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Not even Fujifilm Booth at CES (again) – Just Meeting Rooms! – REMINDER: Fujifilm X-Pro2 will come on Jan. 15

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Just like last year, Fujifilm won’t even have a booth at CES, just 2 meetings rooms upstairs (the very same rooms of last year). That’s what we can read in the official Exhibitor list.

The real party will be on Jan.15, when the X-Pro2 will be announced… hey, Fujifilm, I’m still waiting for the invitation to the party 😉

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10 Responses

  1. Where are the first X-PRO2 leaks? With a little bit over 1 month before release there should be any by now. Where are the first test photographers that want to get famous?

  2. CES attendees are allowed into the Fuji rooms, all their cameras and lenses are on show to handle and there are technicians, photographers and executives to talk to.

    last ces they also had the only 16-55 in the country and they were happy to show it off whenever it was available.

  3. I don’t know…I’ve been getting a bad feeling lately on the future of the Fujifilm ILM system. Can’t quite put a finger on it yet, but I suspect clouds on the horizon! I really hope I’m wrong…but constant delays with the introduction of the X-Pro2, no scoop photos either yet. The fact that the photo industry is moving away from APS-C, the even more severe delays in the launch of Sony’s successor to the A6000, which was supposedly going to share its new sensor with Fujifilm, the collapse of Samsung cameras that also used APS-C together with the rumour that Sammy might purchase Fuji’s photo division. And finally the fact that Fujifilm’s camera division’s profits were almost solely from their instant film cameras not the X-Series…are they going the way of Minolta and Contax?

    1. actually, my feeling is getting better and better.

      The industry wants you to think, that everything is moving to Full Frame, because they making way more money with it.
      I found an article from 2004, where exactly the same thing was discussed. The author said, that in 5 years, everybody will have moved to fullframe. Now, nearly 12 years later, the APS-C market is still multiple times as big as Fullframe.

      You get the picture. And while some manufacturers are producing body after body, Fuji is coming out with one incredible lens after the other.

      But if you think, that the futures lies in bodies and not lenses (systems), there are some alternatives for you 😉

      1. Thing is 11 years ago FF sensors were still prohibitively expensive to produce, which was still the case 5 years ago too. Now production costs are still higher than APS-C but far lower than they were back then. There are a number of quite affordable FF cameras you can buy today and Sony has proved with their latest FF ILMs that they needn’t be bulky either. Their FF cameras are tiny compared to the physical size of the competition, not to mention their near monopoly on sensor production of all sizes…but again as I said in my original comment, I really hope that I’m mistaken about the X system.

        1. It’s not about FF or APS-C, it is a question whether there is a business case for FUJIFILM making more profit with FF or APS-C. FUJIFIM is investigating this case all the time, that’s for sure. If the tendency shows more towards FF, FUJI will follow, you can bet on it.
          Who says that SONY makes profit with their a7 line?
          They are 1st of all profitable by selling the FF sensors but that doesn’t mean they make profit with their own camera line.

          Also, there is physical limit in manufacturing the optics for FF. You can make them small to some extent, if you want AF and OS on the lens, and maybe slightly smaller if you have IBIS (like SONY does), or even smaller with MF only (but no pro photog wants that except some retro fans). The glass size stays the limit and with FF+AF(+IS) they get huge as you can see in the example of SONY lenses, even if the a7 bodies are fairly small.

    2. I’m not so sure about the pro2, it’s been a long wait for that one, and peeps are so high on expectations that no camera in the world would have been good enough. X-t2 on the other hand I’ve no worries about. The xt1 is not that old and one kind of knows what one will get. Same with xt20.
      For me the ff would be cool in terms of light gathering, but it’s so big, I mean the lenses, but also all cameras except Sony. Hell. Canikon apc’s are Big compared to Fuji (d100 ok ..) i like the size, and lenses have been ok priced, now it raises, but quality is superb.
      M43 might be smaller, and for zoom it’s ok, but have you seen the prices on Olympus Panasonic pro lenses, holy! It’s just too much. And the small sensors hold me back.

      So there you have it, my thoughts, and the reason an unopened X-t10 is now on my living room table. Merry Christmas to me, and to all of you!

    3. Fuji remains a niche player and that becomes obvious with every move they make. Some of it is what we, their adopters like, some isn’t and we can all long and judge from ourselves, its still Fujifilm senior management in Tokyo to decide. Look at Leica, another ‘strange’ niche player. I really can’t remember to have ever seen one decision or release that looked mainstream or even obvious into the current camera market. Every big announcement again I’m thinking ‘this time they’re going completely wrong’, well, apparently they don’t, they even stay out of the red numbers and they are growing their business. The one thing on the table I’ve got for Fujifilm is whether the sensor of a entry level camera is still able to revitalize a premium-priced Fuji camera line, at a level where Sony starts offering full-frame equivalents. Will there be a kind ‘magical potion’ over this A6000 sensor we don’t know yet and that might blow Sony’s A7-line out of the water? Is it even realistic that a small player like Fujifilm – with the best willing – has an R&D that is financially & technically capable to do anything like this? I see your point. Still I won’t ever spend anything more than a bit of pocket-money to ANY Sony device. I’m still prepared to consider the X-Pro2, because (well it’s a kind RF but I don’t know – I won’t be running to the shop the first day it’s on the shelfs). Looking at competition, maybe Sony represents only a limited danger compared to what Nikon & Canon might be developing (somewhere in the coming 2 years I expect a well considered move into the CSC market – likely also with FF-sensor cameras). While others have been struggling to overcome a massive wave of technical flaws and are still not able to cover a full offering of lenses and/or accessories – they’ll likely have learned from all the mistakes others made while they will offer a perfect compatibility with glass that is already being used for many decades and have all accessories ready instead. A lot of the (potential) DSLR-ditchers will be back in their camp if their kind of CSC-offering is solid enough.

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