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More Terada interviews….(no Silver E-m1 coming, we do not exclude a Full Frame future).


Mr. Terada from Olympus. Image courtesy: Focus Numerique

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Focus Numerique (google translated) and Onfoto (google translated) posted interviews with Mr. Terada from Olympus. I rely on google translation tool to understand the text so please correct me if there is some error here:

Focus Numerique:
– Development TruePic VII for OM-D E-M1 took more than 3 years.
– It is not possible to add 14bit encoding via firmware upgrade. The encoded 14-bit files require more computing power and thus more expensive processor.
– touch screen on the E-M1 will be improved via fw update. But we need more time for it. We also need to work on the work directly connected to a PC mode. But then again, we did not have time to develop all the applications. There are many applications to integrate and soon.

Onfoto:
– FT lens production will continue until there is a demand for it
– Support of FT cameras and lenses will continue
– There will be no silver E-M1
– There is no plan yet to add phase autofocus on future low end MFT models
– We don’t exclude to go Full Frame one day

So, how does it sound for you?

Preorder Links:
Olympus E-M1 body at Amazon, Adorama and BHphoto, Amazon DE (via DL), Amazon UK (via DL), Amazon ES (via DL), WexUK, Topshot FI, CameraWorldUK.
Olympus M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens at Amazon, Adorama, BHphoto, AmazonDE (viaDL), Amazon ES (via DL).
Olympus E-M1 with 12-40mm Lens kit at Amazon DE (via DL), WexUK and CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus E-M1 with 12-50mm Lens kit at Amazon DE (via DL), WexUK, CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus EP-13 Eyecup for E-M1 at Adorama and BHphoto.
Olympus HLD-7 Battery Grip for E-M1 at Amazon, Adorama and BHphoto.
Olympus LC-62D Metal Front Lens Cap for 12-40mm at Adorama and BHphoto.
Olympus LH-66 Lens Hood for 12-40mm at Adorama and BHphoto.

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158 Responses

  1. Hugely disappointing that they don’t plan on moving PDAF to the rest of the line. Hopefully that’s just an effort to convince fence sitters to buy the EM1…

    1. Duh! Why should they put it in low end cameras thus shooting themselves in the foot on sales, UNLESS those cheaper bodies would fly off the shelves which i dont think they would, considering ergonomics would suck when using larger 4/3 lenses

    2. I guess it’s a way of discouraging users to not put the extra large lenses on the smaller bodies that may not physically support the weight of those lenses so well & to give users another reason to go for the E-M1. This will just be another point that I can use to help me convince my wife that I need this camera. 😉

    3. “Hugely disappointing that they don’t plan on moving PDAF to the rest of the line.”

      +100
      Hello GX7. Btw, I’m serious, I’m not trying to restart a war that’s been going on here for the past few weeks.

      1. GX7 doesn’t have leaf neither is a cheap body. So what your comment supposed to mean and how is it related to this post?

    4. “Hugely disappointing that they don’t plan on moving PDAF to the rest of the line”
      Actually, where is that said?

    5. E-M5 is not a low end MFT-model. E-P5 is not a low end MFT-model. Only E-PL and E-PM are low end MFT-models. So what? In some points there have to be defferences between the entry- and top-models.

      And: Regarding body size, it makes sense to use a FT-lens with an E-M5, but it´s not very comfortable to use it on an E-PM.

        1. “EM1 is ‘pro’ with pro features, EM5 is not – buy the one you need and whine less”

          Damn straight it is

          it has dual card slots , oops
          it has weather sealing , oops
          it has a 16mp sensor , oops
          it has a pro grade battery ,oops
          it has a 5-axis IS , Ooops

          Yep lots of pro features right there thank god the sensor is about a 1/10th of a stop better makes it all worthwhile $$$$ cha ching

          1. 1). Dual slot doesn’t necessarily make it pro. CF might.
            2). It is weather sealed…! The 12-40mm & 40-150mm will be a killer weather sealing combo!
            3). 16MP… 36MP does not equal Pro.
            4). It’s a simple fact that mirrorless will consume more battery life than DSLR because the sensor is always active. I have to ask, how do you measure pro grade batteries? (I mean you, personally. Not in general.)
            5). It does have 5-axis IBIS.

