This is the “selfie-promo-video”…lol 🙂
Olympus official Youtube channel added plenty of new videos about the E-PL7 (Click on title to open):
M Zuiko 12mm f2 0 Lens
Olympus PEN E-PL7 Overview
EPL7 Wifi OI Share
OI.Share – Olympus Image Share
Share beautifully with the new Olympus PEN EPL-7
Olympus PEN E-PL7’s Art Filters
PEN E-PL7 Art Filters
UPDATED(!) preorder, specs and price links to all newly announced Olympus stuff:
Full special page at Adorama.
Silver E-PL7 body at Amazon, Adorama, BHphoto, GetOlympus, Wex UK.
Black E-PL7 body at Amazon, Adorama, BHphoto, GetOlympus, Wex UK.
Silver E-PL7 with lens at Amazon, Adorama, BHphoto, GetOlympus, Wex UK.
Black E-PL7 with lens at Amazon, Adorama, BHphoto, GetOlympus, Wex UK.
White E-PL7 at Wex UK.
Black 12mm f/2.0 lens at Amazon, Adorama, BHphoto, GetOlympus.
Black LH48 Metal hood for the 12mm lens at Adorama.
Black kit lens lens cover at Adorama, BHphoto.
Brown kit lens lens cover at Adorama, BHphoto.
Black CS-45B body jacket at Adorama, BHphoto.
Brown CS-45B body jacket at Adorama, BHphoto.
Black E-PL7 CS-45B at Adorama.
Brown E-PL7 CS-45B at Adorama.
Olympus BLS-50 Lithium-Ion Battery at BHphoto.
EP12 underwater housing at GetOlympus.
85 Responses
tilting down is weird
how to fit this in tripod?
Seriously. I don’t understand this. Why not make it so it can tilt up or down? Maybe they can make a tripod bracket that sticks out, so the screen can then be angled down?
Tilting up gets in the way of the shoe mount and flash if you were using it. It was never completely vertical anyway – I have the EPL5. It’s handy for me if I’m using it as a camcorder and want to see myself, but that’s about it. I don’t do selfies and actually think they’re stupid. For this, you’d need something like a tripod extension plate or dual camera mount plate and then offset the camera. Swinging it out makes more sense, but might have made the package bulkier. In all, it’s a better EXECUTION of the flip screen as it doesn’t mess with the shoe, however, it may still not be ideal.
The camera has two hinges, it can be tilted down, or up, or pulled away from the body. It will not be limited by a tripod plate. Quite an innovative design really.
Not as innovative as Sony’s swivel screen on their A99 and A77….which has already been around for a few years. Folds, flips and dips….does it all. This one comes up short.
You don’t. The rear display comes down so users can have the flash mounted. Otherwise it would block the view. And display being lower gives naturally better angle so people raise camera instead lower it, resulting better camera angle.
And when you take self portraits as avarage person, you hold camera in your hand, not on tripod. If you have tripod and you want self portrait, then you don’t need the rear display because it is already so far. And then you use smartphone WiFi as screen and remote trigger.
Correct Fri13, This old hog was a little slow to see this either, I was sceptic about the tilting down feature until I saw the video. This cam is meant to be used with WiFi connection to a smartphone in those cases you mount it or set it up somewhere away from you. The OIshare seems to work great.
Olympus has balls:
M.ZUIKO DIGITAL 12mm f2.0
NOW AVAILABLE IN BLACK!
Fast, wide-angle lens ideal for dramatic landscapes and street scenes. Now $799.99, or $599.99 with PEN or OM-D purchase.*Available now for immediate shipping!
Couldn’t believe this one myself, glad I didn’t fall for the “limited edition” scam
The limited edition is made in Japan. The regular black 12mm is made in China.
Righto, because Olympus had two different factories making the same lens based on two colors? Do you really believe that yourself?
I remember there were batches of the Tamron 17-50mm 2.8 made in China and batches made in Japan, so I guess it’s not totally unheard of.
This.
Well…at least they didn’t put disco lights in the grip.
