Noooo! Incredible! Here it is the very first A77 commercial! That looks sexy! The lens on the video should be the [shoplink 8105 ebay]Zeiss 135mm (Click here to see that lens)[/shoplink]. But that lens isn’t dust proof 🙁
Before it gets removed download it and upload it to your own youtube channel. That will allow us to have enough backups 🙂
[poll id=”65″]
Reminder: Those are the full A77 specs:
24.3 MP Exmor HD CMOS sensor
19 points AF sensor with 11 cross sensors
Micro AF tuning
ISO 100-16000, with expandable ISO 50 option
1920 x 1080 60p/24p AVCHD 2.0
P/A/S/M manual controls while recording video
1200 zone metering
Completely new developed Bionz processor
12 fps
1/8000 shutter speed
TrueBlack 921k 3-way tilt LCD
3 million dot OLED viewfinder
Smart teleconverter function with 1.4x and 2.0x option
Built-in flash
Built-in GPS
Battery life with over over 500 shots (in LCD mode. More in EVF only mode!)
Magnesium alloy body
Dust and Moisture proof
Multi Frame NR
SD card (no CF!)
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294 Responses
WOWWWW!!! the camera is BIG! I like its size and the EVF seems to be much bigger than A55!
It is huge,
i can understand pro studio users wanting that much size, but for 90% of the user i think its oversized, even thou, some of them “belive” that bigger is better
I must admit that a few years ago i used the same Methodology, until i’ve realised that the camera i owned (eos 40D) size just gets in the way.
Not just studio users, the A700 for example balances better than the A55 when using heavy lenses. One of the things that put me off the Canon 450D was its small size, it felt like a toy.
i like the big size….70-400 isn’t light and compact 😉
Agreed. Definitely better balance. A heavier body is easier to hold steady too. More resistance to minor camera shake. This is true with lenses too. I can hand-hold a 300 2.8 SSM, no problem. My Sigma 100-300 f4, much lighter, takes much more concentration to keep steady without shake.
It has nothing to do with belief.
Some of us have hand sizes that do not fit well on the small grip on the A55/A33. I’ve tried them in the store and the features were nice, but the grip lost the sale.
I’ll buy an A77, if Sony feels like selling it in Canada.
Sony have a really odd attitude with Canada. They always miss models there.
There’s something to be said for both large and small cameras. However, for me personally since I never use lenses over 135mm (equivalent), I simply don’t require a large camera body. I really do hope to see some compact high end weather sealed cameras some day. Bigger isn’t always better for some users. Outdoor enthusiasts, landscape photographers, street photographers, and photo journalist could all use a camera with features like the A77 has in a much smaller body.
Hopefully the NEX-7 will fill that role, but sadly until Sony creates a real E-Mount lens line up the NEX-7 might be a flop. If it doesn’t sell well hopefully that won’t discourage Sony from making small high end cameras in the future.
Bigger camera means more comfortable to hold, and usually better ergonomics. More buttons, more custom functions, two control dials etc. All of those things require space.
Going from an a850 to a580 is irritating now. Lots of menu diving to change functions like white balance. And two control wheels is a nice benefit too.. which generally requires a larger body.
The a55 is a dinky little thing. You have to pinch it with your fingers because you can’t grip it properly.
I think that one good upgrade for all photographers is a decent strap. Suddenly makes heavy cameras and lenses not a problem any more.
@Eric – quality, compact weather-sealed… pentax k-5?
I owned a K-7 (same body as a K-5) for a while, still too big/heavy for me as far as I’m concerned.
As far as the better ergonomics of holding a large camera; that just simply isn’t a concern I have. I mainly shoot in aperture priority mode, and I really don’t require buttons for every setting under the sun. I find too many buttons just get in the way of what I’m trying to accomplish. On top of that, I have never once in my life held a camera in shooting position for more than a few mins; heck, maybe not even more than a few seconds. So as long as the shutter release and aperture dial are placed properly on a small camera body that is all I care about. I never could understand those that complain about hand cramps and what not. Aside from sideline sports photographers, who holds a camera up to their face for even 5 mins, let alone hours? So portability and weight are much more important to me. However to each his/her own. I’m just glad us small camera lovers are finally getting a few options; we’ve had more than enough large DSLR’s for years now.
For the record, the most comfortable camera I’ve ever owned was a Voigtlander Bessa R2A, and something similar is very much what I’m hoping to get from the NEX-7.
+1
It’s like a Canon 1D competitor. Frankly, it’s too big for their video model. They should have used a bigger handed person.
BIG? Maybe not as big as you think as the guy seems to be asian, likely to have smaller hands.
Great to see a real life A77. But the commercial couldnt be more stupid :/
It’s only part of the add! So be cool mate 🙂
nowadays people always rush to conclusion, as much as they change an opinion… hahaha…
I would not be surprised if this was posted by Sony itself to drum up interest prior to the release of the A77. Sony, where is the video on the NEX-7?