            Man, what are you trying to say?!

        2. By your definition, the only pro style camera is the E-M1. The EM-5 is well built and it has many pro features, as summarized in another post. It is pro style and certainly not low-end. I fully expect the replacement for the E-M5 to have phase auto-focus. It makes no sense to offer this only in the E-M1. I am sure there are many like me who do not want the additional size and weight of the E-M1 and who want phase focus for action images, even if we do not use any of the Four-Thirds Lenses. I carry my E-M5, Olympus 75mm f/1.8, Panasonic 20mm f/1.7 and Olympus 12mm f/2.0 in my pockets, so that I have my camera gear with me virtually all the time. I think the E-M1 will is just a little too large and heavy for me to be able to do that.

          By the way, there is no need to be insulting in your posts.

    1. Oly has already started designing and building FF lenses for Sony’s A-mount (ie. 400mm f4). Once they have a few lenses they just need to change the mount to whatever Oly will use.

        1. The funny part there is that Konica-Minolta still has a say in that, as they still own the intellectual property on that mount, Sony merely bought the rights on using it (and still have to pay KM every time they do use it)

          1. If they would share any mount it would be the mirrorless e-mount which Sony owns. Sony will soon be coming out with a version of their A-mount 70-400mm with a e-mount. So it is very easy and profitable to support multiple mounts with the same lens.

  2. If the only thing stopping them putting in the 14 bit is the price, they should have put it in. There is no mention of heat etc, we are paying enough for this camera anyway. Full frame, no reason why not, if they sell as many as it looks like they might from the buzz it is producing in stores that would normally not stock Olympus, then they might have some money for R&D

    1. Only if they develop some portable mirror less ff body and few good lenses right away. They sure won’t be able to compete with both Nikon and canon ff with huge choice of top grade ff glass.

    2. Agree with you about the 14-bit processing. No reason they couldn’t include a better processor in a $1,400 camera. A Nikon D5200 shoots 14-bit and costs $699.

  3. Developing ultra bright lenses which can compete with the shallow DOF on FF – yes, this one would be a viable strategy instead of jumping in a such silly project like a newly developed FF system.

    But – as far as I can see – Pana(Leica) is the right company for doing this: Panasonic already has 3 lenses for MFT brighter than F1.8, while Olympus has not even one single model. (Not counting Voigtländer which has only manual lenses).

    1. Agree more fast glass would be good ( 20mm f1 please!) but Not sure i agree with your logic
      25f1.4 ok, 20f1.7 (not really different from f1.8), 42f1.2 not here yet…..

      Also I think it is difficult to include OIS on very fast glass owing to large elements. IBIS does not have this problem.

      1. If Canon can include OIS with their large super-telephoto (ie. 800mm) then surely Panasonic can do it in these much smaller lenses.

    2. If you really want to compete with the narrow dof of the larger sensors,he focal reducer way is still the best way to go. Olympus could make dedicated, built in, FR in a selected primes.

      1. It is the ‘easy’ way to get that, as in, its something you can actually buy right now.

        Not using a separate reducer but instead designing a lens of the desired focal-length and relative aperture can provide better optical performance.

      2. No, the focal reducer is not a solution as traditional FF lenses (the focal reducer can be applied on) will always have focus speed problems (no FF glass is optimised for contrast detection yet).

        But your idea is not as bad after all. Pana or Oly can take traditional FF lens designs, append an in-built reducer and make it compatible with CDAF. Cheap solution to make MFT as powerful as FF! (On the expense of the bigger size, of course.)

        1. But your idea is not as bad after all. Pana or Oly can take traditional FF lens designs, append an in-built reducer and make it compatible with CDAF. Cheap solution to make MFT as powerful as FF! (On the expense of the bigger size, of course.)

