you a pro-photographer? Can you link us the pictures you usually took?
You fools. You are all fallen for Leica.
“Guys, sorry to tell you, It’s a real deal.”
And now you still trying to sugarcoat everything.
oh, oh, …
Let us see on next Tuesday…
sugarcoat? leica is a multimmillion company. me a simply hobby blogger. I got this pics. And me like so many others got the info Leica is “presenting” the pics as the real deal. 90% of the times my rumors are correct. 10% not. That’s how it is when your work on rumors. Maybe what you are looking for are news…not rumors? Visit the top photo websites out there and don’t stay here.
+1
Admin: Don’t worry about this. If someone reads Stve Huff’s piece on this, they would know that he was bombarded with >70 emails with this rumor (same picture with French text) from a “source”. Deliberate self destruction. Advertisement fiasco!
Do not be so hurt. Let’s just wait and see.
However, is it not funny how quickly someone can fall?
Who knows, maybe you’re right!!! ;-))
admin:
apropos …I love this blog!
I want to tell you a story.
I am German …
4 weeks ago I bought a Fuji x-E1 with lenses.
And then a short time later arrived this page by Leica.
I thought “shit”. I have made ??a mistake?
Then every day a new rumor arrived. Bad news.
My only thought is hope.
I do not have € 10,000 for a M and 1 lens.
So my hope is a great Leica Mini M or whatever it’s called.
Excuse my black humor.
Annikasmaxe.
Please, no need to call us readers “fool” and no need to do such claims for Andrea neither. He works real hard. And you only discourage his work.
Second note, I do not find this possible Leica strategy any clever. It is the opposite in my opinion. As no other major company dont play silly games with their potential customers, this is frustrating and unclever if its really a Leica’s rumor stragedy.
I’ve seen quite a few comments suggesting that the revealing of more of the camera on the leica homepage makes the previous images fake, not necessarily true! The box is at an angle, but the camera isn’t like the other leica cameras on next to it, it could well be the same camera as the first leaked image, obviously there’s no reason it has to be though, or that it would have the same stats even if it looks the same.
The camera is at an angle but the lens is facing forwards. It’s the same lens as in the leaked photo but were seeing a front view of it now. Why Leica photoshopped a front view of the lens onto the angle view of the camera? It’s misleading to say the least as it makes it look like a collapsable lens when it’s not. I also wouldn’t read much into the “larger than usual” sensor comment either since they said something similar when the D-LUX 6 was released and Leica is in their own little bubble when it comes to things like this.
“And that is that Leica made a marketing campaign by spreading false rumor deliberately around the world. If true this would be the first time a company does it.”
And probably the only company which can do it. Because that works only for companies selling overpriced goods, e.g. luxury goods or status goods.
For as long as “Leica” brand has such following, they can sink to even lower marketing tricks. 😀
I am not sure if they are really confident about their luxury status. How do you explain the Paul Smith edition cameras and the Hermes editions???
I still think this was simply some kind of weird strategy to add hype and build rumors around the new camera.
Anyway, Hermes edition was made for rich people to be shown as a gadget, not a camera.
I’ve hold also a gold Leica (yes, it works), and it’s beautiful and useful as a gold plated AK-47. (Sarcasm)
Why do you think that this is a clever marketing strategy by Leica?
I admire the Leica M, but I’m waiting for the next 2 years where we will have more FF offerings in the mirrorless segment from Sony and possibly Fuji though not sure if Fuji is working on some FF mirrorless. I would be excited to see if the current market dominance on the FF mirrorless will be in a competition from Sony. More interesting would be to see what the users would go for.
Leica fools us all the time! 🙂
Good for them if they used the rumor mill for their advantage.
Hopefully they didn’t do it in vain and the product will give at least a hind of Leica innovation.
First APS-H Mirror less,interchangeable lenses…
I’m still saying there’s no way that slow zoom will be the real thing…
I’m saying you might be surprised on the 11th :)…
Am I the only one that thinks that the lens peeking out of the Mini M box looks completely different from the lens in the rumor photo? It looks much shorter, and the flange looks completely different (to me anyway).
Going out on a limb here again – I think the flange looks like an M mount. Interchangeable lens on an APSC sensor anyone?
Am I the only one that thinks that the lens peeking out of the Mini M box looks completely different from the lens in the rumor photo? It looks much shorter, and the flange looks completely different (to me anyway).
Going out on a limb here again – I think the flange looks like an M mount. Interchangeable lens on an APSC sensor anyone?