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(SR4) UPDATED: A-3000 (or ILC-3000) will cost 300 pounds.

A trusted source (Thanks!) told me that the A3000 body  cost around 300 pounds. it will be also available with the 18-55mm as kit lens. The EVF is 200K only(!). That is not much but the target-group is beginners.

Will take the chance to ask the source if he heard something about the NEX-FF cameras. Thanks!

UPDATE: Another source said Have read the ILC-3000 has the lowest resolution screen in the E-Mount lineup at 230k and no fast PDAF, only contrast AF system. Battery is the NP-FW50 used by the NEX series and SLT-A33/35/37.

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Message to sources: You can send me more info anonymously by using the contact form you see on the very right of your browser. You can also contact me directly at sonyalpharumors@gmail.com.

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources
SR5=almost certainly correct!

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183 Responses

      1. Well at least, I would expect an EVF on par with the A37’s 1.44 million pixels… yes the price is quite low but yet, I think the EVF is pretty important even for a beginner who may choose if he/she likes such a viewfinder based on this one.

        I don’t know, this looks way too little…

    1. Some people have larger hands and would prefer a matching camera NEX. Also more room to place more manual controls. Better balance with telephoto lenses, or with a large strobe mounted on top.

    2. Would have thought that the average customer for one of these would be better off with a high end bridge camera for the same money. Or even a good bridge for half the price. Especially considering the need to buy several lenses for the compact interchangeable lens system to cover the same focal length [magnification] range as a bridge camera.

  1. If the AF compares well with the entry level canon/Nikon DSLRs and it has the right “look” beginners might be tempted. Especially if it is filled with useful features.

    But if Sony fails again to advertise properly, it will need to have a cani or Nikon logo on the top…

    1. So advertising does influence purchases after all. Or, in this case, lack of advertising will send you to a rival brand. Hmm. Will have to analyse this for a while. Does it mean that if they advertised constantly and in your face, that you would purchase any old rubbish?

      1. People DO buy any old rubbish, what do you think advertising is for?

        Unless you have a specialist niche product, without advertising your product will have mediocre sales, just like Sony dSLR/SLT has.

        By advertising I mean ALL FORMS including word of mouth and reviews etc.

  2. 300 Pounds? I cannot understand this strategy. You can also get a A58 (with 18-55) for 320 Pounds at amazon.co.uk. Where is the benefit?

      1. Good beginner’s camera at Xmas present price.

        If dad has a NEX-7 or NEX-FF, the kids can each have an ILC-3000.

      1. Are they? What do the counterparts of Sony Alpha 35mm/1.8, 50mm/1.8 and 85mm/2.8 cost, for example? And the tele-/travel zooms? Are they really smaller and cheaper?

        1. SEL35F18 3400 NOK vs. SAL35F18 1600 NOK
          SEL50F18: 2400 NOK vs. SAL50F18 1000 NOK
          SEL1855 1950 NOK vs. SAL1855 800/1700 NOK

          The SAL lenses mentioned are comparable in size. Of course these lenses are not identical in IQ but that’s beyond those buying entry-level sub $500 cameras.

    1. The commenting must think you are fishy.

      Ps you can see it in flat view. You just need to wait for the admin to get some free time to approve.

    2. Ya, I’ve had my comments in moderation limbo quite a few times recently and I don’t know why. I never post advertisement links, curse, or troll the forums. I wonder if everyone goes through this these days?

  3. It’s a really cheap camera with apparently gadgets stripped. It’ll hopefully be worth the money in terms of image quality.

    Stop expecting gold for the price of rubble.

  4. For 260 GBP you can buy the Canon 1100D. Sony fails to understand the market again and again.

    As a newbie would you:

    a) Buy this E-mount monstrosity with its crappy AF, crappy EVF and bugger all expensive lens selection.

    b) Buy the Canon with its superior AF, average OVF and huge cheap OEM and third-party lens range. You know, a brand that all the magazines recommend, all of the Internet recommends, all of the sales people recommend and even the pros use at your wedding.

    Sony, you are clueless.

    1. 260 is street price of 2 years old camera. So you are comparing MSRP of a new camera with street prices of 2-year old camera. Do you think we are stupid here?

      And that Canon has pathetic slow live view AF that most beginner use, 720P video, and 12 MP lower quality sensor.

      Go s Uck on that

      1. Newbie knows nothing about sensor. They only know brand. Canon is well known for camera and Sony for smartphone and playstation. But if Sony puts wifi, tons of filter and scene mode, direct upload to social network, good video mode, advertise it as a buddie camera better than phone for social event, it will works.

