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UPDATE: Only 40 minutes to the announcement (6am London time). There is a huge ammount of visitors online now, that’s why website loading time is slow. I retsarted the sevrer, reduced the number of posts t…one! And removed some widgets. If that doens’t help and the server crashes than you can follow the announcement on our SonyAlphaRumors Fanpage on Facebook (Click here)!
US today says the A77 body only costs $1399 and with 16-50mm lens it will cost $1999. The A65 will cost $899. The NEX-7 with kit lens costs $1350. NEX-5N with lens for $700. The VG-20 for $2199.
The A77 has a higher price than expected. I guess the strong YEN is making lower prices almost impossible. Anyway, could be that street price is a bit lower and closer to our rumored price!
148 Responses
Here we go …
Nex 7 $1,350 with lens. VG 20 $200 more expensive than VG10 at launch. Oh well. A65 seems like a halfway decent price. A77 $2,000 with 16-50mm.
The Price looks more than what we had thought it will be
NEX 7: $1350 with lens!
That’s almost ok…
Which lens is bundled with NEX-7? If it is 18-55 then it is way too expensive than I expect. I hope it is the price with the Zeiss lens… sigh
$2000?!
if it’s true then Sony, goodbye
2000 is inclusive of 1650 ~.~
RRP with 1650 (F2.8), street price will be lower…
2 nex5 for 1 nex7
1350 USD? with lens?! what lens? hmmmmm CZ24f1.8?
If it’s $1,350 with the Zeiss lens I don’t think that’s a bad price at all. But I bet it’s with the regular kit lens.
i guess i’ll just be getting the CZ lens for my nex5 then :c
wait for sample photos
Dang, I was starting to dream picking up the NEX7. I can’t afford it at that cost. Not unless it was something more than the NEX sensor with an integrated VF. Back to considering the 3C or staying with my current gear
Looks like the new LA-EA2 attached to the VG-20 in that pic.
Yes, the price is higher than expected, but it really shouldn’t be. $1400 for a camera in the same class as the 7D (but better in pretty much every way) is still a bargain.
Who wants to take bets on how long it’ll take Canon to drop the 7D price to the same level?
The price of A77 is ok. It is between the price of D7000 and D300s when it came out. Plus it is better than both of Nikon’s.
agreed. faster burst rate, better video feats, new sensor, new engine, etc.
sony raised the bar for the D400.
that’s a healthy competition.
true. lets hope it performs as good as its specs. then it’ll really be worth the price 🙂
That supposed 1000 bucks for the A77 was unreal anyway.
Lets see the photo/video samples and judge if it’s worth it, keeping in mind (and this is very important for video folks like me) Canon will probably release the 5D3 soon.
16-50mm 1.8 lens??
must be a mistake… can’t be a 1.8… it’s gotta be a 2.8 for a zoom
1350 for NEX7 means the decision is easier now. I am going to be getting NEX5N. This site has been amazing. Great job Andrea. I am going to make sure I remember to use the links from here.
A77 is $1400 = bummer
A77 is $1400 : (
16-50 with F 1.8? not F 2.8?
Is it a mistake or surprise?
Hope its a Surprise!!!
hope it is! shooting f/1.8 at 16mm, yummeh! 😀
A77 is 1400 : (
Price is too high, Not sure whether people would pay that much after all is Sony.
Are you saying Sony isn’t worth?
These do look to be incredible cameras for those wealthy enough to afford them.
true. sadly im not wealthy enough 🙁
For the a77 to compete with the 7D, that’s still a good price. I won’t bother. I’ll just wait for the low end FF to come out. But it makes sense for the a65 since it’s replacing the a55. Good deal on the a77 lens package. But I’d still rather buy the Tamron 24-75mm for $450. At least that’s FF in case you need to upgrade.
All else being equal, the a77 is very competitive and well priced indeed. However, all else are NOT equals. Canon (and Nikon), as a whole system, is superior to Sony. They have better worldwide customer support, more lenses and accessories for amateurs and professionals.
If the a77 is to lure shooters from the canikon camp (or new shooters), sony must give better incentives than just a slightly lower price and better specs.
i thought the very low price of $1000-$1200 was a good incentive. $1400 is not good enough. I’d rather pay a little more for the Nikon D400/canon 7DII future body and stick with a well proven system.
