We saw this many times. And it happens always again. The companies competing with the Micro Four Thirds system are often cheating on the Micro Four Thirds size. And this time Hasselblad really invented a new kind of MFT sensor with soemthing like 27:9 size. Funny or not? Don’t think this kind of advertising will help them to sell that super expensive Nex-7 alike camera.
Source: Hasselblad-Lunar.
59 Responses
However annoying it is to see a ‘mistake’ like this, I don’t think it matters. The sort of person who will buy a Hasselblad Lunar is the sort who would not be bothered by sensor size or tech specs anyway, they just want a crazy-priced camera to pose with.
On a more general note, maybe Hasselblad joining the mirrorless market is a good thing for m43. It shows that even the high end camera makers are serious about this technology. Well sort of serious, they have help from Sony 😉
@admin
New Metz flash for four thirds and micro four thirds has a touch screen on the back etc http://www.metz.de/en/flash-units/product-ranges/system-flash-units/mecablitz-52-af-1-digital/product-information.html
Nice, I have a 50 AF-1 and the ergonomics with buttons is horrible and not intuitive at all…I hope the touch screen helps to have something better !
Why don’t they show a photo taken from the cameras? I mean, last time I sat down to show someone my photos, the sensor size didn’t come up once. We must be looking at them wrong.
Stop talking rationally, this is the INTERNET!
Pffff!
Cheater, It’s about 2 times bigger.
Maybe that was the Micro43 sensor that was supposed to go into their digital X-Pan 😉
+1
But of course, the DOF will never be the same. And I hate cropping. If Hasselblad dares, she should produce “full frame” Panorama body which the price is equivalent to the Leica body. Live View is a must that can apply all the lenses that can cover.
Hate cropping? The very nature of Hasselblad looking into APS-C and FF implies cropping: cropping of their medium format sizes. There is nothing “divine” about the so-called FF format (24×36) that makes all smaller formats “cropped” while the FF format is not cropped.
While I agree that from a photographic standpoint 24x36mm is not “divine”, it depends on your deity if 24×36=864 is sacred: 864 is actually the diameter of the sun (864,000 miles) and many ancient and current structures have been errected to replicate this number within its dimensions and distances. If interested you can check secretsinplainsight.com
admin – shouldn’t there be a login button or am I logged in and cannot see it?
Unless you measure in Kilometers. 🙂
I actually thought the same but for the ones applying metrology the units play less of a role (miles and kilometres are anyhow interconected by divine proportions)so what counts to please the sun is achieving its number somewhere.
On another note 4:3 is also a divine proportion but 5:6 would be even better; but let’s get back to photography!
Nothing divine in anything of 35mm/135mm.
This is how “scientifically” that size got chosen:
It’s adapted 35mm cine film, which got invented by cutting 70mm film lengthwise half into two strips which were then joined to make longer film of smaller format!
What I think is , someone will still buy this thing , but the situation will like the SD1 , Not a best Seller
Are they that out of touch that they don’t even know the size of a M4/3 sensor. This kind of advertising should not be legal. Providing misleading info about the competition is just wrong.
Companies lie to us all the time.
The bigger the company, the bigger the lie. They are only surpassed by the governments (corrupt politician) and those who really rule and are not seen.
Sad but true.
> This kind of advertising should not be legal. Providing misleading info about the competition is just wrong.
It is illegal.
That’s why (I’m pretty sure) under the full picture one would also find a fine print telling that it is, for example, an artist rendering.
Not only do they lie about the size of the m43 sensor, the picture of the supposedly Hasselblad sensor with “E-Mount” label on it is a 4:3 ratio sensor.
I google image searched that particular picture, and it’s a very commonly used picture in NEX advertisements. They superimpose it onto the photo of the camera. It gives the impression that the camera has a larger sensor than it actually does.
Either that or they have taken the original photo with a lens on the camera, and to advertise “body only” they shooop this (official?) E-mount picture on top. It is clearly not the correct sensor.
So not only is Hassleblad rebranding Sony NEX, but also re-branding their advertising? Does this advertising cost 6 times as much more?
The should show the NEX-7… sorry, I mean Lunar, sensor size compared to their medium format cameras.
the ratio of their micro 4/3 looks deviously like a ratio a digital x-pan might have been with a smaller sensor. X-Pan ratio is 65:24 (which kinda makes sense as 65 divide by 27 is almost same as 24 divide by 9)?
if measurements are more precise, it’s likely that they could have devised a digital x-pan based on something like a micro 4/3 camera instead of the Sony NEX
More interestingly, they didn’t show the full-frame size; what are they trying to hide? This is like when they insisted that the square format was superior and then quietly dropped it when they went AF.
