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Fujifilm X-T10: Body Price between $700 and $800. Kit with 16-50 or 18-55! NO PASM dial. Coming May 18th!

 photo X-T10 fake_zpsqnrlwv4j.jpg

X-shooters for Nepal: Buy a Print & Help Relief Efforts in Nepal. More here!

A tursted source confirms the specs leaked earlier today here… and clarifies: there won’t be any dedicated PASM dial. The 5 dials are the following:

1. Shutter dial
2. Drive Mode dial
3. Exposure Comp dial
4. Front dial
5. Rear dial

The price for the body will be between $700 and $800. I hope to be able to give you the exact price soon. About the kit, you’ll be able to get it with XC 16-50 or XF 18-55 lens.

Stay tuned on FujiRrumos on via facebook, google+, RSS-feed and twitter… we are going to have a really hot May 😉

cheers,

 

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113 Responses

    1. I’ve heard something more, but I’m still working on it to check it. Will post an update as soon as I can

  1. YESSSSSS THIS IS TURNING INTO EXACTLY WHAT I want (excuse the capitals). I’ll be purchasing a silver one with the 18-55!

    1. Same here !!!!
      A friend of mine who has decided to give up photography altogether just rang to offer me his 2nd hand X-T1 … I am now very much debating between these two options!!!

      1. or the rotating switch at the back of the body on the right; Is’nt how you change aperture on XC lenses ? (or XF 27mm)

        1. Yes, it changes the aperture .. when in aperture priority or manual, but can it also change the aperture to Auto when you need shutter priority only? See what i mean ..

          1. I understand that when you turn past the max (or min I don’t remember) aperture it sets the aperture to Auto

          2. That should work then, but seems really inconsistent and thus confusing for beginners. Of course we don’t know the exact layout yet. And rumor is the 18-55 is an option as well, so maybe they will be encouraging XF lenses more anyway.

            At least this way people can plainly see what the value is of the 18-55 in the price difference compared to the 16-50, and might even appreciate it more when comparing it to a Sony and such that don’t have that option.

  2. This may be a very nice camera for the money. Hope they release that new compact 35mm f2 at the same time…would make a nice combo.

  3. Fuji really milks every single niche. Now it’s soon time for a 2nd class wanna-be SLR style retro camera with many controls, but made not with the pro or advanced photographers in mind, no but the newbies, the weekend snapshot guys.

    And the new update coming, of course, will neglect all X-Pro1 customers again. We aren’t important any more. The show is over for us.

    1. I agree on the first part, as I think Fuji should concentrate on a few really differantiated bodies but do them extremely well and cater to theadvanced/pro market that can appreciate this and buys more lenses.

      As for the FW: do you really expect Fuji to still update a 3 year old camera? I know there’s a dedicated XPro fan base and I know Fuji updated all bodies until recently. On the other hand, I think it’s time to put the R&D-money elsewhere. You don’t get a warranty for a lifetime either. Fuji should just make up their mind and announce publicly how long they intend to support a given model and stop the wishful thinking…

      1. Although I agree in principle with what you just said, I don’t see how Fuji could realistically make an announcement of that sort. Pure support is there every time new lenses (that requires it) are launched every body gets an update. As for improvements it is probably difficult to tell from day 1 as it looks to me that the engineers do not necessarily plan (software) improvements in advance. At some point they release a new body, go to the manufacturing plant, distribution channels yada yada but in the meantime they carry on working on their projects which sometimes leads to the ability to release new/improved features if they can implement it in some/all existing bodies. So announcing “there will be 3 updates over then next 2 years” seems hard to do.

      2. I agree. It’s probably we have been spoiled at earlier times. No, I don’t expect any updates. In fact, I was happy as a child every time they issued one. I just miss that feeling… 🙂

        But, put differently, for a company like Fuji, long-term customer support creates long-term customer loyality. In times of strong market competition, an update now and then seems to me as a fair deal on both sides.

        Anyway, I’ve bought so many Fuji stuff, I can’t change even if I wanted… 🙂

      1. Fuji will probably keep this price until September. Then they will start discounting $100, $200, and by the time Christmas comes it will be $999. We probably won’t see the new version till Summer of 2016.

          1. So it’s overpriced. If Fuji was able to sell x100s for $859 and still make money on it I don’t see why x100t should be selling for $1299. Those are practically the same cameras.

          2. Yeah… pretty much. When is Z coming out? So that they can keep the price of the Z version at $1299 and sell the x100t for $859.