If I was to buy a camera in that category, as I’m a videographer too, I would go for the A77 and that’s why Sony invested in video for this new line up. Sony has kind of an edge in video, if they do it right. The A77 SLT can do things that both D400 and 7DII won’t be able to, not in video mode at least. So it will depend on what you’ll go for, for those that were going for the 60D/7D because of the video, maybe they would go for A65/A77. Even though I would also think about the GH3 and these new X lenses from Panasonic that has powerzoom and inner focusing, which can be good for video or even photography, since the lenses are so compact!
I think that Nikon will keep doing an awesome job on high-ISO and Canon will keep the good quality video. Can Sony top video quality – since SLT already has the edge on AF during video – and high-ISO? That would be interesting. The main thing for videographer is fine tuning in video, if you are able to have full control, to be able to make time-lapse in the camera, etc.
Depending on the person needs, the 200US$ less, video feats, SLT possibilities, 12fps burst, etc. can be enough to choose the A77. As Always, it’s depends on your needs.
I don’t think that the A65 is replacing the A55, it’s more like the A55 is to 600D like A65 is for 60D.
“The a77($1999 with 16-50 f1.8 lens)”<– seriously?
Typo..
That quote about “affordable price points” is nonsense.
Admin, I remember one of your source did say that the A77 body will cost around $1300, a few weeks back. That source is the real deal.
Your other sources that kept mentioning that it would cost $1000, please downgrade them to SR4. They got a lot of us excited for nothing. Come to think of it, the $1000 quote might be from sony. Giving us a very low and false cost to generate interest.
To deal with prices is always difficult for those reasons:
1) Every country has a different currency.
2) Taxes and shop systems are different in every country.
3) One is the official price and another is the street price
Yes, it’s normal for companies to adjust prices to adapt to fluctuating currency and other unforeseen events. However, the difference between $1000 and $1400 is huge. And it was only yesterday that your sources still kept the $1000 quote.
This lead me to believe that sony gave out the false price to generate interest. Plus, $1000 was never realistic anyway since it was too close to the a65’s price. Just my opinion.
i share your frustration.
at $500 difference, a65 is looking good over a77.
^That.
I might stick with my a55, for now.
+1
The a55 was a too good to be true camera and still holds ground.
yeah, but as a replacement for my a700, the a65 is looking mighty fine. $500 seems like not worth the spread, though plenty will pay it to have “the best”. similar to the a850/a900 difference.
But the other price that didn’t make sense, because nobody would buy a A65 for couple of hundreds less, it sounded really unreasonable at the time.
it’s the same decision if you would buy a 60D/D7000 or a 7D/D300S.
The A77 has weather sealed body, just like the 7D and D300S, it’s a different class from people that would buy a 60D, for example.
It’s a PRO APS-C gear, it’s not for everybody and that’s why a grip and 16-50 f/2.8 SSM sealed lens make sense. It’s for those that need this kind of stuff.
Andrea does an amazing job but I will never again believe a rumor that involves a Sony product being introduced at a good price point. I should have known better. Sony thinks they’re Apple and the masses will pay for their innovation. Maybe they’re right. But I doubt it. The economy is in the shitter.
I don’t get it. $300 cheaper than the competing 7D and D300S, and superior spec wise at the same time, yet you people keep complaining about the price. You think Sony is doing charity???
I know some people are thinking too expensive, but to tell the truth I think it’s reasonably priced.
The A77 will go after D300S/7D (weather sealed bodies line up) and it has the same price range.
If you think about 1100D/600D/60D/7D and A35/A55/A65/A77 it makes sense, right? Or even D3100/D5100/D7000/D300S.
If the NEX-7 is more for prosumers and if it delivers like one – it has built-in EVF, 2-dials, solid body, etc. I think that 1350 for the kit is fair.
WOOT! Here we go, kids 😀
Wow, ~$2000 for a77 body and grip!
Funny, its $1999 for A77 body + 16-50mm lens
The grip is another price
I take issue with one sentence in the article:
“With the a77, Sony has its first serious camera for pros and prosumers.”
I would say that for its time the a700 more than deserved the designation of prosumer camera, and that the a900 landed firmly in the pro/prosumer court.
1400 body? I waited for noting, tommorow my a55 and lenses are goin to be on ebay goodbye sony
What did you expect? $1000 for a prosumer camera?
