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(SR5) The Sony DDay on August 23/24!!! The biggest Sony Photo products announcement in history?


Ylovephoto.com found that french A77 and A65 leak at the bottom of page 36 in Réponses Photo (a french magazine). And the September edition will contain the real pictures and specs 😉

According to our trusted sources Sony will announce the A77, A65, NEX-7, (probably a NEX-5N and VG20 too) and the new 16-50mm f/2.8 SSM and 24mm f/1.7 Zeiss E-mount lens (+ maybe 50mm and 55-210mm) on August 23/24! Maybe the reason why I go two dates is because all depends from the timezone you live (for example it could be August 24 in Japan and August 23 in USA). I should get the exact announcement time and the exact product list very soon. My sources already told to me that this is probably the biggest Sony photo announcement ever made! So stay tuned! I am sure we will have some exciting time here on SAR!

P.S: As you might remember Sony originally had the plan to announce all those products in early July but due the Tsunami tragedy the product roadmap shifted forward for almost 2 months. The new cameras should be in Stock by early October (at least in Asia), probably later in Europe and US!

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Reminder (SR = Sonyrumor):
SR1=probably fake rumor
SR2=rumor from unknown sources
SR3=50% chance it is correct
SR4=rumor from known sources (60-80% the rumor is correct)
SR5=almost certainly correct!

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124 Responses

  1. Thank you Admin! 😀 We are getting close!

    today 31th, 23 days to go orange77 annoucement!!!
    today 31th, 23 days to go orange77 annoucement!!!
    today 31th, 23 days to go orange77 annoucement!!!

  2. What happened to the elusive 500mm lens? Should have been released at the same time as A77 to make this camera really attractive to sports photographers.

      1. will nex7 be a-mount lenses? i hate spending more for bulkier adapters. and maybe they will release some compact pancake lenses.

    1. +1 bigtime! would be a killer combo – i’d love to finally see some Sony gear on the F1 gridwalk 😉

    2. Logically 500mm F4 will be launched with a pro Full Frame camera – the next Sony Alpha A9x ! 😉

      1. If so, I hope that’s not the only high spec lens they release with the A99, and we get some hitherto unannounced new lenses.

      2. Not necessarily–in the Nikon world, where for a time all the pro bodies had 12 MP sensors, both in FF and APS-C, the D300 was regarded as the best “teleconverter” ever. Likewise, the a77 will be a great companion to wildlife shooters with a new 500mm lens.

      1. I have different thought. This round going to be real. 2 times delay will be deep impact. not only losedrawing attention but in fact make ppl suspect the camera reliability, why make it so late.

  3. Nikon are also launching new products on the 24th (D4 & D400?), with Canon rumoured to be announcing there new flagship DSLR a week earlier on the 18th. The 2nd part of August is going to be interesting 🙂

    1. And most of them or maybe all with Sony sensors… So will be an interesting test what is better with this sensor, OVF or EVF? I hope EVF but I’m not sure. I think the D400 will also be a killer…

    2. Following my posting yesterday Thom Hogan has written on his site that he expects the D3s & D700 replacements to be announced by Nikon on the 24th and the D300s replacement will not been announced until early 2012. Thom has good contacts within Nikon so it’s very believable.

      I hazard a guess in that the new Nikon FX cameras will have the same inhouse sensor manufactured by someone other than Sony, just like with the D3’s & D700 sensor.
      Does this mean the D300s will also have Nikons first inhouse APS-C sensor or will they use a modified A77 sensor?

  4. Any idea if the 3 manufacturers are going to be in somekind of event to announce all the new gear, or if they will have a separate event each?

    In case of a single photography gear event, whats the name, where is it held and whats the website?

    Thank you!!

    1. The camera companies seldom make major annoucements at major events, but frequently do within a few weeks before a major event, separately, especially in Auguat or early September. Camera companies in any case simply like to get their products into the marketplace in time for the holiday season.

      This year, PMA was supposed to be held in September, but was postponsed & will be an adjunct of CES in early Janauary.

      1. That being said, PhotoPlus in New York has often been a target for product roll outs in the past… Sony in particular loves the event. Their afterparties are awesome.

