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7Artisans will soon launch these three new lenses:

 

AF 10mm F2.5 full-frame fisheye autofocus lens

7Artisans 10mm F4 and 18mm F2.0 pancake APS-C autofocus lenses

via Weibo

Venus Optics announced the new Laowa 4.5-10mm f/2.8 APS-C zoom fisheye lens. You can preorder it at Venus Store, soon at BHphoto and Amazon.

 

Press text:

Clean Up High-ISO Noise and Heavy Crops
Naturally with Aiarty Image Enhancer (49% Off)

Low light, high ISOs, soft telephoto detail, and deep crops can push any mirrorless camera system, especially with wildlife, stage events, concerts, travel, or distant subjects. A good editing routine handles most files, but some still need extra cleanup before delivery, web, or print.

Aiarty Image Enhancer is a local photo enhancement tool for “almost there” files, helping reduce noise, restore detail, fix softness, sharpen, and upscale images without the over-smoothed look. It runs entirely locally on your Mac or PC with no cloud upload required, which is useful for private client files, unpublished work, and batch processing.

Anniversary Deal: 49% Off + Extra Coupon Savings

Aiarty is running its Anniversary Sale for photographers who prefer a one-time purchase. The Lifetime license is now 49% off and includes Windows and Mac access plus free lifetime updates.

Use code ANNIVERSARY before June 8 for an extra $5 off Aiarty Image Enhancer or $10 off the bundle.

See the current Anniversary deal before it ends. A 30-day money-back guarantee is also included for anyone who wants to try it in their own workflow.

Small but Useful Workflow Updates

The newest update adds crop, rotate, and flip tools directly inside Aiarty, making it easier to prepare images before enhancement. It also adds basic exposure, contrast, and color adjustments, so photographers can make quick corrections without jumping between tools.

Flexible Workflow: Before or After the Main Edit

As a Pre-Processor: Aiarty can clean up noisy, soft, or heavily cropped keepers before they move into Lightroom, Capture One, or Photoshop. HDR export in TIFF and DNG helps preserve editing flexibility for further editing.

As a Final Touch: It can also add a final resolution boost, subtle sharpening, or upscaling before print or large-screen use. Strength control helps keep detail enhancement natural, with many photographers staying around 50-70% to avoid harsh edges or an overprocessed look.

Managing Details Without Over-Processing

A common concern with AI enhancement is over-smoothing, which can leave images looking waxy or artificial. Aiarty focuses on texture retention, reducing grain and chroma noise while keeping fur, feathers, skin, and fine edges more natural.

Useful cases include:

  • High-Resolution Files: Heavy crops from wildlife photos, stage, or travel shots can be upscaled up to 32K while preserving edge contrast and texture.
  • Compact Systems: Smaller sensor cameras can show more noise in low light, and Aiarty helps clean it up while keeping fine detail.
  • Old Photos and Archives: For old photo restoration, it can improve scanned prints, compressed JPEGs, and family archives before sharing or printing. A common concern with AI enhancement is over-smoothing, which can leave images looking waxy or artificial.

Final Thoughts

Aiarty Image Enhancer will not save every missed shot, and it is not trying to be a full photo editor. Its strength is focused cleanup: managing noise, improving slightly soft files, and upscaling images when more resolution is needed. For photographers who want a local, subscription-free utility, it can fit naturally into the editing pipeline.

Anniversary Deal: 49% Off Lifetime License (Valid until June 8)

Aiarty is currently offering 49% off its Lifetime License, a one-time purchase with free lifetime updates and a 30-day money-back guarantee.

Use coupon code ANNIVERSARY at checkout for extra savings:

  • $5 Extra OFF Aiarty Image Enhancer (1-Year or Lifetime licenses)
  • $10 Extra OFF the software bundle

See the current 49% Anniversary deal before it ends

Here are the winners of the Japanese 2026 Grand Prize. This is the google translated text:

Sony α7 V

Camera Grand Prix 2026

Selection Reasons:
The “BIONZ XR2” processor, which integrates an AI processing unit, achieves both advanced processing power and low power consumption. The inclusion of a partially stacked CMOS sensor enables a wide dynamic range of up to approximately 16 stops and blackout-free continuous shooting at up to approximately 30 frames per second in 14-bit RAW. Real-time recognition AF, inherited from flagship models, has been further improved in tracking accuracy and reliability. With features such as 4K60p video with full pixel readout and a highly flexible 4-axis multi-angle LCD monitor, it satisfies the diverse needs of creators at a high level.

By redefining the traditional “basic model” framework and defining a new standard for full-frame mirrorless cameras, this camera received extremely high praise from the selection committee. In recognition of its significance in making cutting-edge technology accessible to a wide range of users, this camera was selected as the Grand Prize winner.

Camera Grand Prix 2026 Lens Award

Sony FE 50-150mm F2 GM

Camera Grand Prix 2026

Reasons for Selection:
This is the world’s first large-aperture zoom lens to achieve a wide aperture of F2 across the entire zoom range from 50mm to 150mm. Its innovative optical design, which effectively utilizes two ultra-high-precision aspherical XA lenses, delivers excellent resolution approaching that of prime lenses and produces natural, soft bokeh. It also boasts high close-up shooting capabilities with a maximum magnification of 0.2x. All of these features are combined in a lightweight design of approximately 1,340g (excluding tripod mount), making it highly regarded in professional settings where mobility is essential, such as portrait photography, weddings, indoor events, and sports. It was selected as the “Camera Grand Prix 2026 Lens Award.”

