Back in August Sony registered a new 24-70mm GM lens in Russia. I have no clue what “GM” stands for. But an anonymous source claims to knwo what it is:
Sony will release a new lens called SEL2470GMa cheaper version 24-70mm with smaller size, it will be sony’s future kit lens, possibly electronic zoom
By the way, he also added this:
also, the A9 body, which is higher than the A7rII does exist, but I’m not sure if sony want to release it or not
Still, this is a new source and rarely those kind of rumors become true. But I would certainly like to get a compact zoom for the A7 cameras. And you?

90 Responses
Until now, every single power zoom E-mount lens has been called SELPxxxx. This makes these rumours odd and somewhat questionable.
the source added that “possibly”… so maybe he/she doesn’t know about. Personally I would prefer a non-powerzoom…
Maybe M = “Mini” or “Micro”. That was my first thought in August, but after the rumors said it will be a f2.8, I dropped this idea. For a new kit lens it makes sense, again. But what is G? Gold?? For a kit-lens???
It doesn’t make sense in both ways. There are no compact G lenses and definitely not kit lenses. And there’s no PZ either.
My hypothesis is that M=macro, a lens similar to the Canon 24-70f4 but with an f2.8 aperture.
Mini, Micro, Macro, Mirror, Magenta. Your guess is as good as mine. Sure, it could be a very compact kit zoom, but the G denomination contradicts that. A G normal range zoom should probably be an f2.8 pro level lens. I definitely think there is room for both compact and high end zooms, but personally I would rather see the pro model emerge before the compact.
Its GM, not G. Just like how PZ doesnt mean Zeiss just because theres a Z in it.
I hope such a compact zoom is also released with a compact FF camera
would make some sense…
Good catch.
Would be nice to see a compact A5, compact zoom, and hopefully another compact prime similar to the 35/2.8.
Rumors? Wow and I thought this site was sonyalphadealsandnewstidbits.com
Those are rumors, all right, neither of them likely true, but still fun to contemplate.
A new, unproven source gets an SR2?
“SR2=rumor from unknown sources”
What alternative rating do you suggest?
sorry, I thought these kind of rumors get SR1, my bad…
A taller a9 body could finally be a pro style mirrorless camera body.
Also…
The rumor of an A99 replacement does not specifically say the a99 replacement will be A mount.
It could possibly be A9 with all the latest greatest features and a new sensor.
… and an LA-EA5 adapter that will drive Minolta and SONY’s A-Mount screw drive lenses without the need for a pellicle mirror for autofocus. It wouldn’t matter if the AF wasn’t quite as fast as what’s possible with an SSM lens, or as accurate. What would matter is that SONY at least acknowledged that there are a lot of photographers shooting the A-amount who are heavily invested in glass that doesn’t have SSM. At the very least, if usable AF does require a pellicle mirror, SONY should make an adapter to launch alongside the A9 that has a much broader array of AF points than the LA-EA4…
Hybrid.
http://www.sonyalpharumors.com/sr4-first-few-hybrid-a-e-mount-model-details/
Who cares about size. Sharpness first then make it as small as possible. There is already one unusable 24-70, we don’t need two.
The currently existing 24-70 is neither really compact nor cheap. I would very much appreciate a compact (not so sharp) 24-70 for something around 400$.
Who cares about size?
me 🙂
If I get a 24-70, smaller and cheaper as the current one, I am happy.
If there is a 24-70 with better quality and same size, I am happy, too.
If there is a 24-70 f2.8 with a Canikon-like price and Canikon-like quality, I am most happy.
In any case: as long as this is no false rumor, I am happy.
There is higher chance you getting smaller but weaker and even softer 25-70. If it goes any softer than current FE2470, there is no merit using FF.
The 2870 kit is softer. The 2470 is decent – but it is priced too high for its quality. The Canon counterpart has better quality and you can get it for less money.
BTW: did you notice, the 5DSR is added as a lens-test-body on DxOmark
I love the measurebator definition of ‘unusable’.
WOW MdB great word. You are really clever. Bet your were feeling really smug when your wrote that. Nice job.
As a pro, I find the current 24-70 not usable. I don’t care what the charts and web morons say, it’s just not sharp except in the center. Compare it to Canon’s new one or even Nikon’s old one and it isn’t close. So an even smaller and weaker one just doesn’t make sense to me for a company caught in a mp race.