          3. Of course.

            I read a review about the differences in the T somewhere and it was pretty convincing, while others were not at all. Market value is a strange thing, but you can’t blame Fuji for it. To some it’s worth it, to others it is better to wait.

            In the end, it IS a better camera with valuable improvements, and nobody will complain about it when the price goes down eventually. The X100S is there if that’s all you’re willing to give for a X100, that’s how it works.

            If you ask me the T is expensive, but not at all overpriced, while the X100S today is really cheap for what you get.

          4. The only thing that is keeping the price of this camera high is the rangefinder look. There are no other cameras in that style (except of Leica at 5x the price) Look at Sony cameras and their competitive pricing. You can get A7 (full frame camera – a lot more expensive sensor with better/more features) for $999. At this point if you are buying x100t at $1299, you are really paying for style rather than functions/specs. Which is fine if that’s what you want but at the fast pace that technology is moving forward x100t specs are looking less and less like something worth of $1299 compared to the market around it and what is being offered by other companies.

          5. 1st. Again, there is no lens on that A7 … ! The 23/2 is worth at least $500, add that tot the A7 price. But there is no such thing, only the 35/2.8 at $800.

            And 2nd. You are comparing a heavily discounted price to a brand new product. If anything you should be comparing to the X100S. How much was that, $900? That’s against $1500 for the A7 best case scenario.

            You can continue to fabricate reasons for yourself to buy something else and by all means do, but you’re not going to fool anyone else. Just buy what you want, it’s not that difficult.

          6. meh… x100t is not really a brand new product. It’s a repackaged product. And once again A7 has a full frame sensor and a lot more superior features(including video).

          7. It’s $859 as a discontinued product. Fuji isn’t going to be making any real money on it; that’s a ‘either you buy them or we pay to have them recycled’ price.

            That said, there will be a price fall soon. The X100T price has dropped from £1,100 to £879 in the UK. That still makes it more expensive in the UK, but now its just a little more expensive.

    1. With cashbacks plus the evolution of the street price will soon be around the “hit” price. This way people are under the impression they are getting a much greater value for money.
      And … cashbacks are excellent news for companies as far from everyone claims the money back 😉

      1. Kinda but it also makes it look like a discount item and you can’t easily raise prices once you drop them. I guess we will see soon.

        1. that’s why Fuji does not officially lower their prices, they have “special ops” and rely on “street prices”

      1. There was a time, long ago, in 35mm film SLR days, when the cameras came with 50mm primes…I’d take that any day over slow cheap zooms.

        1. Me too (for the 50mm in kit) , but in fairness … IQ wise the XF 18-55 is way above your average kit lens; Calling it a kit lens is very much misleading.
          and the XC is apparently very good too

          1. as far as aperture is concerned, I think you’re right; as far as pure IQ is concerned, they seem to be far superior to any kit lens produced in the recent years.

        2. Well good thing the 18-55 is not cheap. 😉

          Plus there is a chance that new 35 F2 could be an option.

        3. There’s a reason why a 50 prime (or equiv) is not a standard kit lens. Simple fact is that most zooms are far more useful for most buyers of kit lenses than a prime is. And most of those 50mm lenses were f2 or slower.

  4. So what is this. Is this a kind of X-E3 or is it a different model? Actually if so I would go for the standard x-t1 but I want an updated sensor so my choice must be the X-Pro2

      1. Oh damn it. The E series didn’t feel any less than the superior PRO series, but having the T in between and now this… I don’t even know… It feels like a crappy version of a T, nothing like the E series felt. IDK its hard to explain my point 🙁

  5. So… as a Sony user, interest on moving to Fuji… should I move to X-E2 now, or wait the XT10?

    1. Wait of course. Even if you end up choosing X-E2 the used price (and maybe new price) will only drop with this announcement. And I’m pretty sure the X-T10 will be a much better camera than X-E2 if the form factor doesn’t scare you away.

      1. Thanks for your advice. I can take a brand new X-E2 with 18-55 at 880 euros today, so I just trying to be patient

        1. You won’t get the T10 for that price if you want to have the more versatile 18-55 on it. Not that the 16-50 is bad, just less flexible in aperture control and more plastic.

    2. No, buy an X-Pro1. It’s the original and best sensor. The 2nd generation sensor is crap. If you want to become a Fuji user, you have to wait for the X-Pro2, like we all do.

        1. +1 I’ve owned an X-Pro1, X-E1 and now 2x X-T1’s with an X100T. The one thing that is consistent with all of these camera’s is the colours and IQ from the sensor (RAW Files). The Jpg engine may differ between each of these but the RAWs files are predictably the same.