          Would that not make the lenses huge? If you are suggesting taking an existing FF lens design and bolt on a reducer.Olympus make awesome glass why would they consider doing this

          1. depending on the FR(lets say one which gives 1 extra stop)and a 100mm f/2.0 oversized (aps) design, I think the resulting f/1.4 would still be reasaonable in size, while the dof would stay at the native 2.0

      3. just ultra fast lenses based on fairly conventional but compatible designs

        sub f/1 lenses will always be looked on as exotica, but with their concentrated light can have a more evenly illuminated frame with fewer edge compromises.

  4. >>Mr. Terado -But then again, we did not have time to develop all the applications

    All the more reason to open up the firmware and embrace unauthorized developers such as Vitaliy Kiselev.

    1. I think so too
      but the nature of Olympus firmware and copyright makes it hard for him
      best that Olympus reach out as I dont think VK can

  5. good questions from Focus Numerique and good answers from Terada :)bit surprised he said he didn’t realise there was demand for pan sweep, also sounds like Olympus is working on a new LED flash

  6. – Development TruePic VII for OM-D E-M1 took more than 3 years.

    More than 3 years to update some software , sure it did lol

    – It is not possible to add 14bit encoding via firmware upgrade. The encoded 14-bit files require more computing power and thus more expensive processor.

    There are cheap cameras like the D5100 that have 14bit raw

    – touch screen on the E-M1 will be improved via fw update. But we need more time for it. We also need to work on the work directly connected to a PC mode. But then again, we did not have time to develop all the applications. There are many applications to integrate and so

    So we are getting a product that isn’t finished but will be at some time in the future

    1. “TruePic VII” is an image processor, not a bit of software.

      Designing an image processor, even when basing yourself on a previous model, involves interesting details like designing hardware and making it production ready. I suggest you go learn something about what it takes to get a new processor to market.

      1. It is software better software than came before but software none the less anyway who cares either way You guys would argue about any damn thing .

        1. It’s better software running on a faster and more capable DSP chip. So it’s both new software AND hardware.

        2. You guys complain about anything, regardless of how little you understand of the thing you complain about.

          And your post just goes to prove this, no, a new image processor isn’t just software, and claiming it is just demonstrates your ignorance.

          Make claims about things you understand instead of things you are clueless about

    2. “More than 3 years to update some software , sure it did lol ”

      Is that laughable?
      Please realize that the Truepic VII in addition to it’s improved speed, fine detail processing, added artfilters and Color Creator handling, now also include corrections for CA, distortion, adaptive sharpening and diffraction compensation for any (m)4/3 lens alive, for any given FL and aperture. Is that done in a heartbeat you think?
      Duh!

        1. Hey guys we’re hiring @ software shop. Seriously, we might use your talents, very interested and excellent pay.

        2. Wow. It’s clear that you have never produced anything in electronics / signal processing. 5 min… Yeah, right. Maybe 3 years is much? But suggesting 5 min for color filters is laughable.

      1. Indeed I did Stu… it infuriates me to think that not only do we lose the ability to use the large grip on the EP5 but instead we get a half-baked WiFi system; I’m pretty sure this was just a marketing decision too so they could announce the full app for the EM1 (along with limiting the timelapse to 99 frames!)

    1. Why don’t you work on improving your Japanese?

      “FT lens production will continue until there is NO demand for it.”

  7. New procesor have better quality than previous
    (correct abberations, have better colors at high ISO)

    Do you think there is possible to use E-M1 routines in RAW processing of files from previous models (for example E-P5)?

  8. With rumours that Canon migrating the professions to medium format as a way differentiation, Olympus shouldn’t discount FF as part of their future.

  9. Besides this *begs the question* if Olympus considers CAF based on CDAF adequate aboard the E-M5, and successor.

    Can ten special pixels be so expensive, or is Oly being stingy? And where is the update for Focus Peaking for the E-M5? Why no HDR, and no Time Lapse format?

    Olympus can’t charge as much as they do for cams, without providing suitable FW updates, like Fuji is doing.

    1. By their very nature, ‘premium’ features start in premium models and trickle down the line up over time. Chill out.

      1. Chill your sister. I am not the only one to notice that Fuji does regular updates for free. This is what a serious company must do to restore customer trust.