Camera Grand Prix 2026: Your Choice Best Camera Award

Canon EOS R6 Mark III

Camera Grand Prix 2026

Reasons for Voting
Comments during voting included: “As an upgraded standard model, it’s flawlessly finished, giving you the confidence that you can shoot anything with it,” “It’s a camera that’s on par with the EOS R5 Mark II, but cheaper than the R5. Now that it can use CFexpress cards, it’s a camera that makes you think, ‘This is more than enough,'” and “As someone who will start studying photography in April, I chose this camera as the ‘standard of reliability’ that will accompany me for the next few years. More than the spec numbers, I feel a philosophy of ‘never betraying the photographer’s intentions.’ I’m confident that it will be the best textbook and partner for students aiming to become professionals to instill the fundamentals of expression.”

Camera Grand Prix 2026: Your Choice Best Lens Award

Canon RF45mm F1.2 STM

Camera Grand Prix 2026

Reasons for Voting
Comments during voting included: “I’m surprised that I was able to get my dream F1.2 lens at such a low price. Portrait and street photography has become even more enjoyable. I chose this lens because it demonstrates technical prowess in ways other than just high specifications,” “It’s an antithesis to a market where lenses are all about high resolution and high performance. I hope to see more lenses with diverse approaches,” and “It’s a product with a new concept that breaks the fixed idea that large-aperture lenses are expensive and high-performance. It meets the needs of users who want a large aperture but aren’t necessarily looking for ultimate resolution.”

Camera Grand Prix 2026 Camera Journalists Club Award

[Technical Award] Ricoh Imaging RICOH GR IV Monochrome

Camera Grand Prix 2026

Reason for Selection:
This is the first monochrome-only compact camera equipped with an APS-C sensor. To perfect monochrome expression, it is equipped with a monochrome-only image sensor, eliminating color filters and interpolation processing, and bringing out the excellent optical performance of the GR lens. Resolution, rich gradation, low distortion, and the true value of the GR lens are revealed in monochrome. In addition, a red filter is built into the lens unit instead of an ND filter, allowing for the creation of striking photographs that will stir the hearts of photographers. Celebrating the 30th anniversary of the “RICOH GR” series, its continued challenge to become the ultimate snap shooter has earned it the “Camera Grand Prix 2026 Camera Journalists Club Technical Award,” making it a truly unique and undeniable choice.

[Special Award] Sigma BF

Camera Grand Prix 2026

Reason for Selection:
We highly appreciate the design philosophy that returns to the essence of the act of “taking a picture,” and the unique user interface achieved by simplifying the operating and display systems to the extreme, allowing users to concentrate deeply on the act of shooting itself. Furthermore, the unibody structure made from machined aluminum combines high rigidity with craftsmanship, boldly expressing the material appeal of the camera as a product. Its innovativeness, which questions the very existence of the camera from an approach different from the conventional trend of increasing multi-functionality and presents new value and direction, is particularly noteworthy.

[Special Award] Fujifilm X Half

Camera Grand Prix 2026

Reason for Selection:
The Fujifilm X Half is a new concept compact digital camera based on vertical shooting, inspired by the half-frame format of film cameras. Its small size and light weight of 240g, along with its film camera-like appearance, make it easy to use in everyday life and appeal to younger generations. It also features unique filter effects such as “Expired Film,” “Mirror,” and “Light Leak.” Furthermore, it includes a “Film Camera Mode” that does not have a live view display or image playback, and requires winding the film advance lever before the next shot can be taken. This unique concept, which provides a shooting experience similar to that of a film camera despite being a digital camera, was highly evaluated and selected for the “Camera Grand Prix 2026 Camera Journalists Club Planning Award.”

via Mapcamera

TTartisan unveiled its new 24mm F3.8 autofocus lens, featuring a VCM voice coil focusing motor. It’s lightweight and compact, available with Sony E, Nikon Z, and Panasonic L mounts, making it suitable for everyday shooting and street photography. In addition, the new 85mm f/1.8 neo full-frame lens was also showcased. A gatekeeper for full-frame lenses, it boasts a lightweight design and is available with Sony E, Nikon Z, and Panasonic L mounts, belonging to the same series as the previously released 50mm f/1.8.

SG-image has announced those new lenses (or new mount versions of existing lenses):

  • APS-C AF 18mm f/2.2 — ultra-wide-angle lens | E / Z / X / M43
  • APS-C AF 25mm f/1.8 — lightweight creator lens | E / Z / X / M43
  • Full Frame AF 35mm f/2.2 CE — all-round creator companion | E / Z / L / X
  • Legacy Series: APS-C AF 35mm f/1.4 — classic large-aperture lens | E / Z / X

 

Yesterday the first Chinese manufacturer AF zoom lens became available for preorder. It’s the new Thypoch Voyager 24-50mm f/2.8 FE at BHphoto, Adorama, FotoErhardt, Typoch Store (use code “Andrea” to save 5%).

But there is one more coming soon!

Laowa’s new AF 8–15mm F2.8 autofocus zoom lens made its debut at the Beijing P&E Imaging Fair. Also unveiled at the same time were the new AF 7.5mm F2.8 and AF 35mm F2.2 Macro 1:1 autofocus lenses. In addition, Laowa will also launch autofocus lenses for Micro Four Thirds in the future.

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