        1. You’re stuck in the Noughties if you still think consumers associate good cameras only with the Canons and Nikons. Things have moved on. Consumers buy consumer electronics from consumer brands. Sony, Panasonic, Samsung…

          This could be good marketing for Sony. A trusted brand. Not the intimidating, geeky, ‘pro’ CaNikon products….

          1. These aren’t compact consumers, these are people looking for a camera that the “pros” use, one that will give them “professional” pictures.

            NEX doesn’t sell so well outside of Japan exactly because it *isn’t* a dSLR. So in one sense Sony have done the right thing, make a dSLR sized NEX.

            How they think this will sell any better than the A58, Canon 1100D and Nikon D3200 is a mystery to me though!

        2. If brand is taken into consideration, Sony will be in the loosing side no matter how good their camera is. Why don’t they just make crappy camera to save cost?

          1. If they had built and stuck to a system and did some serious brand awareness campaigns, they might not so far behind.

        3. +1 in the end I feel that everyone will only be truly happy when Sony releases a product with ‘pro’ grade features at entry consumer prices – and frankly they could be waiting a long time for that.

      2. You are missing the point and also don’t understand the market, perhaps you should work for Sony as you’d fit right in. Newbies go for what they are told to go for, CaNikon.

        You can release all the technically superior products that you wish, but until you get the media and sales person on your side, you will not sell them.

        1. +1
          Without advertisement, Sony will get nowhere.
          Canon and Nikon are instantly recognized. While I love my A65 and i know that it is superior to the comparable Canon/Nikon, when it comes to usability and a final output, I feel a little weird, when someone holding a Canon with a crap kit lens, passes by me with my A65 + 1650/2.8. Heck, even my GF has a Canon Rebel XT. She does seem to prefer shooting my setup though, even if she doesn’t like to show it :).

          1. That sentence in the middle sounds wrong. Should be:
            I love my A65 and i know that it is superior to the comparable Canon/Nikon, when it comes to usability and a final output, but when when someone holding a Canon with a crap kit lens, passes by me with my A65 + 1650/2.8, I feel a little weird. Even that is due to crappy Sony’s advertising.

      1. You do understand that this is a mirrorless that is being released? AF is going to be crap compared to even the most basic dSLR.

        1. Mirrorless trounce all the basic DSLRs (and some pretty big expensive ones)… Unless you mean in focus tracking only?

        2. @AlphaGuy — Sounds like a naive comment unless you’re referring to continuous focus tracking. As a Nikon SLR and m43 guy, I’m familiar with both. CDAF on the latest mirrorless cameras is astoundingly fast and accurate. CDAF does not need to be calibrated. This is not your parents’ point-and-shoot slow focusing. I actually prefer the reliability and accuracy of CDAF over SLR PDAF at this point.

          Many will say that CDAF doesn’t do focus tracking very well, but honestly, PDAF doesn’t do it very well either.

          1. You are talking bollocks, the NEX is crap in anything in good light and fairly static shooting. But I guess that’s what you shoot.

    2. Exactly. And if the newbie decides to go “all out” and buy an additional lens for their brand new camera they will realize that the 50mm E-mount costs $300 while the “same” lens for Canon goes for $125.

  5. Greetings,
    I am happy with price, but 200K is half about standard PAL resoultion (720×576 delivers 400K image, so it would be something about 547×365 dots).
    I hope this camera would have other benefits. I feel that if price were the same as A58, the main benefit would be possibility to use e-mount and legacy lenses (as well as A-mount with adapter). I have great faith in new APS-C digital sensor, it could be a huge benefit too 🙂
    Best regards, WZ.

  6. Greetings,
    I am happy with price, but 200K is half about standard PAL resoultion (720×576 delivers 400K image, so it would be something about 547×365 dots).
    I hope this camera would have other benefits. I feel that if price were the same as A58, the main benefit would be possibility to use e-mount and legacy lenses (as well as A-mount with adapter). I have great faith in new APS-C digital sensor, it could be a huge benefit too 🙂
    Best regards, WZ.

  7. 200k. Good idea, show them all how underdeveloped and immature EVF tech is so that they’ll never consider it again.

    I still don’t believe this part of the rumour but it makes sense. If it really had one of the usable EVFs, it’d be distinguishable from the NEX6 only in form. For those who want compact systems this is an issue but for all those legacy people, the new camera would be a no-brainer.

  8. Don’t see the point this is a comical release from Sony. 200k EVF is going to be awful bad bridge zoom type viewfinder. You’d be better off with a budget OVF DSLR by a long shot.

    Few lenses for NEX too, and next to nothing s/h market wise. Pointless release from Sony it will get mocked. They really have lost it lately.