      2. Actually, Canon often trials new features in lower end bodies, and migrates them upward once they’ve proven themselves.

        But this has nothing to do with Olympus’ ongoing refusal to upgrade it’s existing bodies with new capabilities in firmware. It’s ludicrous the EM-5 still lacks many features that would be simple firmware updates and are included in the EP5 and EPL5.

        Not every company provides as many upgrades as Fuji, but not many are as obstinate as Olympus, either.

        1. Well said. It is also a matter of price. As long as you throw on the market cheap consumer cameras, you can neglect FW updates, but certainly not so when you cross the 1000 € signpost, Then you enter the area of customer care, and Fuji understands it v. well.

          It is also a matter of credibility for all mirrorless, to not be seen as throaway toys.

        2. Funny, the E-M5 actually did get a feature improvement through a firmware update, as did the E-3, as did the E-P2 as did the E-520 and there are many more examples.

          Few companies release a consumer product with firmware as seriously unfinished as Fuji does in that price range, good that they produce updates for that, but it would have been better if they got it more right to begin with.

          1. Support for the VF4? I would hardly call that an upgrade. (More of a way to sell more rangefinders). I love my E-M5, but I must admit to being disappointed to not see features that IMHO could have been implemented in software (focus peaking?) retrofitted into what was at the time, their flagship product.

          2. The allowed 5-axis stabilisation in video mode with all lenses including MF via a firmware upgrade and also silenced the IBIS noise.

          3. Hmm yes, when panasonic introduced a new evf it was not compatible with the existing cameras. Not only did Olympus design their ap2 to handle this years before a new evf was available, they also updated their firmware to actually make it work. They could also just expect you to buy a new camera…

            But I was refering to 5-axis ibis for video.

            Sure there are other things I’d like them to add, but saying they never add features through firmware is just bullshit.

          4. Exactly. speaking of sketchy FW at release only one name comes to mind: Fuji (and some features stay sketchy too)

  10. On FF, why not

    They should stick to the open system model and work in “co-opetition” with others to bring the same benefits we had with FT and MFT.

    As for those who think a FF camera from Olympus would be some sort of sacrilege, this is not a religion, if you want dogma and rigidity go sit in the pews and leave the photography community alone. We don’t need closed minded fools and don’t care to hear your opinion.

    1. They have not ruled out FF. That does not mean they are going to start a FF system.
      They would obviously have to have a business case for it.
      And given that FF sales are currently about 5% of APSC sales there would have to be a huge increase in the market for FF for it to be viable to develop a camera and lens line.
      Canikon dominate because of their lens availability, Sony have all the minolta glass plus some newer stuff and Olympus would have nothing and no market share initially.
      You can’t sell simple FF cameras with no system around it like they did initially with m43.

      1. FF sales are a growth area and more importantly a profitable one. Even if FF is just a niche the latest data suggests that they made up 8% of the DSLR market. Which is a market the same size as all mFT put together.Though I bet the profit margins are much better on FF

        1. And who is going to buy a FF Olympus with only one or two lenses available for it when you can buy a Canon or Nikon or Sony and have a full range of lenses and accessories available and stocked in most camera shops.
          Mft was able to start small because the first cameras were aimed at P&S upgraders and people looking for a second portable system when they didn’t want to carry a dSLR.
          A FF camera would be bought as a primary system camera.
          And worldwide I would expect mft to sell more cameras than FF currently does and given the cheaper manufacturing costs, more profitably.
          Remember most of the FF market (and the reason it is expanding) is due to the cheaper bodies which are discounted much of the time and as cheap as the E-M1 (as we’re alway being reminded on here)
          Where m43 will be at a disadvantage is the amount of money that will be spent on R&D as they develop these new technologies though that will lessen over time

    2. Unless Oly basically rebadges and restyles Sony technology, I make the likelihood of a FF line nearly zero. Oly is on shaky financial ground already. Developing a whole new system from scratch would bankrupt them. But maybe we’ll see the same tech in modern-style cameras from Sony, and in high-dollar, retro-styled bodies from Olympus. Olympus can become Sony’s “fashion” brand, since so many people here seem to choose Oly cameras over Panasonic because of “style.”

