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The “old” Sony 2013 roadmap!

I got an email from a very trusted source that show the now no more valid 2013 roadmap for the new Sony A-mount cameras and lenses. I repeat, it’s likely that the roadmap changed and the new SLT and the new SLT high resolution camera may not come at all:

A-mount Lenses
50mm f/1.4 Zeiss. Announced and available at Amazon, Adorama, BHphoto and SonyStore USA (via AlphaCameraDeals). In Europe at Wex UK and Amazon DE.
SAL 70-400F4-5.6G SSMII (announced and preorders up at Amazon and BHphoto).
SAL 400f28G SSM
SAL 70-200f28 ZA SSM
SAL 300F28G

All weather/dust sealed A-mount Cameras
SLT a88
FF-SLT a95
FF 36-38MP with integrated battery grip (on market 2014)

Why did the roadmap change? Usually companies plan years in advance and so did Sony. But the financial crisis now forced them to get rid of some camera developments and to focus on more sustainable investments. Two things has to be said clearly:

1) This is a roadmap posted on a rumor site and not an official Sony news. So don’t blame Sony for changing a roadmap they didn’t officially share. Always keep in mind that we are talking about rumors.

2) The A-mount will be kept alive fo a very long time.

Personal note: It’s very difficult to write reliable rumors when things are changing that quickly. I hope Sony will soon have the clear roadmap. That would be good for them and for us rumor fanatics 🙂

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198 Responses

    1. I have to agree. I look forward to the day I can mount my legacy glass from Konica, Minolta, Nikon, Pentax, and Tamron etc. on a (reasonably priced) full frame NEX camera.

    2. Not when Sony price it at $3500
      The difference between NEX7 and NEX9 will likely be like the difference between A77 and A99.
      A FF sensor shoehorned into a minimally changed body with some magic bell or whistle that only works with 2 lenses that cost in excess of $5K!

      1. Nobody has a clue what the camera will cost. Any and all speculation before feature confirmation is useless!

          1. Whatever price it is, there’ll be plenty who whine about it – that’s for sure 🙂

  1. I’d be well keen on a 400/2.8G if it didn’t have a crazy sauce price like the 500/4 does. Knowing Sony, they’d probably want over $20k for one, though.

  2. i just want know why sony dont make some fast prime lenses like 35mm f1.4 50mm f1.4 or 85mm f1.4 for e mount 🙁

    1. what’s the problem with 35 1.8 and 50 1.8? Too slow compared to 1.4? You gotta be kidding me.

      Fast lenses are big. Fast lenses with OSS are even bigger. The 50 1.8 is big enough and so is the 35 1.8. That’s why they dont build 1.4.

      1. Hurry, somebody go warn Fuji! Sony lenses aren’t small, so a tad bigger wouldn’t change the lack of pocketability (if that’s a word).

  3. SAL 70-200f28 ZA SSM
    SAL 300F28G

    huh?

    I know we already have the last one and a version 2 of it but the one above it???? A Zeiss version?

  4. Well this is the old roadmap, doesn’t mean the stuff mention is no longer on the new roadmap 😛

    At least the zeiss 50mm and 70-400mm is here~
    But 70~200mm ZA? I guess they will double the price on the current version!

  5. 70-200/2.8ZA, wow, I guess it should mark G from the ever begining.

    If 400/2.8G was on the road map, it should have been developed for a while, with prototype maybe. Maybe we can expect that after NEX-9 released.

    SLT-a88 wasn’t planned as a FF-SLT, strange.

  6. Sorry, but this post is confusing.

    “I repeat, it’s likely that the roadmap changed and the new SLT and the new SLT high resolution camera may not come at all”

    But then you show some SLT cameras.

    “new SLT and the new SLT high resolution camera” <— What exactly are/were they?

    1. Wait, I think I understand now. Apart from the already announced lenses, nothing else on that list is to be released (at least not yet) – is that what your source is saying?

      “The A-mount will be kept alive fo a very long time.” – Sorry, but that that appears to be FAR from certain.

      1. I agree it’s unclear. Perhaps what is meant is that A-mount will be kept alive in the form of the dual-mount hybrid NEX.

      2. “The A-mount will be kept alive fo a very long time.”
        Just like Olympus is keeping 4/3 alive…. On life support.

      1. We need Horatio Cane, Perry Mason, Sherlock Holmes and Inspector Gadget to clarify this for us!

        I understand this. With the exception of what was already announced, everything else is pretty much up in the air because Sony decided to prioritize other projects.

        Perhaps the a99 will be given a longer time in the flagship position than previously thought and more focus would be given to cameras that make more marketing splash when announced (like the RX and NEX lines) given that these are in a fast growing market and SLR is in a relatively stable market with ever decreasing purchases by John Q. Public and Soccermom Public.

        The compact cameras, however, are where the growth will certainly come if the upcoming NEX’s will satisfy some users with pro SLR-grade performance (AF, buffer size, write speed, weather sealing) or the most discerning amateurs.

        Again, no report says that the RX1 is failing in sales (especially after DxO, luminous landscape and the other photographer’s blogs) and the RX100 is still the compact camera to beat in IQ. NEX has a strong position in the market and Sony may hope to further that position with the FF NEX and the upcoming 7n (if it is really a real improvement) Zeiss demonstrated interest in E mount (on their own) besides the X mount so that shows which APS mirrorless are bound to triumph in the near future (Samsung doesnt have much success and Ricoh is more concerned with M mount compatibiity)

        Good luck to them whatever they decide to do. I am still saving up for an RX1 and then flog my NEX 7 and Zeiss 24 on the bay.

        1. I think I understand what Sony’s issues are with the A-Mount. Sony failed to take advantage of the Minolta purchase and dug an even deeper hole with consumers with the SLT that it will never crawl out of.

          Sony’s A-Mount will never offer what the Nikon and Canon mounts do in depth and Sony will never get enough market share to compete with Canon and Nikon and even when Sony offers incredible technologies that isn’t enough at this point. It’s just too late, and if not adding insult to injury, the market for DSLR’s is changing but the replacement technologies aren’t ready or even totally defined.

          Why would Sony even want to play in this game right now, so staying with the E-Mount and letting the A-Mount die looks to be a sound business decision.