That is not 16-50 f2.8 SSM rite? i saw blue logo only.
Yes, its not. Probably the 24-70mm CZ (and together with the A77, happens to be my dream combo).
it’s the sony/Zeiss 135mm prime lens
may be this is a new CZ???
p.s. who dropped it in the sand????)))
The lens in the video is the ZA 135mm f/1.8
Big camera which doesn’t care about the sand ! Wonderful for me as a travel photographer !
I’m wondering about the lense : Zeiss 16-80 or 24-70 can’t be treated like that … Would the 16-50/2.8 SSM be a Zeiss one ?
interesting.. the a77 seem to be bigger than i thought.. i like that
OMG! I WANT IT NOW!
drooling…
I don’t know if I need one, but I’m definitely gonna get one 🙂
my thoughts exactly
+1
The horizon in the picture is crooked …
That is what happens when you use the lcd screen to compose…
Bubba… I hope you’re not implying that it’s the fault of the camera!! lol
Chill out! …it’s not a real cammercial that they would have to take a perfect shot! ..Look at the lack of stabilization in the video. Clearly an amateur job.
Admin, great find!! … I replayed more than 10 times already!! 😀
Thanks for sharing this! I too like the fact that it seems a lot bigger than the a33/a55.
Andrea, any new info on the FF cameras coming next year? 🙂
Yes, coming after the A77 announcement 😉
Looking forward to it! 🙂
Admin, would you like to ask your source about fullframe development now? 😀
No problem, already working on it!
I’m not impressed by this commercial. Nice shutter sound, I hope to see global shutter in A77 mk2 and NEX7 mk2 🙂
AAAHAHHHHHHHHH I JUST WENT AROUND THE HOUSE BANGING MY HEAD ON THE WALL IN HAPPINESS AAAAAHHHHHHHHHHHHHHHH
LMAO….
This sneak peak can be 100% legal. Sony can have said yes to this, because it is a “sneak peak”. A77? etc. No information in the video, even not saying it is the A77. So just a nice sneak peak.
Of course it is. Otherwise it would have been pulled by now.
The lens looks like ZA 135 F1.8 without the hood.
They grown on the beach!
That’s about 15 min drive from my work!
I’m going right now!
Looks great!
I am at the beach now, but can’t find any new crop! All gone!!
The sound of the shutter was probably the biggest WOW for me… Now I know, how that 12 fps will sound like…. FAST!
It is indeed bloody fast. You will probably have a hard time taking a single shot burst mode because it’s too damn fast you’ll ‘accidentally’ take an extra shot.
Yea… hehehe, that’s an issue, cause I got used to have this mode as my walk-around. 🙂
I want it! I want it! I want it! I want it! I want it! I want it! I want it! I want it! I want it! I want it! I want it! I want it!
I get the feeling you want it?
He just pushed Ctrl+V too hard.
Finally…
does anyone can confirm that this camera shoot videos at 1920×1080 24p or 60p 28Mbit?
This! Plus 35mm sensor please!
MORE VIDEO PLS!
GH3
They need better comercial. Otherwise, it looks bit like 7D, tho I didnt expect Sony to make something else than black box (shame a bit, grey A900 is actually nice, A850 too).
Im more curious about performace of those 24 mpix in APS-C. Still probably wont buy it, not interested in anything smaller than fullframe (except NEX/NX/m4/3 but thats for pocketable solution).
If you seen A55/33 commercial video then you will know this is only part of the commercial. The author probably doesn’t want to show the entire commercial (or can’t at all).
I can’t wait to get this camera.
YEESS!! so nice!!! and big!! WWWWOOOOOOOWWWW!!!
ps
and what about FF and it’s price!!!!!
yeah. agreed. it contain canon shadow…
It’s 3:30am here in the US, and before going to sleep just wanted to check if there was new rumors/news in SAR (since in Europe is morning already)…now I can’t sleep O___O
Yes yes.. Andrea we need more videos and photos!!
On the beach ….. on the beach …. Très belle !
Greetings from A Coruña, Spain.
Mirrored:
http://www.youtube.com/watch?v=kVGiV2cogqQ
I used keep-tube.com
Thanks very much. I downloaded backup on my HDD – just in case.
Video was posted from new account and likely sooner or later Sony will ask YT to remove it – so it’s good to have some copies. 🙂
Downloaded.
On my drive D… 😉
What a beauty! Can’t wait to get one myself.
This is going to be one seriously awesome camera! Can’t wait until I get my hands on one..
Superbe advertising … <3
For me is too big for a77, could be a99 and the Zeiss could be a new sand proof model? the picture taken is obscene…non sense for a serious commercial
WHAT ARE YOU TALKING ABOUT? 😀 lol
i cant visit youtube in China…politics…
Weather-sealed or not, I wouldn’t leave a camera half buried in the sand. Your a77 might handle it but that stuff is going to work its way into your camera bag and other equipment. And why the 135 F1.8, basically a head and shoulders portrait lens, at the beach?