    1. few lenses for NEX?
      Sony 10-18, 16, 20, 24, 30, 35, 50, 16-50, 18-55, 55-210, 18-200 and upcoming 16-70
      Sigma 19, 30 and 60
      Samynang 8, 16, 300 and for video 24, 35, 85 T1.5
      Zeiss 12, 32 and upocoming 50 macro…
      all A-mount lenses with LA-EAx rings…

      what else?
      Do you want a 300f2.8 for your NEX?
      Do you need 20 lenses in your bag?

      1. Does Sony know the buying pattern of bargain hunters ??
        People buy basic Canikon DSLR+kit lens…then buy 70-300 (for $140)..and keep shooting. Some venture into 50mm prime ($100)…..thats all for a normal DSLR buying general people.
        Nobody thinks of Sony Nex…as its lenses are too expensive (Prohibitive)for normal bargain hunters.

          1. Seriously? What level of his claims would you challenge… That they might purchase two primes rather than one? There simply is no significant difference to be found between what he said and reality. Sony is not a brand that has been good to beginners or pros. It’s selection is firmly in the middle, advanced amateur, though more and more with a growing effort on behalf of the pro and prosumer market. Beginners are still left out in the cold.

          2. I would claim that his question about Sony knowing about bargain hunters have no claim. They know alot more about market behavior and brand values than anyone here.

          3. shashi got a point.
            It’s enough if someone makes a simple comparison: ILC-3000 + 2 entry-level lenses (tele-zoom and prime) vs ANYTHING ELSE + 2 entry-level lenses.
            And ILC-3000 is totally no-go.

          4. I do not agree with “the buying pattern of bargain hunters” he describes. I thought that this was blindingly obvious, as I specifically pointed it out. Twice. As to the NEX lenses, yes, they are expensive, until you compare them with other mirrorless offers.

  9. I would definitely buy any of the Canikon entry level DSLR over this ILC3000 garbage if the spec were right. I have an NEX6 and for a brief period of time I also had a A37. I returned the A37 after 1 month because I just couldn’t stand the inferior EVF and especially the LCD on the A37.

  10. Sony have always released their low-end models to try to iron out release issues before their higher end models. That said 200k EVF would be insulting, it’s worse than the superzooms like Canon HS 50 SX that already feel cheap and yuck to use. If it’s designed to be under-specced so as not to alarm their A-mount users, it really is going to be a complete waste of time. The ignorant masses will get the bridge with 60x zoom, the enthusiasts will take one look through the EVF and puke

  11. 200000 Dots would be 540*360 that would be 180*120 Pixel. That sounds impossible to me, even for 300 pound entry level camera.

    If it were 200k Pixel, so 600k Dots it would come near something possible, but even the cheapo A58 has 1.4 Million dots.

    1. > 200000 Dots would be 540*360 that would be 180*120 Pixel.

      1: Could be.
      2: No. Do your math right! You assigned 9 dots to 1 pixel!

      > That sounds impossible to me, even for 300 pound entry level camera.

      It’s indeed impossible because you did calculate it wrong.

      You have 3 dots per pixel and thus a resolution somewhere near 320×200=64000 pixels would be feasible. This would result in 64000*3=192000 dots = 192K dots, which is near enough to 200k dots for the marketing department…

  12. If the image quality from the new sensor is stunning, then a cheap camera with that sensor would be worth it. Now seeing this sensor in a budget camera I’m not sure the auto-focus will be a breakthrough but it may just be. I really hope the new 20MP sensor is not a “budget” sensor without even some phase detection pixels on it.

    1. Well…it seems I was right and the new 20MP sensor is a sensor for budget cameras. No PDAF (not that it would matter at current technological state) and cram in as many megapixels as possible.

    1. Agreed – can’t see an obvious upgrade path. If they want to move to a better Sony slr style camera, their e-mount lenses are useless, and if they want to keep their lenses, they have to move to a rangefinder style body… Bad call Sony!

  13. If SONY keeps this stuff up I am going to either go with the Fujifilm X-mount, the Olympus/Panasonic micro 4/3 mount, or with the Samsung NX-mount (waiting for the NX30).

    E-mount? HA! Even Samsung is making better lenses for their NX-mount cameras.

    1. Fuji X mount cameras and lenses are a bit more expensive and Samsung NX system doesn’t have the third party support.

      1. Samsung is new at mirrorless cameras, so I watch them with great interest. 🙂 As for the price of Fujinon lenses, they are worth every penny from what I’ve seen.

      1. I’m leaning in that direction, but I am waiting for the X-Pro2 or the X-E2. 🙂 Hopefully they will come out soon.

    2. Let me get this straight. If Sony keeps realeasing entry-level cameras, you will switch to another brand, because of the lenses? Strange logic.