  11. “So, how does it sound for you?”

    That Oly management is totally confused.

    Why would they keep making 43 lenses when deciding the kill the 43 line?!

    1. What is not clear in the two lines being COMPLEMENTARY?

      BTW poor Terada-San looks like a portrait of S. Sebastian, pierced by arrows.

      Does he have his retinue of trolls too? 🙂

    2. Because those lenses are still very useful pro lenses that can be used with the EM1 and future pro models. Why wouldn’t they continue to sell these perfect specimens of optical engineering!

    3. They said they would continue to support them, not that they would continue to manufacture them. This is so as not to screw over those who paid $2000 for their lens.

  12. If EM-1 is top of micro43, it needs frequent firmware improvment, with new functionallity, continous improvment of IQ, AF and other things, and adding new features (shouldn’t stay ahead by new, chepest micro43 cameras).

    Good to hear about touch screen improvment (GX7 has nice solution for choosing AF point during using EVF). Next thing which should be improved by firmware – movies (25/50).

    There should be option to change processor in future in old EM-1 body and get 14bit (Olympus service). Even cheap competition (Nikon) has 14bit.

    1. “If EM-1 is top of micro43, it needs frequent firmware improvment, with new functionallity, continous improvment of IQ, AF and other things, and adding new features (shouldn’t stay ahead by new, chepest micro43 cameras).”

      From Oly? The company that never met a feature update it liked? You’re not likely to see any firmware updates beyond bug fixes.

      1. Indeed, thats why the E-M5 didn’t get a firmware update to add ibis support for legacy lenses for video, or the e-p2 for adding tracking support or the E-3 with a whole variety of IS additions, or the E-520 or…

        Sure, would be really nice if they added a number of things to new E-M5 firmware that could technically be added, such as smaller focus areas or such, but eh, do you have a written statement by Olympus that they would do that when you bought the camera?

  13. Focus peaking for EM5??
    Its the same firmware bundle and I suspect the same firmware in the EM1 EP5 EM5.
    Please ask a software engineer to flip the right bit on the EM5 execution path.

    1. It cannot be the same firmware. They have completely different processors with different functional capabilities.

      1. Steve:
        Out of curiosity what processors do they run?
        Not the image processing pipeline (TruePic), but the actual CPU? Are they the same?

        Binary code (“exes”) can run on multiple processors within the same family.
        Common example 386, 466, pentium etc etc.
        Code can be recompiled to run on different processor families.
        Different processors of the same family can run common as well as different modules simultaneously (libraries).
        I’m fairly confident that a fair bit of the code is identical and probably a good chunk of the binaries.

        You sure they’re not running the same code?

        1. Probably cameras use some version of ARM processor–only a guess re: low-power requirements.

          In any case, compiling software, especially OS software, among different processors even in the same family is definitely non-trivial. In the x86 example, compilers have to be “tuned” to produce optimized code, as each iteration of processor 486,586,686, on up to current developments introduces differences in instruction set, etc., that demand compiler modification.

          And the same considerations apply to low-level system code itself. Much more is involved “porting” code to new hardware platforms that just recompiling. User level interface may look just about the same, but “under the hood” it’s an entirely different ball game.

  14. “There is no plan yet to add phase autofocus on future low end MFT models” – Noooooo! I sure hoped for a working continuous autofocus on E-M5 mkII!

    1. E-M5 is not a low end camera, how come a $1000+ camera be a low end one? Low end is E-PM and E-PL series.

  15. saying that he does not exclude FF and saying nothing doesn’t really change much. he will never say “we won’t do” but from that to “we will do” is a whole different story.

  16. Mr.Terada should really have been preparing to these questions more.

    For me i could not care less if camera had only 30p and not 24p,BUT it is commercial suicide to reply to these video questions as forwarding prospective customers to buy Panasonic.