          1. Given that mirrorless cameras currently have a much smaller market share of the interchangeable lens business, and that it’s not growing all that much, focusing only on the product with a much smaller overall market doesn’t make a lot of sense. While Sony has a larger share of the mirrorless camera segment than it does the DSLR/SLT segment, because it is a much smaller market overall it doesn’t help all that much. What Sony needs to do is focus on the core problems it has as to why it has not made greater in-roads into the DSLR/SLT segment. Unfortunately, it either doesn’t seem capable of doing so, or doesn’t understand its problems, or a bit of both.

          2. Sony only care about Japan, if mirrorless is popular in Japan, that’s what they will concentrate their efforts on.

          3. Frank, really? Sony doesn’t care at all about the other 150 (or so) countries they are operating in – but just Japan – this single one? If there would be any truth at all in your brilliant idea that they only care about Japan – what are Sony doing outside it then???
            .

    1. Man, it seems that after long consideration (between NEX7 & A77) I would be stuck with my A77 until it dies (or the A mount is dead – hope not).

    2. Yea, we had some rumors for new gear coming in 2014. Hopefully the new roadmap will hit a rumors some time soon, and we’ll be able to know more (though I find it very doubtful – after all we never got any leaks of roadmaps through a whole history of SAR)

      1. “I am collecting info about the new roadmap…some big decisions from sony (all good news don’t worry!).” SARS

    3. There’ll certainly be consumer bodies in ’14, but as to whether there’ll be a new full frame, the future is most uncertain.

  7. Frankly, Sony should stop A-mount. Using modulate system to adapter A-mount on NEX is enough, whatever it is APS-C or FF. That’s not a wise decision to maintain an unpopular system because Sony used to pay the technology for the ancestor. Just like Olympus, 4/3 is almost dead while m4/3 is a great success. More example, if IBM keeps making PC, will she still survive till now as a server / infra structure giant. Absolutely not. Look at HP and you should understand.

    1. I think you can’t say that! A-mount and E-mount are completely different, not the same use, not the same technology (one is IS and the other one isn’t…). Look at Nikon & Canon, they both have a mount for their DSLR and COI!

  8. So possibly the whole 7 line is removed? Was then any dates/timeframe for these. The A88 could be a nice bridging camera for me depending in specs.

    1. A full-frame A88 undercutting the price of the Nikon D600 – that should be do-able if the cost savings of SLT technology are true. Unfortunately Sony still prices it’s SLT cameras at the same or higher prices than the competition.

        1. Audi (Canon) and BMW (Nikon) offer a similar product at a similar price, a new car maker (Sony) needs to offer more but at a much lower price.

          You don’t knock off Audi or Nikon off the top spot by being relatively unknown in that market and offering less but at a higher cost.

          1. Like that time in the early 90s Mazda priced their Cosmo sedan higher than competing cars from Benz, BMW, Audi, etc. Very rarely seen cars, they only sold a few thousand of them.

    1. So we can see where Sony’s head was at. Try to guess why they changed it. See if any of the previously planned products make their way back into the schedule.

  9. It is quite clear now – and has been for some time – that the SLT-technology did not help the A-mount much in terms of sales. Highly inventive and bold as it was from Sony, the benefits from the removal of the moving mirror did not catch on in a wider audience. Will Sony be able to make another bold (read: expensive) move for the survival of the A-mount?

    It is also clear that m43 from Oly and Pana has become a very clear market leader in mirrorless (not quite like Canon and Nikon in DSLRs but closer every day) at a time when mirrorless growth is stagnating. This puts heavy pressure on Sony to secure NEX a stronger position.

    It is therefore only logical if Sony must now slow down A-mount development (eventually maybe integratng A-mount into Nex-system) and concentrate most efforts (and funds) going forward on widening and founding the base of the Nex-system even more.

    Sony dines imaging as a strategic sector and they have invested a lot of money those last years in the sector. However, with bleeding numbers in terms of profit and numbers going nowhere interms of sales … something will have to happen.

    1. The A55, the introduction of the SLT era, was said to be a sales success and the only sales statistics available (Japan), show that it was the best selling A mount camera a year after its release, outselling even the A700 (2nd best), which took 3 times as long to get close to those numbers.

      The A580 sales and interest (10 times lower than the A55) showed that staying with the classic SLR design would have been fatal for the A mount.

      1. No, Zohee, that’s not quite true.

        The a55 came out and the a580 was announced, but not available for quite some time, at a higher price, and without GPS. So you’re comparing a Hot Rod to a Grocery Getter, to make a car analogy.

        I wanted a 580, but they weren’t available, and then I found out that they wouldn’t include GPS like the 55 did, yet cost even more! So I sourced a good used a700 and Sony lost another loyal customer.

        1. As Frank said, those are the only sales statistics available and from Japan. As for availability, both were available around the same time in Europe(the A580 was even available before the A55 in Holland). Sounds like you’re talking about the US? Click on the Dpreview clicking statistics when they were anounced (and also shows the effect after the respective reviews). Another interesting piece of insight.

      2. I wouldn’t say that staying with DSLRs would be fatal for A-mount. If anything: It’d be pushed down the the place where Pentax is now. Not really good condition, but not tragic either. Definitely worse than SLTs though.

        1. If the (excellent..) A580 was any indication of where the interest in classic Sony SLR’s was going, it would have been well below even Pentax.

        2. If the (excellent..) A580 was any indication of where the interest in classic Sony SLR’s was going, it would have been well below even Pentax.

    2. “It is quite clear now – and has been for some time – that the SLT-technology did not help the A-mount much in terms of sales.” – was it?
      As far as I’m aware only market where SLTs struggled was US&A. Everywhere else it was quite successful. Eg. I seen sales statistics in Poland (my country) and A77 was (if memory serves me well) 4th best selling camera among DSLRs (with every single one above it being entry-level) – and that’s nearly 2 years after the release, in a period when both: Canon and Nikon bomb market with new cameras.

  10. Admin, please be more clear and repost your message to us.
    Was there a 2013photo roadmap?
    What is the current A-mount rumor for 2013,2014?