      1. You seem to misunderstand me. Samsung NX lenses are actually rated pretty high compared to SONY’s E variants.

        1. Samsung NX lenses may well be optically good but last time I looked they only had OIS on two or three models. They are not something to shout about.
          I have a NX1000, bought because the deal was good on a promotion. Since added a 20mm pancake for £75 which has since more than doubled in price, which makes me think that the customer is being ripped off currently. The camera is capable of fantastic image quality but it doesn’t come near to being as satisfying to use as my Sony A57.

          I am very tempted to trade up from the Samsung NX to a Sony NEX6. If it had a touchscreen and mic jack it would be a done deal. Or if they dropped the price of the NEX7. I’m in no hurry though.

  14. Just for shits and giggles, I tried out a Samsung NX300 in Best Buy a couple weeks ago. The hybrid CF and PF is amazing. I’m actually liking what I see coming from Samsung. I sure wish I could find some spec rumors on the NX30.

    1. You could always start your own rumor site and then you might find another person that’s interested as well. I doubt you will find that information here.

      1. True. Kinda like the NX system. The kit lens is in a right size, flash is okay and finally I really like the body design(the one without built-in evf..nx-100?model with evf is ugly). I don’t know why, but I still think NEX is more attractive. Maybe this is what Canikonians feel about Sony product.

  15. I realize some people are idiots, but don’t believe they ar *THAT* idiots to buy this crap-disguised-as-a-camera. Sony guys put a lot of effort to join the worst of A- and E-mount cameras in a single body. 200k EVF/LV is a joke, I still remember how bad it felt having to review pictures taken with A300 on its 230kpx LCD, its OVF was the only option. The most important feature of mirrorless cameras is that they are compact – you pair it with pancake lens and it’s perfect combination for near-invisible street photographer’s set. You throw it into backpack for holidays and it takes no space and weights next to nothing. On the other side, you have A-mount cameras, which allow you to use superior quality lens (no offence, current E-mount lens’ only quality is that they exist). So, the reasonable and logical choice would be to make NEX-size camera with hybrid lens mount (interchangeable bayonet, like LA-EA3+screwdriver built into the body). Instead, Sony plans to release this pitiful excuse-for-camera and hopes somebody gets fooled. What a waste of resources, which could be spent on improving relations with serious users, offering truly innovative, game-changing product. This way Sony only strengthens its image as a toy-maker, not a serious competition for Canikons.

    1. The most important feature of a camera is the sensor. If Sony have to cut down to get to an entry level price, it makes sense to use a good sensor and a cheap viewfinder.

      After all, the viewfinder is only a guide to your composition. It is never going to look like a good print.

      The advantage of the E mount is not only that it permits small cameras. A major advantage is that you can use all kinds of lenses and macro equipment with cheap adapters.

      Many people have said that the NEX cameras are too small for their hands. Now we have one that they can hold more comfortably.

      I think the rumoured specs suggest a camera that will be ideal for photographic courses in schools and colleges, as well as for younger members of a family. Especially if there is an old SLR with some lenses in the attic.

      1. I slightly disagree that ‘The most important feature of a camera is the sensor.” I believe the most important feature of interchangeable lens camera is its system: the range of lens and other accessories you can pair it with. Since most cameras nowadays have 10MP+ sensor it’s the lens that is the limiting factor in getting (technically) better quality pictures. It’s no secret that E-mount lens (even the Zeiss Touit ones) have far lower resolving power than sensor used in any current Sony E- or A- mount camera. Until this changes, the only option to have lens matching the quality of the sensor is to use “old” DSLR lens with an adapter. We can only speculate that there be some decent E-mount lens in the future, but I wouldn’t make an investment based on such speculations.
        I agree that any VF will suffice to compose your picture, but that lo-rez VF won’t allow you to verify that the focus is in the place you want it. On 200kpx VF everything will look sharp. Together with lack of phase-detect AF, this is almost a certain recipe for very high rate of out-of-focus images.

    2. What do you know about this camera that makes it this crap-disguised-as-a-camera” ??

      The EVF is lo-rez??? So?
      Most in the target audience are coming from a world with no EVF and just the back LCD. The EVF will be an extra plus! And no matter how lo-rez it is it will still allow for framing.

      One Alphamale here states that the RX100 is better for’em …
      Jeeezzzz, Turn off the EVF and this one will problably produce better pictures by its sheer sensor size.

      Okay, the camera isn’t for you. So what ????

      It competes more with Nikon1 and EOS-M, and it does so with a reasonable starting price. Not a ridiculously high price that everybody laughs at and basically killed of both Nikon1 and EOS-M. Kudos to Sony for pricing at the right level from day one.

      -Heck, most people here wouldn’t even consider a lens for £300!!

      If it has NFC and some other stuff that makes online posting of pictures easy it will have all the chanses to find its buyers.

