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Sony A7m2 to sell for 1.799€ in Europe! Still no info on $$$ price.

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Image on top shows the new 75-300mmII A-mount lens on the new A7mII.

Preorders:
Sony Alpha a7II  (Body Only) for $1,698 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony Alpha a7II  with FE 28-70mm OSS Lens for $1,998 at Amazon (Click here), BHphoto (Click here), Adorama (Click here), SonyStore (Click here).
Sony 70-300mm f/4.5-5.6 G SSM II Lens for $1,148 at BHphoto (Click here).

Neither Sony US (Click here) nor Sony Europe (Click here) do yet list the new Sony A7m2. But at least I got the pricing info for Europe (via SonyAlphaForum):

A7m2 body will cost 1.799 Euro
A7M2 with 28-70mm lens will cost 2.099 Euro
Both will ship from January

The new SAL-70300G2 will cost 1.199 Euro and ship by end of March.

Reminder:

Sony A7m2:
Worldwide only preorder is at Amazon Japan.
Full spec list and videos on SAR.
Full english A7m2 features list on SAR.
Image samples here on Sony.net.
Real life Images of the A7m2 on SAR.

Triple A-mount lens release:
70-300mm II official release not on SAR.
First images of the 24-70mm II and 16-35mm II A-mount lens son SAR.

A-mount A77M2 firmware:
Coming in December with two great new features (here on SAR).

 

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  1. “A7m2 body will cost 1.799 Euro

    A7M2 with 28-70mm lens will cost 2.099 Euro”

    I do not know what they are smoking.

    Who would pay 300 Euros for the 28-70???

    And that 1799 for MkII is laughable!

    1. I think the first A7 was around $1800 (I forget what Euro price was) when it first came out, too, if I recall correctly. The price will come down after the initial release buyer binge…

        1. Ah, OK. Seriously, though, there’s some major improvements (IBIS!) on this model, so if it’s a couple/few hundred dollars more, that’s not out of line, and still cheaper than most FF DSLRs.

      1. Let us see.. a NEX user and an RX1 user who buy them in Japanese markets at Japanese street prices. Euro prices have no bearing on you two.

        1. Well, that is a fair point, although I do need to suffer through the Japanese menus 🙂
          Still, when we compare to even DSLRs and the release price of the a7, 1800 euros sounds rather reasonable.

        2. No offense, but you are trying to be a c0 c k in relationship to one of my cameras, the only reference you have.

          RX1 #1, bought Japan new. ~EUR 1,800
          RX1 #2, bought US new. ~$2,600
          NEX 7+ 24mm 1.8, bought Germany, new, EUR 2,200
          NEX 5n, second hand, UK, £500
          RX100, new, UK, £480

          I currently hold all but the NEX 7 and Zeiss.

          What’s your problem?

    2. What where the prices for the OMD EM1, GH4 or XT1, XPRO1 when released? I hoped for lower prices but find it fair. I will buy it, as my D810 is still too good to go for the new A9(?) Pro model. This can be bought used later.

    1. I think your interpretation of optimization is very different to Sony’s.

      All Sony means is that the camera will detect what lens is attached, and when an A-mount lens is attached it will activate 5-axis.

      There is absolutely nothing to suggest fast AF is possible without LA-EA4. Don’t you think Sony would be shouting a little louder about it if that was the case? AF with LA-EA3 will be slow, as it always has been.

    1. Usually Euro prices are inclusive of the VAT no? In US or Canada add sales tax on top from 5 to 15 per cent. So the real difference is not that large. Besides Sony dropping its value in such a rapid pace, 12 months from now on MK2 will cost 1200 euro or less brand new. Imagine how much a used A7 MK1 will cost then. 500 Euros more or less? Hurrah for that 🙂

      1. Well if everybody paid it (many don’t) you’d have a point. Even taking taxes into account there is no justification for price differences between the US and Europe.

        1. I agree. I am orig from Canada and if you had seen the pricing differences between US and Canada by 30kms you would go nuts

  2. Cit:

    “Wow. As a Canon 5D and 5DII user since 2011, I’ve never felt the urge —till now— to buy a new camera body, and I invested in lenses and lighting accessories waiting for a real step forward from Canon.

    Today I want a 4K, 20+mpx, full-frame, wi-fi, stabilized, 6400iso reliable body.

    Canon (I love Canon lenses and I do really love Canon files quality) did not answer my (our?) needs.

    Sony is now very inviting and attractive. I was expecting this kind of camera from Olympus (and the Oly design is imho better than Sony one). I won’t leave Canon, but the A7II, at 1300 euros, will probably find place in my bag with a bunch of manual focus lenses (a pain to use with 5D series cameras).

    Well done guys.”

    1800 euros is way too much.

    1. Depending on the US state you buy the camera you have to add tax to the final price. Still cheaper than Euro price though… unless you need to import the camera and pay customs as well 😀

    2. compared to your archaically outdated (not being offensive) 5d mark ii 6 years old which still sells for 1100 euros and 5d mark iii around 2200 euros, it is still a bargain comparing what the camera offers (better at every aspect you cant deny that)… it is expensive. But for us sony fan boys who were offered A7 camera for 1300 euros… we are still talking about a camera that is better that any rival at its class.