          1. Well, if you say so. I don’t shoot RAW, so I can’t say anything about RAW files.

          2. And you come here calling sensor “crap” when you haven’t even compared RAW? Come on! I am really annoyed at the plastic skin problem too but bashing a sensor that has nothing to do with it is not the way to go.

          3. yeah, I should have been more specific with my critic. Lurid words… but for a new customer, I’d really recommend to go for the X-Pro1, it’s the ultimate different experience from a plastic Sony DSLR he has used before.

          4. How different are the jpegs? I am primarily a JPEG shooter with my x100.

      1. Agree, if anyone wants to have “fuji beautiful colours” it should buy Fuji cam with first X-Trans. I bought X-E1, then sold it and bought X-E2 but could not stand its X-Trans2 colours – artifical with magneta cast pushed and plastic greens, so sold it and bought again X-E1. Later I had oportunity to shoot with X-A1 that has Bayer, and MAN – this is the best APS-C sensor on the market with amazing colours!! X-Trans2 is crap. I wait to see X-Trans3 that X-Pro2 is going to get (really want to buy X-Pro2), but if X-Trans3 is similar to X-Trans2 than to X-Trans1, I am buying Sony A6100/7000 or A7x.

        1. George I beg to disagree as Izel below points out “The Jpg engine may differ between each of these but the RAWs files are predictably the same”. That’s from someone with a X-E1 & X-T1 and who, in raw (or jpeg with a reasonable ISO – up to 1600) cannot tell the difference between the two bodies.

          1. Exactly, up to ISO 1600. But I often shoot at higher ISO.

            With my X-Pro1, I don’t have to worry about plastic skin effects in my files. I don’t even have to worry about grain, because the 1st generation sensor has beautiful film-like grain.

            I admit that later versions of the sensor have more functions and face-detection and what not. But that’s not important for me.

          2. I think we agree that this has more to do with the JPEG engine than the sensor itself. Or may be they could do better because of the number of AF-related pixels on dye. In Raw I can’t see any difference though

          3. Agreed. As I said somewhere below, I don’t shoot RAW, so I can’t really tell. As for JPEG, I’m very pleased with the output, whether this is due to the sensor, the JPEG-engine or anything else. 🙂

    3. If you are familiar with the classic style of taking photos and if you like the direct access for various functions via “hard” dials – go for the XT-10

    4. If you are not set between the X-E2 & X-T10 form factors (and the budget is not too wild) , I would advise to wait the full specs of the X-T10 are known and the first reviews come out. Word is it’s AF is very much faster and it should also have all the latest refinements. Starting with a new brand I would seriously consider the latest & greatest. (that said I tested the water last year with a x-e1 + 18-55 just to see if I liked the xtrans sensor, I basically had the body almost for free (around 80€) )

  6. Hi, if there is a option to have kit lens the XC 16-50, why don’t create a different alternative from to choose, like a XC 20-70? When i had the 35 mm reflex (Fuji ST-801), i use a lot the 19 and very rarely the 28. I think that for many is more usefull for the main purpose zoom to have more extension in the high.

      1. No, no and no! I say the multi purpose zoom, the lens to choose when you go out with only the body and one lens.

    1. Why waste r and d on another lens in that focal range? They already have 4 covering all budgets. The xc is still very good optically and very economical. The xf 18-55 is of a very high standard, pretty fast yet light and portable. The xf 16-55mm 2.8 is a no compromise professional fast zoom of he highest standard. If you want more range then there is the 18-135mm. I believe it would be extremely unlikely for Fuji to produce another…

      1. Also here is miss the point. More long is a zoom and more is a quality compromise and the 18-135 is too much big also. A zoom that start from 16 is more complexed to make and is oriented for wide use, the 18-55, that i have and is a good lens is a range compromise, no meat-no fish. If there will be the choose for the kit lens from 16-50 and 20-70 (a tele oriented zoom) i though that will be make satisfied a more “audience” of photographs with different taste.

  7. So it’s an X-E2 with a tilty screen, maybe faster AF and a not-insignificantly higher price point.

    Couldn’t give a toss about a kit lens. Only ever bought one body with a lens as a kit, and that was when I first went digital some 11 years ago. Unless you are completely brand new to a system, kit lenses are never a good idea*.