      Also, when it comes to “What the heck is Sony doing ???”
      One thing they are doing is to make Nikon and Canon look like slow dinosaours. And such things affect customers perception of brands over time. But it takes time!

      1. > What do you know about this camera that makes it this crap-disguised-as-a-camera” ??

        nothing, apart from what is described in the original rumor 🙂 but, what I read here, is enough.

        As I written above: lo-rez sensor is enough for framing, but it’s not enough to verify the correct focus.

        Anyway, the point is, I believe Sony doesn’t need new entry-level cameras. The camera shop salesmen will still recommend Canikons to unknowledgeable newcomers, because they see the pros are using them, not Sony (except for a few individuals). It’s the problem of the brand image. To change it, Sony must invest effort to make pro-level cameras substantially better then the competition, not cheaper entry-level cameras. What appeals to the newbee is the brand of the camera the photographer at his wedding used, or the one at the sport event he attended had. He will gladly pay the additional 100$ if it spares him ironic remarks regarding the “camera from TV-maker” he just bought.

  16. We we’re looking for an entry level DSLR to teach with for my school and the budget was seriously tight so we eventually went with the entry level Canon which was really cheap but a serious piece of junk. Still, it was a good way to show students how to handle a serious camera even if the results were really awful at times in terms of color reproduction.

  17. Actually if this is REALLY cheap, I actually think this might be a good thing. No most of us here want the top specs, but this could be enough to make people who want better than a phone camera, but don’t want the expense of an SLR or mirrorless (which traditionally have been MORE expensive than SLR equiv) this could actually be a real alternative.

  18. Does it still make sense to make such cameras? Really, with all that goes into a camera, what is a price difference of low-res panel vs higher res of the same size?

    1. Well there might be a big difference in price for Sony. Maybe the found these LCDs in a drawer in one of their factories, so for Sony does screens are free of charge…
      Andbthen the electronics that handles the 200k screen will be cheaper, the battery drain can be lower, giving more pictures on one charge etc…
      Remember that many people buy by checking if a feature is there, not by looking at all the specs of the feature.
      OTOH it could be a smart marketing trick, learnt from the big marketeer Apple: bring
      out a product wit some major flaws, call it Ixxx 1, then bring out a year laterban upgraded Ixxx 2 and people are waiting in lines again…
      So Sony will come out Nex year with a new camera with better screen.

      1. I don’t think the Apple comparison works. While, yes, Apple’s 1st gen items tend to have flaws they are well built & designed. Apple’s 1st iPhone was missing 3G radios and MMS (what?!) but compared to the phones of its day it was built very well and had a revolutionary interface (a word Apple uses too often but here it was true). The phone’s cost was high-end too. I say this not to defend Apple but to merely say I think Sony’s off the mark (at least in the USA).

        This camera is clearly low-end. Missing features will just make it seem “cheap” and not “inexpensive”. Now if it has/had a couple of really killer features that set it apart from the crowd it *might* work like you say but an SLR shape is not new even to the mirrorless world. I at least expected killer OSPDAF to the great feature but nope.

      2. @nevercat

        You’re pathetic. Do you really think Apple is selling millions of iPhones because of their marketing?

        The first iPhone was in many ways superior to what was available on the market at the time and there was nothing like the iPad when it was introduced.

  19. This rumor cannot be right. 230K was the resolution of a Fuji S7000 EVF back in 2004.

    Sony would have to be completely out of their minds to put something so bad in a camera a this time. Even if the camera would cost 100€ I would have a hard time believing it.

    Maybe they’ll put the A37’s EVF on it, it would be more than cheap enough, but 230k?!? no way.

  20. What a junk of camera !
    1)Bigger body, cheap features — Are they going to sell it for $200 ?
    As for $300-$350 (on ebay and deals) you get the Nex 3 with 18-55 lens..that too so small..and 921K screen.

    2)Any 2nd/refurbished Canikon models can be had around $400+$200 (all needed lens 18-55, 70-300, 50mm) for complete camera with all neccesary lenses and proper Optical viewfinder.

    Why the cheap buyers will buy Nex with bulky body ? First of all proper cheap lenses are not available at less than $200-$300 unlike Canikon ,where most people buy 55-250 or 70-300 lens just after the kit lens. Here 70-300 range is not even available.

    Also bargain buyers get a proper DSLR (eg: refurbished Nikon D5100 for $400 with 18-55 + another $140 for a 70-300 lens. Then they buy 1 prime 50mm($100). Sony does not know the buying pattern of bargain hunters X%^%^**%*.

    So Nex is not for people buying cheap camera kit.