        Something to keep an eye on, for sure.

    1. Just heard it’s a 50mm lens! More about that soon. I am getting lot of info and I have to work it out now. No time for vacation today 🙁

          1. right. leica 50mm works. and all the noct’s but are very costly. BUT they are all through adapters and the electronic confirmations are all zapped unless it is from a native sony manufactured. make the 50mm a ssm and 1.2. nikon zeiss 35mm 1.4 just came out, lets have something that quality for sony mount. bigger lens opening = better quality. ill take quality over weight.

      1. Hi, there has been some buzz in Thai Sony Alpha users’ forum at fotorelax.com that the new LA-EA2 adapter for NEX with SLT mirror inside will be retailed for 13000 THB or around 436 USD. The source in that website is very certain with this news and even gave himself SR6 level. He is the same source that started talking about NEX adapter with SLT mirror just a day before you posted it here. Be reminded that NEX cameras are made in Thailand so rumors from here should be noted. I think you should investigate this news.

  5. NEX e-mount 24/1.7 and 50mm? What happened to the 24/2 pancake and 40/2 pancake? I will be majorly disappointed if the CZ is not a pancake lens.

    Also, what about the new a-mount adapter with fast AF for the NEX??

      1. I think he will be just as disappointed as I will be. I am happy with the 16mm (it would be nice if it was slightly better like the pann 20mm but no big deal)

        but the loss of any small lens to complement the 16mm is a huge letdown. (I might still be happy if the 50mm is smaller than a 45mm pancake + f mount adapter.)

  6. What about an A55 replacement? A33 has been replaced by A35, and A65 ist too big to be an A55 successor.
    I’m hoping for a A57 with the “good old” 16 MP sensor, same size as A55/A33, but the new OLED viewfinder!

    1. You’re right, I’m hoping for the same.

      The A33 has got the A35 as successor, but the A65 is too expensive to be an A55 successor and the price of 900€ hasn’t even been confirmed, the real price might still go up (as with the A77).

      The A35 might be a nice, decent camera, but who’s going to spend 300€ (maybe 350€) more, just to get a tilt/rotate screen (A35 vs. A65) ?

      If the A65 is really 900 € or even more (body only), I hope Sony releases another model – A45/A57/A.. (or whatever it may be named) – based on the A55.

      1. “The A35 might be a nice, decent camera, but who’s going to spend 300€ (maybe 350€) more, just to get a tilt/rotate screen (A35 vs. A65) ?”

        – tilt screen
        – GPS
        – 24mpx vs 16mpx
        – bigger body (hopefully will fit the a77 lat. grip)
        – faster processor, bigger buffer, button layout, AF points/speed, possible better high ISO performance.

        It’s more than just a “tilt screen” for and extra 300.

        1. Oh, are the specs and price published on the a65 or is this still a rumor?
          So much is released here I often miss this stuff.

        2. Yes, you’re right. But that’s not the point I meant.
          There are people that would want an entry model like the A35, but with the screen the A33 and A55 had.

          If they then want a new model (as the A55 has overheating problem in film mode) with a tilt screen, they would have to move to the A65. That would probably cost 300-350 € more but in return they get a way better camera. But what if they are fine without the GPS and 16MP is enough ?

          I personally was considering buying the A35 but I was disappointed about the fixed screen. But the A65 is probably going to cost more than I was planning to invest. An A45/A57 (A35 with tilt-screen and some improvements) at 700 € would be nice !

    2. The a33 and a55 were too close too each other in price. It resulted in a33’s not selling. So why wouldn’t it make sense to bridge the huge gap between the a35 and a77 with a slightly bigger model. That’s was one of the major complaints with the a55 and Sony listened. $900 is still the same price as the a55 when it came out…with the crappy kit lens. And now with the a77 being released at $1299 it makes a LOT more sense in the pricing of the a65. Why would Sony make so many cameras with only slight differences and within a $100 of each other? It’s retarded. The a35 is the a33/a55 replacement.