I guess it’s their turn to take on Leica’s “butt of the joke” role. I really like the film Hassies, so this is a bit sad… 🙁
That’s advertising. They don’t lie, they just tell things “selectively”
To make things better, they should’ve shown not just 35mm sensor, but their priced MF camera sensors 😀
Oh, that would have been marketing genius! 🙂
Now that I thought about it some more, typos like this are common. There is a huge error in the Leica M brochure, for instance, about their sensor design.
Yikes! Why such an ugly body?
So once again Micro 4/3 is the ‘whipping boy’ of companies trying to break into the Mirrorless market, why should we be surprised? It just goes to show the strength of the m4/3 camera system and lens when competitors resort to smear campaigns to garner interest in their products. Besides which if anyone is naive enough to fall for such misleading adverts, well, as Murphy said “It is morally wrong to allow fools to keep their money”. Nuff said, I’m waiting for my EPL5 to arrive and replace my EPL3.
Very, very vague.
Firstly @bean5y, 23.5/15.6 is APS format, being the 6/4 traditional ratio.
That rectangle definitely isn’t 4/3 format. You can tell without any measurements, just look at it!
Also, 13.2/8.8 is the Nikon 1 size, with the traditional 6/4 format ratio. But they mention nothing about the CX format…
Happy to say Four Thirds, though!
Lame.
We’re talking about two different images.
I’m talking about this one: http://www.hasselblad-lunar.com/wp-content/uploads/img/sensor/main-specification-sensor-front.jpg
I’m not that idiotic!
Sorry if I came across as thinking you’re an idiot. I was only saying “Firstly @bean5y, 23.5/15.6 is APS format, being the 6/4 traditional ratio.”
The very vague and not mentioning the CX format stuff was all directed at the Hasselblad marketing. I wasn’t telling you to look at the supposed 4/3 rectangle, I was telling Hasselblad! 😛
Also, that pic is APS crop factor of 1.5, format. This Lunar model is based on the NEX model:
http://en.wikipedia.org/wiki/Sony_E-mount
http://en.wikipedia.org/wiki/Hasselblad#Lunar
I’m not inferring that you’re an idiot. 🙂
The proportions of Hasselblad’s figure drawing are completeley wrong. FourThirds is not a panorama. The width (13.x mm) of Nikon’s “1” below should be approx. the height of (m)FT.
Concerning “lunar”: Hasselblad mentioned to be the first camera taken to the moon. However, NASA didn’t stay with Hasselblad. For Space Shuttle flights, NASA used an Olympus OM-4, see http://www.zuiko.com/index_040.htm
Lateron, NASA used an Olympus E-3 in the space station ISS.
E-3? Isn’t the ISS full of Nikons?
Nasa hasn’t been loyal to one brand only, they have used many, many different cameras.
I hope it’s not your real face in your avatar.
That’s the picture of the new prototype landscape m4/3 sensor, it’s for the new olympus professional landscape camera, it’s called the om-d em-l8. It’s meant to match the SXUW-HD-TV standard (Super-Extra-Ultra-Wide HD-TV).
Rumours are Sony is making a similar camera, nikon will release a vertical version of the sensor and canon is investigating a doughnut shaped sensor.
Yes that’s what I heard. Apparently, the Sony will be launched as a body only package with a new lens to be released for the system on the 29 February. exciting times.
I’m waiting until the Sony version is half way through it’s life cycle. Then I’ll have the privilege of getting the Hasselblad version. Exactly the same as the Sony version, except well blinged up. And all the tight ass plebs will be jealous!
Perhaps the biggest threat will come from Canon who are on the verge of forming a consortium to rival MFT. They already have Dunkin Donuts on board and if Krispy Creme join it will be the icing on the cake. The Hasselblad “Mr Kipling” special addition of the Lunar will prove they can have their cake and eat it.
You know how you guys look at those jokes? That’s how photographers look at this entire website. Or any tech site.
Did a photographer tell you that? Just wondering how you know, since, you seem to be delving into comments on a tech site. Seems a photographer who sees a tech site as a joke would have no time for that.
I followed the link;
“The APS-C size sensor is the largest sensor in the Compact System Camera segment and larger than most DSLR’s in the market.”