  11. Sony’s ever changing roadmap is the result of Sony ‘sto desire to produce something that will sell and avoid excessive development costs.
    Here is my suggestion that i think even my harshest critics will approve of.
    The new ff nex is sonys hope for the future product.
    Most people are divided into 3 opinions.
    One make a new super fast super high guality with a resolution similar to current cameras.
    Two make a high resolution camera with quality comparable to the nex7n in ff. Current technolgy should allow 56mpthe and achieve this goal.
    Three build an economy camera..(continued)

  12. What will happen to the A77 successor, A78?

    Why kill SLT now when it is a great bridge technology to going completely mirrorless?

    I sense a disturbance in the Force.

      1. Frank, quit that please. Stop the maya-indian doom predicions. It ruins this entire site for everyone! If youre not happy with your a77 and its lenses/future etc, youre more than welcome to sell your gear and leave this forum. That bullsheet whining from you almost made me return my a77 and abandon Sony although Im incredibly happy with it and cant consider not having an SLT!

        Kthxbye

        1. I’m sure Martin is a big lad and can decide for himself whether to commit to a major A-mount purchase or not.

          Why are YOU afraid of my comments? Could it be that YOU are worried and are expressing YOUR insecurities?

          1. Is he? Or are you expressing your insecurities about NEX future at the face of financial issues Sony is facing and how NEX is being pushed by high-end compacts from bottom, and low-end SLTs from top? And how the NEXes don’t become what you’ve been dreaming about: a fully fledged photographic system, but rather keep on floating in a limbo between compacts and SLTs with Sony clearly having no way to build any large-sized body or develop any extensive system for it, deciding to relay on 3rd party manufacturers instead?

          2. Ever heard of that quote Frank: “People are never more insecure than when they become obsessed with their fears at the expense of their dreams”? There are better things to do than waste your life talking garbage.

          3. Sky_walker, the only insecure one is you, which is highlighted by the BS you constantly post about NEX.

            You know it’s a threat to A-mount, which is why you post the drivel that you do.

          4. Frank – I haven’t wrote anywhere here that you are a NEX user, so before you start shouting at me – please, consider reading more carefully. Though as the guy said: “youre more than welcome to sell your gear”.

          5. Yes you have many times, by implication. In fact you’ve just said it.

            “Or are you expressing your insecurities about NEX future…”

            Why would you assume that I care about NEX?

            At least now you may have finally got the message.

          6. “Why would you assume that I care about NEX?” – from your posts. That’s completely unrelated to the fact if you own NEX now or not. Don’t try to put words into my mouth that I never said.

          7. Frank, every 2-3 of your posts are about A-mount death, and yes – your BS did for a while made me insecure about even owning a Sony. I don’t understand what is the point of your constant “A-mount is dead” whine, but if you so much have to point it out and dislike it, sell you sht and leave the A-mount world, and let us others enjoy it without your brainwashing attempts. Sht dude, your posts make me regret starting to read this website… Frank-mount is dead, don’t buy it!

          8. Im not sure why people are worried about the NEX or Death of A mounts. To me all techs are disposable. My NEX 5R will be given to my son in a few years when he turns 6 or 7 and im sure he will break it. I will move on to whatever cheap FF camera there is in 2020.

            If you have a lot of A lens im sure there are adapters for them on future cameras. I have every E-mount lens for my NEX except the zeiss. When I bought them I know they will most likely not work with my 2020 FF camera but in the meantime they are great for my needs and im not worried about Sony’s camera future.

          9. Im not sure why people are worried about the NEX or Death of A mounts. To me all techs are disposable. My NEX 5R will be given to my son in a few years when he turns 6 or 7 and im sure he will break it. I will move on to whatever cheap FF camera there is in 2020.

            If you have a lot of A lens im sure there are adapters for them on future cameras. I have every E-mount lens for my NEX except the zeiss. When I bought them I know they will most likely not work with my 2020 FF camera but in the meantime they are great for my needs and im not worried about Sony’s camera future.

          10. @Stopwhiningandgoaway

            Why should what I write have any influence on whether you keep your Sony or not? As for regretting reading this site, are you really that much of a sheep blindly following the flock? Are you really unable to think for YOURSELF?

            You really do need to ask yourself why criticism of Sony makes you feel so insecure about your purchase.

            You also have the option of not reading my comments if it would make you feel safe at night.

          11. @goSony

            Try putting a 400mm on a NEX. No stabilisation. Have fun with that. 😉

            I guess there are many reasons that people will have for wanting a native A-mount.

    1. Get your 500F40G now. The 400F28 might only be announced at Photokina in 2014. Just think how many excellent photos you could shoot until then.

      And don’t let yourself be held back by all the people who tell Sony to dump the A-mount. It certainly has a much higher user base than the E-mount. Why would Sony throw that away? Certainly they have slowed developments somewhat, but that seems to affect NEX as well (delayed 7n).

      When I go to those tourism hotspots, I see almost ten times as many D-SLRs as mirrorless cameras. And the two big ones do everything to keep this train rolling. So that form factor will be around for quite a while. Sure, I would also like to have an FF camera where I could put some legacy glass on without loss of quality.

      1. I’d wait at least a year before ordering that 500mm. In the meantime I’d use the money to buy a FF Nikon PLUS 500mm for less money.

    2. Get your lens now and enjoy using it. I got the 70-400 G 3 weeks ago and didn’t even regret it when I had to pay the credit card bill… Ive already had some incredible shots with it, and every time I think of the price, or “the future of A-mount” I just think of the totally amazing shots I’ve taken with that lens + A77 (and my wifes reaction to those shots)… and all doubts are washed away 🙂

    3. Even if they are going ahead with the 400, it won’t be anytime soon. If you have the cash, get a 500 and sell it once the 400 is out.

  13. Continued
    Sony should build a system rather than a single camera.
    Building off thier concept of full frame mirrorless and accounting both a and e mount.
    BOTH a HMP (high megapixel) version and a SF (super fast) version of the same camera should be built. Using basically the same camera with a differrent sensor and posibly a differenct processor.
    Both cameras would be as identicle as possible otherwise.
    An economy version of each should also be made keeping the same image gualities but eliminating those other features that increase the cost.
    This would be the nex E9 HMP and Nex E9 SF (economy)
    For little more than the cost of developing a single camera we would now have a system with something for everyone.
    Serious photographers might want both for different situations and an economy back up camera.
    Budget minded photographers might begin with a economy version.
    Sony should produce the product thier customers want to buy. Since not evryone wants the same thing this is the sensible way to deal with it.
    Not the nex9 camera, the nex 9 SYSTEM.