    With still image properties so close to Panasonic (though having some aspects superior to Panasonic) the simple 24P could tip up to 10000 customers to GX7 / GH3 /Sony during next year. That is 15 mln € in sales which is already quite big amount, certainly many percentages from total sales. Of course these amounts are speculative but could be real.

    Mr.Terada should answer to demand by saying “Yes, we have heard initial feedback from our Dear customers and we have decided to add 24P, 25P frame rates as firmware update in December”. In this case it should be even greater WIN-situation than announcing 24P in the launch. By doing this Olympus would really show effectively how they care from customers and gain trust.

    I think that no need for 24P, it is irrelevant. BUT it is never irrelevant from customer who thinks he needs it – whether that is based on true or imagined need.
    Producer must give the customers what they want. And 24P is just hundred lines a code to add.

    Also answer to 12 vs 14 bit question was poor. I think that it is irrelevant if the camera has 12 or 14 bits and so do many others. BUT by answering the way how he answered he created feel that this is something they did not wanted to input even if they could.

    1. Think all the lost prospective buyers of E-M1 and the cost of coding 24P to firmware (couple days job for engineer team to code, including testing, commercial side to modify manual amendment page and market, IT persons to add file to be downloaded)

      Work cost: 12 peoples 5 days full work, maybe 500 man hours x 35 € = 17 500 €.

      That is about 12 cameras sales worth of cost.

      If they would sold more than 70 cameras they would have balanced the lost profit.

      But by doing this as firmware update it is really possible to sell thousands more units. In markets where these cameras (despite the PRO-tag) are 90% bought by advanced amateurs is the biggest screaming demand for 24P. Superiority of 24P is mainly illusional but still, it is more units sold. Period.

      IBIS in E-M1 is so damn good that it in people’s minds it would wipe the floor with GX7 if it just would have that damn 24P.

      1. Hopefully, your programming skills are better than your economic analysis. Olympus hardly gets all of the sales price into their own pocket.

    2. “could tip up to 10000 customers to GX7 / GH3 /Sony during next year”

      Uh, out of which hole did you pull those numbers?

  17. “- It is not possible to add 14bit encoding via firmware upgrade.”

    Highly likely true.

    “The encoded 14-bit files require more computing power and thus more expensive processor.”

    Load of bull. The cost of the electronic parts, at the quantities Oly uses, is negligible. The chip which reads out the raw image data from sensor is a DSP, because no other type of processor offers required real-time performance. DSPs (digital signal processor) were always very cheap, the major reason why they are so popular. The insane performance (DSPs were the first processors to break the 1GHz barrier) was the other major reason.

    All reasons why Oly can’t add 14/more bit RAWs lie outside the technical limitations of the hardware. Because hardware is already there for at least a decade now, if Oly really wanted.

    1. Isn’t Terada saying the effort involved is in making the hardware (cheap or not) work? It’s the development of the system software that’s expensive. Many man-hours have to be devoted to software development when hardware changes, sometimes even a little bit. Check it out: in most cases, in most industries, costs of software development exceed every other aspect of creating products. A huge issue that’s gotten a great deal of attention and still defies good solutions.

    2. Personally, I think Olympus and Panasonic have an unannounced agreement to divide the digital image world between them. Olympus specializes in Stills and Panasonic in video. Olympus has focus on (and has better) primes, and Panasonic focuses on (and has better) zooms (which are better suited to video). Both brands cater to both stills and video, but specialize in one or the other. It is the only reason I can think of why Olympus would intentionally cripple its video capabilities as it does.

  18. Interesting that Mr Terada says that if you want good quality video, Panasonic makes such products. So Pana and Oly doesn’t have fanboy fights like we have here.

    1. Panasonic and Olympus the are respect each other, especially olympus would not go more further than what Panasonic has done with their video teritory. So if somebody want a camera with video orientation just pick panasonic , but for some people who think video is not a big deal will look for Olympus , but the problem is there are people who would not understand and tolerate such a thing , and just want to have everything as being greedy in some measure and tried to dictated what olympus should do , we live not in a perfect world.