  7. how can this POSSIBLY be the biggest announcement without any full frame models??? (No new full frame models until 2012, yes models – plural)

    sony has a very real “potential” to overtake canon and nikon but why dont they? they very close relation with zeiss to make superior lenses over canikon. they make video cameras in the hundred thousand dollars that they can carry over the technology to still cameras. and canikon has nothing on sony when it comes to producing electronic components. not to mention the already many patents sony owns. mark my words, sony WILL overtake canikon once the dslr’s are all extinct and technology makes the mirrorless cameras much better than anything a dslr can be. the dslr will be what now is a film camera. imagine a 4 inch screen/touchscreen electronic viewfinder with NO lag with the optical resolution of an iphone4 over a teeny tiny optical viewfinder, and realtime visual low light enhancements and analysis. mirrorless IS the future. goodbye canikon 🙂 goodbye.

    1. … 4 inch? … yes!! … and on that one the new focus Peak view too …

      Being an (nearly) extremely satisfied owner of the new Sony TX100V (which has a crispy new chip and totally new optics with nearly no barrel distortion and records 1080 50/60 P at 28 Mbps) – I also hope for an announcement of a new TX flagship – this time with a physical Record Button please – to make me fully satisfied :- )) …

  8. This would be exciting news if there isn’t always such a long time to wait between Sony’s announcement and the actual release. My excitement at 30mm macro announcement evaporated a long time ago, and now I’m getting bored with the long wait for it to become available to buy.

  9. I hope to not raise a flame, but I find it a bit hard to believe: Nikon is going to announce something in the same period (at least it seems..). The overlapping would be a bit weird.

      1. I think that we read here too that there must be a behind the scenes agreement on how to present on the market cameras sharing same sensor between the two companies. In this case it could be between A77 and D400.

        1. I thought that too, it may be that Sony have an agreement in place with Nikon about not announcing new sensors before Nikon does. Nikon sell far more Sony sensors than Sony use themselves, so it would make sense for Sony to keep Nikon happy by letting them announce first.

  10. Carl Garrard (AlphaMountWorld) reported also that an official Sony event (products announcement) to be between:
    Thursday August 18th and
    Thursday August 25th.

  11. You mean CZ 24mm f2.0? Sony’s Japanese presentation showed a new roadmap.

    As well, what about the rumored product sheet on Sony service site for the 55-200mm e mount lens that was with the nex 7?

  12. The Nikon rumor website posted a rumor way-back last month that at the same time Nikon announces it new D4 using a Sony sensor in August Sony would announce its full-frame “equal” to the new Nikon and replacement to the a900 the a920.

    We at SAR know this is not true, correct?

    But it is too bad that us few FF Sony photographers will reportedly wait till 2012 for a new top of the line body, as Sony sells it’s 36MP sensor to Nikon.

        1. I would settle for even a firm announcement as to when to expect the next FF…..as much as the A77 is impressive (on paper), I’m more interested in moving up past APS-C.

      1. Dulaney,
        Not to turn this tread to a Nikon D4 discussion but If Nikon is using Sony sensors and the Nikon D4 is a full-frame camera what Sony full-frame sensor is Nikon using for its replacement to its flagship D3?

        1. First, we don’t know that the D4 will be using a Sony sensor. That would be a major departure for Nikon, but of course it is possible.

          Second, Andrea has said that Sony will be introducing more than one FF camera–one with a larger sensor (36-mpx?) and one with a smaller one. I believe that Thom Hogan has said that the D4 will have an 18-mpx sensor. Is Sony developing an 18-mpx FF sensor?

  13. Hi Admin,

    Could you please include Canada in your statements. When you say US, that means North America. Right?
    Of course, unless it’s only in the US.

    Thanks

  14. Was it part of a SR5 rumor that the A77 has an APS sensor or is there a possibilty that it could have a FF sensor?

      1. Typical historical you are correct, but nobody knows what will be tomorrow. My question specifically addressed if there was a SR5 rumor that clearly says that the camera will use an APS sensor

          1. Well, besides that, the pictures released of the a77 prototype show the sensor,it is not fullframe size. It is cropped for sure.