  14. What’s the point of posting a now obsolete roadmap (assuming it was ever valid)? Telling us what WON”T happen in the future is not nearly as valuable as what WILL happen. But if your objective is simply to generate traffic your site, I guess this kind of post is wonderful.

    1. Telling us what WON’T happen *is* important. It demonstrates that there has been a fundamental shift strategy away from SLT and A-mount to something else.

      Maybe now people will wake up and smell the coffee. I have been saying for months that A-mount users are going to end up using adapters on a native E-mount body, but been accused of some here as being a troll!

      It’s hardly surprising that there isn’t a new A-mount roadmap because THERE ISN’T ONE.

      1. It doesn’t show anything of what you say. Actually – Andrea said something quite exactly opposite to what you say here. If it happens that A-mount users will use adaptors only – it might be in 2050. For a time being a distinction between A-mount and E-mount is very clear, as well as it’s clear that Sony plans to remain on both markets (mirrorless and DSLR) at the same time.

        The fact that a roadmap been revamped was known for long long while – as far as I would prefer to see a new one instead of old one – it’s still nowhere nearly as “socking” news as you try to make it writing in capital letters to feel more important than you are.
        No clue why are you saying that there isn’t a new roadmap while Andrea’s trusted source clearly states something opposite – that it does exist, only in a different form, yet nothing is set to the stone yet.

        Frank, if you plan to play your blind NEX propaganda – go ahead, but at least try to stick with the facts instead of talking total BS like you did here. It’ll be much appreciated by everyone reading your comments.

        1. Didn’t take long for one the people accusing me of being a troll to turn up.

          You can say what you like but it is becoming patently obvious to anybody with a modicum of common-sense that Sony have turned their attention away from A-mount.

          The A77 will last me a long time fortunately. But I will not be investing in this system any more.

          1. Yea, it’s quite obvious that rescuing P&S market become a new priority along with releasing NEX-FF before the competition. Still though it’s nowhere near the situation you try to picture.

        2. Sky, part of the problem I have with the Admin’s post is clarity.
          Like you and Frank I read this site every day and I’ve never heard any rumor of an a88, a95 or a 36 to 38 pro body camera next year. And lenses……………a Zeiss 70-200/f2.8 and a 400/f2.8 was that ever a serious rumor to start with?

          So reading this morning that none of this is going to happen………WTF!
          Andra needs to start over with a clearer post.

          1. “reading this morning that none of this is going to happen” – NOONE said that NONE of this will happen.
            What was said is: “it’s likely that the roadmap changed” and “the now no more valid 2013 roadmap for the new Sony A-mount cameras and lenses” – It’s not a list of cancelled products. It’s an old roadmap that was/is changed. Some of these products might hit the stores.
            I’d say that cameras being abandoned is more likely than lenses, cause designing a lens takes significantly more time and preparations – I doubt they can afford scrapping these as easily as cameras (which are put together very quickly – seeing the spam of NEXes that Sony releases each year). TBH: If anything I’d expect 70-200 to hit the market with no doubts. Perhaps not as ZA glass, but still.

          2. Said by the master of twisting facts – sounds almost like a joke.

            Buy yea, nice picture of how Sony really have a problem with releasing loads of gear.
            Though I have no idea how you came out with 9 A-mount cameras. I see 7 in 2011,12 and 13 (99,77,65,57,58,35,37), or 7 more if you include 2010 (which was totally ridiculous in terms of releases), but in no way it sums up to 9.

          3. There’s nothing surprising about Sony working on a 400/2.8 or new 70-200. Both are lens types that Canikon update with relative frequency, and if Sony aspire to play in the same sandpit then at least making gestures in that direction is quite normal.

  15. Because of the “financial crisis”? What a bunch of hookey. Things would be different for Sony had they not forsaken hard won legacy developments inherited from a real camera company.

    Lack of vision + spineless management + customer disconnection + paltry accessories…

    = CrAsH n’ BuRn

    Took two years just to get a remote control for video on/off, or wired remote for NEX (with no locking connection). And there’s no hope for FW updates for older cameras to support it. SLT initially suffered from vast flash protocol incompatibility and they fix it with non standard shoe praised as standard, killing all 3rd party support and legacy investment dead. They release upgrades with downgraded components… single processors, lower res LCD, plastic lens mounts. The list is too high… therefor public perception is too low.

    Sony loses on investments because they force customer base to lose on their investments. Get what you give Sony. Your investors are best served when you serve your customers best. You won’t be rewarded for serving poop to your customers, then giving the nicest cookies to Niko. Sony nourishes my competition better than me.

    Fire your design team immediately and replace with just one visionary designer like legendary Yoshihisa Maitani.

    1. You can’t be taken seriously on this one. All auctions run at least another seven days and there’s no buy now option. So why bid now and forgo the option to find a better offer in the remaining time.

      1. Yes, very serious. The fact that sellers even start their pricing so low FOR NEW product is an indication of what they feel it would tempt consumers to invest in a touted “Pro” system that just abandoned all it Pros. Take a look at the completed auctions for a99. Two weeks ago they were selling at $2200-2300. This week they’ll be selling for less, and less the following week… NEW.

        I’m just looking at the data man. No CaNikon user in their right mind would shift to a system that has absolutely NO 3rd party flash support, and no sign of it ever coming because the players just lost all their iISO R&D costs. So if they don’t get switchers, they’re left with their own legacy users, who are torn down the middle preferring old vs new. That’s not a very large pool of potential suckers to base a business model on.

        The happiest folks on the new MIS shoe are basing their satisfaction on using old Nikon flashes and old dumb radio triggers. I’m sure Sony didn’t intend for that to happen.

        They’ve effectively boycotted their most loyal evangelists. I’m inclined to return the favor.