Yes, that was the rumored price for months. And why shouldn’t it be? Do you not think Sony could make a mint selling these at $1,000? These cameras are not made of gold. I understand what Sony is doing- they want to compete with Canon and Nikon on specs- not price. I thought perhaps they had chanced that mentality and were going to compete on specs and price. Apparently not.
It’s rather about market/costs than mentality.
The only Canon that makes sense for you is the 600D/T3i because the A65 tops the 60D, at least at first. The A77 was never for you, I guess.
f1.8 looks like a typo. I hope not. 😀
Good catch on the typo!
16-50mm f1.8 at around $700-800 is a no-brainer.
Too good to be true 😀
I was expecting a77 body only at around 1300 to 1400 (Canadian). So, I think that is a good number (the price in the story). Is the 16 – 50 a f1.8 lens? If so 2k for the kit seems about right. My bank account is going to get a little lighter.
I’m with you. At 1400, A77 is a better value than the comparable bodies from Canon, Nikon, Pentax, and Olympus.
Now that the price is finally known, I’m highly considering the A77; just gotta convince the boss (ie. wife) and try one out before pulling the trigger.
Interesting…the article states that the VG20 has a 14mp sensor vs the VG10’s 12. I just double checked my VG10, it has a 14.2 mp sensor. So either they didn’t upgrade the sensor from the vg10 to the vg20, or the article has a bit of a typo.
I think it’s a typo. I think the VG20 will have the same sensor as the new Nex5. Also, the 16-50 is 2.8, not 1.8.
I felt like it was probably a typo, otherwise that wouldn’t make any sense.
Please have a NEX-7 body only. I already have a kit lens (from Nex-5) and don’t need another unless its the 55-210.
Lens for 5n and 7 means 2 lens? Then likely 16 and 1855 kit
I was hoping to buy the A77 and battery grip. Looks like there will be a camera body only now.
i think the price of the A77 is very reasonable. $1400 for a camera that is $200 more than D7000, but adds 24mp vs 16mp sensor, in-body IS, what is probably better weather sealing, a swivel LCD… and more. How is this unreasonable?
the NEX 7 with lens is $1350. that’s $150 more than the Fuji X100, with a fixed lens, and 12mp vs 24mp. i see the nex 7 as a bargain. why the craze over the Fuji, but the nex 7 gets no respect?
the only way for others to respect sony is for those of us that have it to recognize the value that sony offers.
I wrote this in my comment below, but the NEX-7 pricing only makes sense if the camera is bundled with the Zeiss 24/1.8. In fact, it would then be bargain. However, at this point, because the price seems a bit to low for that to happen (rumors suggested that the Zeiss lens alone would be about $1000), I’m suspecting that the camera is just going to be bundled with the standard E-mount 18-55, which would be extremely disappointing. The lens, while a decent performer, just doesn’t match the 24mp sensor on the NEX… and if one’s going to have to pay another $1000 for the Zeiss lens in addition to the $1350 for the NEX-7, I just don’t see much of a market for it… considering that the X100 will offer really great quality at similar focal length / aperture in a more compact body… at half the price. 🙁
I’m actually pretty let down by the NEX-7 pricing and bundling, especially if it’s bundled with the standard 18-55mm lens. I’m fairly certain that the lens just won’t be up to snuff on the 24mp sensor. Sony is selling the A77, which has the same sensor, either as just a body or with an upgraded f/2.8 standard zoom. I’m assuming they’re doing so to make sure that the lens matches the capabilities of the sensor. It’s strange then that they wouldn’t apply this same logic to the NEX-7: Offer the body alone or with an upgraded lens, such as the Zeiss 24/1.8.
If one were to purchase the NEX-7 and the Zeiss, it would cost $2300+, if current rumors of the Zeiss lens are accurate. That’s just about double the price of a Fuji X100. While the Fuji is a fixed lens camera, it would be extremely surprising if the Nex-7/Zeiss combo produced images that were much better… and certainly not double-the-price-better. Plus, the X100 is much more compact.
It just doesn’t make sense to me… unless, of course, the currently unnamed lens to be bundled with the NEX-7 will in fact be the Zeiss 24/1.8. Keeping fingers crossed but…
A77 = 1400 !!
man I need another 5 months to collect that 🙁
2000 for grip and A77, great deal, no need for 16-50, I can use all my FF lenses.
