The RX100 never had a price drop since the day of his release. But at least today you can grab the camera and get a free $50 gift card back at Samys (Click here). And a $50 gift card is also what you get on the NEX-5n kit at Bhphoto (Click here).
As you know Sony launched a up to $300 rebate action on APS-C SLT cameras. Sadly they didn’t apply the same discount on the A99. Some of you said that the A99 would be to new for a rebate action. Truth is that Nikon just did it with the Nikon D600 bundle that got discounted…$700 at Amazon, Adorama and Bhphoto.
Two more Sony related deals:
$360 in cart rebate (add in cart!) on the Sigma 50-500mm f/4.5-6.3lens at BHphoto (Click here).
Rokinon 85mm T/1.5 Cine lens in Stock at BHphoto (Click here).
31 Responses
Why would Sony discount the A99 after the good DPreview review and impending DXOMark results showing the price is fair for the A99 vs. the 5D3 or D800?
Exactly! If it is so much better than D600 why should Sony bother! 🙂
For me the real competitor to the a99 is the d600. The d600 has lots to offer for a significantly cheaper price, with a smidgeon better image quality. Lots of nice Nikon lens. Though Nikon needs to update their 300mm f4, at least they frickin’ have one. Tough choice, but to me I would never choose an a99 over a d800 (though definitely would take it over a 5dm3–hate Canon ergonomics).
The d600 (and 6d? not for me): that’s the real competitor for Sony’s a99.
Wonder how Nikon fanboys will explain this discount. They bashed and bashed the a99 then the d600 drops 700 at the stores. Costco has the same deal but adds in a 70-300 VR lens for $2300. To tell the truth it’s very tempting deal
I dont remember any Nikon fanboys bashing Sony. Try visiting NikonRumors and you can constantly read good things said about Sony senors. Unlike Sony fanboys, Nikon doesnt care who makes the sensor, they care about lenses, good camera technique, lighting, learning, etc.
I come to read reviews on the NEX6 and always find the same BS from you fanboys bashing other camera companies.
I am sure a fraction of people here (what I read on these forums and Amazon) actually own the A99. If you want to support Sony, buy the A99, dont bach Nikon.
And where exactly on DXOMark you saw the testing results for A99???
Key word: impending…
If it’s IMPENDING, then it doesn’t show anything, simply because it doesn’t exist.
Nikon is basically giving away the lens and them some for free. Thats a lot of incentive! If I didn’t feel like I absolutely want a EVF and live AF, I would go for this deal right now.
Too bad Sony was never know to give discounts even when they are totally out classed (not suggesting its the case here).
When Nikon can offer $2100 for both D600+(24-85kit), you know that will be the top-seller this holiday season.
Fullframe cameras are rapidly becoming a commodity item.
That’s NOT Nikon discounting the D600…those are after-market bundles from cheap marketing firms.
Check the REAL listing on Amazon for the D600, it’s still priced EXACTLY the same as at release. (or maybe $100 less, depending on where you ordered it at release, Amazon has always had it at $1997)
And as much as we’d like to have the a99 for less…or any camera for less….we REALLY have to stop creating the impression that it’s overpriced or not selling….neither is true.
It’s a better camera than it’s closest competition, AND it’s priced less.
Dream on. This is official, just look at Nikon’s website. Essentially they give you a free lens.
http://shop.nikonusa.com/store/nikonusa/en_US/pd/ThemeID.18145600/productID.256095900
WOW, Nikon has really been aggressive recently with the D3200, D600 and even the pricing on the D800’s……………I can see why Sony is just standing clear as Nikon goes after Canon big time!
Sony Nex 6 is also with a $50 gift card at Samy’s
D600 can be bought for 1650 Euro at digital wonder world (Lux) for 2 weeks allready. Is this not a sign that FF sensors could be sold at a much lower price … I think that A99 is definitivelly over priced or, at least, Sony should provide a cheaper alternative to the A99.
Why is it overpriced? And why compare it to the D600? Just because it has the same pixel count?
The B&H offer on NEX5n (part of this article) is actually at $470 now, alongside the $50 coupon and some-offer for 2% more in deferred benefit.
I snapped one up.
Is the Nex5N still worth it to buy instead of the 5R?
That lens aint worth 700
You guys are shooting arrows at the tanks. It’s quite silly and gives me an idea what frame of mind you must have been in to switch to Alpha. The market for expensive FF Dslr is very small. If Nikon is offering a deal for the best FF value out there (with the highest dpreview score), it’s probably a marketing surprise attack to try and capture the remaining hold outs who would buy a FF dslr, during the most receptive time of the year to do it. The market for this price camera is probably close to saturation after a year of 3 Nikon and 3 Canon FF. Makes you wonder about the prospects of the A99 after a move like this. Who’s left to buy a more expensive camera from a 2nd hand brand (in dslrs) with fewer lenses and support from software and hardware makers. Sales of future FF dslrs will now have to come at the expense of apsc dslrs. This is going to be a marketing problem for all three companies.
Now that I’ve trout about it, this is good news for Sony. Think of the pool of potential buyers for FF that are still left and sitting on the fence. This move basically pushes them over the edge and taking them out of the market for next year, drastically dimming the A99s futures, hurting Sony’s dslt bottom line, quickening Sony decision to dump the Alpha line. This helps guarantees future Sony FF will be a Nex not an Alpha. Indeed, good news!
Sony wont dump the alpha line. It will be their professional camera and may possibly replace all video cameras. The nex/rx line is more of a street photographers camera and the Alpha is for pro shooters. Contax didnt get rid of their slr & 645 when the t and G line started selling well. Everything falls into niche marketing segments and Sony is going after all of them!
Viva La SONY!!!!
Well, let’s see what happens. Sony isn’t in good financial shape right now. They’re looking as shaky as Panasonic and Olympus. It’s sad to see a once great CE company lose so much focus and flailing financially. They really need to refocus.
Nikon is selling the D600’s cheap because they have to recall and refurbish the entire stock in stores because of the sensor dust issue.. They’re holding on to the new good copies and getting the old ones out.
Nikon is scared they will become irrelevant. Selling the cameras cheaper is an attempt at survival. The V/J system is a dead end and they are hooked to old technology. The d600 is a good camera but its years behind in tech. Nikon doesnt have much left in the tank. Sony vs Canon now.
Years behind in tech? Have you seen that lovely sensor? Where can you get one to match it for that price? Nowhere! 😛 The d600 is priced just right and will probably much better than the a99, it’s sensor brethren.
For the price of the a99, I can buy a d600 plus a kickbutt prime. That is nothing to sneeze at. I still crave an a99, but you can’t argue with the economics of it all.
Troll
If everyone who buys a D600 at that price also buys a single extra lens like a 85/1.4 or 24-70/2.8, Nikon will still come out on top even if they aren’t making a cent off the body (which I doubt, even at that price).
It’s about attach rates, how much they can sell to one person total, not how much profit any one item has. Full frame buyers (even ‘entry level’ full frame) are far more profitable for Camera companies than people who buy a consumer camera and a kit zoom and are done.
EXACTLY!!!! Nikon are willing to sell bodies at this end of the market for much less/no profit as they know that consumers at this level will spend far more in the long run on lenses/ flashes etc. Once people are on board a system it becomes increasingly hard to leave because of the potential losses (I doubt most of us have that kind of money to lose).
How many lenses etc will the average full frame user buy over the years? The nice prifit can be made there. Get them on board now & make profit off them for years to come if perhaps not right now.
Thanks Sony for your anti-competition pricing policy.