Ben, it’s only a commercial. 😀
Indeed, but as a proud owner of that same model lens, my heart goes out to it 😛
“And why the 135 F1.8, basically a head and shoulders portrait lens, at the beach?”
Well isn’t beach one of the place where you can take picture of heads, shoulders, or other (lower) body parts?
WOW! Kool!! Yes, I want One too!!! 🙂
A fantastic find Andrea 🙂
Nomination for Good Design Award is official!
http://www.photographybay.com/2011/08/11/sony-a77-up-for-good-design-award-before-official-release/
Much thanks for the link mate 🙂
That has been posted here 2 days ago 🙂
Yeah but it was taken off right after you post it here. And since many already knew it, they opted to post it anyway. Thanks Andrea!
I was interested on what was taking the video. It felt like a a77 (in video mode) was taking the commercial. The dof was insane on the starting… creamy.
Probably a Canon 😉
ouch…
probably right
looked too shallow for aps-c
Ever heard of f/1.4? 😉
DOF depends more on magnification ratio than aperture, at least until you reach the hyperfocal limit. I have some creamy shots taken at f5.6.
Freakin awesome =]
Andrea, could you ask finally is there planed new version of ZA 135mm with SSM and weather sealing? Or Sony in commercial suggest bury in the sand not sealed 1 500USD lens?
Have no info about a new 135mm lens.
Based on the quality of the commercial, it looks like a decidedly “local” effort from Sony in Taiwan (video caption says “Taiwan”), so I wouldn’t hold out for a new sealed version of the 135. I hope Sony HQ puts out some good commercials for this.
Ill be honest with u Andrea.
U shower us with so many rumours AND facts that 24 august will be old news to us 😛
LOL 🙂
Yeah it’s no longer a surprise this to us. 😀
We can pity the poor guys in the Nikon camp
http://nikonrumors.com/2011/08/10/two-weeks-till-the-official-nikon-announcement-and-we-are-still-clueless.aspx/
I pity Nikon users anyway, but that’s another story…
Nikon users sorry?
How about the Canon users?
No mirror less rumors at all…
Still many unknown specs:
Output slots? Rumored USB3 drooped? Traditional HDMI? Flash sync for A77/Nex7? In video in left side of A77 is plenty doors for different slots.
A77 Sony MS card?
A77 flash sync speed 1/500?
A77 AF confirmation (PD or CD) in manual mode?
SSS somehow improved?
Continuous buffer at 12fps?
Well we have to have something in the announcement to look forward too… 🙂
Wow looks sturdy, its gonna be tuff for my to decide between this one and the Nex7…
I’ll wait to the nex7 announcement (is it today?) and see what are the final compromises for size and portability… as Im into video and portability is very important for me, altough this a77 looks amazing and I wouldn’t mind carrying this one with all the specs…
why would you put this kind of camera – or any camera at all – in the sand?! hahahaha…
I’d be more impressed if they had dropped it in the sea.
Yeah Sure! Why not use it as a critter cam & attach it to a blue whale. We can use the video mode & GPS to track migratory behavior. Now that would have been an impressive ad…………….. Lol… Just Kidding. 😀
How about having it inside a whale? Then having it blown out of the blow-hole. Now that would be far more impressive. I’d buy it just for that reason alone!
LMAO!!!
2 Other things tho. U think they used a model with small hands so it look big? (like porn;).
And i do love the “sniping” sound.
Yeah, thats how im gonna call it from now on.
Like “hey, the weather is good tomorrow, we gonna snipe a bit?”
LOL!!
And finally Pinocchio could tell us what the image quality is like 🙂
In SAR there are 7% troll as of this posting! LOL
if that’s true – it’s quite good result considering that on DPR forums about 50% of people are trolls. ;]
50% of the posters on DPR aren’t trolls? I must have missed all their posts.
hm… I guess it depends on counting methodology – whatever you count posts or users that write on the forum. 😉 Plenty of newcomers out there jump in, ask about something and never return after seeing the flamewar. ;] 😛
It doesn’t take much.
I can totally see a situation where a newbie asks a serious question as to whether it’s better to shoot a portrait at f2.8 or f4, and the thread descends into a seven page flame war.
it seems the eye cap doesn’t have dust proof….haha :p
I played this video over and over again.. good one Andrea.
Hahahahaa, I can hear the wave of complaints about the shutter noise starting to roll in. BTW, I had my a55 in sand and it still works perfectly so BIG DEAL I say to the commercial. But really nice to see the cam in action. Still, if I wasn’t a Sony fan I wouldnt be impressed. Kind of a lame ad.
This is not an official commercial yet mate, so hang-on. patience is virtue. 😀
Patience is a virtue,
Possess it if you can;
Seldom seen in woman,
Never in a man….
The guy in that video has tiny hands.
Or are mine just gigantic?