Site is already slow! HEY ADMIN, would a dedicated page with a real time chat box (idk java based or something) help relieve traffic? I’m no expert but everyone posting comments at once seems to put quite the load on.
Damn, I didn’t expect that much server loading! I am in touch with my technician to see what we can do…
Nex7 should be bundle with 1855 or 16 kit lens (Given the Zeiss is selling at US900, you won’t get Nex 7 + Zeiss at $1350)
I tend to agree, though that’s a huge letdown. ~2400 for the bundle just seems way too expensive… at least for me.
$1400.00 for the A77 body, the A700 users paid the same amount for the body back in the day. Im buying one!
yes a77 is mine 😀
+ 1 my wife will be so excited ! 2k less in the bank account. Yay
THe nex-7 is way, way too expensive for me :-(…
Sony it’s expensive but it’s worth it!!
Wait and see.
To everyone who thinks it is too expensive – how much would a camera of the a77’s capabilities sold for 2 years ago?
does $899 for A65 include lens?
probably not, look at the A65 as you look at the Canon 60D, so you can expect the same price for the kit.
You know what I don’t like about this site, is that clearly, work for Sony, and you’ve been spending the last year getting us all pumped about their products while playing down the price. And now that the fancy dancy a77 is final here, low and behold it ” only costs $1399 and with 16-50mm lens it will cost $1999.” This is at least 50% more than you’d said it would be. And now that you’ve got us all excited about this new product, it’s tempting to just give in and fork out a boat load of money for this camera. More, in my opinion than it’s worth.
Of course I only suspect you work for Sony, but looking back at all your posts, and your leaks and insders, it’s hard to imagine you’re not a part of their team. I resent you for this because I think you’re dishonest, and I think you should come clean about who’s paying your bills, and who you’re trying to manipulate.
LOL, Matt, you should realize that this site is a rumor site. You should take things here more lightly.
Absolutely and it’s free anyway, you don’t pay a single cent for it.
Oh please. This website is not forcing you to buy anything. If that’s too expensive for you, then don’t buy it — plain and simple. I highly doubt that Sony’s master plan was to spread rumors that a particular camera would be $400 cheaper — and then somehow trick us into buying it. Look at the website name — it includes “RUMORS” in the title. Didn’t’t your momma teach you not to believe all rumors? Don’t count your chickens before they hatch …. Me? I’m buying an A65 and — I don’t work for Sony 🙂
If that were true, explain mirrorlessrumors.com. Who is paying the bills for that, then?
Never has a company been obligated to conform its pricing to existing rumors, and there are better ways to generate hype than simply pricing. Pricing is the most likely thing to fluctuate, whereas the hardware and features have been pretty much locked down and the rumors provided by the trusted sources have been proven true.
Don’t work for Sony. But I guess there is no way I can prove it to you. But really, you are very far away from the truth.
The rest of us all know that and appreciate everything you do. The fact that you do this without substantial monetary reward shows the passion you have for the topic and I respect that. Sony marketing is probably scared of you but you actually do them a lot of good.
come on, man. I never saw anything here that led me to believe a77 would have initial retail less than US$1200 with street price maybe a hundred or two less if you got lucky. $1400 is a little on the high end of expectations, but it certainly isn’t a figure out of left field. it’s probably about right if they want to sell any a65’s as well.
oh noes, that is quite a price for the a77 body only. i hope the street price will be way lower *crosses fingers*
Sony is pretty good about sticking to list price- at least in the beginning. I think it’ll be awhile before you see that price come down. Unfortunately.
Depends on where you live. In Europe the prices usually go down fast but in Australia and Singapore it will take ages.
i didn’t know that. that is unfortunate 🙁 better start saving now!
US$1200 should have been the price for the A77. Then it would sell like hot pancakes.
Looks like I’m picking up an A65. Just a little more $ than the A55 with better specs. 24.6 megapixels … Fantastic!
And probably more noise…
I love how people compare the Nex-7 + Zeiss combo with the X100. To even think that they are in the same class is just beyond me. To me, the Sony is indeed twice better than the Fuji: better MP, control, flexibility, adaptability, build, etc. If it is not, then you can just get your Fuji. Not that I would buy the Nex-7 since I’m still waiting for its FF version.
