In addition to the touch & flip screen, you’ll also be able to attach an external viewfinder to the Fujifilm X70
As rumored earlier, it will have a 18.5mmF2.8 lens (28mm equiv.)
Announcement January 15 (along with the Fuji X-Pro2, X-E2s, XF100-400 and probably also the X-E2 FW)
Reminder: 16MP APS-C X-Trans II sensor
All X70 rumors can be read here.
stay tuned,
Fuji X Forum, Facebook, RSS-feed and Twitter

59 Responses
Competition for Ricoh GR?
Edit.
Nm, GR still will probably beat it in price/performance ratio.
It will have to be way better than the gr. Sounds interesting nevertheless.
Outdated sensor, slow lens, too wide, … sounds not very impressive to me
I still love my 16MP X-Trans II sensor. It delivered great images 2 years ago, and still delivers today
Does that mean we don´t need new camera technology? that we should continue shooting with the old cameras we have and forget about new camera technology? i was happy with the images i was getting with my film cameras, that didn´t stop me from moving on to digital photography. What is wrong with that?
Nothing. But using old (but good) sensors for longer gives Fuji the chance to make this camera really affordable. What’s wrong with that?
For many, many people camera technology is well past “good enough”. Now why not make stuff cheaper instead of better, when most people don’t need better anymore. Cutting-edge pros are not the target group for this camera.
Agreed…. I am all for cheaper but we all know Fuji cameras aren´t cheap. All i am saying is i want more for my money…… It will be interesting to know how much this camera will cost.
Like which competitor? The Ricoh GR as a closest competitor to the X70 sells for 610€ if you buy the first version (690 for the 2nd).
The X-T10 is a pretty awesome camera and sells for 600€. I assume the X70 will be costing about the same and hopefully even 500€. That would actually make it very interesting compared to the GR. I would still much prefer a used X-E2 with 18 f2 for a similar price and have the EVF included.
In my opinion the 16 MP X-Trans II is more than enough for this kind of camera. The X70 will probably (at least I hope so) be much smaller than any other APS-C models Fuji currently has in their lineup. I would use it as a every day take around camera for landscapes, leisure-time snapshots and party pics. Therefore I prefer 28mm over 35 mm. So it all depends on the photographer’s needs. 😉
Great. And you can already buy this camera for $400 used. It’s called a Ricoh GR. Don’t like the Ricoh? Great, you can get a Nikon Coolpix A.
But i would like to have Fujifilm colors and film simulations. 😉
I’d take a cheap secondhand X-E1 (EVF included) + 18mm F2 lens above this any day. They should have incuded one killer feature that no other X camera has.
If this is what it will be, it is DOA.
The killer feature will be its size.
And Touchscreen 🙂
I’m looking very much forward to this camera. If the lens is sharp without fringing and much flare, it will very likely be my next camera.
GR II competitor but probably bigger.
Add built in viewfinder and I would pick it over the ricoh.
*option 😉
For a camera like this I don’t want to “be able to attach” a viewfinder, I want one built in. It’s one of the major reasons I prefer the X100 over the Ricoh GR or whatever the Nikon APS-C compact is called. I’d be perfectly happy with an EVF, too, but as it is, it’s like alba63 said: you might as well get an XE1/2 with the XF 18mm f/2.
Maybe this camera fits in a (jacket) pocket easily. The X100 sure doesn’t. With the VF attachment in another pocket, a small effort to put it on i suppose.
While the ability not to can also have its benefits, if you wanna look like a tourist for example. 😉 Or shoot from the hip with its flippy screen.
The RX100 III has a small popup viewfinder.
I think it’s more a matter of cost than size reduction.
That doesn’t seem very relevant to me.
The RX100 has a 1inch sensor. For pocket size and an aps-c sized sensor I don’t think there would be any room for a pop up evf.
I wouldn’t attach a viewfinder, either. But having that kind of accessory makes the camera more high end. And sure, you might get X-E1/2 with XF 18mm f/2 if size is no concern to you. The main selling point of X70 will probably be it’s small size and that will be a very nice and unique addition to the X-lineup.
“As rumored earlier, it will have a 18.5mmF2.8 lens (28mm equiv”. Will it be a fixed lens?
Yes, the X70 being part of the X100 family seems like a fixed lens
Interesting! It looks more like the X-E 1 /2 series than the X100 series though!
Yep, Admin’s still confusing people with that image. ^^
They’re just using that image to show it won’t have a view finder. Pictures haven’t been leaked or released yet.
Rumors getting better, but so is the sense that it seems to be a bit late to
the party and not much to show for its price. Don’t suppose there’s a chance of
some USP? – like waterproof APS-C camera?
Am interested in this camera, but the lens seems a bit wide for my taste for a fixed focal length camera.
If it uses the same battery as all the other FUJIFILM cameras, and if it has an electronic shutter, and if it is at least 30% smaller than the X-E2s, then this’ll be a perfect photo-documentary camera.
why bother releasing ANYTHING with the 16 MP X-trans II at this point? If they have access to a 24MP sensor — and I’ll be honest I don’t care about the 24MP as much as I care about not buying a 4 year old sensor — why not just put that into the X70 and X-E2s? You know it will make an appearance in a year in the X70s and X-E3 (if there is one), so why bother?
I definetly would have preferred the 24 MP X-Trans, too! But since the X70 very likely is the successor to the X30, it’s all about pricing. If it costs about $649 and the lens is as sharp as the XF27mm it will be quite a nice price-performance ratio, wouldn’t it?.