I have owned and used them side by side. The Nikon you speak of is a sad turd and the ‘unusable’ one was way better. I haven’t owned the L II though, just the previous one and that was even worse.
Funny that many thought those were very good lenses (many still do) yet they are apparently ‘unusable’.
MdB,
The new Canon lens is the best zoom lens made. Yes the old one sucked. The Nikon one isn’t great but is much better than the Sony. Currently own both and the Sony at 42 mp doesn’t come close to the resolution of the Nikon on the D810. Again, not saying it’s a great lens but Sony needs a great 24-70 2.8 and instead it has a mediocre 24-70 f4.
It’s still FAR from unusable. Nonsense measurbator hyperbole.
Goodnight clever boy, you win. Bet that feels good.
And congrats on using your new word of the week twice today. Your teacher will be proud.
And well done to you for spewing bile, I’m so sorry your life is so hard.
would release it or not what a Blabla comment. If Sony has a Pro body they will release it for sure. ASAP please:-))
and the awaited lenses!!
Power zoom. Please, no.
This consumer lens isnt for you then. Duh. I never shoot macro or telephoto lenses, but dont complain when Sony released the 90mm FE macro.
Thanks for that.
We should get you on Mastermind. Specialist subject, the bleeding obvious.
And we should not get you on the Sony marketing team. Sony would go bankrupt.
Again with the compactness.
Non-compromise 24-70 f/2.8 is the way to go, since Sony decided to replace A-Mount with FE. And an A9, of course.
Why not both lenses?
I have nothing against compact bodies and lenses.
Tastes and needs differ.
But not at the expense of the full-sized models (which has been the case since 2013).
And if it’s a compact people will immediately complain because they quality isn’t what they think it should be.
NOOOOOOOOOOOOOOOO… existing 24-70 is not the best far away… and now you tell me, exciting new lens is not newer or better but cheaper and smaller? SonOfA….
Let the complaining and whinig begin……. The people in this forum..
You are late – we already started with….
I saw that comment coming 🙂
Seems that as a group “photographers” are a bunch of complainers. On average about 90% of comments are complaints or negative in tone. This is typical of most any photo blog, not just Sonyalpharumors. Name the topic, and they will complain about it.
yes i know, I am one of the 10% luckily 🙂
people complain because they are disappointed. sar builds up hopes and then sony finds a way to disappoint about 90% of time.
So why do they stick with Sony if they think Sony disappoints 90% of the time?? Bullcrap. Sony disappoints 90%…. made me laugh. Go out there and use your cameras instead of the whining 🙂
I’d love a compact 24-70 f/3.5-5.6 as long as it’s got quality optics and is sharp – that’s a great lens to have for landscape use. I’d prefer for it not to be a power zoom, but if it’s quality, I’m fine with that. Problem is, Sony doesn’t have a great track record for making small yet good zoom lenses. If they created a FF lens similar in size and performance to the Fuji 18-55 f/2.8-4, which is good wide open and excellent stopped down, that would be fantastic.
Hmm… that would be a change/departure from Sony’s PZ designation for power zooms.
Also a little confusing since ‘G’ usually denotes a higher quality optic?
I was thinking that the M stood either for ‘Motorized’ or ‘Mini’
Maybe Macro or Manual, or maybe Mega? I just hope the lens will perform well, i would love a new G 24-70. I sold my FE 2470 due to corner softness. I am very happy with the 1635 FE
The 18-105mm is both a G and a PZ as is the 28-135mm.
24-70 4-5.6 ? cool :)) with the right price (impossible for a new sony product) i’ll like it.
Essentially it would replace the 28-70mm I’m guessing, like the 16-50 replaced the 18-55. So I wouldn’t say it would be overly expensive apart from an early adopters tax.
As sony use PZ for Power zooms, G for higher quality lenses, and M for Macro, it seems more likely to be G zoom lens with relatively closer focal distance, just like Canon 18-55mm IS II. FE2470 is already bad, making even cheaper and smaller version is a horrible idea. It will devalue whole FE series just like SEL16f28
I personally think the GM zoom will be the f/2.8 zoom (G-branded and with macro)… and there will be another lens which is collapsible.