Fuji is about a $1,000 cheaper than Nex 7 with Zeiss, smaller, and in my opinion much better looking. Yes, they’re not the same and the Nex will be able to use other lenses, has much better video capabilities, etc. But if I was just going for a one lens camera, I would take the Fuji over the Nex, even if the price was the same.
Then why bother to compare if you just wanted a one lens camera, I would go with the Fuji as well. And if you are not, then again why bother to compare when you can’t mount anything else on the Fuji.
Better control? lol
I have seen you trolling around here.
The NEX-7 has the same buttons than any other NEX plus two dials. I don’t call that better control than the X100.
I will either get the nex7 or the a77 and put a cctv lens on it to tide me by until a good lens deal presents itself. I only shoot video, and a 1200 to 1400 dollar body with a $30 lens fits my style pretty well.
How much should we believe an article with so many Typos??????
I showed the wife that the a77 would be 2000. She said “as long as you understand that’s your Christmas gift and anniversary gift…”. DEAL !!!!
cool! 😀
I was going to go for the a77 but I’m going for the a65 now. A200 to a500 to a65 :-p
Did anyone get this from the article? But it said that both the Nex-7 and Nex-5N would be available next month.
Cheer up everybody, Sony is just increasing the specs of the a77: It’s now more expensive and will take even longer to clear a full buffer of 24mp photos.
A77 price is fine for a semi pro camera. Thats what I was expecting, 1000$ was a bit low. I think a700 owners don’t mind paying 1400$, the a700 was in that price range and is worth every cent. I just hope the a700 grip fits the a77, Sony could at least give us that for waiting so long.
I’m very interested to see what the UK£ price will be, at present exchange rates it should be about £850, body only. This would be very attractive to me as an upgrade from the 550. I’ll wait to see the reviews before I shell out that sort of wedge though!!
I remember paying $1700 for my Minolta 7D body. I see this as a bargain and already emailed my retailer to get on the pre- order list
$1350 sounds WAYYYY too low for the NEX 7 and CZ 24mm. As others have said, that price probably includes the 18-55 or 16mm. Remember, though, that Sony bundled the original NEX cameras with a couple different lenses. With any luck they will offer a NEX 7 + CZ 24mm bundle for a decent price! Something around $1500 or $1600 would be very doable. Lets just keep our fingers crossed!
Strange, was this post removed from the main page?
First of all for people crying with price up 40% of initially rumour, please take a look at forex(exchange rate)year ago and now USD devalued over 25%. Cry to Obama’s administration not Sony.
This price range when compare to other brands which sell in Asia is considering cheaper than average.
For you who live in US wait for holiday season sale to get 1099-1199 for body after cash back. However, I’m sure that I can manage to get it below 1200 within this year in Asia and I’m very happy with this price with my currency now.
It a good deal at $1,400 USD
Get a CZ 16-35/f2.8, and a CZ 24-70/f2.8 and a 70-200/f2.8 G lens and take some pictures.
If you do, you’ll have maybe the best DSLR type camera and optics on the market for the price and can produce the sharpest images.
Better than anything Canon or Nikon has and for thousands of dollars less.
Interesting, the Sony UK website isn’t displaying any DSLR’s/SLT’s at present. The price is imminent obviously.
LOL – I can’t hide that I’m fairly disappointed myself, but those who promised us selling their sony stuff on ebay like ASAP are just overreacting. Ok, the price of 1k bucks for a77 was quite the deal and we all feel let down of the fact that for 1400 bucks instead of body AND grip, we’ll get just the body, BUT the body is still great and over performs 7D and D300s. At 12fps it compares to the 1d4 after all. So in case you think 1400$ is equal to the price of the 7D, then be my guest – go buy yourselves a nice new 7D or may be the upcoming fairly pricier 7D2 and please – give us a good deal on all your lenses! If someone is dedicated to shoot with the high-end lenses (regardless whether it’s a nice CZ portrait, or G tele) then he/she wouldn’t even think of selling his/her gear. So be happy – it’s still cheaper than a canikon in this range, so I’m still going to get one, however I certainly hope that the street price is going to be slightly lower (may be 1200) *crosses fingers*
Cheers to all and we’re still waiting for the real official info, which won’t get posted in the rumors section 😉
Very reasonable.. but still too expensive for me. I have to wait for several month, maybe a price drop.. or my saving is enough by then.. 😉
You guys keep talking about the street price. Sony keeps a strict leash on its product disbursement. There will not be a ‘street price’ (in my experience). When these cameras are released the price will be the same from every retailer in the States. Mitsubishi used to play this same game- any store that tried to sell under the official price suddenly couldn’t get stock. They did that right until the Feds sued the hell out of ’em for this practice.