Yeah, way to go Pentax, hehehehe.
Wow, how high is the girl in this video?
High enough to fall victim to the mass delusion that a duck face is cute.
FAIL.
she moves after fixing focus.
Should call this the Olympus ME camera. This generation and selfies is utterly ridiculous IMO
I think only me & pretty girls make pics of ourselves
Strange critics, this cam is more then the selfie function. Way too much emphasis on that, as if you can’t use it for anything else. This is an enhanced E-PL5/6 and it seems to me it focusses very fast, faster then the old E-PL5/6’s anyway.
For a company such as Olympus with its legacy and heritage producing something like this is just embarrassing. Along the way something went wrong…..
Yeah… Started with them trying to hide thier huge losses.
Now, they’ll do anything to make a profit.
Yeah, the latest story is they’re even going to try to sell this camera. Loads of them. Crazy.
Nice sarcasm. I don’t get it either this stupid critics on Olympus marketing this as a selfie cam to the young “social media generation”.
They are going to be all over this. Finally some good marketing.
It IS a full featured camera and with some adaptations to the buttons very workable for the advanced user too.
I wished they sold millions of them….that would be good for everyone using m4/3 but this is not the camera and this marketing effort is not going to do it.
This is as stupid as Sony “selfie” camera, waste of resources and a good way to destroy your brand.
I think a better LCD screen wiggle would be to open the LCD out like Cannon does on their cameras.
Better tweet these important achievements for humanity before they are lost in the digital ether forever… Shame on you Olympus for promoting a culture of self worship and materialism amongst today’s youth. How about donating the funds to make such crap towards addressing homelessness in Japan?
we have either another drunk one here or someone who wants to make the world a better place
You disagree with him? I think most of us share his sentiments.
Shame on Olympus for marketing a camera to people who like to take selfies? I think that “most of us” realize that there are much bigger problems in the world today than people taking pictures of themselves.
How do you think those bigger problems start? Narcissism, Greed, Perversion, Corruption…
Did I wander into a southern baptist preacher’s fire and brimstone sermon?
Who cares, let people have fun with their cameras / social media.
Baptist, your way off, religion is mind control. Humanitarian more likely. Ok, if you think it’s fun. Not sure if it does much in the way of personal development. Ever tried underwater or astrophotography?
Perhaps. But lamenting materialism on a gear rumor site is pretty much an exercise in futility.
The comment was also about her unnatural obsession with the car. I don’t know too many 18+ girls who hang out alone at night in dark, secluded places of a city, while taking pictures of oneself with such forced, narcissistic expressions. Perhaps a scene sharing the moment with friends would have been more realistic… Anyway it just goes to show how screwed up society is when it promotes narcissism as normal to young adult minds. I.e. Self indulgence and self obsession is more important than sharing and thinking of others. I grew up as a generation of photographs pointing my camera at inspiring scenery and other people, capturing their candid moments and sharing with them in that way.
Come on on wat a garbage comment.
When you have a model in the studio you don’t make her pose?
So she may be photographed in odd positions if you are behind the cam, but she can’t pose for herself with the same intentions.
I guess that’s called hypocrisy!!!!
Please stop this morale mongering. To all who agree with Milton they should get of these gear sites and start practicing what you preach.
Why are you here anyway if you don’t agree with materialism, I guess you are here for the very same reason!
Yes, I enjoy the m43rds gear, perhaps not as obsessed as some… I have been an Olympus user for many years, my first camera was an E-3.
However this is a post about an Olympus advertising commercial for the new E-PL7. So I can make an obvious comment on it’s superficiality and the stereotyping… It’s true. Or are we too sensitive that we can’t handle the truth?
I’m not preaching either, just commenting. As for the practice, discussion is part of that… Even if I choose to be less materialistic than others doesn’t mean I have to abstain from everything. Rather the challenge is to find balance with this social media, self absorbed, driven culture.
In regards to your comments about models. I wasn’t taking about professional studio work. That is completely different to a self obsessed teen taking amateur snaps for self adoration and glorification. And if a studio photographer was taking a self portrait there are other tools that can be used such as a monitor, timer function and wireless / remote trigger.
