The cheapest Full Frame camera on market just got a huge $200 price drop! Check it out here:
Sony A7 body only for $1498 at Amazon (Click here), BHphoto (Click here) and Sony Store (Click here).
Sony A7 with 28-70mm lens for $1798 at Amazon (Click here), BHphoto (Click here) and Sony Store (Click here).
And you save $200 on the A7r with lens too at Amazon (Click here), BHphoto (Click here) and Sony Store (Click here). You also save $250 on the A7r with LA-EA4 adapter at Amazon (Click here) and Sony Store (Click here).
Too bad there is no deal on the new A7s too 🙂
Here are the full updated preorder links to the A7s and RX100M3:
Sony A7s preorder in USA/CA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here), Sony Canada.
RX100M3 preorders in USA at Amazon (Click here), Adorama (Click here), BHphoto (Click here), Sony (Click here).
RX100M3 preorders in Eu at Sony DE, UK, ES, FR, IT, NL, BE, AT, CH, SE, NO, FI, PT.
RX100M3 in Asia at Amazon Japan.
Sony A7s EU pages (no preorder yet): Sony DE, UK, ES, FR, IT, NL, SE, FI, PL.

0 Responses
1st blood!
Wow this sales are insane, so addicted!!! I would like to own one but both lack of 120fps. I will patiently wait. I know sony will close on this gap soon. hopefully 🙂
Pancanikonpus, when are you going to reach into those high pockets and spend some money cheap skate. No matter what a camera has to offer, it will always be just one thing short. Your CHEAP admit it!
I am waiting for the mirrorless full frame Canon and Nikon, let alone full frame anything Panasonic. Really, competition is good.
then buy some good music and fill your fridge first, you have much time before you.
I suppose that the tongue and cheek sarcasm didn’t quite have the effect desired?
Oh wow! What a great price! And a $200 discount… but then again, their starting price is about $300 higher than it should be so where does that leave us??
it’s still too expensive, you get it on e-bay for 1199$ for the body. If you consider how many parts and screw it contains, it’s still paying much for that thing.
Not that great considering bhphoto offered 460$ off the a7 a couple months ago.
this price is exactly the half of the price here in Bulgaria 🙂
When there is a deal on the A7s’, it would be a sweet deal and it is not going to be a long wait.
Hope they slash the prices of the A7 here in Europe as well.
Decent. Not too long ago, the A7 was on sale for $999, body only.
whare?
You could buy A7 new from Sony dealers for $1200 since early this year(2014), so the price in the US is not as good.
yeah, even in Vietnam, since the beginning the price is always $150 lesser than Amazon’s.
I stated this in my comment, in Korea and Taiwan, the body cost 1199$, delivery for free.
where can I order that from the US?
If you buy from other countries, there is a high likelihood that Sony won’t honor the warranty in the United States. They may be considered gray market products.
The fact that Sony is cutting price on the A7/r over and over means it is loosing popularity – I think many are realizing that AF is not impressive – but the real issue is lenses – size and weight –
Sony will not make any fast zooms – other then F4.0 and even the 70-200 F4.0 just looks way to big for the small body size of the A7/r/s –
So the concept of a FF in a very small body is nice – but until they can shrink the lenses likewise then not so practical – smaller sensors are getting better which is nice as the form factor of M43 is so practical for example – hopefully we will also see faster lenses to make up for smaller sensor – so hopefully we will see F0.98 with AF and faster for less then $500 – Sony has APS-C which is still a bit on the larger size so therefore we have not seen any F2.8 Zoom lenses for the E-mount –
I suspect that there will be an update for the A7/r soon – to speed up the AF and make the shutter quieter etc etc – and usually the price starts dropping when a new model is on the way –
I think for those who own Nikon lenses better go with the Nikon DF to go with a smaller body and more manual dials as most likely they own Nikon glass – as FE lenses are not cheap and not that many to select from and no F2.8 zooms –
I was very excited about the A7 when first announced – but with a poor selection of lenses and costly lenses and thinking about the size and weight of FF I then was hoping for a nice update for the NEX7 – and yes the A6000 was a decent update but not what the Pros where expecting and again not that good selection of lenses –
I was hoping that Sony would focus more on their APS-C system – more lenses and bodies with more manual controls etc –
A Sony A7/R with fixed lens, or even with 24-70 F4 lens, is already small enough for carrying around. I bring it with me everyday to school without feeling the weight. But for users of 70-200, they are really serious photographers so I don’t think size matters to these people. And most of all, people may buy Sony A7/R just because they love the quality, not always about size.
The way I see it, if technology can overcome physics (sensor size), companies would invest in noise-reduction algorithm instead of making bigger sensors. I would doubt if any M43 camera can beat Sony A7/R in terms of image quality alone, though the gap is closing.
Well done for all of you to ignore certain negatives, continue to discuss ideas and opinions, for this is what this site is all about. C’est tout! Have a good one!
I agree, Sony should make ultra fast full frame lenses which are sized like 4/3 lenses.
Don’t purchase a full frame autofocus camera given your desire for the impossible. Mirrorless can negate the thickness induced by the mirror box, but not negate the laws of physics.
