Many years ago a bunch of people had a brilliant idea: why don’t we team up to give away meaningless awards that companies will pay us lots of money to “win”.
The idea turned out to be extremely successful.
Since then, once a year, on a tropical island sipping their mojito’s, a group of people meets with the difficult task to make up as many categories as possible to make every brand win and maximize their profits.
Today the concept still works, the tropical islands have fast WiFi, and selecting winners has become more fun than ever.
Anyone out there who wants to team up with to create an award?
We can discuss this idea on my all time favorite place in the Caribbeans (where I jumped from 46 feet cliff as you can see here).
* this is a satirical post (sort of)
And the Award goes to…
- Fujifilm X-T30II – Best Buy Camera
- Fujinon XF33mmF1.4 – Best Standard Lens
- Tamron 18-300mmF3.5-6.3 (available in X mount) – Best Travel Zoom Lens
and…
- Nikon Z9 – Camera of the Year
- OM System OM-1 – Best M43
- Canon R7 – Best APS-C
- Sony A7IV – Best FF
- Canon R3 – Best Professional Camera
- Sony ZV-E10 – Best Vlogging Camera
- Panasonic GH6 – Best Photo/Video Camera
- Sony FE 24-70mm F2.8 GM II – Lens of the Year
- Nikon Nikkor Z MC 105mm F2.8 VR S – Best Macro Lens
- Laowa 90mm F2.8 2X ULTRA MACRO APO – Best Manual Lens
- Sony FE PZ 16-35mm F4 G – Photo/Video Wide Angle Zoom Lens
- Panasonic Leica DG VARIO-SUMMILUX 25-50mm F1.7 ASPH – best Photo/Video Zoom Lens
- Nikon Nikkor Z 400mm F2.8 TC VR S – Best Professional Telephoto lens
- Tamron 28-75mm F/2.8 DI III VXD G2 – Best Standard Zoom Lens
- Sigma 150-600mm F5-6.3 DG DN OS | SPORTS – Best Superzoom Lens
- Nikon Nikkor Z 800mm F6.3 VR S – Best Telephoto Lens
- Sony FE 70-200mm F2.8 GM OSS II – Best Telephoto Zoom Lens
- Sigma 20mm F2 DG DN | CONTEMPORARY – Best Wide Angle Lens
- Tamron 35-150mm F/2-2.8 DI III VXD – Best Zoom Lens
via EISA