  21. Do not inderstand the strategy behind…

    – What is the price of A58 or A38?
    – How You will expalin that the dslr like you bought does not use same lenses that you already have with your old A100, A200…
    – How you will manage your a mount lenses AF when it will be mirorless adapter and without OSPDAF?
    – How you will manage people buying ILC3000 when they want to upgrade to higher level A5x A7x when they have perhaps aquired 1 or 2 lenses in E mount meanwhile
    – How you will communicate and be clear when you sell two different mounts within same branch (dslr like)

    1. Cyrus, while I’m with everyone here on wondering what the heck Sony was thinking with a 200k EVF and no OSPDAF, I think you’re missing the point.

      This camera is in no way targeted towards A-mount users or users of any SLR system made my anybody. Although it actually can (or should) mount A-mount lenses with the LAE2 so it would actually have a better upgrade path there. Why anyone would do that instead of buying an A37 or 1100D I don’t know.

      Sony certainly doesn’t seem to be bringing enough to the game with this one.

      1. Joel,
        Fom waht I have understood (again based on rumors)
        Is that this camera will replace the entry level Sony SLR branch to compete with Canon Rebel for exp.

        Typically there will be (again based on rumors) no A3x modl, as it will be replaced by this one… Then A5x, A7x …

        1. This camera doesn’t replace anything. It’s a new branch of NEX for those that want DSLR-style handling. It’s a competition for D3000 or 1100D because of the price and shape, nothing more.

  22. SR4?, really? i hope not.

    The best way to take point shooters market is lowering the price not making crap. Because when they realize that the cheap $300 camera need $800 lenses it’s all gone, bad marketing from Sony.

    Until yesterday i have the hope that Sony with the ILC could create some king of new NEX line of cameras created for a more professional demanding market, with a bigger body for bigger and heavy lenses, weather resistant, the body itself will help to create heat dissipation for video applications and IBIS, and of course the ILC-3000 could be the lower one.

    But as usual ,i’m wrong with Sony.

    1. They still could. They’ve just set the bar REALLY low for the rest of the ILC series cameras. Personally, I’m starting to feel this is all a mistake. Too many poor choices and not enough clearly good ones.

      1. Agree, and also this doesn’t rhyme well with Sony’s CEO saying that they will only release products with great improvements. They cancelled the release of the A65 and A77 successors, because they supposedly weren’t improved enough, and then they release this instead? It’s almost as if there are competing factions within Sony, pulling in different directions.

  23. Dear Sony, please learn from Panasonic: http://www.photographyblog.com/articles/panasonic_g3_question_and_answer/

    “One criticism of [the G10] was its EVF. Because it had the EVF from our FZ range, which is fine for a bridge camera, it wasn’t good enough for enough people at the entry level. We’ve gone from QVGA up to 1.4 million dot equivalent viewfinder.”” (talking about the upgrades to G2 and G3, two ancient cameras that are sold for rock bottom prices today, if you can find them at all)

    Note: Panasonic G10: 202k dots. Panasonic FZ200 (1-year-old bridge camera): 1.3 million dots.

    260k dots? Are we back to 2008?

  24. I was waiting for nex-7 successor but I would buy this one instead, I just need a good Aps-c sensor with high resolution and good DR.
    I make macro with mp-e and microscope lenses via adapter

  25. If cost was the factor to bring in more people…the could have
    1)Made the Sony nex camera+lens of plastic and bring down the cost by $200.
    Sony NexP 3 for $300, NexP 5 for $400, NexP 6 for $600 with plastic kit lens.

    Somehow simple solutions are not so common

    2)Make 70-300 F6.3 with plastic…and sell for $200

    This would bring the masses to Nex

    1. Well I suppose compared to this embarrassing offering the A58 looks ok. Still both of these offerings from Sony are sub par, cheap and nasty and do little to enhance their street cred. If Sony offer this NEX ILC with such an awful EVF it will quickly get torn apart and humiliated.

      I don’t know why they even bother, they could have made a better entry model for A mount, and improved the range on these models.

  26. Sony’s main mistake with ILC-3000 is to include the EVF. If the EVF is not included then:
    a) it will not be mocked by people in this and other camera forums.
    b) save cost.

    Targeted buyer may not even notice a poor/missing EVF because they prefer live view. People like to hold a DSLR size camera while still using the LCD to take pictures. Sony just put a cheap EVF in “just in case” some users want it under bright sun light.

    Sony can lower the price of their entry-level DSLR by using this ILC-3k formula(mirrorless, cheap EVF, NEX internal parts). MSRP of US$400 can be on sale for $300 a few months from now, with much better live view performance than all other brands of DSLR.

    It would be great if the ILC-3k body is very light but sturdy. It is possible as the gut is from a NEX.

    1. The concept of no viewfinders is one reason I find the NEX models (lower ones) so tedious. It’s funny how folks say don’t bother with viewfinders, then Fuji relase a load of models with viewfinders and sell a ton of them.