The goal of mirrorless is to gain weight, not size. The difference between a decent Nikon body, anyone of the high end D line, weight more than the double, my Fuji S5 with lens and grip is some 2.5 kg to carry around. I compensate the weight with a neoprene strap, so it acts like a spring and you do not get the bumps in the shoulder when you walk. Despite that, since I have NEX-7, I keep it at home in my dry cabinet. Even with a big lens, the mirrorless has advantage, in body size and mainly in weight you carry. We can not change anything to lens sizes, those that fit the e mount are shorter, that’s all. But, none of us puts that in his pocket, and having 1 kg less to carry is a bargain. I use the heavy stuff for handheld Makro shooting in nature, here the weight improves your stability while a mirrorless is too light to keep it quiet without trembling. Once you have shot mirrorless, the pleasure to shoot a DSLR vanishes quiet fast, I am behind the blackbox since 43 years now, I know what’s about.
You could say the same of any camera, from any manufacturer, with few exceptions. It’s pretty normal during the product life many consumer goods.
Another “know it all” with a long name, spewing BS. You don’t have a clue and your opinion is worthless. Stick with your point and shot 4/3 camera and call it a day.
Thanks for your kind words Just as a note I do own FF gear with bodies that are large and strong enough to mount a 70-200mm F2.8 and have faster AF and quieter shutter and I do own the APS-C Nex 5n and 7 and Fuji X and yes M43 gear and the RX100 – Sony, Olympus, Panasonic, Fuji and Nikon gear.
For me smaller and lighter gear is more practical but of course FF has certain advantages just like the small RX100 for its pocket-able size and of course cameras that are in the middle it would no be so successful if it was not practical but Sony has made improvements on it so likewise I think the A7 needs some improvements but you know best what others need and what is best and what others like so sounds like you are saying that Sony have made the perfect camera and one that does not need any improvements or a system that needs no more lenses – rather odd that such a perfect camera is dropping in price
“rather odd that such a perfect camera is dropping in price”
Not at all. Maybe they are making enough from the A7R and lenses to make the A7 a loss leader to get more people onto the platform. Could be long term view vs short term profit.
Or it could be as you suggest. Who knows?
That is also possible
Certainly you don’t know, you’re as big a jack as* as Jón Ingólfur Hermannsson.
Love you. <3
I hope that you are such a good photographer as you are a smartbutt. Probably you think to be GOD to give lessons to just anyone and criticize their comments and opinion. 7 billions of people have 7 billions of opinions, and for each of them, it’s his own that counts only. So, please, respect people and their opinion, if you think that you can add something, tell the way you see and think about, do it, but please, do not insult people the way you do.
I agree in many points with Jon, Sony’s price dropping gets annoying. Not that I am against the fact to get cameras cheaper, but this policy does not invites anyone anymore to buy new Sony gear once it comes on the market. If we all leave them where they are, or ask Sony to drop the price and sell us to dumping prices right away, maybe this changes.
Sony has always been the innovator, bringing new stuff all the time and dropping it as fast as they brought it, and here it seems to be the same once again. It is their sales policy that breaks them. Their material is good, their service is excellent, but the progress we see is sometime hilarious, and what they did with the NEX-7, making A6000 cripple the successor of it, is ridiculous, simply showing NEX-7 users the stinckfinger.
NEX-7 is manual focusing camera, that most of us use with hybrid lenses, the few lenses that are honest in Sony’s lens park are Zeiss branded and much too expensive. I get better results with a OM 24-2.0 than with a Zeiss 24-1.8, the first cost me 85$, add the La-EA1 adapter and you are done with all Minolta glass you can buy on e-bay for nuts and that perform often better or equal to Sony’s expensive Zeiss glass. Like Jon claims, this eternal F4 glass on FE gets boring, we do not need, but we want for certain factors most of us know, faster lenses, and here the fact that A7 cameras shoot 6500 ISO clean is not an excuse to bring eternal F4 lenses. Maybe, now that A7S and Nikon DF are on the market, future developments will bring us F22 to F64 lenses only.
So, this said let’s remain objective, I am not married to Sony, I bought NEX system due to the fact that it makes me the captain behind the machine, and not the machine that makes what it wants and I have to say yes and amen. And that is also not what I will do with Sony all over, I do not bow to their policy and pricing, the overpricing of RX100-3 is insulting, the price dump of the A7 line is as well for those who bought them at high price and now are only able to sell them at dumping prices. I said recently that it would be better soon to just throw all Sony’s in the waste bin and change the brand if this policy goes on.
Fortunately, NEX-7 keeps a certain value, and that is due to the fact that it is unique design and just an amazing camera, for me the best and most versatile tool Sony ever did. The A6000 had to be in that body, or a A7 similar body with inlaid EVF, that was the way to go, and not a crippled A6, none of us was awaiting that one.
Now, just keep your nasty comments for you, if you think you can add, rectify, give your opinion, do it. All the rest you bring us is rubbish and of no value. One does not needs to be intelligent to insult people, that is part of humans bios anyway.
Just amazing how rude Vaidator is. I thought we all have the right to share our thoughts without rude replies like the once from him.
