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(SR4) HOT: Sony A7s to be unveiled on Sunday?

Sony A7s should have same body design as A7 (image on top shows current A7).

I got these suprising rumor from two sources! The “Sony A7s” will be announced on Sunday!!!!!!!!!!!!!!!!!!!!

Just be sure to subscribe the RSS feed (Click here) and Twitter (Click here) stream and the Facebook fan page (Click here) in order to not miss any news! It’s going to be a hot time here on SAR!!!!!!!!!!!!

UPDATE: It’s not a silver A7 🙂 It’s a “new” camera. UPDATE_2: It’s based on the current A7 but has one unique feature.

P.S.: Apparently this was a super secret project. I am working to get the specs yet…

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    1. Two variants: if S – speed – then 16 MPX FF with A6000’s Focus System, if not – then perhaps 36 MPX FF with A6000’s Focus System. If it will be 24 MPX with A6000’s Focus System A7s will cannibalize A7! What do you think?

      1. Why does everyone think that the a6000 ‘focus system’ can just be transplanted like it is a separate part? Yes you can have a new sensor with a6000 focus system and many will, but it will be a wholly new sensor. So it ‘could’ be any resolution really. IF it was an a6000 fab scaled to FF we would be talking 54MP with 420-odd PDAF points.

  1. There was an April fools joke the A7S with the S for selfie. I hope it is a real camera though that’s like a FF A6000

    1. Yup.

      I am guessing it will also have an integrated vertical grip. This will be the new Sony flagship aimed directly at the Canon 1D and Nikon D4, which rounds out the FE-mount bodies to the same three-level format of Canikon (prosumer entry-level, general/high-mpx pro, and action pro).

  2. (Scratching my bald head while I try to imagine all the different models Sony is going to put on the market)

    1. Mmm I think it could work only in a crop mode, due to the big sensor size and the mount.

  3. Same old A7 with brand new A6000 AF system. Makes perfect sense !!! THAT is going to be killer, now they need to make LENSES !!!!!

  4. S for sexy, speedy & silent. No EVF hump, instead: EVF from A6000, 36MP, A6000 AF, 11fps, very low shutter noise. S also for super-expensive as Sony will make sure it won’t cannibalize A7 and A7R-sales.

  5. Please make it work well with Leica, Zeiss, Voigt lenses. My A7 is great, but I’ll upgrade straight away if corner performance can match the M9/ M240 or film cameras.

  6. And I thought Sony was going to focus and have less models?

    What a joke!

    These three cameras should have been one. There’s one body for each lens, WTF?

  7. The top 10 things the “S” could stand for.

    10. Software as in bug fixes.
    9. Sloooooow. Hopefully as in slow motion video.
    8. Sexy. Hasselblad upgrades the boring a7 rectangle.
    7. Cosmetic and software tweaks. Hey, Apple makes huge bucks on trade-ins adding an “S” to every other minor upgrade iPhone model so why not?
    6. It’s a typo. The new model really is the “a7$” to designate a new Sony pricing model.
    5. Sealed as in the good news Sony engineers have fixed the light leak; the bad news is
    it’ll cost you over a lot of $$$.
    4. Sorry as in sorry but Sony engineers would prefer grinding out new bodies than supporting our systems with new accessories like lenses and flashes.
    3. Placebo effect. No changes except for the new name. Sony’s marketing department research finds 63% of existing e-mount fanboys will reflexively upgrade.
    2. SAR as in Sony decided to pull SAR’s leg.
    1. And the number one thing the “S” could stand for [drum roll]… It’s a typo and Sony dropped the “B” as in “BS”.

  8. Let’s have a poll. S is for:

    1) Selfie – my personal favorite
    2) Stabilized
    3) Sealed – all weather & light
    4) “Sport” – faster AF, continuous mode etc.
    5) Silver
    6) Sunday
    7) Coffee-machine????? Maybe a funky N from the “Nespresso” brand.
    8) A misprint on a a7r body – typo “s” is quite close to “r”
    9) “s” for “sh*te” – “a-mount is better”
    10) We haven’t had the “a-mount is dead” quote yet from anyone – so here we go – “A-MOUNT IS DEAD”. So somehow link “a7s” to that.