    The dial set up is still a massive turn-off for me. I like having ISO on a dial on the T1 and can’t stand drive mode and metering mode being on dials. Ditching the ISO dial in favour of drive is, for me, actually worse than simply not having that dial at all. I understand why they’d have such a thing on a cheaper body, but then, this isn’t actually that cheap. This is looking much more like ‘backup for a pro’ prices than beginner prices.

    When this camera first surfaced I was entirely on board. The nice look of the silver T1 and the nice screen and same IQ but at a more wallet-friendly position? Sure, sign me up. But as more and more (possible) info has come out, it’s looking more and more like a pointless waste. I’m willing to bet that you’ll be able to pick up a second hand X-E2 for half the price of a new T10, or a second hand T1 for the same price as the new T10. The tilty screen is nice, but not enough of an advantage to really make it worth the higher price over the E2, and even with the terrible stacked dials of the T1, I’d much rather have a stacked ISO dial that I’ll use than just a drive dial that I’ll never touch.

    Give me a silver T1, strip the double-stacked dials so it’s just shutter, ISO and exposure comp on top, the smaller EVF doesn’t bother me, strip out the sealing to make it lighter and cheaper. Get it to that same £500-600 price point of the X-E2, maybe charge an extra £50 for the screen if you must, and I’m on board. As it is right now, with less useful controls and a price tag like that? There’s just no point. Get a used X-E2 and put the rest of your money towards another lens, you’re gonna be much better off with the E2 and a 35mm f/1.4 than a T10 with an XC zoom.

    *Okay, yes, I know that it’s common to buy the Canon 5D with the kit 24-105 and sell that for more than it costs as a kit add-on, but that’s a bit of a weird exception because of how the second hand market percieves the 24-105 to somehow be worth much more than it actually is.

    1. At todays going rate $800 = £526.95 your wish “Get it to that same £500-600 price point of the X-E2” is granted, save for the ISO dial. So I don’t see where you phrase “less useful controls and a price tag like that? ” comes from. Care to elaborate ?

      1. We never get things priced at the actual conversion rate. Ever. Other than VAT being added on top, the excuse of additional shipping and a more limited market means we get an almost 1:1 conversion rate in most instances. Fuji aren’t quite as bad as this as certain other companies (curse you, Canon), but they still stiff us pretty bad. $800 is going to equal somewhere near if not above £700, at the point of release, if you look at previous Fuji pricing trends. Of course there’s always the chance that it doesn’t sell well and three months later shops are knocking a hundred off or whatever, but ‘okay after a significant price drop’ isn’t really the same as actually being decent value.

        And as I said before, it’s obviously not going to be priced as low as a used E2 (in fact it’s clearly not even going to be priced as low as a new E2), yet it uses the same sensor and processor and only has one feature—the admittedly very nice tilt screen—that the E2 doesn’t have. When you can get a camera with the same controls, same EVF and same IQ for so much less that you can buy a lens with what’s left over, how does the T10 make any sense? Or, again, just pick up a second hand T1 and you’ll be spending less than £100 more for a bigger EVF, the full range of controls and weather sealing. With the Pro2 on the way, those T1 prices are only going to fall, too.

        The point is that at this price and looking at how Fuji has ‘converted” its prices for the UK in the past, the T10 is positioned to cost considerably more while offering virtually nothing different. Throw in the idea of a KC kit zoom lens and right there you’re looking at more money for the same control and lower IQ than an E2 with one of the medium XF primes.

        If they actually break tradition and convert the price properly, and/or if it gets a noticable price drop before the T1’s value also drops, then okay, yeah, I’ll pick one up as a backup body and that will be fine. As it is though, there’s no reason to believe they’ll actually keep the UK price comparable to the US price and with cheaper-but-99%-the-same options available and other, more dramatically improved bodies on the way, the T10 just does not make sense.

        1. I know from 1st hand experience that prices in the UK tend to be err on wild side(I lived in London for a few years) so you probably have a point there (as an alternative, you could buy in France)

          What I personnally look for in a second body is to have something as close to the main one as possible. The XE-1 ergonomics are very different from the X-T1 meaning that the X-E1 does not get as much use as I thought it would. /MY/ options would therefore be a second X-T1 or a much cheaper X-T10;

          The main differentiators between X-E2 and X-T10 (IMHO and according to the leaked specs) is another 18 months of developement, markedly better AF speed, SLR vs RF form factor, tilting screen (very important to me because of bad knees), more dial/direct access to functions, X-T1 & X-T10 close relationship. This may or not be enough to differentiate the two, but I believe this is a good move from Fuji

  8. the a6000 that was released over a year ago has much better specs than this thing and is $400 less used. so pointless. i feel like fuji is the apple of cameras. Great build quality, high prices but limited specs compared to the rest of the market

    1. I guess the keyword here is “used”; If the going rate for a body with so much better specs retails at $400 just over a year after launch, may be that says a couple of things about what the market really thinks about that body; Or may be I am missing something.