Not anything special, given that the GR is $569. I think $600 should be the max asking price. I also think they should have replaced the X30 with a 1″ sensor camera to compete with the RX100. With a built in vf, and if they kept it the same size as the sony, I think they could have asked $950.
Sounds like a Ricoh GR, but, you know, two years later and without the legacy.
I’ve seen the draft of the Fuji corporate speaker’s announcement. It’s like this:
“Ladies and Gentlemen: Konichiwa!
Finally, here they are! Our Fuji super-goofy cameras:
The brand-new X-pro2, with a 2 year old Sony sensor!
And… (Drums)… The unexpected X-70 with a 4 year old Sony sensor!
Happy New Year!!”
Tadaa, you won the bullshit-comment-award.
It’s my greatest honor. Almost.
“Back to the future”, the “speaker” must have thought.
Of course we all know you don’t agree with him, and should fire him immediately….. 🙂
18mm is a bummer. This focal length is getting boring because it is what most smartphones use. Everyday you see hundreds of pictures taken with this FL. It has this smartphone look to me now.
I’ve been shooting with the GR for a while and was hoping for 23mm lens on this camera, but well. Maybe I should get a X-M1 and put the 27mm on it or start saving for a RX1
If only there was an X100 with a 23mm lens you could buy…
😉 I forgot to say that this is all about size. The X70’s main selling point is supposed to be its size. The X100 is simply to big for coat pockets (I know that holds true for the RX1 as well, I’m not seriously considering it)
The RX1 is slightly smaller than the X-M1 even though its probably slightly thicker compared to X-M1 + XF27
http://camerasize.com/compare/#466,468
What possible advantage does this have over the Ricoh GR and Nikon Coolpix A? All are compact, 16 megapixel, 18mm f/2.8 ASP-C non-EVF cameras. Why not bring something new to the table with a longer focal length, built-in EVF, etc.?
Fujifilm seems to be very proud of their film simulations, which is one advantage over the Ricoh GR and Nikon Coolpix A and already kind of justifies a Fuji “sibling”. As longer focal lengths than 28 mm, Fuji already offers the X100 line and if someone wishes for even more like 50 mm for example, one of their system cameras would be a better choice, because a big advantage of fixed-lens cameras is the smaller size.
1. Touch & flip screen. Fuji colours & IQ!
2. X100T
APS-C ?
Another Ricoh GR ?
Imuch prefer X100T with wide angle converter.
There is absolutely no reason to buy this camera as the X100t would represent much better value for money. They should have gone with 24mm IMO.
Still, it would be interesting to see the size and how that applies to travel vs the X100t.
I’d have to agree… hmm.. maybe we need to see the final specs, but I’m not sure I see the point in this one.. no evf? have to purchase an external one? still 16mp sensor?… sounds like an X-A (or X-M) variant..but without an interchangeable lens system… the only thing that’s new for Fuji here is a touch screen.. ok, it’s a wider 28mm (35mm equivalent) lens, but it’s not particularly fast at f2.8.. i mean that’s good, but not great, I would have hoped at least a stop or two faster like f/2 or f/1.8 or f/1.4… not particularly impressed or excited.. You should just stick with the X100T if you want a fixed lens Fuji X camera.
for me this would be a nearly perfect sportscamera and if the autofocus is as good as the x100t i will buy this thing at once.
i was looking to find a ricoh gr replacement for a long time because a thin camera like the gr is perfect if you do sports like skiing and want a camera with you. the x100 is already to thick for that.
i do not like the controls, the color and the af of the ricoh gr
how about a 50mm equivalent with no back Lcd, and built in optical finder, that would be way more useful, I feel they picked the 28mm because it’s easy to make for the engineering team….28 is not so wide for landscapes, neither is it narrow enough for everyday people photography…
Which on the other hand makes it a relaively versatile focal length for enthusiasts who want to capture memories of their everyday life with the highest image quality. I think that is the main target group of the X70. If someone wants to do “real” photography, the X100T or any system camera with excellent primes would be a better choice. Thus, a 50mm X70 without EVF could be too much of a niche poduct.
A Ricoh GR Killer.
You couldn’t kill a Ricoh GR if you wanted to 😉
http://www.ricoh-imaging.nl/media/6102825bfdce5faa37af0697745e9c87;w400;h400;cffffff/GR2_shassis.jpg
If no snap focus mode, then it will be not an GR killer.
There is a huge number of GR (&coolpix a) users out there who appreciate a pocketable apsc compact with fixed prime lens even with 2.8 lens “only” and without built in vf. Many of these people, including myself, would be interested in the x70 if it would complement the GR with a normal (~50mm equiv.) focal length. I think a ~50mm focal length would be a better decision for Fuji, much easier to sell, besides the GR user base, some others could also be interested who don’t like the GR’s 28mm focal length (I would surely preorder one for a price up to EUR 800-900). While the 28mm focal length is excellent choice for such a compact, I doubt it is commercially viable to compete with the GR, especially with the same sensor. I do not think that Fuji will be able to produce an overall better camera, and even if they did, it must be much better to make people switch, plus, the price is somewhat limited by the GR’s price which has already dropped rather low.
external EVF is not that bad, if it’s compatible with the X-A and X-M series.
It won’t be, there’s no kind of connector suitable for an EVF on those cameras. Perhaps future models though.
I like that many of you are imagining prices of ~$600. Indeed, at that price I would probably buy it right away. But when I saw the rumor here of “under $1000”, I just assumed that meant $999.99!
At that price it would be a tough sell.