As for the morale comment. Forums can be used to comment on the material pressed in anyway providing they comply with the rules of the forum. Did I break any rules by commenting on the social morale?
If you are getting upset over my comments then perhaps you need to rethink your approach to life. Don’t get angry when others point out what is wrong about society, particularly if that is something you enjoy doing. After all we are here to discuss the many aspect of this technology including the social and cultural implications.
damn me vs the rest of the world?
I’m going to go with “both.”
am I the only that laughed when I read, “Touch Selfie”?
No, you’ve got company. And I likely won’t get the Divinyls song out of my head for hours now…
what – he had company while touching his selfie? yuks.
Hey..thats great..a cameras just for Self-Centered Narcissistic A$$holes…AWESOME!!!!!
Hey…if that is Olympus’ market..they may sell tons!!! LOL!
Funny….my E-PL6 does it better…the screen goes up for this bull$hit. So this is a less than…”touch-self” camera…. WTF?…this is nothing new.
I come on this site everyday….”43 rumors”….but we only get a few a day. I’m not saying false advertising…but I have yet to see 43.
To those of you talking about how silly this new Olympus ad is to market the camera to young women taking pictures of themselves acting silly and crazy, you must not have any teenage daughters or you’d understand. There are MILLIONS of teens and 20-somethings (both male and female) who love to take selfies and send them to their friends. Take it from this parent of a snap-happy teen, it’s a big market!
What worries me worst is that many of these teenagers and their parents and probably their parenta, have no idea about how to everything has been build and have no respect to that. When you see 17+ acting stupidly you can just wonder (not related now to these videos but…).
I’m sorry but from which planet do you origin. Here on earth teens have always acted stupidly, it’s inherent of the fase of growing up! Rock ‘n’ Roll, Glam Rock, Punk, New Age you name it all the behaviour origins from the wish and desire to be an individual. How is this different.
In fact you do the same as an adult posing as an advanced photographer that has way too much money to spend, or why are you her 😉
Please stop this stupid comments and discuss the camera for what it is … a tool.
Majority of teenagers carry smartphone or iPod touch to take selfies. Majority of them will buy an iPod touch for $229 with music capability, single click to upload to Facebook, pictures are auto upload on cloud and to computer, the device allows me to browse the internet and yes these devices would take decent selfie, infact very good in daylight.
If olympus think this 600 selfie camera will compete with that, they are dead wrong.
I dunno if anyone said this before but…
TOUCH (YOUR)SELFIE!!!
ROFLMAO
I know it’s very immature, but it shows once again that the Japanese remain too insular to do proper international ad campaigns. Seriously, is it that hard to check if your ad makes sense with some Americans, Canadians, Australians, Brits, whatever!?
Why this hottie girl is alone? Boyfriend no show? Make no sense at all. She too hot!!! No need selfie, I ready to sacrifice my-self for her. Just call me. 1-300-hot-selfless-asian-dude.
and the morning after… I make her noodles.
yes we asians rock
Ulli, you asian? How you get the umlaut in your name? Bürer. Must be long story… Ya, ü rockin it.
yes Ming, fullblooded mixed photographer with main interest for asian blooded models (i am in love with one…..huhuhuhu). the umlaut is thx to my father who had swiss ancesters
true we mostly see black people in western ads
Crazy as it sounds I see so many young people taking pics of themselves wherever they are all day long. You’re never alone anymore. The trouble is this isn’t attached to a phone and I don’t see any market for enthusiast selfies.
As someone else in the thread pointed out, apparently there is a market for enthusiast selfies: http://www.digitalrev.com/article/casio-ex-tr35-selfie-camera/MjM2MDkxNjE2
Or at least enthusiast prices.
The marketing department at Olympus should be summarily dismissed.
They can then go work for Sony where they are making real selfie cams.
On the contrary this is a home run hit.