Big hands, small…:D
Isn’t it supposed to be about the same as distance between your thumb and forefinger?
Seriously, though, my A900 looks smaller in my hand than the A77 does in his.
Wow mine’s huge then!
yaaaay …. me want one 😀
Planted leak is planted… 🙂 but very nice!
Just gadget-o-mania…
image quality=?
color quality=?
and : “want it”, “want it”, “want it”…
it’s stupid, IMHO
LOOOOOOSEEERRRRR! lol
Fake you fools, this is never ever a professional commercial!
I only use this for my hobby! how about that? LOL
Maybe it wasn’t intended as a commercial…Don’t you think that by releasing it on Youtube, more curiosity could arise? That’s marketing for me. Releasing small bits you get a lot of people hooked in.
i`m so happy he used live view 😛 greate size!
Terrible commercial but I guess the poster was fearfull that his identity could be deduced if it was shot in his city or so. I really don’t think this is official in any way, but listen to the speed of that shutter woooaaahhh that’s so fast, faster than a D3 in fact! I was hoping for something in between the size of the A55 and A700 tbh, that is one of the big points of SLT after all!! Still, this monster is gonna spank Canikon all the way to the bank!
Each to their own, but the A700 is a perfect size for a heavy lens IMO.
“woooaaahhh that’s so fast, faster than a D3 in fact! ” – propably because this camera can do 12 FPS 😉
@Sony A77 I agree bro but now 99pc of my work is with light fast primes now and even the 135mm Zeiss feels ok on the A55 just wanted a balance, but don’t get me wrong, I’ll still be getting one, it’s revolutionary!
Sounds like you need a NEX-7 😉
it’s beautiful
As to me – the most important in this video – the sideview of the new a77.
Dust and Moisture PROOF ? Seriously? Awaiting for admin’s shower show !! 😀
I am ready! 🙂
!
Voluntarily buying 10pcs of this! :O
I love it!
But damn, that shutter sure sounds loud.
I was hoping for something more Pentax K-5 like.. buttery smooth, and always good when shooting weddings and concerts.
The shutter sound has been dubbed on, otherwise you would hear the wind/sea.
Not that I expect Sony to produce a camera with a quiet shutter, they have been useless at suppressing the shutter sound on all of their models 🙁
I’ve scared medium sized dogs with the shutter sound on mine. Quite a surreal experience.
Cats, of course, freak out.
yep, but shutter sound of a700 is an improvement over a100, for example.
When I moved from the A200 to A700 it was so much quieter. The A200 was LOUD! I think the A55 is quiet, but not as quiet as I would want.
Nah, Sony DSLRs never were quiet one.
Not really useful for shooting of living animals, though sometimes it’s cool when an owl stares surprised at your Sony because of loud mirror SLAP. 😀
@SonyA77
not with a windscreen on the mic
hence the name
😉
They had a musician there too then? 🙂
If they went to all the trouble of dubbing the shutter sound I think they would have made it whisper quiet.
Well I would anyway.
😉
I would have put the real sound on.
!
For all those, who think, the makers buried the camera with the 135: have you ever heard about post-processing a video? Like cutting it, etc. ? 😉 And I think, this is only a part of a longer commercial, which has been leaked by the marketing brains at Sony… keeping our interest awake. Done with success 🙂
So much for the 104k ISO rumor…
That was never going to be anything more than multi-shot NR anyway.
There were about 7% troll in SAR or at least 54 of them already crying! LOL
Damm i am so late 🙁 but again
Ho… Ho… HO…. 😀
today 12th August, 12 days to go for orange777 announcement!
today 12th August, 12 days to go for orange777 announcement!
today 12th August, 12 days to go for orange777 announcement!
the ad is awesome!
OK, your countdown is not getting tedious at all…. 😉
Yes late. And because of that, you’re fired. No more countdowns for you.
+1
the camera is not big, it was found in the sands of middle earth by an hobbit
Would have been nice to see the LCD articulated.
If my ear is right, the shutter sound seem to be same to A55 ==
My thought too.
I thought early we have rumor say the shutter sound is more quiet ==”
Yup and the moon is made from cheese… 😉
I hope it does sound the same. The a55 shutter sounds like the money dispensing mechanism on a Japanese ATM.
And one more thing, orange77 or orange7 cannot be claim as a 1st dslr/slt that have 1920×1080 60p capability bcos Nikondslr will do so 😀 LOL
link?
question : will 77 have depth of field button (my a300 hadn’t and that made it a trial and error camera on most occasions), or does the EVF immediately show the actual DOF ??
There is a DoF button on the front of the A77, right where it is on my A700. The good thing about the A77 EVF is that DoF becomes usable.
On my A700 pressing the DoF button makes the Optical View Finder far too dark, so I never use it. It’s quicker to take several shots using different apertures and delete the ones that you aren’t happy with.
i wonder, lookin at that video, which ways can that lcd swivel??
wait for commercial ads, sure sony wil show it 😀
Nice video but it left me wanting to see more. It was just a tease.