        1. “The fact that sellers even start their pricing so low FOR NEW product is an indication of”… of nothing. Sorry, but under-priced new gear is just a part of e-bay. That’s how I bought my iPad – half the price of a new one… week after the release. In flawless condition.

          Sorry, but jumping into a conclusions from e-bay listings is just a wrong thing to start with.

          1. Huh? That statement makes no sense what-so-ever.

            What eBay shows is that the A99 is selling at 2,300 and that sellers are having to take the hit of the substantial eBay fee and the added Paypal fee to sell them off.

          2. Well… not really. Not much more than Amazon is worth.
            But I totally agree that A99 is overpriced. No need to convince me 🙂
            (though I don’t agree that it should be cheaper than D600 as some other people suggest)

          3. Wow.. Frank… really…. if so than I’m sure Apple must be completely screwed – iPad should be, by this logic, one of the worst things they ever manufactured with people selling it for half the price week after a release while having to take the hit of the substantial eBay fee.

          4. Can you point me to where mint iPads are selling one week after launch for half the price please?

          5. Not talking mint used here on a99. The Canadians are selling a99 NEW to highest bidder, full North American, no gray market. I presume their opening bid price reflects close to their dealer costs.

        2. While Sony photo products tend not to hold value, that does not indicate they are not class leading and excellent in their IQ. Sony kind of shoots itself with product updates and now we get ambiguous info about the future of A-mount. I don’t feel anything for NEX, there is no passion in that area, it’s just a point and shoot.

          1. Depends on the product. All Mino G’s and ZA lenses are holding value very well, even increasing in price on used market. a900 prices dipped upon release of a99… but now they head up again. Between $1200-$1400 for used samples on a four/five year old camera… that ain’t bad at all. If purchased new for $2500 4.5 years ago, quick math says that cost users $288 per year to own the camera. What a great value a900 is, was, will remain to be, as it is the last of a breed in a long legacy.

            a580’s are retaining very good value. a57’s haven’t skipped a beat… the a58 will probably make a57 remain in high demand on used market. a700’s have even leveled out to between $350-$450. These old birds will keep A-Mount alive for some time to come. Hopefully long enough for current products to get out of the emergency room.

        3. I still don’t get the pure price argument. The 2,300 USD purchases relate to ‘open box’ offers. Here not all accessories are supplied and you don’t even know if battery and charger are genuine.
          There are 2,400 USD purchases which seem to be for the fully original items. Compared to the list price of 2,800 USD that’s a 14 % discount.
          The D600, which has been in the market for about the same time, goes in my home country for 28 % below list price. So which camera is the bigger loser now?

          Regarding the hot shoe, the old one was plastic, the foot of the flash was plastic. I am not very confident, that it won’t break in the field. So far I was lucky.
          If you’re relying on flash that much, aren’t you using a studio flash system anyway, for which the A99 provides a sync shoe? No rant here, just curiosity.

          1. You can see on my web site, a majority of work is outdoor strobist. While I often use Norman 200C for that, I have full kit of Sony/Minolta units for HSS. That’s what I prefer.

            The iISO didn’t need to be completely abandoned. It would have served everyone best were it simply improved, and it could have accommodated all the purported new features. Been using Sony/Mino iISO flash for 20 years in professional environment, outdoors, in all sorts of locations. Never a broken foot. Never.

          2. When people mention the iISO mount they also fail to mention the bent metal ISO mount and also flashes falling off it. They tend to forget horror stories of flashes getting stuck on ISO mounts and having to dismantle the mount to get it off.

            What you’ll find behind the stories is the flash being banged against a wall, or the camera being dropped etc. Abusing the mount, whether plastic or metal, will always end in tears.

      2. Its funny thats what I said but for whatever reason it did not show up. I have been watching for months and they always sell for close to retail when in a auction.

    2. Excellent point – Zero Bids – Sad for Sony

      SONY A99 product releases are
      Just NOT Sexy or Compelling enough
      at even the $2200 price points

      Sad but True – Nobody wants A99 bodies at $2200

      Dealers are dumping the A99 inventory
      Sony price drops for A99 any moment now.

      If Sony took their financial crisis seriously.
      They would be sensitive to the own overpricing mistakes
      and reduce A99 terrible overpricing.

      1. It’s hard to say about overpricing. Canon is the worst about it with everything doubling in price, yet hailed as the best ever. Canon gets away with over pricing because 1) it delivers the same known tech with improvements and 2)it’s bought as part of a business, so costs are relative to the job.

        Sony just doesn’t do enough to show the value in SLT technology – neither to professionals as a business investment nor to consumers. I have no idea about sales numbers. Perhaps they see a difference with the NEX, that is biasing the decision.

    3. I live most of my life on ebay and your post is not very accurate. Most people wait until the last few minutes of a auction to bid. I have seen every A99 for months sell very close to asking price as a auction. The listings you posted are all new. If you posted listings that already ended then that would be something different.

  16. 400f4.5 coudl have maybe been in my budget
    400f2.8 for sure is far out of range and i woudl guess 6-8K$

    i ll jsut keep hoping tht tamron makes a 400 4.5 in the sub 1600$ range with USD (or jsut keep my eyes open for 300-400 minolta on the bay at a good price

    1. Yep. That said: 400mm f/2.8 would surely find some customers too (500 f/4 did, so 400 would too), but I’m certain it’d be just a tiny portion of what they might have with f/4.5 or heck: even f/5.6 if it’d be razor-sharp wide open and sold for a decent price (ie. not as overpriced as 4/500mm).

      1. oops jsut looked at current pricing on the 300 and 500 so the 400 would be priced 8-10k (not the bargon 6-8 range 🙂 )

        and yes for sure there will be shooters that will have to have that 400f2.8 im jsut not one of them

          1. Sony never undercut Canon, let alone Nikon, when it comes to superteles. It’s a damn shame, too.

  17. FF NEX only mount is a pipe dream. Sony doesn’t have any FF NEX lenses and can barely get premium lenses out for current mounts. A FF NEX would essentially be marketed as a camera that can accept lenses and accessories from other camera/lens makers with no way of Sony making residual income.

    We might see a hybrid A + E mount in an A-Mount style full pro body. The camera below that is already on the roadmap makes some sense. But it’ll be pricey as hell so get ready.