      1. I will buy this camera, but it is not better than a D750, imo.`I wan’t it for leisure and traveling with small primes, maybe manual primes. But for my wife’s professional work in low light where continuous AF and tracking is important, I still prefer the Nikon D750 and D810. Nevertheless, as s.o. who loves the OMD and IBIS, I am very intrigued.

  3. Andrea, I hope we get some good specs info for the A9 soon or at least before the release of the A7II. This camera looks like what the A7 should have been. If there was no A9 coming I think this would be my next camera. Love the addition of IBIS, all 5 glorious axis of it. Keep the info coming and thanks.

    1. ” All 5 glorious axis of it” (IBIS)

      Only when used with a stabilized lens (not sure if that includes third party lenses like CaNikon etc or only Sony stabilized lenses). Only three axis when using non stabilized lenses.

      Hope they make a decent adapter for A lenses soon.

  4. That seems rather high. Amazon Japan lists the price as “184,560” Yen.
    Per current exchange rates, that’s only 1247 Euro… Where is the 1799 coming from??

          1. Plus the logistical nightmare of launching a product that have to be identical and fit at the same time all the particularism of 27 countries with different languages.

  5. You’ve gotta be kidding me!!! It is way too expensive compared to the Nikon recently released camera for instance.

    1. Well it’s an e-mount camera, so we both know the logical conclusion, that said I have produced very good results with a mount and canon lenses on e-mount despite “pixel optic” optimization.

      1. Questions:
        1. How is the vignetting of CanonLens+adapter compared to E-mount lens of the same focal length?
        2. If you are using an AF adapter, how would you rate AF speed?

        1. I didn’t notice any vignetting beyond the standard stuff. AF is slow, okay for portraits no good for action.

          1. OK, thanks.
            Interesting days ahead with the A9.
            I think we will see Sony A7 and A9 prices creeping upward toward DSLR prices, simply because the values added are similar and also to make room for Canon and Nikon mirrorless prices based on Sony sensors and EVFs.

            The reality is not simple and certainly not what it seems.

  6. It would be awesome now in December Canon coming up with a mirrorless FF using Sony sensor but with Full focus canon ef lenses 🙂

    1. Fat chance!!!I am one of those who were waiting for such a camera from Canon after the Photokina interview but I think it is not gonna happen. It hasn’t even been mentioned in Canon rumors.

  7. Am I the only one who is a little worried about the missing port door? Does this camera still have a mic and headphone jack?

  8. Sony a7 at b&H is now 1498$ plus taxes. Best street prices in Italy are on 1100 (22% vat) So street prices is on 35% more (plus taxes). I think 1800€ is too much. It means 2430$ with the same logic.

        1. You are comparing the European street price of a one year old camera to the US retail price of a newly announced product. The only logic here is that older products cost less.

          1. no. I compared the street prices of the a7 in italy and USA. And speculate on possible price in $ of the a7II comparing the price in euros.

            Maybe is easier in this way: a7 costs on 1100 euros (street price). If 1800 is the street price in euros (A7II) it’s 63% more expensive. So get the 1500 price of the a7 in $ and multiply for 1.63. It’s 2450$. So I hope it’s not the real street price.

          2. Too many variables. Look at it this way. The a7 started at around 1600 euros (or even a bit more, if I remember correctly) and retailed in the US for about 1800US (again, correct me if I am wrong). I wouldn’t expect the mkII to be anywhere above 2000US.

    1. You are forgetting sales tax in the US which is not in the posted price. Certainly many don’t pay sales tax but many do pay as much as 10% above the price shown (more in Canada). There is a difference in the posted price between EU countries and North American countries. In the EU, all prices must be shown with VAT included. In North America all prices must be shown without any taxes included. While that doesn’t always make the prices the same, it certainly makes them much closer.

      1. So, there’s any difference? I don’t mind difference in price between usa and europe. I buy in europe because we have 2 years warranty and I will never buy in USA. I was only making a speculation on possible price in usa from the european one.

  9. I see the concerns about the price, but I think it makes sense initially, even if I don’t like it.

    At that level it will maximise profits regarding early orders, but it won’t leave old stock of MkI A7 sitting on shelves. I’d imagine there will be quite a number who will look at the options and decide the first model makes more sense.

    I daresay that, in time, it will lower to more ‘normal’ levels, but you have to remember that the IBIS must be quite expensive to implement and, with the better focussing, it wll leave the A99 as having no advantages at all!

    1. No advantage aside from fully articulating lcd, larger battery, better ergonomics for vertical grip (providing three battery life), and proven 9 series robust durability in a camera that doesn’t require adapters to mount big boy glass.

      For the price of a7II with all the kit necessary to perform, the a99 is a mighty fine deal.

      1. I would agree that the A99 is a fantastic camera and a really good price at the moment. Over time, though, I found them simply too heavy and onerous.