This is torture, pure torture…GIVE ME MORE!!!
its not that big … maybe is just a little Chinese holding it
the big problem with Sony is the lack of Tethered Shooting
if you mean wireless then yes
The A700 has had tethered shooting for years.
not wireless
No, but then he never asked about wireless.
well there is always this
http://www.eye.fi/products/connectx2?postTabs=1
Also shared here
http://atributos-1.blogspot.com/2011/08/sony-a77-esta-para-chegar.html
They refer to Engadget for the picture but no link to SAR? :\ Lame.
Video alternative link:
http://www.flickr.com/photos/25337738@N06/6035204698/in/pool-a77
my god, rumor stealer
Too much of a camera for such a boring picture in the end, lol… 🙂
You’d think they have the horizon line straight though? Interesting nevertheless.
H’mmm…. Clever teasing marketing by Sony.
Good thing your watching us celebrating PhotoNut. would you like to join the party? :O LOL
It want it, but not because of a 30 sec clip, but because I need to upgrade my a700 and the specs looks too good to be true!
I also have an a700 to upgrade, is the a77 a full frame sensor or APS?
it’s APS-C.
Great, I going out today and bury my ZA 135/f1.8 into that sand………
I’ve treated that lens as all of my Zeiss glass like they were precision optical instruments
Who knew?
But they are precision optical instruments. lol
I’ve shot the Zeiss and G lenses in the worst of conditions, including a full bore cyclone in Sturgis, SD. I don’t care if they don’t say they’re weatherproof: they certainly act as if they are.
While I wouldn’t just leave the camera in the sand, it’s effective marketing nonetheless.
Of course you mentioned it, but somehow I missed it: will be the camera have stabilization in the body?
I hope the lens is great. Then it will be a great combo.
I can not imagine a Sony dSLT without SSS, it’s one of the unique selling points for Sony.
Eh I just woke up and what’s with this crazy amount of posts? And yeah looks like it’s the first 30sec of the actual ad – or something. Shutter’s noisy but not gonna stop me fron preorder 😀
SONY can still give us more in the future!
I want to confirm about A77 video.
Is it 60fps or 30fps?
About one month ago, Alpharumors reported A77 video is 1080p/30fps.
It means sensor read out is 30 frame per second,
and file write out is 1080 progressive.
True 60p will be 1080p/60fps.
I hope 60fps read out, of course.
Anyway, I’ll buy A77 due to 24Mpixel and 12fps burst.
SO, I want to make it clear whether it is 30fps or 60fps.
Best regards.
Wait twelve days and you’ll know for sure.
Very good, I used to have canon equipment, but I sold it and went with sony. Im very happy with my decision
suddenly feel orange77 is not really big leap camera. as other like nikon also can enjoy same video spec 1920x60p. its seem the dslr video portion are equal now to its rival. what else will draw orange77 attention…price?
Link??
maybe this one?
http://nikonrumors.com/2011/06/02/reality-or-fiction-nikon-d4-d4x-d400-d400x-d800-d800x-d9000-specs.aspx/
😉
I’ll take two.
Sensor made by: Nikon….. -> Super funny.
Most rumors about detachable IR filter were jokes, so I wouldn’t take this one seriously.
What serious?
Its the biggest fake joke rumor ever.
🙂
Kodak and Sigma have both made DSLRs with removable IR filters, though.
The EVF is still a big leap feature. Lots of information in the viewfinder. Browseable menus in the viewfinder. A histogram. Gridlines. A preview of how the image will look before you take it.
That in itself is a fantastic feature. Plus the 12fps, 24mp on APS-C, (hopefully) great high ISO performance.
And yes, the video now equals other cameras – it’s still a very good thing as it can no longer be a legitimate criticism.
MP & fps are good enough leaps 🙂 But more leaps from A700.
God, why do so many people believe that Nikon and/or Canon have 1080/60p in their current SLRs? They don’t, period. Going to 60p is more than doubling the processing requirements and doubling the frame rate, that IS a big deal.
a77 and it’s counterparts VG20 etc will have the best video on the market short of an FS100 (which has a video / cinealta optimized sensor). The ONLY thing Canons will have going for them in video stakes will be a higher bitrate (though more poorly compressed) and possibly better low light in the 5D due to FF (but hardly a fair comparison as a77 competes with 7D).
Interesting. Is the the first time that Sony actually markets one of their dslrs as being weather sealed? From what I’ve gathered, they have weather sealed their full frames but they haven’t marketed any of the cameras as weather sealed. None of their lenses are marketed as weather sealed, that’s for sure.
Dust and moisture is not the same thing as weather sealing.
What are the differences?
Weather sealing means that the manufacturer claims the camera is protected against the elements, heavy rain and the like.
With moisture sealing, the manufacture makes no such claim. They state that the camera has better dust and moisture sealing than a camera that has non at all.