      Hmm you work it out
      Sony should dump the cheapo A58 and bring out a proper A mount entry body, forget E mount it’s not that interesting to most people

      1. It’s even funnier how people make facts up.

        “Fuji relase a load of models with viewfinders”
        You mean two models, same as Sony.

        “sell a ton of them”
        Sure. Not only that, Sony didn’t sell squat.

        “E mount it’s not that interesting to most people.”
        Based on tedious research.

      2. Simon T wrote:
        “Sony should … forget E mount it’s not that interesting to most people.”

        You really believe that you represent “most people”? Well, one doesn’t need to read much of your writings here to see that your views are rather odd, and that you are surprisingly ignorant. You do occupy a rather extreme little spot by yourself I should say, rather far away from most others…

        The latest statistics of mirrorless world market (more precisely – in the dussin most important countries) I saw showed that NEX was the most sold mirrorless ILCs in the world with 40% of the market, and Oly and Panny no. 2 and 3 with 21% och 18% respectively. All the others, including Fujifilm, are crowding in the little space that remains.

        So, facts show that the NEX cameras are of interest to MORE people in the world than any other mirrorless camera manufacturer are able to accomplish! Your claims can’t be much further off from the truth than that, can they?
        .

        1. I suppose you missed the news about huge decline in the mirrorless market, it’s gone only really did ok in Asia elsewhere most people just ignore it it’s failed in other regions.

          NEX is going nowhere long term, in 5 years time everyone will call ILC’s a fad and there will be a lot less of them around.
          Most serious users want DSLR type bodies, not poor handling no VF bodies.

          As for Fuji they’ve actually turned things around in recent years, partly down to meeting the needs of users who want OVF’s esp in compacts. Anyone who thinks not having a VF is a good idea is living in a bubble

      3. Simon T wrote:
        “… then Fuji relase a load of models with viewfinders and sell a ton of them.”

        This is based entirely on imagination and wishfull thinking, I assume. Or do you have anything at all to substantiate your claims?
        .

  27. Doesn’t the rumored Zeiss 16-70 sound like the perfect match for a replacement NEX-7? I’m a bit surprised and confused by this A-3000. I would have expected a new NEX-7 to be announced this year.

  28. I will never become interested in the E-mount until Sony steps up to the plate and makes better quality lenses for the cameras. While they are at it, why don’t they release firmware updates to fix A-mount cameras? I don’t like this at all, and it makes me afraid of investing in anything with Sony.

    Fujifilm releases firmware updates to fix problems with cameras or lenses. I don’t understand why Sony can’t manage to do the same. :/

    1. This is not entirely true. Sony have released a few updates for NEX cameras that bring improvements. For example, they improved the autofocus performance of the 5N with a firmware update. Another update also added better bracketing options as well.

    2. If you don’t like the SONY lenses you can use the Zeiss or Sigma and (soon) Olympus lenses. I’d much rather buy-into a system that attracts high quality 3rd party lens makers than Samsung.

    3. “Better quality lenses”? Better than what? The 24mm, 35mm, 50mm, 10-18 are all excellent lenses. Same goes for the 18-55, 18-200, which are simply very good kit lenses.
      As to the firmware for A-mount, one can’t really disagree, but Fuji is a very bad example. They delivered cameras with plenty of issues and most of the firmware served to fix that.

      1. Nothing good about the 18-55mm E mount kit lens it’s “ok” but not really what you call a “good lens” Sharp centre, soft outside that, and quite a lot of CA too.
        The 16mm f2.8 prime is also poor, only passable stopped right down, downright awful at any other apertures really weak for a prime lens

        16-50mm is bad too tons of vignetting and soft as hell outside the middle

        There are quite a few poor lenses with NEX it has to be said
        18-200mm isn’t bad has to be said, not great at 200mm though but it’s ok. Shame it dwarfs a body with it’s size. It’s the kind of lens that makes you wonder what the point of a small body is..with such a bit lens size

        1. So you know many kit zoom lenses that perform better? Give me a break.
          And the 16-50 is a tiny cheap zoom. An obvious trade-off in IQ for size. What do you expect from it, Zeiss performance?

    4. Fuji were forced to release firmware updates to compensate for functionality that should have been included at launch (attempts to fix AF). Fuji users were forced to become the beta testers of the product. And while Sony imaging division is turning a small profit, Fuji are losing money which isn’t inspiring for those looking to invest in a camera system.

  29. How is this supposed to compete with the Rebel? There are barely any E-mount lenses. Why is Sony targeting such a small group? Go the way of Apple and tell people what they want. Who cares about those very few that want a NEX with an Alpha body. So stupid.