      1. it’s 600 new with kit lens. which is is still 200 less than this thing. The a6000 has been rated best mirror less camera of the year by many photography review sites. I’ve shot fuji and I’ve shot sony. for your money you get the most out of the a6000. it has a 24mp sensor, 11fps burst, shoots 1080p 24 30 60fps (with full manual controls and focus peaking in video mode) and 117 phase detect auto focus points; along with a built in app store. Dont get me wrong i love the look and the feel of fuji cameras, but for the money I can get so much better with sony and dont have to compromise specs with style.

        1. That’s the thing, everybody judges what’s “better” in different ways. You for example, like to list random specs. ^.^

          1. i should have known better than to post in a fuji comment thread about other products. Continue to keep your head in sand and praise fuji for everything it does without looking at how their products compare and preform against competitors. They arent random specs they are improvements that another camera has that this doesnt.

          2. Of course, it’s a great camera and has lots that Fuji doesn’t. All part of the consideration.

          3. i’m just saying that this xt10 (or whatever it is going to be called) has worse specs and $200 more than a camera that came out over a year ago. I mean that’s pretty ridiculous if it’s true.

          4. I’m just saying these specs that mean so much to you, might not be the highest priority to somebody else. There’s a lot more to picking a camera System. But if you don’t see it the same way you should be happy, you get to save $200.

          5. by all means if you want to pay extra for a camera with a hipster retro design that in comparison with the rest of the market is over priced for what it offers, go for it. lol.

          6. *what it offers for YOU.

            And uh, i believe it was you who said to “love the look and the feel of fuji cameras” an hour ago.

          7. yeah they are retro pretty cameras. they remind me of the old days of film. but when they are substantially more money for that look at feel then it becomes ridiculous and hipster.

          8. If its looks are the only discernible advantage that you can find in Fuji’s system then you really shouldn’t get one.

          9. i dont know. I’d rather pay more money and have my camera do more rather than pay more money for a camera that looks good, but does less. to each their own I guess

          10. Yeah, clearly you didn’t understand my comment. And yes to each their own, it’s what i’ve been saying for an hour .. glad you caught on.

          11. To a certain extent I see where you’re coming from, but I feel you’re overlooking part of the equation of getting a camera system by just reducing the choice to specs or looks,

            – there is also handling which I find excellent on the Fujis. As you said “it reminds me of my film days” and I was able to reuse 20 years of expertise just by grabbing the X-T1 which I never really could in my digital Nikon days.

            – The Company: Fuji also has a name in the photo industry, and has had for a long time with a quite established reputation in color handling
            Sony has a name in the electronics industry so yes they know how to do specs sheets but they also have a long history of missing the boat, failing to get their ways and eventually giving up some technology or the other (Betamax anyone ?)

            So I guess I could say in short : Specs (Size ?) does not matter it’s what you do with it that counts 🙂

            And again on the second hand price – 30% down on A6 in a year is a lot in my eyes, have you checked the X-T1 second hand market prices ?

            But as you said to each his/her own.

          12. It depends what you value as more… 11fps is more if that’s what you want.

          13. From the standpoint of a tech savvy, I full agree that Fuji really fall behind in CMOS specs, after all it uses something Sony no longer uses. But general public have no idea about specs, so people don’t think over specs too much when they buy something. Eventually most people just love what they have because of how it looks. Sony did put a lot of efforts making great gadgets, but come to think about it, geek was not a good work until recently. Efforts in improving specs will not win the heart of most people. Sony’s only problem is here. Changing the default AWB and get rid of the Sony yellow, these alone would win a lot of customers back. Default color rendering, which is a software issue, is why Canon, Fuji, even Leica are still top brands. I know you could correct it in LR, but you cannot have all users to go over lectures prior to letting them enjoy their camera. This is why Apple used to win over android.

          14. I dont know. I shoot raw in the neutral profile and edit in lightroom. so i’ve never had any problems with color rendition. I do transfer JPEGS to my phone to post to instagram and havent had any problems yet. Do you have any links that show these color issues?

          15. I have both A7 and X-T1. When used in portrait indoors Sony makes people look like they have Jaundice, which is purely a problem in default AWB being set too high. In-cam JPEG conversion is less ideal either. These are all correctable but they are something that should not be a problem initially.