With a dust and moisture sealed camera, I would not use it in anything but the lightest of rain. That’s the difference. The A77 is not “weather sealed” it is only dust and moisture.
It should be remembered that the A77 is nothing new, my A700 is already dust and moisture resistant.
fake weather sealed cam >< lol…
There is a proper standard for the environmental protection of equipment, and it’s called the Ingress Protection Rating – IP rating. All these vague terms of weather sealing, moisture protection and so on are just so much marketing waffle without a proper definition. In practice, I suspect the IP ratings of almost all system cameras and lenses are modest (if they’ve been formally related at all). There are simply too many buttons, body opening and so on to reach really high standards.
So here’s a plea camera manufacturers, start using the IP rating scale so we know what we are buying and just what conditions we can use our equipment without risking damage.
http://en.wikipedia.org/wiki/IP_Code
+1
Isn’t it a bit too big to be a prime?
Oh, didn’t know it was f/1.8, awesome
The 135mm STF is almost as big, and that’s 4.5.
not really, the f-stop is 2,8 but because of the apodization-element the light transmission is reduced, that’s what the t-stop of 4,5 means
Yes, I know. From an exposure point of view it is 4.5.
yes of course, but for the size of the lens its the f-stop which matters
excited! i am waiting the full version of the ad(s)!! obviously, that photo at the sea doesn’t make me “wow”, coz’ seems many dc can make similar pics.. show us more beautiful images and video please~~ 🙂 (customers are greedy, you know~ :p)
It looks like viral advertising is working a treat for Sony 😉
I might be seeing things, but I think this commercial shows two seperate cameras, when the person is holding the camera and dusting the sand off, it is a bigger camera, then the video cuts away quickly, then the person is holding a smaller camera than before. Or it’s an optical illusion and I’m seeing things. The cameras are very similar, but at first it appears bigger.
Now that I look back over the video a few more times, I believe it is just an optical illusion, as to the size difference between shots.
Hey has anyone seen my a77?…lost it at the beach! I saw a Japanese hipster lurking around that day.. oh well.
Question for A33/35/55 users:
Is the ISO on permanent display in the EVF? On the Sony’s I’ve used, you have to press the ISO button to display it in the OVF and it really bugs me!
Sort of Win, i think. Maybe it will be Sony’s breakthrough so nobody could say anything bad about? Now they must release a lot of lenses and thus become real alternative to canicon.
Looking Forward to the announcement, but can’t help be feel the other camps are a little too quiet.
last time this happened Nikon Trumped Sony’s A700 release with the D300. People here are getting a little cocky if you ask me… Canon and Nikon aren’t sitting on their hands.
I’m looking forward to see what they bring to the table, cause honestly this A77 looks too good to be true. If they come-in with more, it’ll truly be a big change in the Semi-pro DSLR world.
Nikon will come up with something. They’re preparing their FF. That’s where they will compete. And if the other camps are quiet, that’s because they don’t view Sony as a threat at all. We even got Canikon fanboys trolling here all the time 🙂
12 days, we’ll see 🙂
Canon 120fps FHD soon 😀 thunderbolt 😀 4:2:2 😀 Huge improves for still, etc Canikon will win again >< who know
yea… right… 123421 FPS in 4k. So far most of this stuff is pure wish-list of Canon users. Thunderbolt is most likely thing (they signed up the contract), but IMO we’ll see it sooner in photocopiers and printers than DSLRs from Canon.
First they need to fix the rolling shutter and resolution – than think about 120 fps.
I wouldn’t call 4k undesirable, though. 1080p displays certainly have their limits, especially at larger sizes, and the market will be moving be beyond that sooner or later. Not having to upsample all your videos when the time comes would be helpful.
It’s not like cameras today lack the resolution for it, the only limitation is I/O.
The heat will get even heater after sony launch orange777 especially on its video spec. besides Canikon get pressure, i believe panasonic is the one getting most pressure to continue lead on its m43 video spec in dslr market. Its 24mpbs override by sony 28mbps. quick af faceoff quick af 😀 panny may be the 1st company to fix the artifats in filming and introduce video lenses.
and definitely Canon can beat anyone out there in their high end FF. their existing MKII is one of example. Sony now only seriously throw in the pretty good video spec. everything now onward will be interesting for all new camera.
1st thing as i say will happen, camcorder ~$1000-1500 will die 1st 😀
Canon haven’t really innovated, they have sat on their Canon name and released what great APS-C exactly? A 60D that got absolutely panned by 40D/50D users and the 1100D and 600D which were yet again minor upgrades to previous models, well big deal…
They will reuse a tweaked version of the the same tired old sensor in a 70D and still be a generation behind the A77 and D7000.
Nikon appear to be keeping up, but Canon are in real danger of losing the plot.