  9. s for speed? Wishlist: 24mpix or slightly less (16-20?) to avoid canibalizing the existing A7(r), hight fps and fast focus – like a6000. Hopfully more friendly to wideangle rangfinderlenses. I’d go for that one. Sony please …

    1. I get 400 shots plus with the camera turned on all the time, that is not sucky for the size of the camera or size of the battery, and that it is live view.

  10. Definitively speed… full frame as good as aps-c A6000. Enough professional said if Sony can do it for A6k they can for the A7s… Ala apple!

      1. I get your point and yes . I am new I have a7r with two lenses and it is utterly limited at the moment. So why do they focus more on bodies than lenses?

        1. 2 cameras and 5 lenses with another 5 lenses this year… really think they are planning 8 more FE cameras this year (including new ‘S’)?

  11. Sunday starts info sessions on NAB Show in Las Vegas. Maybe it`s a special A7-version for video shooting.

        1. I’d be happy with that. I love the shutter sound on the A7, so would have no reason to be envious of a silent version!

  12. may i guess? in body image stabilisation (s for stabilised) or it doesn’t have AA but is still 24mp -> all wrong?

    1. Except for the minor difference that Apple knows when to keep mum and how to properly dribble out specs (like iPhone prototypes conveniently being found by reporters in restaurants) to build up a feeding frenzy of excitement. Sony marketing? Not so much.

  13. So, we’re to believe Sony marketing is announcing a new product on a Sunday? Well, considering the source I guess why not. Reminds me of politicians in America releasing controversial press releases late on Friday because they know nobody’s paying attention. ;^)

    Naturally, this “hot” rumor starts a feeding frenzy of wild possible dream list enhancements. It’ll have IBIS, be weather sealed, smoking fast AF, and only cost $199! Sony will sell a million of ’em! Where do I preorder?!? ;^)

    And people mock Barry for posting his stuff. Really, folks? ;^)

    If this rumor is true, Sony marketing really needs to study how successful companies (like Apple) build up excitement for new products. Hint: The Secret Squirrel act isn’t part of their success. Fans can’t get excited over products they don’t know exist. Capiche?

    1. This camera obviously will be announced during NAB press conference which usually is on a Sunday and it always get a tremendous lot of attention in the broadcast, cinema and videoproduction industry all over the world. So we can guess already that the A7s will be a tool for professional videographers. No need to build up excitement over months here. These customers and their needs are quite a bit different.

      1. This all may be correct but the Alpha line really isn’t really a broadcast/video production standard camera line.

  14. What is the UNIQUE FEATURE?
    gets now real good film codec ( simple 10 bit wold be nice…)
    no moire
    no artefacts
    costs worth regulatet 449,- $ because it is there and no one else…

    what?

  15. Any news on the medium format rumor yet ? 🙁

    Also I guess this will be a A7 but with better video features ?

  16. A mount is dead!
    Let me back that up a bit.
    Just two days ago I was at the local big electronics shop (the biggest in my country).
    And In the photo department they have some interesting changes.
    First, canon and nikon now have smaller booths than sony. Basically sony has more space than both of them put together. And wheras canon and nikon feature APS-C DSLR-s (entry,mid,and “pro” (7D)) with a compact or a handy cam thrown in for good measure, sony has a different layout.
    On one side of the table there is an A65 accompanied by a 35/1.8,18-55 and 55-300 lenses.
    On the other side there is the E-mount part which has all currently active E-mount cameras (A7, A7r, A5000, A3000, Nex-3N, Nex-6) and practically all E-mount and FE lenses (Missing were the 18-200s and the 18-105PZ). Then there is the part between the A-mount and E-mount which features LA-EA2,3,4 adapters with 135/1.8 and 85/1.4 lenses.

    The path is clear to me – A mount is being neglected in favour of a currently more prospective market
    I’ll use my gear until it dies, which will hopefully be years away, and then I will see if a reasonable A-mount camera will still exist. But A-mount is basically dead. That is hard to deny.

    1. yes. A7s is actually the rumored A77ii. There will be no more A-mount bodies. A-mount will become an adapter forever and ever.

  17. BMan fanboi. 🙂 A-mount is not dead. Pro-photographers are where Canon / Nikon users are. Sony has yet to bring out a rugged all-weather-all-season camera, bro. They are a “consumer” grade company. They are eating away at the bread-butter cameras from Canon/Nikon with things like this. I am a HUGE Sony feature for what they pack into their cameras, but I still don’t see a longevity cameras that last more than a couple years. These adapters are SO awkward to use too with bigger / different lenses. I love Sony, but they have a LOT of work still to do despite having the newest tech on the ground. It’ll will take a decade to unseat Canon/Nikon – but it will happen if they can bring professional pro-level gear to the field like a 1Dx or D4. A-mount is the only way to do that.

