Things seem to go quite well for Fujifilm.
Their imaging division is healthy and registers “substantial increase in income“, some managers dream of 50% market share, and Fujifilm’s declared goal is to become Nr.1 mirrorless premium camera manufacturer within 2019.
Considering that from 2011 to 2013 Fujifilm sold overall only 700,000 X-series cameras, I’d say the company has made quite some significant step forwards from 2014 to 2017. The camera that changed everything, was the Fujifilm X-T1, which is now discontinued, and I dedicated an emotial farewell in this article.
And now we have some more significant data, that show that more and more people are looking at the Fuji X system.
According to data send out by lensrentals from the their press contact and reported by fstoppers, the Fujifilm X-system has seen huge rental increase in 2017. Fstoppers writes:
“Fuji lenses skyrocketed, showing 96 percent more rentals. Sony lenses also increased 22 percent, while Canon and Nikon decreased 8 and 10 percent, respectively.”
Some more significant data:
- Canon lenses are still Nr.1, taking up 9 out of 10 spots
- Sony is now more popular than Nikon
- Canon 5D MKIII top rented camera, followed by Sony A7SII and Canon 5D Mark IV
Thanks to FR reader VatArt Photo for spotting the news and sharing with us 🙂
A lot of the Fujinon glass (and cameras) is right now in offer, as well as Fujifilm GFX gear. Check it out below.