Hasselblad China just posted the first image of the new “Lusso” camera. This is a “luxurified” Sony A7r clone camera! It is NOT based on the newly announced Sony A7rII. Real world images of the camera can be seen on my previous SAR post.
Current Hasselblad Sony clones are:
[shoplink 37464 ebay]Stellar (Click here)[/shoplink], [shoplink 37465 ebay]Lunar (Click here)[/shoplink] and Hasselblad HV ($7,999 off on BH!).
83 Responses
For Hasselblad to keep releasing all these ridiculous cameras, there must be people buying them. I don’t understand this.
Maybe it’s some money washing scheme??
the funny thing is the first one sounded very much like the word lunatic and now this one is very close to the word loser???
Well now we know what Sony does with their surplus of models that are being updated: turn them into Hassies. 🙂
It would LOOK just as ridiculous. Only the cost wouldn’t be so ridiculous.
They could just make screw on wooden grips for Sony mirrorless cameras. That way it wouldn’t be quite so ridiculous.
It would LOOK just as ridiculous. Only the cost wouldn’t be so ridiculous.
One hundred thousand dollars.
How hard could it be to make something crazy like a digital X-pan, why they don’t work on somethin in that line?
It is sad how the once proud, pristine and professional elite have become a senseless fashion statement ~ AKA “Clueless”… The mighty have fallen… What a disgrace…. Hasselblad used to be the epitome of photography, but now it seems Hasselblad is seen as a joke… Even for a medium format solution, for which they were known for, seems to have been lost. When I think about medium format now, I think Phase One, Mamiya, and Pentax/Ricoh before Hasselblad, Heck, I even thing about Contax and Bronica before Hasselblad.
There’s no fool like a stinking rich fool.
I worry about Hassy’s director mental health…
plastic 28-70 with a $10k camera…..
I guess at the price they are paying for them, they onlky need to sell 10 cameras to exceed budget. They must be selling because they continue to make them.
All one has to do is wait for the prices to drop to rock bottom levels like it did with the Lunars.
Oh well…alternatively one could perhaps pick up a cheaper prices A7r after August when A7rII will hit the market.
Is there really a justifiable market for such products? Strange world we live in.
In China you could already get the a7r dirt cheap off warranty, this is the thing I love most about this place…
I admire Hassy’s new trend with the cameras to make us scratch our heads wondering “would I be buying this if I had ten million dollars?”
I guess for $10M you could buy a share in Sony imaging
Isn’t this a bit late to the show, especially with the announcement of A7R II.
If anyone is interested by any chance, can get it 90% off in 6 moths time.
Well this seems to be a trend, NEX-7 when it was old, RX100 after the MKII came out, A99 and now A7R.
The Stellar when on sale is still useful as a gift, but this would probably be too expensive as a gift even when on sale…
As much as I disagree with what they are doing. I have to admit, it is damn good looking camera.I wish Sony would implement such ergo and design.
Seriously? It looks they they glued a bunch of faux luxe accoutrements onto a regular camera.
losers
Lusso is Italian for Luxury, if anybody wonders.
And luxury often means excessive expense, which is a good description of these H-blad Sony remakes. So to buy this Lusso one must have a Lunar mind and a Stellar income…
The one and only (Ferrari 250 GT) Lusso:
if i was rich i would only buy this Lusso :p
At $466,000, I don’t think I’ll buy one at least not until they cut the price in half.
I like it
Me too. I won’t buy it, but the design looks quite successful to me.
A wood grip, dial knob covers and quadruple the price of the original hardware. Well, that’s one way to get rid of the old A7r stock now that the new model is out. It’s either having to heavily discount the old camera now that there is a new model or, finding a way to sell it as a collectors item. I think if Hasselblad’s road map is to continue ruining their reputation, they are doing an awesome job. I just wonder why they went thru the trouble of changing the company’s CEO recently. Clearly the “new” dude is as brilliant as the previous genius headmaster:)
Whi do I sign the blank check over to.
Is there a fondest on the part of wealthy Chinese for these products?
Their biggest market is actually the U.S.
Just curious. Do they only make these Sony luxury cameras? Or do this with other brands too?
they have a agreement with Sony, so yes just Sony
The last desperate breaths of a dying company.
A dying company that is profitable and has actually had profit growth since they started rebranding Sony cameras. I guess with such outrageous prices, they really only need to sell a couple cameras to make it worthwhile.
Any profit derived from these joke cameras is shortlived and will evaporate as the novelty of making fun of Hasselblad wears off.
Because the rich and famous can’t buy ordinary stuff as they will be seen as peasant from the eyes of their peers. Thus they need overpriced products.
Looks terrible… god they have awful taste.
In other news Bentley is introducing it’s new Yugly line of luxury automobiles. They’ve pimped a 1985 Yugo with a discreet yet tasteful plastic hood ornament and other subtle Bentley design details. Taking a cue from Sony’s marketing department the car features 11+7 MPG.
And also spits oil on the windshield in the Nikon tradition.
And within months Nikon replaces the camera for every single D600 owner with a brand new D610 for absolutely free.
