Fujifilm published the results for their fiscal year 2018 (ended March 31, 2019).
Down below I have filtered out for you what they say about the X series… and we ignore that the best seller was the Taylor Swift Instax Camera.
In the electronic imaging business, the sales of FUJIFILM X-T3 and FUJIFILM X-T30, launched in March 2019, contributed to the revenue. FUJIFILM GFX50R, launched in November 2018, showed strong sales reflecting good reviews on its ultrahigh image quality incorporating a large sensor and its range finder style.
Revenue increased due to solid sales in each business. Operating income decreased due to advertising promotion and Operating income decreased due to advertising, promotion and R&D expenses.
In the electronic imaging business, overall revenue increased from the previous fiscal year despite a downward trend in the digital camera market. The sales of interchangeable lenses also increased accordingly.
Sales were strong for FUJIFILM X-T3, launched in September last year, and FUJIFILM X-T30, launched in March this year. FUJIFILM GFX 50R, incorporating a large sensor 1.7 times the size of full-size sensor and launched in November 2018, contributed to sales reflecting good reviews on its ultrahigh image quality and range finder style.
In the Imaging Solutions segment, revenue increased due to solid sales in each business, while operating income decreased due to such factors as advertising, promotion and R&D expenses for next generation products to achieve further sales expansion.
Materials