I agree, using G for cheap lenses will devalue G lenses. I think this rumor is associated with f2.8 zoom lens rumor.
Considering there is the 28-70 & 24-70 both of which are fairly compact, it would’t make a ton of sense for this to not be a larger 2.8 zoom unless it is extremely compact.
Extremely compact might be a “telescoping/retracting” lens design like the SELP1650.
I don’t think it’s necessary for a full frame camera. An A6000 with the 16-50 can still fit in my cargo pant pocket. But no way my A7m2 can, nor would i want to put it in my cargo pocket due to how expensive it is.
These kit lenses are necessary for marketing purposes. Remember that many beginners compare to the Olympus E-M1 and Fuji X-T1 when deciding on an A7.
if I consider the size of the RX1, I would like to have a A6000 sized FF body with a short collapsible lens. Even if it is not the best for a FF, it is still better than APS-C and m43.
What if it’s a G lens with Manual (M) focus? It will be smaller and could have 2 nicely dampened rubber rings for Focus and Zoom. Absence of OSS will perfectly complement IBIS and will allow size and weight to cut even further and be cheaper. Without OSS and AF it could even aim at excellent optical IQ.
Great idea. Sony needs a small compact kit lens. The wider 24mm is much needed. Move over 28-70mm. Collapsible is better to keep the size down, look at the Panasonic 12-32 for example.
The premium 24-70 f/2.8 can come later. There will only be a handful of users buying it anyway compared to the majority that will buy the a7iii in a 24-70 kit.
On APS-C bodies, the mediocre SEL1855 was replaced by the substandard SELP1650. For a kit lens standards, the 1855 was very decent, the 1650 not. But nevertheless I think the 1650 is the better choice because it makes the package pocketable with acceptable quality. For good quality you need anyway a bigger and better lens.
Collapsible 24-70? Why not!
Exactly. IQ is not a main priority with an entry level kit lens. Compact size is. When will people understand?
The A9 is going to need to showcase the pinnacle of Sony’s technology. They will need to wait for the Nikon’s professional level D5 to be released and then counter from there.
The “higher” body would allow for the space to include dual card slots and faster data transfer rates people have been begging for. Needless to say, only Sony’s best AF, a high FPS burst rate, and a high native ISO will allow it to play in the realm of 1Dx and 5D. This leads me to believe it would combine the A7rII focus, A6000 burst rate, and A7s similar sensitivity. If Sony wants to play with the “big boys” seriously, they need to release the serious “big boy” camera.
Why? No 1D or D5 user will switch to sony, that will take much more time even when they match or get better specs all around. Issues still wil be the lens system and brand loyality
Why do people buy carbon tripods? Weight reduction is worth a lot to professional photographers.
If a working pro can reduce the weight of their system and get better performance and features, they will switch.
Nevertheless it is a good time to introduce the A9 together with 1D and D5. Alone because of the publicity and the statement to compete with both.
Very solid point.
Sony waited for Canon’s 5DR to release the A7RII one week after. Sony probably waited for Leica/Panasonic and is waiting for Nikon before releasing the A9 together with f/2.8 zooms.
I don’t know. I would have thought that Sony would use the Zeiss branding for a premium lens.
The Zeiss brand is highly regarded among photographers.
While the G (for Gold) designation is mainly known by old Minolta users. Like myself. Basically, it’s short-hand for a well-corrected LD APO design.
More likely they’ll replace the derided 24-70/4 and pointless 28-70 with this lens. Avoiding the “II” designation to bury the past, and because it’s an f2.8 lens 😉
M is probably for macro. The other manufacturers have close.focusing standard zooms.
^^ If this is truly is an f2.8 lens then it will probably be in the near $2k realm which will put it out of reach for most people. Not a replacement for the expensive but still cheaper 24-70mm f4.
Ideally Sony should launch this lens and a 24-135mm f3.5 – 4.5 kit lens for FF cameras.
I don’t doubt that a new Sony lens will be expensive. But they do have affordable G lenses.
They also have quite big discounts on lenses sold in kits.
It makes little sense for them so sell A7 with the existing 28-70 and 24-70 as they cripple the IQ of one of the best cameras out there.
I think Sony knows this.
G lenses and affordable are not two words that belong in the same sentence.
