The Japanese website BCNranking just published the digital system camera sales share from January 01 to December 12. As you can see three Sony cameras made it into the top 20. Not bad at all if you consider that the [shoplink 3003]NEX-5/3[/shoplink] cameras were announced mid-2010 and the [shoplink 3617]Sony A55[/shoplink] was in Stock starting by September only. Sonys overall marketshare is close to 20% (on third place behind Nikon and Canon). Definitely a positive year for Sony and let’s hope 2011 will be even better!
12 Responses
*scratches head* why does the leading zero starts at the 6th rank?
Can’t wait to see how E mount goes. Sticking with m43 for now mainly for smaller lighter lenses …but I’m watching.
Considering how well the d90’s sold, the d7000 is probably going to be a huge seller. Too bad Sony can’t compete in that market area yet. 🙁
Wait for the A77
We’ve been waiting quite a long time already…
Am I the only one that doesn’t particularly care about market share? Seems like profit margin is all the truly matters. I don’t care if the brand I choose has 5% or 30% so long as they make enough profit to stay in business.
It matters to consumers because if you have more market share it’s more likely that third-party vendors will make lenses and accessories for your camera/mount.
While E mount and Micro 4/3 put in a reasonable showing, things are pretty depressing for any DSLR not made by Canikon. The best showing is 4.7% from a Pentax, followed by 1.3% from a Sony, with Olympus not even appearing (not that the latter is a surprise). Sure, there’s a bit over 10% of the market in the ‘other’ catagory, but I’d wager a good chunk of those are Canons and Nikons too. Quite a depressing state of affairs.
Precisely. And this in a country where Sony and Pentax are not as unpopular as in the US or Europe.
One shall interpret carefully the data. This is an entire year 2010 summary (January 01 to December 12). The A55 was on sale only from mid September 2010 – approximately for 1/4 of the time this chart covers. So to compare A55 sales relative to a DSLR being on market for entire 2010, on average one shall multiply the A55 figures by 4 – approximately 5%…
Another example are the NEX5 & NEX3 that ware on market only for 1/2 of the 2010 (released on May 2010) but sold (8.2%) while all other 4/3 and m4/3 combined sold about 15% over the entire year. So rouphly for the last 1/2 of the 2010 Sony sold more NEX’s than all Olly’s and Pana’s combined…
sell asat same amount as the
“Sonys overall marketshare is close to 20%”, says the summary – and well, this may be true for the last quarter of the calendar year. For the year overall, Sony’s market share seems closer to only half of that. Let’s hope, that the flow of new Sony models (and sales) will be more steady in 2011 and in the years to follow.
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