Fuji’s imaging division is healthy. In fact, “both revenue and profit increased, reflecting the strong sales of the photo imaging business“.
And while the X-series is “selling strong“, the focus of the report is definitely on the Instax cameras. And that’s not a surprise… just take a look at the Amazon Overall Photo Ranking, where Instax (Film & Cameras) are on the top positions since months (years?) now!
What about the X-series future? Fujifilm just says that “looking ahead, Fujifilm is going to strengthen the product line up of X Series.” At this point, the report also surprisingly says that for more information about upcoming products you should follow FujiRumors… just kidding, but I’ll put my best into the rumors and try to annoy Fujifilm also in the second half of 2015 😉
And now in Fuji’s words:
“In the Imaging Solutions segment, consolidated revenue amounted to ¥361.0 billion, down 3.4% from the previous fiscal year, due to decreases in sales of digital cameras and other factors and despite increases in sales in the photo imaging business. Consolidated operating income stood at ¥20.7 billion, up 477.5% from the previous fiscal year, due to strong sales of instant cameras, cost reductions, and profit improvement for digital cameras.”
More in Fuji’s annual Report here and the latest Earning Presentation Reports here.
8 Responses
Looks encouraging. Now, how ’bout releasing that Wide Instax Printer already?
I love my SP-1, but I am with you on that comment. If/when Fuji releases a wide printer I will buy it in a heartbeat!
I agree with both of you. Also enjoying the SP-1. But a wide makes more sense for the x series
I’d kill for one!
If you could define the dimensions for the print size for a wide instax printer, what would it be?
Instant 4×6″ would be fantastic but totally unrealistic. As a matter of fact, if I ever needed instant 4×6″ prints, I’d buy a portable dye sub printer.
Instax Wide film already exists, and it has a 99x62mm picture size (108x86mm with borders). Just about perfect for what it is.
“At this point, the report also surprisingly says that for more information about upcoming products you should follow FujiRumors…”
You totally had me, Patrick. 🙂
If you dig in the materials Fujifilm released, you’ll find these two data points:
1. Estimate of current year digital camera sales 1.4m units
2. Estimate of current year X camera sales 60% of 1.4m, or 840k units
Of course, X includes the X30 and X100T, which are likely a large part of that 840k units.
Coupled with CIPA’s forecasts, that implies Fujifilm will have a 4% market share of ALL digital camera products sold this year. If my estimates are correct, Fujifilm would have a bit less than 2% of the ILC market share (Sony = 11%, Nikon 33%, Canon 42%).