Please compare the Sony 90mm f2.8 G with the Canon 100mm f2.8 IS L
Compare the Sony 70-300mm f4-5.6 G with the Canon 70-300mm IS and Nikon 70-300mm VR
Compare the Sony 70-400mm f4.5.6 G with the Canon 100-400mm and Nikon 80-400mm
Basically all the G lenses are more expensive or comparable in pricing to the best Nikon and Canon lenses out there. Its just another label like Zeiss for being an expensive lens. 🙁
Well, it’s necessary to distinguish between the old Minolta-designed G-lenses and the new Sony-designed G-lenses. The Minolta ones are expensive. Probably has to do with legacy production costs and low volumes.
The new Sony ones are more affordable (not cheap). Considering the design challenges of FE-mount, the 90/2.8G is probably the best price/performance lens in the FE-lineup. So it’s moving in the right direction.
Sony used G designation for camcorder lenses previously. I hope it’s true G though.
Sony has used the G designation for all top of the line A-mount lenses that are not Sony Zeiss and they have done so since buying out Minolta in 2006 which had the same G designation. They have also started badging some E-mount lenses with the G as well and the 90mm macro is supposed to be a great lens optically from what I have read.
That’s the true G you are talking about. There is another G one should be aware of.
no no, you all have got it wrong – GM means Game Master… I thought everyone knows it nowadays.
It’ll be obviosly a lens-line for the new playstation-generation with
build-in full-frame 42MP selfie camera. So you can say “cheese” while
sawing zombie’s heads off
no no no. This lens will be a GaMechanger
“but I’m not sure if sony want to release it or not”
And not make more money? lol Ya, right. This source is a dud.
If the source is legit, it would probably mean that it’s not ready for production (heat issues, maybe they would be forced to slow production of other lucrative products, etc…)
24-70 f2.8 G lens with macro I will have some of that , please make it function properly as a manual though not electronic !!!
What I’ve never understood about this lens is why was it registered? Usually a camera gets registered with government agencies because of its wifi but this lens won’t have wifi.
It is explained in the screenshot. It is registered for import into Russia I guess sort of CE certified for sale in Russia.
Thanks.
I don’t think this is correct. Sony doesn’t NEED a FE compact kit lens. However, it NEEDS high quality 24-70 f2.8 and 70-200 f2.8 Zooms in order to be mass adopted by professionals. I also think that Sony realizes this and will first focus on high quality Primes / Zooms for the FE Series of lenses rather than new kit lenses.
Even if they do make a new kit lens, they should make a 24 – 105 F3.5-5.6 lens to keep things compact and also provide a good walk around zoom range option. Most kit lenses anyways don’t have great quality, so might as well provide a great zoom range.
Raghav, I’m going to disagree with you with regards to where Sonys’ priorities should lie. Understand, I’m looking at this as an enthusiastic amateur and as such have different priorities , but I’d take a shot and guess that we “rank amateurs” out number you pros 100 to 1. Not only that, we are probably much more susceptible to GAS than pros are. As an amateur, before I take that step into a new system I have to first, metaphorically, have a solid place to stand. That means a general purpose lens that is good enough to make my investment in the body worth while. I’ll worry about the rest later. At some point Sony must have a series of very high quality f2.8 zooms, but even with those lenses in the line up, I really don’t see pros “mass adopting” Sony in the foreseeable future.
I’m guessing there are two types of current Sony A7 series amateur shooters. Those that have already bought in and are pissed that they had to pay $1200 for a very underwhelming ZA 24-70/f4 or those that refused and bought the, less than adequate 28-70. (which is really a lousy focal range for a standard zoom anyway. Not wide enough),
Then there are amateurs like me who are standing on the side lines with a sock full of money, ready to buy, but won’t accept the option of A. buying a series of Zeiss primes at a median price of $1400 each, or B. buying one of the crappy walk around options and essentially wasting the money spent to buy that beautiful body and sensor. Right now, I see my options as Metabones with Canon lenses or Fuji, with their beautiful lens line up.
If Sony would provide people like me a high quality walk around lens, not unlike an updated FF version of the Zelss 16-80 f3.5-4.5 my check would already be in the mail.
Just my $.02
GM stands for “Gansta Murderer”