          16. i dont know sony has updated their firmware a lot lately. It might have been corrected

          17. I am running on latest FW. Sony is good at hardware but software dept sucks in the same degree. You can easily see it if you compare Sony’s android phones with other companies’ product. They do great providing features, but do poorly tuning them. Just like a bad technician using the best measurement tool.

          18. I tend to agree. Since a camera is still a light box, I’d rather have a lesser spec body with better glass. BTW, I plan on keeping my digitals until they break. The whole upgrade thing is BS. Funny how the hipster moniker is so over used today.

          19. I use both systems. So the thing becomes how to balance investment. Both brands have nice glasses. In my opinion, Sony’s and Fuji’s best lens are not overlapping in focal length, which gives less headache.

        2. True, a6000 is a great body. But when it comes to lens…. At least with this kit, you can get a quite good 18-55 lens with total under $1000. (I recall looking at the review of SAL 16-55/2.8 and Fuji 18-55/2.8-4 on lenstip. Both lens are close in resolution. ) On e mount cameras, it is difficult to find a combo with comparable performance and price. Sony’s bodies are cheaper, but lens aren’t. My only concern is, the $800 price tag is body only price.

          1. you can get the sel 18 – 105 f/4 for around $500 plus an a6000 for under $1000. fuji lenses arent that cheap either. I wish sony had a kit lens like the 1855xf but other wise if you look at the other lenses they are pretty much priced equal

          2. The 18-105 PZ is quite nice to me as well. I tried to recommend it to my friend but she decided not to go with Sony eventually because of Sony’s default AWB. The only I can say about the whole Sony and Fuji battle is, how to make rookies fall in love with it at first glance.

          1. tis true. The 18 -105 f/4 is around $500 though. overall the kit costs less than the xt1 +kit.

    2. Better spec? So what. If you love Fuji lenses, this camera is very relevant.

      Sony fails on lenses. Big time. So maybe that’s why they discount them so heavily and release a clone army of similar bodies.

    3. I sold my Sony A7s recently. I kept my Fuji X-Pro1 and X-T1 though. There is more to a camera than specs alone… I am certainly not saying that Sony cameras are bad, but in a certain way they often leave me cold… All very subjective I realize, just my 2 cents and my reality…

      1. i understand that. I missed the fuji feel at first. I’ve never used the a7’s but from my experience with a6000 I’m very happy with it

    4. Sony is a company, like many that markets products based on spec sheets. Spec sheets appeal to intermediate users. Novices don’t pay attention and experts look beyond the spec sheet. Chris was right. Sony puts in the best hardware but doesn’t take the time to tune it. You know why? Not cost effective. There’s no simple spec to show white balance superiority for instance. Things that are hard to show on a spec sheet get overlooked. Again, they put their money in specs where it will be noticed by the most people. Its hard to show good glass in a spec as well. Oh sure, we have MTF charts, but most people have never heard of them, never mind understanding how to read one. Sony swallowed up Konica/Minolta who made good lenses, yet they don’t see fit to give you good glass because most people inexperienced to intermediate are more fixated on simple to read cool spec lists. Their photography will be so much better you know, if they had the body with the highest specs.

    5. Well you fail to realize why Apple is still winning with their (sometimes) inferior specs: because the resulting product package as a whole is better for most people.
      I haven’t shot today’s Sony cameras but in many ways I think Fuji manages the same thing. There are so many things you can’t compare in a spec sheet: AWB, menu structure, grain structure, lens quality, AF speed, camera handling, camera responsiveness.
      Not saying Fuji is better than Sony at all those but some of those are a lot more significant to real photographers (or real beginners) than 24MP or 11fps. Just Sony doesn’t get that. They bought our beloved Manuel Neuer to promote them and gave him an A6000. Then they posed him in a (really well done) shot with the A6000 and kit lens. He then posted that image as his Facebook profile image and in the caption asked whether anyone else could take 11fps with their camera.
      What? How stupid! Who freaking cares about 11fps! They could have shown a beautiful picture that Manuel Neuer *shot* using the A6000. That would have been promotion but now they just decided to compare specs.

      Right now I would advise a beginner who asked me to buy an X-E1 with kit lens. Why? Well, X-E1 because it has no waxy skin and is real cheap. Kit lens because a good lens (and larger aperture) is extremely important for any beginner. People always buy expensive cameras with slow kit zooms and ask themselves why the camera needs flash all the time and why their images suck. The good kit lens is one of Fuji’s major benefits in my book to win beginners.

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