        1. I get where you are coming from & where your hope are, but lets add 2+2 & get 4…..

          We have SR5s on the 16-50 f2.8 kit lens that is being released at the same time. A 16-50 2.8 fullframe lens would be HUGE + hugely expensive (lots more than the £1200 16-35 2.8) so we can quite safely state that thisens will be for crop sensor cameras.
          Now. Why would Sony release a new expensive crop sensor kit lens with a fullframe camera but no fullframe lenses…?

          Of course this is all rumour & specuation, so could posiibly be wrong, but i think the odds on it being fullframe are TINY!

          Heres for wishfull thinking though….. I want a cheap 2nd hand A900 😉

          1. Thanks all, you convinced me with the lens being aps only and the camera beiing aps as well

    1. It’s not a rumor: Sony has told us that the A77 will be APS-c; FF cameras next year–unless they surprise us mightily. And I believe there will be a third Alpha camera introduced.

      In any case, the A77 will be APS-c.

  15. Sony is well away from what fits my photography and I’m not alone. A EVF Consumer level fitting camera, no replacement for the a700 OVF DSLR, a too short range kit zoom, yet another wide angle lens. And no long tele yet again, a tele that was first shown before the release of the a700. Biggest release is nothing for many. A lot to be disappointed about Sony and where they are going.

    1. I am just now watching National Geographics reportage about Steve Mc Curry shooting the last roll of Kodachrome.
      Good that I have DXO film filters, I love these colors.
      He is walking through New York with two Nikons. One film camera with the 36 last pictures and a Nikon D3x. he uses the digital camera to ‘test’ the scenes before making one of the last slides.
      I think that I would like to use Nikon D3x. A real camera. But quite expensive.

      At the bottom of the D3x there is a long extension, about 20cm. What’s that? A folded mini tripod or omething else?

    2. Walt you’re full of it. The OVF on the A700 was nothing to write home about – the new EVF has the potential to be better. The range and max aperture of the “kit” zoom is virtually the same as the CZ 24-70 2.8, except the new kit will have slightly more reach on the telephoto end. An APSC-sized sensor with 24 megapixels will breath new life into whatever telephoto lenses you have (I have a 70-200 G and a 100-300 mm F/4 Sigma with a 1.4 APO teleconverter). A 400 F4.5 with that size sensor will be like a 600 FF lens, but with a new 24 megapixel sensor it’ll produce top notch images!

      Dude, think it through before you launch into another tantrum.

    3. What focal length are you looking for? Something over 400mm?

      They don’t have any lenses wider than 16mm FF/11mm APS, so wide angle shooters are constrained too.

    4. Actually, there IS a replacement for the a700 OVF DSLR. It’s the A77. Just because you choose not to replace your own camera with it, doesn’t mean that it will not be a suitable replacement for everybody else. Quit your moaning – do you really think that people give a toss any more – here, DPreview, Photoclubalpha, Dyxum, wherever – as to what suits your esoteric brand of photography? Pleeeeeease, change the record (or your camera manufacturer) and give everyone else a rest.

  16. My understanding is that the 500 f4 will be released in the Spring, Walt. If you need it, it will be here soon. And I think you will find tha A77 extremely useful, in spite of yourself.

    The OVF on slrs was an elegant workaround that served us well for decades, albeit with major compromises to still photography, but its time has now passed.

    1. EVFs have major compromises too. It’s not some holy grail, just a different set of trade-offs that appeals more to some users and less to others.

  17. I replaced both of my a700 a few years ago with a850’s and I agree that the OVF on the a700 was nothing special. But there is a big difference between a consumer grade camera OVF and the ones in cameras used by pros. Nikon has very nice OVF and so does Canon, I don’t know if you have spent much time with any of these cameras or not to agree or not agree with me on this.

    I do agree that the EVF is the future, and like most everything else it will get better with time. Since I haven’t used the a77 I can’t comment and say that if I have a choice between this EVF and the best OVF on the market which I would purchase.
    It’s really exciting that Nikon, Canon and Sony are all releasing new high-end cameras in August or soon after. I can’t wait to see how the three compare in the import areas of image quality, low-light performance and ergonomics, and just because most of us are fanboys doesn’t mean that Sony will be the best end camera.
    As far as I know, Canon and Nikon high-end and pro cameras are still OVF and it’s only Sony shipping an EVF on it’s mid-priced a77 camera.