  19. MMMMMMMMmmmmm M43 body 1500 euro. FF body with 4 times bigger sensor 6000 euro. I think they should drop M43 prosumer high end and focus on point and shoot wallet. They can not compete with APSC or FF at these prices. But Terada has a good point switching to FF. APSC and FF is the future. They already now because M43 is not selling good at these high prices.

  20. “- We don’t exclude to go Full Frame one day”

    Funny was the question in the onfoto.ru review, where interviewer mentioned that “market is moving to FF”. I had to LOL. Literally all FF camera manufacturers now have more APS-C (or smaller) cams and lenses than the FF. And, yet, somehow, hidden from everybody, like a submarine, the market is moving to FF…

  21. 14bit? 14 bit is only useful if a sensor is capable of resolving 13-14 dynamic range. Obviously, he is clearly stating the current Sony sensor in the em1 isn’t capable of it so why include the costly processor. Its like if they decided to release ISO of 56800… Totally pointless at this point in the m43 lifecycle!!! M43 isn’t FF or aps, just accept or buy a canikon abd carry those huge bodies and lenses!!!

    If it made a difference in IQ for the current sensor capabilities, they most certainly would have.

    1. > 14bit? 14 bit is only useful if a sensor is capable of resolving 13-14 dynamic range.
      > Obviously, he is clearly stating the current Sony sensor in the em1 isn’t capable of it so why
      > include the costly processor. Its like if they decided to release ISO of 56800… Totally
      > pointless at this point in the m43 lifecycle!!! M43 isn’t FF or aps, just accept or buy a
      > canikon abd carry those huge bodies and lenses!!!

      with canon you can have 14 bit raw and 11.43 EV dynamic range max; this makes no sense, but customers are happy

      1. Exactly. Its purely a marketing thing not actually useful yet so why include it! Biggest is Olympus not knowing how market the fact there’s no reason for 14bit. Should have said we evaluated it and had no impact on IQ but came with compromises of heat generation, cost and battery life so we decided to not inlcude at this point. Perhaps next generation sensor will require implementation but at this point, it would be solely for marketing and provide any benefit.

      2. We”ll have to wait and see.. Hopefully will makes its way to the ep6 and em5mkII. Then again, I’m not sure how they are planning on keeping the em5 and em1 differentiated. I would have thought em1 was the pinnacle of their line such that it would be video optimised and the em5 not but I guess that’s out the window. So what exactly is the point of 2 om models if the both have dual af focus…I don’t get why not just discontinue the em5.

    1. You seem to have cross-posted galla. This is a site about cameras. You must have mistaken it for a World of Whynotgetalifecraft forum or something.

    2. “2 Nex FF in 2 weeks 😉 m43 crap powned!”

      Sony’s 5th (FIFTH!) incomplete and uncompetitive lens system, even less competitive now. Great, so many cameras, so few lenses.

  22. Here is the summary of the interview(translated in easy to understand terms):

    Oly had thrown in the towel on competitive video.

    Silver lens and black bodies only, next all evfs will come in white only.

    See we can’t waste too much resources in too many areas BUT we can certainly afford to waste very much on FFs.

    FW updates are expensive and takes time — you will see them implemented only in the next model — buy the next model.

  23. “There is no plan yet to add phase autofocus on future low end MFT models”

    What does low-end mean? Lower than E-M1? Or every PEN? Or just E-PM and E-PL?

  24. I never stop being surprised about consumerists being so meek.

    Come on: your hard earned money should give you some rights. I refuse to throw away a 1000 credits camera after a few months like you do.

    If only because if I am satisfied with the IQ, I won’t pollute the environment. Instead you follow passions: greed and jealousy, no less than ordinary trolls.

    Just to be disappointed that your model is made ‘obsolete’ by the next one. Marketing fodder.

    1. “I refuse to throw away a 1000 credits camera after a few months like you do.”

      Please explain… “After a few Months”?? What the heck are you talking about??

      Or are you just out to make Idiotic Comments for hits? Please, Explain to me your comment.