Please, someone out there tell me I’m wrong. I want to be wrong, because these prices stated in the USA Today article are ridiculous. Even a 15% lower street price would provide some salve.
If there’s no street price the place where you live then too bad for you. Yes there’s such a thing here in Singapore.
And in Malaysia too~ I got my A850 + grip at a bargained street price~!!! XD
Di mana? 😀 Low Yat?
Those that think Sony should sell the A77 at 1k, seriously get real. Do you expect Canon/Nikon to sell their 7D/D300S at 1k also? If you want a 60D/D7000 level body, get the A65.
If you want to switch, go ahead, you won’t be missed.
Many photographers like me paid over $2,600 for a camera that doesn’t have the image quality that this new Sony camera will produce, Canon sells the hell out of its Canon 5D at $2,600 and the Nikon D3’s cost between $5,000 to $7,000 USD and this camera just might produce better images………….
And by the way, plan on spending more than a thousand dollars for a lens equal to the capability of the sensor on this camera.
A77 IS NOT AN ENTRY LEVEL< STOP SCREAMING AROUND THAT ITS TOO EXPENSIVE. sheesh! anyway, there is a A65 if your pocket doesnt allows u for it. 7DII will price higher then A77 anyway. go and emo in the corner.
1400 just an RRP, in 2 month time, online store will drop its pricing to street level (after the street got most of their stocks, if ever) you did not wait for nothing, u just need to wait a little longer.
“go and emo in the corner”
LOL
The article says 16-50mm 1.8, is that true?
Yes probably right on the price but it is a 2.8 I think.
It is a large aperture wide angle SSM G zoom and that is a costly lens – but should be well worth it.
Remember the CZ16-80 3.5 – 4.5 zoom is $700 and that is not a large aperture lens and no SSM.
Should be a very good lens and 2.8 is a large aperture for a zoom like this.
After a long wait, the Orange77 price stun me down 🙁 shame that i am not that wealth @@” anyway hope the street price will be cheaper. else i only have an option to go -wait again. too bad
blame SAR 😛 they gave us candy telling us its 1k range 😛
kidding. i mean, when many ppl hear its 1k range, most my friend came and argue with me how cheap it is, i told them back, base on market, it will never be at 1k! but if the sales are bad, the price will drop (like canon 7D) eventually. just give a little time, and u can enjoy the spoils.
FYI, after news spread to forum in Asia,if this price is true worry not for Sony, many people here in SEA are worrying supply of bodies and grips won’t be enough for us to get them within this year. -__-“
To put it in perspective I believe the A100 was 1299 and the A700 1399 US$ so 1399 for this camera not to shabby.
In the news papaer says: BOTH CAMERAS ARE AVAILABLE ON NEXT MONTH!!!!!
1400 is with 18-55kit, according to dpreview
Price +40% -> Interest -30% TAT
Sigh blame the US for not managing their money properly >.>
I’ll be buying it from Asia with the hope of cheaper street prices :[
If the RRP for the A77 is $1400, that’s what we can expect to pay whether it be now or six months from now. Look at the A580 prices. They haven’t budged a bit: http://reviews.cnet.com/digital-cameras/sony-alpha-dslr-a580/4505-6501_7-34215377.html
Some second thoughts: Also figure in the cost of memory and the RAW files should be in the 40MB range so a new external hard drive is a real possibility too. Yup, the ole wallet is gonna get a real pounding.
There is at least one bright note, the A77 uses the same battery as the A700.
Sony Style USA says they expect to ship on 19-Oct or thereabouts.
The price of A77 convince me to wait for FF release next year before taking the plunge in dSLT world. At this price I can only afford 1 new dSLT and rather save my money to buy the lower end FF dSLT next year.
Off topic: I am shopping to find a high pressure test pump that is made in Japan recently and quite shock to hear that the price has increase 50%. Hope the Yen is going down again in the near future.