Spare us your pompous attitude, your reasoning is a combination of incoherence and poorly lashed together non sequiturs. This list of meaningless talking points is tiring to listen to and adds nothing meaningful to the conversation. Simply put; a bunch of BS.
So almighty you tells us your almighty wisdom so we can insert BS to your meaningless points. Sorry to share my thought did not realize that you are on such a higher plan
It sounds like FF isn’t your cup of tea, it is however many other people’s. Lots of photographers work with still life (architecture, product, landscape, etc.) shoot on a tripod at f8-11 w/manual focus the majority of the time so the A7(r) is an amazing deal. Also, FF has by far the most options for specialty lenses (tilt/shift, UWA) and so moving to a FF format is smart for those purposes. Wedding/sr portrait photographers should look elsewhere…
FF is my cup of tea as there are for sure advantages to FF and I do have FF gear but due to size and weight it is not always so practical so I own a Sony RX100 to FF Nikon gear and many cameras in between including Sony Nex 5n and Nex 7 and Fuji X series ( 4 Sony’s ). I still have my eye on the A7/r but like Fuji X100 it was a good start but really needed improvements – I have both the X100 and the X100s and it is like night and day – like you said it depends on what type of work you are into – I do think that some of the APS-C and M43 cameras are getting quite good so that some work one can use a mix of both or even entirely M43 or small APS-C bodies
I don’t think Sony’s product cycle will be less than a year for the A7 cameras. That would be crazy. You need to amortize the cost of research and production and a life cycle of eight months isn’t going to do that. Besides, I’d rather buy a much improved model a year or so from now. In the meantime, the A7 and A7r are good cameras. Not suitable for everyone, mind you – but to people who can accept their limitations, they are capable tools.
Yesterday the Sony a7 body w/ 55mm 1.8 was $200 off. Now Body is $200 off but lens/body is not. So same price…LAME.
That is a good deal. Although it’s not exactly accurate to say it’s the cheapest Full Frame camera on the market because the Nikon D600 and Canon 6D are about the same price.
After seeing this price drop, now I am in need of help. I was all set to buy the A77 MII. I have a a700, and am in need of an upgrade. I have the Zeiss 16-80 aps-c lens. My question is, How will my zeiss made for the ape-c sensor work on the a7? Should I just sell the zeiss? I love the lens though. Or get the A77, the $300 difference for a full frame is really tempting.
It will work pretty similar to your A700 but with considerably better low light performance and Dynamic range (even in crop mode). You will lose IS though.
You can pick up a Sony or Minolta 24-105mm pretty cheaply that will give the same FOV on FF that your Zeiss does on crop. However you need to add the LA-EA4.
Tamron 28-75mm also works fairly well and isn’t a bad size on the A7, is cheap and relatively light. Plus constant f2.8, but smaller range.
Since you already have a good APS-C body, you may as well go full frame. Keep the A700 for your Zeiss unless you don’t mind losing a bit of resolution in crop mode on the full frame. But as MdB says, the a7 lacks IBIS, so if you care about that, it would be better to pick up an A900 or A99. And of course the LA-EA4 adapter costs about $350 so that negates the a7’s lower price.
If you want the 16-80 to be your main lens, stick with a77-2. If you want to go smaller, lighter and use the a7 mostly then you’ll need a full frame lens – otherwise get an a6000 and save the money. Using the aps-c lens on the a7 ( unless in a pinch) isn’t worthwhile.
your deal is beaten since a long time. The kit cost 1499$ and the body 1199$ new in the box on e-bay.
I have a funny feeling those deals are going to dry up soon. So if you can get them, jump on them.
Yup. Even Sony discounted the A7 to $1,099/$999 a week ago. Prices will only get lower. The competition isn’t standing still either. 6D has gone as low as $1200. So I think prices will drop a little bit more. This camera isn’t even year old.
They raised the price since then, hence the decreasing number of ebay deals. They are trying to flood the market to stimulate future demand for upgrades and accessories – not necessarily a bad strategy, but not sustainable for long term profitability.
I agree with you. In fact dropping the price on bodies may indeed be still profitable (as the modular and simple construction, may allow them to be produced at a smaller cost than many of its competitors). Stimulating a larger market share and as you rightly point out, potentially grow sales of lenses and accessories. Growth has a habit of stimulating growth. More people using the A7 the better for long term growth of the system in general!
I don’t think they can sustain the low pricing on the A7 for long (hence the price increasing back again). It was good while it lasted though. Though many A mount users here scoff at the A7 series, they are great cameras. It doesn’t mean Sony is abandoning the A mount. They realize, however, that there is money to be made by selling lenses (high priced, high quality ones) to a nascent market. A mount users seem to want the greatest technology for the least amount of price (I do as well). Realistically, however, Sony’s prices for their lenses aren’t out of line (with the exception of the 70-200mm G2).
yep agreed,,I have the 35 55 and 70-200 FE lenses. Great value verse quality!
Yes, just like how they don’t make money off the PS4. You make money off games and accessories.
I‘d like to think that this is an old model making way for a new…but that doesn’t fit the current timetable.