      By the way, My last “Go-to” MFT camera was a GX1. This is a successor to that with most of the features I wanted out of a small body. Most notably IQ, handling, Menus and WiFi, which I use all the time. It’s so convenient to take a pic on the street and almost instantly post it to Instagram, Google+, Flickr and the rest, which I do a lot.

      You’re Right, I let my money talk and don’t Blindly follow a brand name just because it has a history in cameras.

      And I’ll buy a Black one down the line when I can afford to do so.

  25. oly FF sure they know M43 is a joke and just fanboys consider it pro they are learning from canon that is going MF not making new systems for people that cant hold a real camera , now can talk about shallow dof high iso and many other advantages of a big sensor and olumpus knows m43 already get to the limit and m43 will be dead and forgotten soon i just smell the fear of all m43 fanboys 🙂

    1. …I was so frightened I just bought an EM1 (after four happy years travelling the worlds beautiful places with a GH1)! Can’t wait to get the EM1.

  26. and aps-c mirrorless lenses are smaller that dslrs ones but what about IQ of aps-C or FF they know olympus ppl know m43 is almost on a grave like 43 same destiny and panasonic please leave the camera buissnes do a favor do the world your products lack of soul

  27. Am I reading this right?

    “FT lens production will continue until there is a demand for it”

    So they’ll continue making FT lenses, until people want them, then they’ll stop? Something in that sentence isn’t right.

  28. @amarilic tell me hoq it feels to see m43 falling apart?
    who nowadays will buy ft new lenses dibt
    even fanboys
    sony already set the grave for m43 they have the sensor technology for other brands like canikon will be easy to make a mirrorles FF or apsc camera and use adaptor to their lenses the low image quality of m43 will be forgotten accept it m43 is dead so what happens to 43? where all the weather sealing go with the adaptor that is not ? fron here to 2 years all m43 equipment will be saturating second hand shops at 1/4 of the price or less im so happy i get rid of mine 🙂

    1. Where do you get your facts? I am no fanboy, but I have seen quite a few DSLR users looking at the EM-1 with pure glee and the majority of them have stated that they will use it as a primary tool in different scenarios.

  29. To explain my previous post: I think that Olympus is changing the rules. It is peddling v. expensive cameras with no firmware follow on, just as they were P&S. But the price does make a difference.

    I think that this consumerist panic is due to the the attack of smart phones. But a camera is not a smart phone, you can’t sell it as a sardine can. And yet anything goes: you remember the episode of the 100$ hoods or the twice as expensive black lenses?

    There seems to be always some element which forbids trust, at least if you want to invest durably in the brand. That might well be because the company is in the red. So one buys 1000 $ cameras and more, and don’t get FW update. Happy you who are just trashing all the time what you have on ebay.
    Something is rotten in the State of Denmark.

    1. Hmm yes…
      – ibis for video with mf lenses
      – support for vf4
      – silent mode ibis

      Just to name 3 actual features added to the e-m5 by firmware.

      No focus peaking and no smaller focus areas indeed, but your ‘the sky is falling’ alarmist drama is clearly contradicted by the facts, and totally looks like a small kid being angry because of not getting his way.

  30. I would question whether Oly would go for FF wiht the traditional aspect ratio. The advantage of 4/3 is that it makes much better use of the image circle. I could see Oly going for a FF equivalent sensor still using 4/3 aspect ratio. That should still give a small advantage to size and weight in lens design, and would be somewhat attractive – bring it on ( or do I mean dream on?).

  31. I make peepee in my pants and take pictures with m43 , all pictures blurry so m43 no good need to have FF to look better

  32. Soon we will have a MAXI4/3 with a 35mm sensor but 43 ratio. That will be followed by a MED4/3 a medium format with a 43 format. (which many used anyway)

    Interestingly the Maxi is smaller than the Med this is a marketing ploy for the FF brigade who always seem to think theirs is the biggest.

    Then we will have a full range. M43, 4/3, M43 and M43 to chose from. Should make life a lot easier and reduce the bickering.

  33. “There is no plan yet to add phase autofocus on future low end MFT models”
    Are EM5-II the low end model?

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