    FF 36-38MP with integratet battery grip (on market 2014)

  18. Well, sustainability is getting more important and noticed at Sony dslr/slt division (if that exist)?

    Come on guys, show what good hardware an A77 and A99 is. Invest more in firmware develeopment. Fix the bugs and implement missing or cut out features into the firmware.
    Deliver a FW 2.0 for A77 and A99, which are your flagship models.

    FW upgrade through model upgrade is definitly the wrong way in this kind of business. This is not sustainable!

    1. Well, Sony could afford having 3 NEXes on a market from 3-series in a half a year span (C3, F3, 3N) so in did – it seems like a money isn’t any problem anywhere for them. Similarly they release countless TVs or low-en P&Ss withouth making any real progress between old and new models (if anything – it’s the excuse for prices to go up)… seems like sustainability isn’t on their list of concerns.

      1. Totally agree that sustainability should not like that. Release a convincing FW upgrade pls. Show what is flagship!

    2. I totally agree with you that sustainability should not like that.

      Release a convincing FW upgrade pls.

      Show what is flagship!

    3. Hopefully they’ll drop plans for the A78(?) too, it might make them concentrate on firmware like Canon did for the 7D.

      Trouble is they are determined to get everyone onto their crappy new flash mount so they’ll refresh the A77 just for that PoS.

  19. I’m not sad or glad. They come out with models way to fast. Need to spend more time
    on service, updates and lens. To me sony is still #1 inovation. It feels like some of the models get a new one every year. Maybe not but it sure feels that way.

  20. I want the picture quality like Fujifilm x-e1, but with Sony’s liveview.

    I want to upgrade my A77 with that.

  21. This seems like bad news for the alpha line. Eventhough these plans were not official they probably goals that Sony had. If the alpha line was doing better they would not halt the production of further alpha options. It seems obvious to me that Sony feels the Nex line will make a larger impact in sales than their alpha line and because Sony is not financially strong they cannot sail both ships equally at the same time. If I had to guess my next FF camera will be a Nex.

  22. No one serious about photography is going to invest in a $2500-3000 Nex FF to use some crap 20 year old high CA/distorted $50-100 lenses they bought off ebay to use with some cheap chinese adapters to manual focus on.
    But when you shoot E-mount, anything other than the Sony lenses looks good.

      1. And fast forward 2-3 years when Sony still has maybe 3 native FF e-mount lenses and when the full frame hype dies down…

    1. Wow, I don’t understand comments like this at all. I can assure you people more serious than you will do a better job than either one of us could with such a camera. A camera is a tool and someone serious can shoot pics with a origami camera and a piece of broken glass. Just because you don’t pick what the masses would does not mean you are not serious about something.

      1. What you say is correct, but may well be applied to Sony cameras. You don’t need a FF Nex costing 4000 bucks to take great pics, especially if you then have to couple it with old non-AF lenses that show any kind of distortion or aberration. In fact for its survival on the market Sony is counting on people who belive that gear is all that matters

    2. Because it’s so hard to buy modern VM, ZM or Leica M glass? You can even get used Leica M glass in good condition for <1kEUR in Germany, the land of overpriced everything.

      The real problem is that this thing will be overpriced as hell and strangely crippled in firmware and whatevers. Actually I could even imagine them implementing some "new feature" that will prevent the use of M mount lenses just so that they can sell their slowly developed, mediocre lenses.

  23. Ever notice how site traffic explodes when the Admin post little troll bombs like this one?
    I say; Sony please drive a stake through the heart of the A-mount and just let it die and get it over with. It’s time to move on I think.

    1. The REALLY frustrating thing is that Sony could have trounced one of the big two had they had a clear strategy backed up by strong marketing and dealer support.

      They already have the professional service infrastructure in place for their video kit, so proved that they can do it.

  24. Am I optomistic in thinking that Zeiss would have some inside knowledge of Sony’s plans, or it wouldn’t have developed the new 50 1.4? Why make such a lens for a system that won’t require the extra resolution, and have a decent life expectancy?

    1. If Sony have “just” changed their plans then I guess there were some things that had gone to far to stop production of.

      1. Nothing can’t be stopped. It’s just some R&D reliability cost. Stock in channels will be a higher cost.

  25. People are getting all jacked for an NEX FF. It’s not going to happen. I can’t figure where Sony would make money on this. If they release one right now they’d have to market it as lens modular camera system for people wanting to make use of lenses from other manufacturers. What company would undermine the sales of all their other bodies in lenses in that way?

    If you don’t like Sony or are worried about it’s future then you should sell all your Sony gear while it’s value is at peak. If you like the way Nikon does things then you should buy a Nikon. Just do it and stop bitching about Sony. You will be happier 🙂

    1. I have a different view. They should have released FF NEX at same time as A99 & RX1 and give people more choice and thereby increase potential for more sales/profit. I’d expect that Sony don’t mind which of their products sell best – they would adjust price and margins according to demand.

      They have an upcoming opportunity to release NEX 7 replacement, A78 & RX10, Zeiss E mount lenses and maybe an A mount update or two all at the same time. Would create huge buzz but I doubt Sony has the vision to pull this off.

      NEX FF must be proving difficult to achieve – otherwise they would have done it already. If they are waiting for FF E mount lenses past experience with Sony is that they are just too slow delivering lenses.

  26. Sony is rethinking their camera strategy is what the post is about. Sony is a huge company losing a lot of money. They need their camera lines to make money, P&S, NEX and DSLT, as well as the consumer and pro video divisions.
    The NEX line is popular as a small mirrorless camera that can be adapted to use legacy lenses. The problem Sony has is that the mount was not designed for a FF sensor. You can put a FF sensor in it but it has compromises compared to the Alpha mount and some advantages such as the short registration distance. I am sure Sony had no idea they were ever going to make a FF NEX when the mount was developed. In hindsight they would have used a larger diameter mount more suited to FF. One of the reasons Minolta gave for the redesign of the AF mount was the ability to develop optically better lenses using the new mount.
    Sony has lots of issues ahead. Make a FF NEX using an inferior mount, develop a new mount that will work with new FF NEX lenses as well as adapt to FF A-mount lenses better, make a body that can take interchangeable mounts. At this point Sony would be very smart to say, hold the horses lets make sure we think everything through before going ahead. I expect the A78 will get released in the fall with a new hot shoe and other minor changes the same for the NEX 7N, but new FF SLTs or NEXes really need thought out.