    If pro shooters flock to this new EVF on the a77 and away from the OVF on the pro body Canon and Nikon that would be something!

    1. Agreed, won’t get too excited until I see the reviews and play with one myself. Played with the A55, not that great. EVF needs to be very good to fool the eye over a OVF.

  18. so we are back to the 24mm 1.7 non pancake and the larger 50mm instead of a smaller 40mm?

    if this is true i will also be very disappointed. (no mater how much better the IQ is, I will not be buying them.)

    I would relay like to know if there is any word about sony adding pancake lens to there road map or sigma getting around to announcing any lens? just need any prime pancake 25-40mm lens (collapsible 40/50mm prime would be awesome, but i dont see that coming from sony.)

      1. Sony have a lot of catching up to do in the AF department. The safe money would be on the D400 having better AF performance.

  19. today 1st August, 22 days to go orange77 annoucement!!!
    today 1st August, 22 days to go orange77 annoucement!!!
    today 1st August, 22 days to go orange77 annoucement!!!

  20. They’re selling out the Nex5 + zoom lens here in Sweden for 25% off now. Pretty neat price – around $550. Is it worth it, or will the possble coming NEX be a HUGE improvement you think?

  21. @matgay:
    > why doesnt it have a nex-shoe mount (but a minolta/sony shoe on a nex)???

    Nex is E-mount, Alpha is A-mount.

    Each mount casts the image a different distance behind the lens; this cannot be changed. The Alpha-to-E adapter HAS to be “bulky” to put the lens “Alpha distance” away from the sensor. There will never — there CAN never — be a lens that matches the Alpha, that fits onto a NEX-slim body.

    – Steve S.

    1. http://www.sonyalpharumors.com/sr2-a-nex-pro-with-a-mount/
      http://www.sonyalpharumors.com/sr2-new-info-about-the-mysterious-a-mount-nex-styled-camera/
      http://www.sonyalpharumors.com/sr3-first-nex-7-specs/

      dont put your money on “CAN never”. who said nex has to be the nex-3? why couldnt it be a nex-8, nex-9, nex-10 with larger dimensions and upgraded specs. perhaps full frame? why cant they increase the distance from mount to sensor if changed to a-mount, or find ways to compensate for just because it is nex? as you can see the nex7 already has 2 viewfinders, and it has a professional shoe mount, not a proprietary nex-shoe mount like on the nex3/5. so nex does not mean it has to be a nex3 or nex5. what is the point of a-mount instead of e-mount on an evf/evil camera? well there are only 4 e-mount lenses right now and they are slow and cheap optical quality lenses. eliminating a middleman adapter DOES cut size and weight and add convenience. imagine having large sppedlight to a flash-mount adapter for the nex-7, how easy that link would be to break. yes, eliminate the adapters and go pro mount. i would buy a NEX styled EVIL camera with same performance/specs of the full frame Alpha-A900 in a heartbeat, given same price or less.

      Please see links above.

  22. Admin, thanks again for all your hard work. As you say, this is a rumors site, things are not 100%, and manufacturers often run a number of different prototype options for a while, so we sometimes have to wait for the exact details, but it’s good to get what we can ASAP – well done.

    Some vigorous “debates” under this post:

    CF or SD? Don’t both have a place?

    Made by Sony or Tamron? Clearly both are options in view of past “provenance”, let’s wait and see until there is some hard information. Interestingly, the difference between 16/17mm is not so great as you would think. The figures engraved on the lens are approximations (I seem to remember +/- 5% being quoted years ago). We were even told on a journalists’ factory tour there can be slight variations in actual FL between batches (I forget whether this referred specifically to production variations, or as a result of different glass batches). I also remember a colleague looking into the origins of certain very similar MF 80-200 and 70-210 independent zooms – it was suspected some were the same lens with numbers being rounded up or down. A 3x zoom if you wanted to stress value, or 2.5x to emphasize compactness!

    There was a 3rd dispute in the comments, but I forget what it was – which perhaps shows how unimportant these arguments are.

    Again, thanks for these rumors, and look forward to more.

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