Sony hasn’t even acknowledged the 3 top problems with the A7r, yet alone remedied them. It’s been 18 months now.
We loose scores of top professional photographers to Canon every year because of our poor quality control and abysmal NPS after the fact customer care!
It does make the price of the 7rII more reasonable.
What ARE they doing? The whole Hasselblad project got the word stupidity written all over it. How do they even get theese bad ideas from?
weed
I did not find the “Lusso” luxurious enough.. Decided to wait for the “Hasso” which will be based on the A7RII..
The future a7rII from Hasselblad won t be called Hasso coz it sounds to close to a$$hole;)
Thank you so much, Vorndran Mannheims Capital, for that…
http://www.vmcap.de/en/Hasselblad.php
I would be so embarrassed to be seen with a Hasselblad camera. It’s the kind of thing you see, and compliment sarcastically, just to see if they try to justify it.
I wish to be embarrassed to be seen with a Hasselblad camera every day since 2013-2014 I made $225 000.00 on two accounts using H4D-50.
BTW using this camera is a joy.
More of a joy than using an A7r?
As a side question: Does having a lot of money make people stupid?
MF has its uses, just as LF, but this…
It is like the Aston Martin of camera. You don’t need to take a shot on Hassy and people will say you take amazing pictures.
It looks like Hasselblad is really eager to win another “worst camera of the year” award….
Wonderful…
Another Hasselblad “regarbadge”….
I know a lot of folks think this is the dumbest idea on the planet and Im not one to disagree either but the real point of these Hassy knockoffs is the Asian Market. Its not for Joe Smith in Kansa City. The Asian market there are a ton of camera collectors looking for items like this. Leica goes after this market in a heavy way and so does Hassy. It seems silly to us but there is a void in Asai for camera collectors with a lot of money to burn on this stuff.
No, Hasselblad is not dead, it is undead!
i mean…how idiotic must one be to buy this?
Oddly enough, that Hasselblad HV is really not a bad deal. It’s basically $4000 for an A99 body ($2000) plus a Zeiss Vario-Sonnar T* 24-70mm f/2.8 ZA ($2000) and a bit of ‘prestige’ ($whatever that’s worth to you).
Lol what a fail. Not enough wood parts.
Admin could dial back the exclamation points. I suggest saving them for something truly exciting, like the real Sony announcements of cameras or gear that changes how we shoot or what we can do.
Why spend energy on making those while they should do something original and new?
Because they can buy the left over parts from Sony at low price
and just redesign the body & sell it at premium price.
There are many rich guy in the world willing to buy this rubbish.
buy leftover parts????? please be more specific
Maybe open box A7 too?
What’s the difference between a Cadillac Escalade and a GM Suburban?? the price and some re-design! Escalade uses ‘left-over’ parts of the Suburban? Don’t think so.
The same happens with Sony & Hasselblad. That makes the Hasselblad ‘rubbish’? Those cameras are still prestigious SONY cameras! Read the reviews!
What is their major malfunction…
Fantastic how Hasselblad gets the perfectly wrong timing !
Gaudy at its finest. Not all camera can have such prestigiously glamorous opportunity ya know~
If I’m a rich fella, I will buy it to match my Aston Martin Vanquish
No way I ll buy A7RII and ask for Hasselblad or anyone else to match it with my Aston Martin 😉
Maybe the latest Hassy H5D?
It is all for the rich and famous. Because a rich person would say “I can’t go out hanging a $3200 camera like that, my fellow friend would think I’m a peasant! thank god I have a sane alternative with the price to reflect my status”
No titanium body and ceramic EVF eye cap like on the Vertu, epic fail
RIP Hasselblad. What a joke.
Billionaires don’t shop at B&H or Amazon and luxe goods stores don’t carry Sony. Hassy caters to the crowd looking for more exclusivity. A quick glance at the Nieman Marcus website shows camera cases ranging from $500-1490. If you’re not buying a tiny piece of leather with a logo for $1490, then you aren’t the target market for this camera.
People can mock them, but they’ve been doing this for years, so I’m guessing it’s working pretty well as development costs are minimal compared to building the internals. If this is what it takes to keep a small company like Hassleblad afloat, then I’m all for it.
They should to rebadge CineAlta F65, or F55 😉
Do they use new Sony cameras,or used ones when people have upgraded to the new ones?
Or maybe refurbished?
Poor Hasselblad. Always one Sony model behind.
Hasselblad never can be the worst camera of the year if you read the reviews of their SONY counterparts…they’re ALL praised into heaven. I can go along with ‘knock-offs’, expensive replicas or even ‘old-school’ technology (because they’re ALWAYS a model behind the new Sony’s). But NOT rubbish and/or bad cameras.
WHY is everybody pissing on HASSELBLAD?? SONY remakes by Hasselblad, and?
what about the LEICA?? Anybody??
http://www.dpreview.com/products/leica
DP ReviewAll Leica’s compact cameras, with the exception of the large-sensor X1, are rebadged versions of current (or recent) Panasonic models, with minor cosmetic and …