I must be a bit confused. I thought that the only DSLR in the market with smaller sensor than APS-C is the Olympus E-5. Am I wrong? Is the olympus E-5 “most dslr” or are they including canons cameras as their APS-C are slightly smaller than everyone elses?
They sure know their stuff at Hasselblad! Aspirational and impressive stuff.
Maybe they mean that the APS-C sensor is the largest in the CSC-marked, and that the Hasselblad CSC (Lunar) will be larger/bulkier than most DSLRs in the marked? 🙂
Canon, slightly smaller at 1.6x multiplier
This probably marks the beginning of the end for Hasselblad.
Like went hey almost went out of business because they underestimated the effect of digital imaging.
see: http://www.luminous-landscape.com/essays/rise-fall.shtml
Hasselblad is aware that Medium Format is becomming a still smaller niche with some very strong competition (PhaseOne, Pentax etc.)
And the ‘Hasselbad’ fanboy’s are becomming older – read dying out.
So now they turn to creating a mens jewellery by rebranding a moderne camera aimed at new-rich Russians ??
Too bad they can’t create something innovative and competitive on their own 🙁
> Too bad they can’t create something innovative and competitive on their own 🙁
It’s hard to be an innovative company in the digital time – when cameras are 100% dependent on the sensor one can procure (often from competitors).
Sensor manufacturing is too expensive. Until the IQ plateau is reached, true innovations are only accessible to those companies who are manufacturing their own sensors.
Quote
“It’s hard to be an innovative company in the digital time – when cameras are 100% dependent on the sensor one can procure (often from competitors).
Sensor manufacturing is too expensive. Until the IQ plateau is reached, true innovations are only accessible to those companies who are manufacturing their own sensors.”
I don’t but this statement, innovation is NOT limited to sensor / IQ.
Just look at Olympus contributions : Liveview, IBIS, sensor cleaning etc.
I had expected that Hasselbad was able to come up with something useful and special (like an affordable MF camera or a top notch 35 mm DSLR able to beat the Canikons).
Now I expect Hasselbad to down soon or maybe Sony will buy Hasselblad and re brand to Sony like they did with Ericsson cell phone company ?
> Funny or not?
Yes! With all the stuff floating around, I think the stories deserve its own tag “humor” 🙂
Tss tss… mean and ridiculous advertisement.
Isn’t Hasselblad supposed to be a classy brand?
HAHAHA! and I thought their ludicrously overpriced crocodile-skinned faucet tap handled hunk o’ tackiness would be the end to the hilarity. But I was wrong. Hassleblad, you need to eliminate these saboteurs in your ranks.
If you need this (like samsung did prior to Hasselblad) it simply means that the truth is not in you favour. So indirectly it is a compliment to m43s…It is also clear they see m43s as their main competitor. They are wrong. With that kind of prices there is no competition for such a cam…
Sad, sad… not only has Hasselblad ceased to exist as a notable manufacturer of cameras – becoming a mere reseller of add-on glitter – they now also seem to require fraudulent advertisement… rest in peace, Hasselblad.
hasselblad went down very fast. it’s appearance on photokina was ridiculous … beyond words… maybe sing sing sing a bit
I started a joke, which started the whole world crying,
But I didn’t see that the joke was on me, oh no.
…
Dear Hasselblad. If you want to dig your own grave by adding tacky bling to Sony cameras, that is fine by me, but that would be a shame.
Here is my free advice. Get a 4×4 (or even 5×5) sensor, put it in a compact X-Pan style body. Design a new 65/100/35mm lenses for it, add an adapter for your other lenses, and call it a day. Price it close to Leica S, and I believe that you have a camera that would make people notice.
Nobody makes a large format digital SL camera yet. Why not be the first?
Hasselblad should have joined m43rds 🙂 They could have asked Sigma for a variant of the foveon sensor for sheer resolving power and used that niche in m43rds for a low ISO high resolution body for landscape shooters and studio shooters.
It ties in with their current technology applications (ie not low noise high iso) and would appeal directly to a good niche of users. They could sell it for a reasonable price, and probably sell plenty for those applications (I would buy one).
Just saying 🙂
Ab
Hasselbland… Yawn
http://www.lensrentals.com/blog/2012/09/product-announcement-lensrentals-looney
I think if they took the Nex 7 innards and created something along the lines of a X-Pan, I think they would have had a better welcome. But instead, they keep handing out the nails to their… er… light tight box.
the hassy loss of mind is evident in everything they now do ….from the choices they make with the nex 7 shell, to this silly inaccurate marketing campign , they are guided by a committee of fools