What you see on top is the worldwide first Powerzoom for Full Frame mirrorless system. It’s the E-mount 28-135mm lens and you can check specs and preorder it at Amazon (Click here), Adorama (Click here).
Sony also announced the new FS7 4K E-mount Full Frame camcorder:
Full press coverage can be found at SonyAlphaRumors.com.
10 Responses
2500 grand, f4, and 1200 grams ???? good luck in finding customers… i go for fujifilm in mirrorless
huh, do you know that lens is actually a cinema lens? i guess you should goggle how much cinema lens cost these day. This is supposedly to be use by the new announced FS7.
Sorry, didnt know that, 😉 its confusing, because it says FF E-Mount. Does it means that it fits on Sony a7 and a7r ?
Yes, if you wanted could use on A7
The tittle is all wrong, Pentax and Minolta had FF power zooms some 20 years ago. Those from Pentax still work with their mirrorless model. They were abandoned because of noise,imprecision and battery drainage.
And that photographers dont like or need power zoom. It makes sense for cinema lenses. Modern pz lenses should be quieter and more precise than manual lenses during video recording
Why do you call it a “mirrorless camcorder”? How many camcorders with a mirror have you seen lately?
I can’t understand the strategy behind fe mount. They are not releasing fast primes (apart the 55mm) or pancakes. If one is ready to use 1+ kg lenses on a camera, then why going mirrorless in the first place?
This is a lens meant for professional cine camera (camcorder), which is neither small nor light, not for a mirror less camera (even if the mount is the same).
“Sony also announced the new FS7 4K E-mount Full Frame camcorder:”
The FS7 is not a full frame camera. It has a super 35 sensor that is the size of an APS-C sensor with 1.5x crop compared to full frame like the Sony VG900 camcorder.