    1. If you want to know how Sony is doing financially you can read it quarter earning report released in Feb. You only need to go to the imaging products section of the document to find out how they are doing.

      SOURE: http://www.sony.net/SonyInfo/IR/financial/fr/12q3_sony.pdf

      I’M JUST GOING TO COPY AND PASTE TO MAKE IT EASY

      “Sony reported an operating profit of $534 million, up from a billion dollar operating loss last year. Sales decreased 4.7% year-on-year (a 9% decrease on a constant currency basis) to 180.5 billion yen (2,075 million U.S. dollars). This decrease was primarily due to a significant decrease in unit sales of compact digital cameras reflecting a contraction of the low-end of the market resulting from the popularization of smartphones as well as a significant decrease in sales of broadcast- and professional-use products.

      Sales of interchangeable single-lens cameras increased significantly year-on-year.

      Operating loss decreased 3.9 billion yen year-on-year to 2.9 billion yen (33 million U.S. dollars). This decrease was mainly due to a decrease in selling, general and administrative expenses, partially offset by the unfavorable impact of the above-mentioned decrease in sales.”

      HOW THAT RELATES TO A-MOUNT and E-MOUNT

      From Sony’s mouth it appears that the low-end consumer grade compacts are the only imaging products not experiencing growth. The A and E mount both are making money and are a reason why they are doing better. There would be no need for them to get rid of a profitable money maker in the A-Mount. Rather it makes more sense for them to increase their attention to them both. Perhaps Sony is revising the roadmap because they are planning on ramping up development. Based on the financials that seems for likely.

      1. It only says interchangeable lens systems. If the NEX line saw 40% growth and the A-mount line saw a loss of 10%, that’s still growth overall for the interchangeable lens systems.

        1. In this report Sony got specific on what products where loosing money. If the A-Mount was doing poorly they would have cited it just like they did for the compacts.

          You can’t get any plainer than “Sales of interchangeable single-lens cameras increased significantly year-on-year.”

          This denotes that Sony has been making money with A-Mount for years. The facts just don’t support A-Mount not making money or not experiencing growth.

          Please anyone show me data that shows me that the A-Mount is killing Sony’s profits.

          1. Based on the reasoning you have above, the only data you need is Sony isn’t pushing A-mount. That should be enough to convince you it’s not making much money.

          2. ^This

            I saw the financials and it is bloody well staring you in the face! If Sony were making money from A-mount they would be pushing it, not constantly “delaying” it.

            They have changed strategy on A-mount bodies to concentrate on NEX and RX because THAT is where the reported ILC growth will be.

            Don’t expect anything on A-mount in 2014, it’ll be E-mount announcements and adapters.

  27. ADMIN –
    We have alot invested in Minolta FF glass

    We have tried to contribute to the discussion here
    Your administrative sensorship and blocking refusals of our posts
    (we have been very polite about it)

    Not Only further validates your site as

    Only for FanBoys – rah rah rah

    and not any constructive critical commentary

    It also undermines the investments
    we have made in Sony Minolta glass and products

    1. Are you sure that you are being censored?

      We all appear to have the same problem of posts not appearing due to this buggy blog software not censorship.

      Sometimes it can take several attempts to post a comment.

      1. I’m glad to read this, because many comments of mine never appeared. I thought I was being censored, but I couldn’t figure out why…

  28. As sad as it is for A-Mount users, what Sony is doing makes sense. Enthusiasts are a small slice of the pie. Pro’s or the casual users are where the big sales come from. I don’t think any Sony dSLR has ever dominated the pro market. There have been some good ones but they just never gained enough traction to overcome canon or nikon.

    The NEX line has had some success jumping into the casual user realm and even pro’s consider it for a side travel camera. If they can continue to expand the lens selection and develop higher quality sensors, they’ll have a much better shot at making money than allocating resources on a small market (A-mount). Once they’re on solid financial footing, that would be the time to try to introduce a new dSLR technology. The SLT was a nice try even though it didn’t work. But it’ll take something new and innovative to displace the big boys. Similar to the reaction people had to the D800.

  29. concidering it’s youth, the sony a-mount is doing just fine. you really couldn’t expect it to be better than third in the world in such a short time. Sony’s financial crisis has nothing to do with it’s photo division. Both mounts are making money. moving development focus to the e-mount is what you would expect, right now. Just imagine the amount of development efforts put into the a-mount over the last few years. You couldn’t go on like that forever. I find it hard to believe they would abandon the a-mount anytime soon after such an effort. Of course a-mount will die one day, but not yet, and it will be a slow death. the good news is sony really seem to care about building bridges for their customer, such as the la ea2 and the nex 9.

    1. A-Mount is not youthful. It’s the oldest AF system in the world, from 1985. It was #1 in North America in the early 1990’s, outselling both Canon and Nikon. Momentum for Maxxum was moving along wonderfully, until they had to pay out two major lawsuits to Honeywell and Exxon. They never recovered, specifically because they got distracted with an new APS-C format called NEX… no sorry, that was Vectis.

      The “amount of development” that Sony has contributed is specifically for video purposes. The previous development was purchased from Minolta, the company who invented wireless flash, and HSS flash. Sony has “developed” that back to the stone age. It’s 1989 all over again, with no flash support from 3rd parties.

      Vectis also promised an A-Mount adapter to the V-Mount. A “bridge” as you say. Bridges collapse under pressure. Best to plan roadmaps on terra firma.

      1. That leaves one to wonder, if the Vectis was an attempt to get more people in the higher priced interchangeable lens systems, with the film train rolling on (little foresight), or if it was already the preparation of the market to get used to that crappy APS-C format, which is now used for the sensors in most D-SLRs (huge foresight).

      2. i know it’s an old mount, what I’m saying is: Sony hasn’t had it for long, and video or not – they did invest a lot of time and effort into it. I’m not saying they made all the right design decisions. but they are doing reasonably well so far.