@Futile:
While the a700 got “trumped” — and the “a750-or-whatever” (slR (not slT) a700-successor) got pre-empted (pulled from development before it even got announced!) — recall that Sony *HAS* brought out some game-changers:
* a100 – first 10MP below US$1000
* a100 – highest sustained data throughput below the fully-pro CaNikon models
* a100 – sharpest 10MP (due to weak AA filter)
* a900 – highest MP count of ANY dSLR – beating Canon and Nikon *BOTH*
* a900 – cheapest FF dSLR
* a850 – *new* cheapest FF dSLR
(ok, so Sony has lost the “cheapest FF dSLR” crown – they still *had* it for a while (and may yet win it back (albeit as a “FF dSLT” crown…))
What have aps-c resolutions been? 12MP, 14MP, 16MP, 18MP (currently the most aps-c MP’s you can buy, IIRC… Canon, isn’t it?). What’s next? 20MP, obviously (maybe 22MP, if you want to be bold-and-daring?).
But remember who Sony *IS*: the biggest *electronics* company in the *DIGITAL*SLR marketplace. I think we’re seeing Sony flex that electronic muscle… So yeah, I’m completely willing to believe that Sony has jumped a generation of aps-c resolution & fps buffer data-pipeline.
That “silence” you hear from the CaNikon camps? I suspect that’s the same silence you heard from Sony when the “a750” (that had been rumored/leaked for a while) suddenly vanished from the rumorsphere… Canon and Nikon have realized that their soon-to-be-released models look distinctly under-spec’ed compared to the a77. 🙂
– Steve S.
You forgot the A900…first an ONLY stabilized FF.
Many Canon fanboys said it was impossible.
I also thought maybe Nikon are having a rethink about the D400…hybrid SLT design or a “me too” SLT EVF.
http://nikonrumors.com/2011/08/10/two-weeks-till-the-official-nikon-announcement-and-we-are-still-clueless.aspx/
😉
You know what I wait most for?
A face of all the Nikon fanboys after next Nikon DSLR release crying that their won’t release 24 MPx camera cause “it’s against their philosophy” and “they have this sensor in ass”.
Nikon will take what Sony gives. Fanboys can’t live with that. They can’t understand that core element of their camera is made by “playstation builders” as they call Sony.
So, is that one of the rumor sources holding this camera? Not showing their face? Is there any reason to think this isn’t the a77? I love the size and shutter sound.
Well I just hope this camera is as good as its made out to be, and that the EVF isnt a letdown, if it is then no more sony for me ;P
If only sony would update the lenses too, maybe a nice new 70-200 2.8? zeiss 50mm 1.2? shizz along those lines 😉
Perhaps this video is Sony trying to explain why the a77 release kept getting pushed further and further back.
You see, Sony had taken the pre-production a77 to the beach to determine whether or not the camera was in fact dust and moisture protected. Distracted by the allure of the beach, the Sony techs decided they would rather build sand castles. This play time went on for hours and in the mist of all the excitement, they had forgot about the a77 laying in the sand and ended up leaving it behind.
They returned the next day to retrieve the camera, but ended up leaving empty handed, as it was high tide and the camera was no where to be found. Months passed with no sign of the camera. Sony thought all its hard work had gone to waste…lost forever into the sands of time(pun intended).
Lucky for Sony, just when they thought they would have to deliver the bad news to the public, the a77 was found. Fortunately a Canon 5DMK2 owner had decided to visit that same beach just the other day. In an attempt to prove that not only was his still image quality unsurpassed, but video quality as well, he decided comb the sands for some “super neat-o” (enter yawn here) shallow DOF clips.
To his surprise, he found an unfamiliar camera laying about. Being under the impression that Canon was the only company that made cameras, he was surprised to see this camera had a SONY logo. Having heard vague rumors that Sony had been fiddling around with top secret Make.Believe. technology, he decided to see if this strange non-canon device had any purpose. Upon lifting the a77 to his eye and pressing the shutter, he was shocked to hear and see that it did in fact work.
To sum up this nonsense story, Sony happily got it’s a77 back and the Canon user learned that there was a world beyond Canon…and to no surprise, now wants the Zeiss 135/1.8 that he had the pleasure of using that fateful day on the beach.
Ok, that is all 🙂
lol
If there was a ‘like’ button here I’d press it.
god defend us from this blasphemy spreading around the web.
Isn’t this the music digital rev uses often?
Isn’t this the music, digital rev tv uses often in their videos?
Sold my A55 month age to beat the rush glad I did I hope this machine will be a tad smaller than my 850. Which will go on sale the first of the new year in preparation for the ff slt next year. I will own an A77
I think I’ll get the kit this new lens is fast enuf and built for video
My widest lens is min. 20-2.8
At the moment two small complaints. It seems there’s no SSS switch, and sad we can’t use CFs in such a nicely conformed camera. I don’t see the point in racing behind smaller and smaller devices such SDs..
