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The Hasselblad Lunar is ready to come soon! The picture on top shows the new Lunar with the new Zeiss lens. At DC.home (Click here) you can see first image samples shot on the Lunar with the 18-55mm and Zeiss lens! And Brad Morrise (the.me) wrote a first hands-on report. In short this are his first impressions:
– Compared to the NEX-7 the the Hassy feels to have a better quality click when releasing the shutter.
-The LED and VF are the same as the NEX-7 however there is a large eyecup now installed on the viewfinder
– the knobs are now quite sharp and uncomfortable to touch, almost like touching a cheese grater.
And he ends his first review report by saying “There is no compelling reason I can see to take this camera over the NEX-7.” Obviously the camera is not made for us poor SAR readers but rather for multi millionaires whose main daily struggle is finding a new unnecessary reason to spend their money 🙂
57 Responses
Ugh.
I personally would be embarrassed to be seen in public with this
I believe beauty just like photography is subjective but Damn this thing is ugly… I can’t see what was the point of this thing.
+1
to satisfy some masochistic demands perhaps…
Is it just me or does the top plate look like a Fisher Price camera
Take a pund of play-do and you can make a better looking case for it too
Hassy….I said this before but I’ll say it again.
Sell the Lunar as a “case only” option for $1000 less. This way, you can market the Lunar to existing NEX7 owners who can buy the case to add their own NEX7 to it.
You will likely sell more Lunars shells that way and save the $1000 NEX7 overhead on the product manufacturing.
or just sell the “h” sticker for $5 a pop.
Which would add up to almost 100$, so many “H” logos they put on the camera to suck money out of the brand name.
Interesting, the only thing I gonna see is the interface and the image engine. I think Hasselblad might make some different on the processing such as less compressed jpg or different kind of RAW. If it is really a clone from NEX-7 with a different outlook, then let it R.I.P.
Two words… Star Trek
I really want to say something positive about this thing. The best I have is that the grip looks like it might be comfortable.
The grip is ok in hand but the contact points are teh tips of your fingers and teh palm of your hand. the scalloped section removes any contact from teh rest of your hand. Also you can’t reach the tri-navi controls cause of the placement and the shape as the slope away from you.
does this mean you’ve had one in your hand? I would think the slant may be a good thing. Your hands naturally come to your face in the position of how you hold a sandwich not the way cameras are built now. I had an old Mamiya 645 with a lefty grip that had a slant and it was really good.
This should win the nobel prize
It’s dog ugly. Someone had to say it.
Damn ugly
Y’know? A nice hand carved wood sleeve or cover for that lens would be a sweet addition to the lunar. Oh…and a hand carved wood lens hood too!
With the old Minolta flash shoe? Huh. That doesn’t seem like a stellar idea.
Wouldn’t have been much of a hassel to at least consider operation (of the camera) into the design now would it?
(At least Marc Newson thought about camera operation while designing the K-01. XD )
The new Zeiss lenses have a rubber focus ring right? Man… That just ruins everything.
it looks like one of thoses elvis presley replica men 60-70 years later (horrible, out of time and place and…)
This picture shows the NEX 7 inside the Lunar cover, what about 7N ?
no, you are out of luck
If I consider how many People here spend money for additional gedgets like leather cases, wooden or metal grips ….. and you name it, for their RX1/100 NEX3/5/6/7 …..
….. and of course all the luxury versions of all those 3rd Party accessories ….
Then I wonder why you all are complaining?
Think positive: you don’t have to buy those cams! And if Sony makes Profit on it and HB gives some additional Input … good for all of you!
So don’t let it die and let it be successful so we all can Profit!
I agree, there’s push back because it is so over the top gratuitous, but then it’s not aimed at us (and SAR readers forget that). At the end of the day if a rebranded & blinged up NEX7 helps support E mount more power to them.
+1
Without NASA we wouldn’t have a teflon-coated frying pan. 🙂
Wouldn’t it be smarter for Hassel to make RX1-based camera?