  30. no interest in the a3000 anymore if those are the specs im ready for a mid range body
    sony axes the A3x to replace with a A3000 but at the same time cheapens the A58 (the new alpha entrylevel )
    not sure how this is working out but the 16-70z still sounds interesting as does the shape of the A3000 just not the specs

  31. Admin has done a great job with bringing us the info, but I’m hoping the specs are better than stated. If not, Sony will have a hard time selling next to the Canon/Nikon optical finders and LCDs. I guess we have to wait for final judgement on the ILC-3000.

  32. I have to admit that my faith in Sony as a system camera brand is not good these days. It may be that they make a great RX or NEX, but they are just one-off type of great models, not really a system that you invest a lot into.

  33. Considering it’s a “3-series” camera, they’re probably going to release higher end versions depending on the success of this new direction of E-mount cameras.

  34. If this is true, about the resolution I mean, this camera needs to fail. You buy an slr-style camera because of the viewfinder, if you only consider it a bonus feature you’re better off with a cheap NEX. The entry level OVF isn’t the best vf around but it’s lightyears ahead of low-res EVF solutions. With sony tending not to offer a VG option for anything below the 7-series this is looking like an excercise in building a crappy camera to get poor reviews

    1. “this is looking like an excercise in building a crappy camera to get poor reviews”

      To be fair, they are good at it. 😀

      1. Will I buy this camera? No! Does that make it an epic fail? Well I don’t think so. There are people out there who want a camera for it looks, that make the new Hasselblads an expensive choice and the new Sony Nex a very cheap choice. For your Nex£300 you get a lot of camera when this is true. A s you get a very good sensor, and the , simplified, electronics of a Nex camera, more DSLR like controls and a EVF. I know that the last is not a great VF but lets face it, the OVFs of nay entry level DSLRs are not great either.
        And remember DSLR style does not mean DSLR size, sonit can be smaller like the om-d and pansonic options.
        For the rest we have to wait and see what this camera realy gives us…

  35. Why is everybody so desperate in comparing the presumed msrp price with the street price of 1100D ?
    And even worse, the price of refurbished cameras !
    Most of these buyers don’t even know what that is.

    There will be about $100 price difference between this one and the 1100D. Fairly easy choice for those with e-mount lenses.

    Will I buy it? No! For starters it has the wrong hot shoe. …
    Does the nex3 have a hot shoe. …?

  36. The point being that this is just so much speculation, because we haven’t even seen this camera in a preview yet, don’t actually know the spec and certainly haven’t tried one.

    Chill out people. It’s only a camera and not many of us work for Sony, so it is only of academic interest, not life and death.

  37. Actually, a 201K dot EVF doesn’t surprise me at all for an entry level SLR style body E-mount camera from Sony. The HX100V, HX200, and HX300 mega-zoom bridge cameras all have 201K dot EVFs. They also have 921K dot LCD screens. That is where I think this rumor may be off. As an upgrade to an APS-C ILC for compact or bridge camera users (like myself – I have an HX100V and love it), such an EVF makes sense as long as the LCD display is of high quality. If Sony is cutting corners and trying to hit a £300/$500 price point for an entry level ILC using an APS-C sensor and an E-mount, then dropping the LCD resolution a bit, like they did with the NEX-3N makes some sense. But the NEX-3N has a 460K dot sensor. That makes more sense than 230K dots… but then maybe the source for the rumor is confusing dots for pixels. Yep, if this ILC-3000 has a 20 megapixel APS-C sensor and a body and features like the HX100-HX300 series, then I might consider it as my entry back into interchangeable lenses.

    1. Oh, and remember, at £300/$500, the target market is entry-level, compact camera/smartphone users wanting to get into “serious” ILC cameras with bigger sensors. It’s all about perception. In other words, the targets are the Canon Rebel SL1 (100D) and Nikon D3200. If Sony can undercut those two on price, that will mean $ALE$. The higher-end E-mount DSLR-style body units will follow.

      1. Won’t work one glance at the bad low res EVF v the OVF’s and people will simply not touch the Sony with a barge pole.

    2. I do have a Nikon P500 camera with a 230k EVF and I must say that it is absolute rubbish. But I cannot assume that a Sony EVF of the same resolution will be equally rubbish. There might be other important factors to consider that contribute to the image quality of the EVF.

  38. the lo res evf will actually help focusing with focus peaking. bigger pixels=bigger contrast. its the refresh which is more interesting. cant see why so many moaners.ilc 3000 is another choice. lets wait and see what its like to handle and the shots

    1. +1

      Nobody has even seen it yet. Its all speculation.
      Rumours are fair enough but drawing conclusions based on such rumours is, well, a bit ‘premature’ shall we say.

  39. All that hot air in comments about the EVF and it was all based on poor information after all. Shall I say “I told you so”? Yes. Why not. :-))

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