        I will miss them, but the A7 is so extremely enjoyable and has greater flexibility in terms of lenses, even if you do need an adapter for some,

  10. If you look at the current pricing in Europe vs. USA it will probably be 1800 USD, always the same problem for Europeans 😉

  11. So, a camera from the only mirrorless FF system, with the only FF stabilized sensor is being sold for prices close to entry-level FF DSLRs and it is somehow too expensive?

    1. The magical logic of Internet.
      Everyone seem to compare the price of a not yet released camera with the current price of a 1 year old cam that was largely discounted.
      They should compare with the price of alpha7 at launch which was only 200€ cheaper. Not bad in my opinion for the improvement but I guess many of the whiners wouldn’t buy anyway even though it’s launched at 1000€.

    2. Plus the fact that Sony is very aggressive with discounting products just a few months after introduction. The early adopters will likely pay close to retail but bargain hunters willing to wait a while will likely see discounts in the 10%-15% range as well as bundles.

  12. “But at least I got the pricing info for Europe (via SonyAlphaForum)”

    I don’t understand. You posted that yourself.

  13. $1800US is a good intro price. I think the purpose of the A7/A7II is to gain market share, and sell lenses (and to get people “into” the system as a whole). Higher profits margins will come from the other models (A7RII, A7SII, A8, etc.)

  14. Best feature IMO is the grip. Why not have offered it as an add on? A similar design such as the EM5 in which the grip also incorporates a forward mounted shutter button. There are no options such as this for the A7/R/S. Why not?

    1. We are ripped by social state and related high ransom (so called taxes) and omnipresent regulations. Companies are without a guilt here.

    2. Learn about taxes and other expenses to send and export a camera into Europe first.. This cameras aren’t build in Europe

      1. Nor are they made in America. To be honest you do not know what you are talking about. Look at the original price of the A7 in euros, UK sterling and US dollar when it was launched. That was fair pricing as it competed with the American price. If this price is correct for the A7 II then it is over priced in Europe compared to America.

    3. That is the EU’s fault, not other country’s because your price includes a 21% VAT. Some countries, like those in North America do not have sales tax in their price which can be anywhere from 0% to 20% depending on country and state/province.

    4. No problem, I am happy to sell you any Sony gear in USD + 10% commission & shipping for my effort. Contact me directly if you are interested.

  15. This camera looks amazing and the pricing is right on. Having used the A7s I’m looking to sell off some Olympus gear and get an A7 body and the Zeiss 35mm f/2.8. I just wonder how the new A72 will do with high ISO settings?

  16. Well Sony you can bring as many freaks as You like and call it alpha but it doesn’t change the fact it is still a freak and half baked

      1. I wanted to see a6000 class AF & silent shutter since both are technology that was available in previous offerings.

  17. 1800 EUR quick killed my plans to buy A7II – I expected 1300EUR. In Feb. A7 price will be under 700EUR and I will buy it or better used one for 300-400EUR.

  18. LOL what? €1800?
    For camera with inferior (compared to other FF options) high ISO performance, worst AF, IQ problems with strong light sources and shaky sensor, which will lead to always blurred pics no matter the shutter speed? Not to mention this is typical always half baked sony with another control scheme drawbacks.
    Good luck sony 😉

    1. “shaky sensor, which will lead to always blurred pics” That’s like saying you’ll always have blurry pics w/ a VR/IS lens because of the “shaky lens”. What a ridiculous comment.

        1. A) steady shot can be turned off

          B) there are three a7 bodies with IBIS

          C) IBIS works very well unless you suffer from Parkinson’s disease, in which case I recommend a tripod

          D) Half-baked? Sony has been producing bodies with IBIS since 2006, this is a fully baked next generation of their stabilization tech.

          1. That is one of those Videos that sounds great (for the hilarity) but I will not watch. I bet it is popular, why someone would want to actually SEE it I dunno but hearing about it is enough for me.

            There is a new style for those Twerkers to practice, instead of being about to put a cup on it now they gotta get it into the cup.

            What will they do next.

    2. Speaking of half baked; the LOL Troll is really getting desperate. The fact that no other manufacturer offers a full frame camera with these features at anywhere near the cost of this A7II completely escapes his narrow little mind. LOL it sucks to be you, and keep posting. We love the entertainment.

  19. 1800€ is too much for me, but it seems like a nice camera and I guess it’s worth it. If it had internal 4K I might have considered it.

    What I like most is how Sony surprised everyone with this camera. That gives me hope we could still see a great RX10 sucessor soon.

    1. Rob a bank if you can’t afford it. No, don’t do that. You’ll have to rob another one in two months when they release the successor. Best not get caught.

  20. Grip should have been an add on. I’ll say it again…grip should have been an add on feature. GRIP SHOULD HAVE BEEN AN ADD ON ACCESSORY FEATURE. AKA- EM5, EM10. ADD ON, not buy a whole other camera. 5 axis is the saving grace here. I still want an add on grip for A7 with forward mounted shutter button!

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