A word pops into my mind….and that word is fugly!
Make it a mirrorless fullframe M-mount and avoid the tennis shoe styling, and they’ve got a winner.
There is no information that this Haaselblad is based on the new Sony Nex 7n…
Admin, the successor of the Nex 7 may not come in June then… …
How long do we have to wait???
The Lunar is definitely Nex 7 based and not Nex 7N based
I am very disappointed in the European manufacturers. All great cameras comes from Asia. The only thing that Europe can do – take great camera from Asia, add ugly wooden grip and try to re-sell it for 3X price 🙂
Hasselblad do still make some real cameras, besides this folly. But sales are probably very small and going down, as the image quality from 35mm-format cameras with 24x36mm sensors is now good enough for most professional work.
Leitz also make cameras and seem to be doing OK.
But generally the European camera industry has gone the way the British camera industry went long ago. There is no European company designing and making sensors, which are the heart of a camera.
And Linhof and Sinar are still making large format cameras, which in effect are bellows with tilt and shift, for use with medium format digital backs. It would certainly be possible to adapt the back of one of these cameras to take a NEX, using a 105mm or 150mm lens. The prices are very high, and this is the basic problem with the European camera industry.
And if the “camera” is the dark space between lens and sensor, then a Novoflex bellows is also a European-made camera.
Well, apart the fact that the country that just lost its most honorable camera producer (Kodak) is not in Europe, I was raised to think that the most important single piece of equipment in photography is the lens. And from this point of view Europe is still in, with German makers (at least Zeiss and Leitz). I heard nothing about Russian stuff, lately: is Zenit still alive?
Almost all Zeiss lenses are made by Cosina in Japan. Voigtlander too btw. but more often than not I was under the impression that current Voigtlanders are lacking anyways (except for the superfast mft lenses).
“almost like touching a cheese grater” Maybe it is…
Oh dear Hasselblad what have you done!
It even ‘still’ has the old iISO hotshoe!
The only positive here is that if they sell ‘any’ it works as a kind of market research for a high-end FF nex
this one especially the Sony 24mm f1.8ZA mounted is extremely ugly and even if it is cheaper than my NEX7 or even my NEX6 , I will not get it.
it’s not the zeiss 24mm
Ugliest camera I’ve ever seen.
You’d have to be rich and have terrible taste to buy this ridiculous monstrosity. Shame on you, Hasselblad.
I don’t know – if you’re that rich you’ve now got 2 options. Either buy a Leica (in which case all your photos are guaranteed to look like they were taken by Cartier-Bresson) or buy this and you’ll be up to your knees in David Bailey portraits. Of course it’s all strictly hypothetical as anyone buying it will already own the ultimate photographic tool – an ipad 4!
Hasselblad is today just a bunch of bankers who try to suck money out of the brand name with fake and cheap tricks. No, not shame on Hasselblad, they don’t know better. Shame on YOU, SONY, for allowing that!
Uaahhhhhhh … this thing is ugly!
I would like to see such a large eyecups on other cameras as well: those EVFs aren’t just bright enough and thus hard to see in bright environment.
Only it’s mother can love such this ugly child of Sony/Hasselblad marriage.
Hey guys stop the bashing, please, since I really don’t mind rich poeple increasing demand for quality E-Mount lenses…
You mean that the three people who will buy it with the kit lens (whatever it is) will be significant for the future of the E system?
sobbing @ this intensely ugly camera
Typo, admin! The Hassel is not bald, at least as far as I know.
That is correct! It should have been Habbelsad! 😀
Seriously admin, theres still “New HasselBALD Lunar” in the title.
Does anyone else think that the controls look like a ‘ Sand People’s ‘ face?
I can see it but only because I’m a Star Wars geek
I would pay $40+ for a big eyecup for my NEX-7. (And for my A65, for that matter. Would make for a great kickstarter.)
I wonder if this is the TRUE reason the 7n was delayed till the Fall — to make this Lunar less of a farce when it goes on sale.