My thoughts for your commment..This camera is for the enthusiast, amateur and prosumer market…it isn’t intended for professionals, although I’m sure it will deliver results good enough for professionals to make money from it. That’s why they opted to don’t put CF support on a77. And of course, they think SD and Memory Sticks deliver same performance as CF cards. I don’t own a CF, but the bigger size compared to a SD or Memory Stick was getting to much room space that could be used for something else, maybe?
So where are Canon and Nikon Diferent? in last 18 months no one has suported the out dated CF. If anyone where to do it with a prosumer camera it would have been on the Nikon D7000. in Fact tests have shownthat it does not even get full speed out of a SDHC UHS-1 card. IF sony can top out a SDHC UHS-1 card it will efectivly have double speed cards.
Really ? This Garbage of a teaser gets 235 comments !
I know the A77 is hot, but this video is scheißen. scheißen, scheißen, scheißen – said my friend with the Toothbrush moustache.
237 😀
NO Tethered Shooting on Sony !!!!! that sucks 🙁
A700 has wired tether
http://cdn.pocket-lint.com/images/zDlY/sony-see-through-camera-concept-hands-on-10.jpg20110307-144355
@Frank
Feel sorry for you!
@ kalpurush a feel sorry for your ignorance… sad
Frank the A700 has had tethered shooting for YEARS. When will people get this into their head? Have you guys even bothered to look at the A700 spec sheet? I have been using my A700 with the Sony software (included on the CD) since I bought it. The A700 ALREADY DOES TETHERED SHOOTING…
Like fine wine….maybe all the waiting has been worth it. I am almost moved to tears to think it’s actually here…but yeah…boring photo sample…but it’s definitely the A77. I’m sure the video was shot with it as well…
@ John i have lightroom and i can’t use it with my camera
Do you need to edit while you shoot?
SD slot? That is really lame. O_O
Don’t buy a Nikon then.
@john is not for editing but you need a bigger screen (color balance ) for accuracy on color and detail and it is great to have that option for studio
Try fastone image viewer its free
http://www.faststone.org/
Set up hot folder for pic dump.
Simple double click to see full screen size.
Shows histogram luminous only.
You can quickly cull what want don’t want.
It accepts all major RAW formats and can do simple editing, almost everything but noise reduction and lens correction.
Set up edit in external program of your choice for the serious stuff.
Thats what I use for tethered shooting
or consider Sony’s 5″ add on monitor
@ John i love sony just do not understand why they do not implement something so simple instead of putting into the camera so many worthless stuff
I agree Sony should have wireless tether by now.
WiFi photo transfer to PC? Bluetoth/wifi tethering? Bluetoth + SDK for remote camera controls? (so that everyone could build their own remote for camera, or at least programs controlling DSLRs from PC (or iPhone?!) )
There’s so many possibilities…. I’m very surprised that no manufacturer moved towards giving some extended wireless support for cameras.
How fast do you think this camera will become backordered after it goes on sale?
@ John Thank you for the tip i’ll try that 🙂
I’m surprised nobody is asking if maybe this commercial was shot with an A77?
Any guesses?
Somebody has asked. I think it’ll be a Canon.
we should get deeper of the technical spec. Does the burst mode have limitation to wait for another shoot? 1650ssm motor af sound level?
admin,
possible to get detail about the legacy issue in sony slt/dslr overheating issue when SSS turn on in video recording mode.
Problem solved in a35.
really? how sony resolve it?
They connected A35 with Antarctica using the ice there for heat absorption. Greenpeace is said to hunt for Alpha users, they run in linen clothes shouting something about global warming, but I don’t care.
body look like canon style, I don’t like it, still with my old sony alpha
Body mập lù như thằng canon, éo thích cái này, cứ hàng cũ mà chơi tiếp
ISO 16,000 only?not a hundred of thousand?
You really expected usable ISO in the hundreds of thousands?
could this be the new intervalometer feature of A77?
http://www.youtube.com/watch?v=4uP4FnBEfAg
looks like a33/55 shutter noise hasnt been addressed!!
looks like shutter noise is added artificially in post-production.
As it’s usually made is such videos…..
+1
so much about the fake shutter noise…
I have two BIG concerns about this camera:
1. Sensor overheating in video.
2. Auto Focus Noise on lenses!
really even with those “ultra silent” motors you can still hear the noise on video when using AF (on a a55).
If they don’t come up with something real stealthy in terms of AF noise, even if they throw 4K at 120 fps, it is going to be useless!! and in the NEX camp they don’t have a single good glass to show off.
If panasonic can come with something better performing in terms of low light stills I think a MFT is a better option for a video capable big-sensor camera.
Can any one tell about these 2 problems?
Built in intervalometer? I think I’m gonna faint.
Admin,
can we make a pull to request sony release “transparent” orange77, orange color (amber) as well ^^
Moderator: please delete. Thanks.
What should I delete?
I hope the shutter lag is not as stupid as the A55 when using flash…
I need to know about sensor overheat on VDO rec. Please.