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Fuji says they have no plan to go Full Frame!

This may just be a cat and mouse game from Fuji but that’s what they told to AP:

Oishi said Fuji plans to launch further X-series cameras, and that there is no current plan for a full-frame model. But he pointed out that Fuji is a camera developer, so it may be a possibility at some future date. For now at least, the company line is that there is no full-frame plan.

I am sure Fuji will go Full frame one day. The question is only when this will happen…

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found via Digicameinfo

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11 Responses

  1. i’m pretty happy with what fuji is doing at the moment with the x-mount system. cameras and lenses are awesome fujifilm shouldn’t go full frame…. better to invest money in improving sensors like 24mp and more fast lenses. like f/1 and f/1.2. 300mm 2.8 or 100mm macro f/2.8. Cameras (specially x-t1) are small,light,cheap and has professional dials and buttons. im owner of a x-t1 35mm, 10-24mm and 56mm. but will not sell my heavy nikon d800 and 150mm sigma macro as long fuji doesn’t produce a 100mm macro (sorry my english)

  2. Why would the need to go Full Frame at all? The advantage of Full Frame over APS-C is limited, especially if a manufacturer has such a solid selection of lenses all of which are specifically designed for APS-C. Digital Medium Format (30×40, 36×48), on the other hand, might be different enough to be worthwile.

  3. Fuji is doomed!!!! /s

    P.S.
    “I am sure Fuji will go Full frame one day.”
    They are already “Full Frame” – full APS-C frame.
    Thinking about it even bit more (seriously) I think Fuji should do medium frame instead. This is where their optical and color expertise could really stand out. Hm… IOW, go after the Leica S.

  4. This is IMO a very clever line of marketing. They have now the best mirrorless system as to body and lenses. If they went ff now, it would take 3 years to get where they are now with aps-c and, in the meantime, they would have to leave the aps-c system behind, like Sony is doing.

    Much better to put out a 24mp camera with xtrans tech, in the form of a x-pro 2, with very fast AF and glorious evf. That would shine with the current lenses.

  5. This is a good decision by Fuji as they can concentrate their efforts on continuing to fill out their great lens library and, maybe one day, we’ll see the fruit from the Panasonic/Fuji partnership with an organic sensor in the coming years.

    1. marketing spinning? Fuji said it a zillion times in the past since the X100 that they don’t have a plan to release a full-frame camera? all these are wishful thinking and speculation brought out time and again and stirred by people with no real basis for such rumor. you are like a bunch of Pentax fanatics that are hoping time and again that Pentax will release a fullframe camera year after year.

  6. Ugh this again. Look they have a line of APS-C cameras with APS-C lenses that’s taken several years to build and is still far from complete. This isn’t Nikon or Canon with a long back catalogue of 35mm lenses their owners want to use at the ‘right’ focal length again. There would be no better way to kill interest in the Fuji X series than to switch to full frame and the necessary new mount requiring a whole new set of lenses and rendering their existing customers kit obsolete and increasingly worthless.

    If Fuji ever choose to go the larger sensor route it will be in a fixed lens camera like an X100. They don’t have the resources to maintain two different systems and lens lines, they can barely ship XF lenses on time as it is!

    Sony has a totally different mindset to traditional camera manufacturers. They’re a ‘specs first’ consumer electronics company where larger numbers and ever growing feature check lists drive product development. I honestly wouldn’t be surprised if Sony comes out with a new medium format lens mount in a year or two much the exasperation of FE mount users who will still only have a handful of lenses to choose from.

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