    1. Sorry, I am not a fanboi (sic).
      I was a minolta user from film days, and my old minolta and sigma lenses were all very good, so when digital came I didn’t go away from A-mount. And when SONY bought the A-mount I was hopeful that they will keep it in good shape.
      And I am a person who does not care for most features – or in case of SONY – gimmicks.
      Features that I care about are good IQ, intuitive and fast interface, good RAW quality and good battery life.

      And if you look at E-mount you will see that the lenses are garbage in RAW, the RAW is lossy with artifacts, the battery drains faster than a compact and the interface is non-responsive and cluttered compared to old A-mounts (A900,A700,A5XX,A3XX).
      As much as it looks pretty, it is basically shit.
      Like I’ve said, my A900 and A850 have together less than 50k shots, so they should have loads of life still in them. After that we will see.

  18. I vote for “Sports”. Its design will be based on Sports Walkmans from the 80s.

    I’d buy one.

    1. The only walkman better than this walkman was.. The Panasonic Shockwave! Rugged good looks and a space age interface!

      Old rivals! Has Sony finally come back to take Panasonic down?!

      The consumers are on the edge of their seats!!

  19. I think S is for speed .. if it’s true I will be the first one to purchase this camera no matter what the price is , I’m shooting birds with the a7 it’s great but I need more fps and hopefully it will be a fix for a7r vibration issue .. a 36MP without AA filter ! 12-14 fps ! wwwwoohoooooo .. It would be a dream comes true

  20. I’ve had a thought about this rumor and I think everyone is thinking too logical. Sony loves to confuse us with their naming conventions so maybe the A7S is the A77 successor and the S is for second or successor.

  21. Am I the only one that simply doesn’t care to get excited about this? It’s just yet another E-mount body that Sony will churn out every six months, big deal.

    1. If it’s A6000-like AF abilities, you should be excited, or at least concerned… as it signals the obsolescence of the long-flange-distance FF cameras (i.e. SLR and SLTs), and a sure sign that the flagship of the Sony line is firmly on (F)E-mount.

    2. Why do you read this side if you don’t care? I use my a mount lenses on a7 and am happy

    3. By that do you mean every 6 months we get the latest innovations available whilst the A99 gathers dust…..?

  22. Too bad it´s not based on a7r with fixed light leak, shutter vibration and sensor reflections 🙁

      1. Read the post again, here it is:

        “Too bad it´s not based on a7r with fixed light leak, shutter vibration and sensor reflections :(”

        Does it mention A7?

  23. S of Sony Sadism
    When will they put 4K in one of their small and not very expensive bodies ????
    I am going to change to GH4, at least they deliver and are not SSSo expensive.
    These Sony guys have the technology, but they make you wait and pay wait and pay wait and pay ……… Forget me and my money

    1. Your post is nonsense.

      Your price complaint it idiotic- the A7 was just released and is the same body price as the GH4, except the sensor is 3x as large on the Sony. The A7 kit is only $300 more and includes one of the best kit lenses on the market. The GH4 doesn’t even offer a kit option. The high-end Zeiss 24-70 zoom is $100 less than the Panny 12-35mm and it’s full frame so it gives shallower depth-of-field.

      The Panny is the first system body to offer 4k. In consumer land, 99.99% of TVs aren’t 4k, and 99.99% of monitors aren’t 4k. If you want 4k that badly, the Sony RT-AX100 will give it to you for $2k including fantastic Zeiss glass.

      In short, you’re a know-nothing troll.

      1. It is simply ‘LaFerrari’ in conversation it would be, “Do your prefer the McLaren P1 or LaFerrari?”

  24. Optimistic Expectation: S7s could be an A7 with A6000 PDAF and speed

    Cynical Expectation: A7s will be redesigned A7 to eliminate light leak :v

  25. Ok. Could be many things. Silent I.e. full electronic shutter. Speedy – a6000 AF system with full sensor coverage & 11fps, 4K is due, high quality hd video, uncompressed RAW (that will be nasty), extremely high iso, Stacked foveon like sensor

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