        1. They’ve had it six years and most people don’t know Sony do dSLR/SLT.

          When I get around CaNikon lot they are surprised to see the Sony badge. When I’ve recommended Sony to new users they didn’t know ANY brand other than CaNikon.

          So no, they are not doing well with A-mount.

          1. where i live (Scandinavia) i see the Sony a mount cameras everywhere. not as often as canikon, but still. and they are making money. and they are third in the world in sales. you could call it what you want, “reasonably well” our whatever, but i wouldn’t expect more than that if i was Sony.

          2. They could easily smash CaNikon. Wouldn’t take but a couple of years. It would be simple, if they just stayed a course.

            Contrary to popular belief, Sony is after Canon… not Nikon. They are specifically targeting that video tog, and they are prepped to do so like no other. Fine fine go ahead no problem. But don’t do it at the expense of alienating your pro users.

            Sony… GET THAT… Your few pro users are your best evangelists. Satisfy them, and everything else will fall into place naturally because of trickle down word on the street guerrilla marketing. Word gets around more than ever these days. No longer are we at the mercy of glossy brochure adhoc false promises. Togs of all ranges talk with one another. That’s why we know about Canon AF problems and Nikon oil problems. We are talking behind your back Sony. Realize that.

            Pull your sensors away from Niko and make gobs of them for yourself. Sony’s got the game to take on Canon video. But they give the game away to Nikon?

            Better get a great visionary designer to rework that clunky XLR to the degree of elegance Canon puts into their wireless module. No need for clunky brackets that put controls on opposite side of shooter so they can’t be seen, yet the cables stick right into the camera. You got it backwards Sony. It shouldn’t need a bracket to begin with. The idea of the MIS was for integration… not more cables.

            Fire your high school design team immediately. And get that HSM into the ZA tele’s like everyone’s been begging for years now. Create a flash SYSTEM… not just a flash. Thanks for the new video remote… a little late don’t you think? And that’s the problem… Sony don’t think about what togs really need for shooting. All they think about is quick returns to satisfy short term investors who know the ship could sink at any time.

  30. To those who say they don’t need or want Sony’s own 36mp sensor in a Sony camera, yet are fine with them giving it to our competitors… well…

    In film terms, that’s like saying Sony made a special sharper Kodachrome with greater latitude, but it only fits Nikons… Sony’s own users are prohibited from using it.

    Fantastic model for building brand loyalty.

    1. If they were prudent enough, they would bring an A99s in autumn with a higher resolution, price it at around the D800 level and decrease the normal A99 price substantially to a current market level for 24mp FF cameras. Only minimum R&D Yen required. With that, they would not loose their faces, since they could pretend it is just technical advance that they employ for their customers best. After all, that kind of model has been successfully employed in the car industry for decades. Same model, different engines. Why not try it in the camera business as well.

      Alas, will not happen, since it would distract from the FF mirrorless that is due next year. Also, they will certainly want to make use of their stacked sensors. Looking forward to them since they will probably increase high ISO capabilities by a substantial amount again.

      1. Yes, this please. But also offer an upgrade module for iISO flashes to be converted to MIS. And announce partnership with Phottix Odin for native radio slaves.

        Better yet, just improve iISO, return, and say whoops sorry bout’ that.

    2. CT Guy Since you mention 36 mp i would like to know what you think of high resolution including the idea of scaling up the current 24mp c sensor to 56 megapixels full frame.

      1. Sure, something like that. Perhaps a better one would be scaling up the new 20mp sensor. It is much cleaner.

        I’d much rather trade camera performance for image performance. So make it 3fps, and no video… fine with me and I’d actually prefer it that way.

        I don’t even care if it has AF or any auto metering at all. Just give me a fantastic viewfinder, EVF ok but make it huge with great magnifier.

        I’d love it if Sony balled up and made an all manual photo slayer. Minimal buttons, but superfast processing.

        One more thing… make that sensor scalable. 45-50mp ok… but let me take it down if necessary to 28mp, 18mp… all in RAW, for those times when noise is more important than resolution. And let me change the format from 3:2, 2:3, pano, square, and yes… even round.

        Think smart Sony, for what togs really want, rather than the poop you want us to have.

  31. Sony needs to get their 70-200mm II G out ASAP. No serious photographer is going to look at your system (A99) without this lens being available…

  32. It would interesting to hear from folks who actually left the brand, who actually bought a new canikon, started to build a system to replace their old Sony/Minolta system.
    And to know how much Sony equipment they have and are willing to leave behind, as an indicator of just much Sony has failed to offer what some people need, and canikon provides.

  33. isn’t it interesting that the roadmap mentions a 36mp full frame, without saying it’s an slt? does that mean they were open to ovf type of camera after all? looking at the current lineup, a fine art ovf 36mp photo oriented high end camera seems logical to me.

  34. There is quite a bit of resistance to slt and most people want mirrorless. Sonys probable decision to concentrate on ff nex makess sense especially if they can do everything the slt does including stabilization and a mount support.
    This puts the added responsibility on sony to satisfy different needs with a single system.
    There are two opposite schools of thought on what the new ff nex should be.
    Many want a super fast high quality camera at current 24mp resolution levels and sony should make a version of the new canera for them.
    I am of the other school. Resolution is everything for me. I want the highest possible resolution.
    I have waited a very long time since 24 mp came out for something more. I don’t have want to be left out of this generation of cameras. Sony please include a high resolution version of your new camera. 56 megapixel would be good because that would not be a step backwards from 24mp c size.
    I usually get criticized when i ask for this by people who think 24mp is enough.
    If criticism is the price i must often pay to get my next camera thats a small price.
    Those who also want high res should speak out or sony may not realize we exist.
    Remember we are talking nex9n or better quality which i consider excellent. Not as my critics wil mistakingly state low iso and poor performance.

  35. In case everyone has forgotton past rumors have been about sonys stacked organic sensors, sonys new square sensor and100+ megapixel sensors.Everyone spoke of this stuff with pride. Where did this stuff dissapear to. And did the pride disappear with it?

  36. I am still waiting for the FF SLT-A88,
    which have lower or similar price as D600, 6D.

    But I think Sony delay the A88,
    because they want to put more resource to the FF NEX-9.
    For sure, more people will buy the Nex 9 than A88.

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