I guess you should really go out more and integrate with the younger species, then you’ld understand. I think you’re too narcissistic, that you’re thinking they
(mfrs) should make a camera especially for you.
the negative replies on new products here are of truly epic proportions
Almost as epic as the fail of that flip down screen.
I’ll throw in a positive one then. I like it quite a lot, looks like a really sweet backup, I would prefer it over the e-pl5 / 6 even if IQ is the same. It looks a bit tougher and better.
It does have a richer look to it, I will give you that. It is taking its design lines off of the E-P5. Funny…the E-PL7 is slightly larger than the E-PL5/6…
This is a very dumb commercial, I can take selfies on my epl5.
Whoever thought this is a genius idea is a fool. This will not sell a camera for 600 bucks and neither does wifi. Only feature nice is 3 axis stabilization.
For future, please look at it the basics which is improving camera picture quality with keeping the size small. Also, start thinking about video. Whether you like it or not 4K is the future and 1080p will be like SD in couple of years..
Fail. I don’t see anyone buying it because of the selfie feature. Olympus really needs to take a serious look at the ability of phone cameras combined with the latest editing app can do these days.
I think they know it and I doubt the commercial is really trying to appeal to their target audience. More or less I think this video is simply trying to expand their audience- but I don’t think it’ll work.
That’s why Microsoft designed a “self portrait smartphone” that has better front camera. Really.
But for young people the uncertainty not knowing how photo will look before you take it and turn camera to browse photos is behind so big step that it could not be there anyways.
How many family portraits have you seen with the shooter missing? Selfie is a good thing. Fully articulated (to the side) is good for that but otherwise awkward. A 28 equiv is sometimes not wide enough for a group selfie. What would be interesting is a wide selfie lens that reduces foreshortening, i dont know enough about lens design to know how objectionable the distortion in such a design would be.
Can I ask the question, why did this chick drive out to the middle of nowhere to take pictures of herself off the side of the road. I get she’s having her own little party, but I’m pretty sure she is violating traffic laws. Even if she isn’t violating any laws, that flip down screen sure is.
Seriously? She parked that red Mini on…. It doesn’t matter!
If you didn’t know, parking side of the road isn’t violating law in most countries unless it is specifically told that you can’t stop or park there.
I think you are wrong and this can be hit among young people …they do a lot of selfies
do you know that there is bilion dolar business on the platform which offer online watching of other people playing video games ??? yes bilion …
Why they do it…dont ask me 🙂
with this I wanted to say that there are different people than you …with different behavior and expectations 😉
I hope this epl7 is hit…it will be good for Oly and for m43 users too
Not arguing there is a huge market for selfies. It’s more the fact that this selfie market is being attended to already. Most smart phones with a good app works wonders and does the job. The fact you can’t see the frame when you take the selfie isn’t a bad thing. The suspense of seeing whether you made a good shot is part of the selfie excitement. Also look up Casio TR35.
Good video promotion .
Now I’m even sure the EPL7 is created for female photographers .
600 bux buy a Nikon d3200 with kit lens and two Chinese flashes with triggers… But this is not about photography, is it?
140 bux buy a 10×8 with two lens and two film cassette. But Nikon or Canon are not about photography, are they?
140 bux buys nothing of the sort…
m43 is about overpriced gadgets, it has little to do with photography. Sure, you could use that stuff in a pinch, like you could use a phone, but the prices are way off.
Shoot in foot. That promo video just alienated any decent photographer for ever wanting to have anything to do with this camera. …and it is loaded with a lot of features, and improvement and has great options, like an excellent VF…..Great new styling, too.
I guess Olympus needed to investigate another market…but I believe cell phones will satisfy 99% of this market. Mirrors are cheap and everywhere, too! 🙂
Dang, I’ve been looking at the AD all wrong. I thought it was trying to depict the epic high ISO performance given that location.
In other news Olympus has introduced a camera for the narcissist in you! That video and the idea of the marketing is clever but ultimately puke-worthy.
Vanity, exhibitionism: sign of the times. Anyway, what enchanting snout!
The video is professionally doctored by Olympus.