Megapixel had a small talk with Takashi Jasuda (Sony Europe) at Photokina and those are the most interesting parts of the interview:
– 01:48 “We almost completed the development of the 500mm G lens.”
– 02:50 Takashi talks about the NEX roadmap
– 04:33 A700 replacement (it will be a translucent model)
– 07:00 Will there be a Fullframe translucent camera? It is possible to make a FF translucent but Sony doesn’t know if there is a real demand for it. They didn’t decide if they will develop such a model or not.
– At 08:45 Takashi didn’t undertsand the question 🙂
– 09:39 Takashi talks about 3D
– 13:20 Will there be video lenses for SLT cameras? The answer is “yes”!
27 Responses
It didn’t say nothing new. Usual answer to all important questions: we will decide…
Sony will listen to customers e.g. about FF SLT. I’m ready to kill every stupid customer, who want SLT over OWF FF camera… and I know other people who is ready to do the same.
It’s good that they said they haven’t made a decision on FF SLT yet. There are too many unsubstantiated rumors claiming it has already been decided. I’m glad they cleared that up.
” At 08:45 Takashi didn’t undertsand the question”
Sad that he didn’t understand, but… What WAS the question? Lol!:-)
To: Sony
The Leica M9 is a FF compact and is priced out-of-this-world expensive, yet the M9 remains profitable for Leica.
I’m dying, absolutely DYING, to have an unobtrusive FF compact–but I just don’t have $20,000 laying around for the Leica ($7,000 for M9 + $10,000 for .95).
I will gladly pay for a modern FF compact from Sony, many others will too.
Even the guy at canonrumors says he’d gladly ditch his gear for a FF compact: http://www.canonrumors.com/reviews/the-leica-m9-experience-review/
The call for a reasonably priced FF compact is getting louder…
The allure of having killer high-iso, killer resolution, in a compact body is just sooo sexy. Gosh darn it!
Either post a transcript or go home. 😛 (Posting a transcript *and* going home is also acceptable.)
Interesting mention of the dim-EVF-in-studio problem, glad some people are mentioning it… and sad that Takashi Jasuda wasn’t aware of it :/
Any word on *ANY* new FF SLRs from Sony?
Now that was a pain to watch. Not only did the interview lasted to long because of all those “uuhhh, eehhh, mmmm” but the guy just didn’t understand the questions and just resorted to reply with the canned answers Sony has been feeding us for a long while.
Nothing bright in the future either for people who want an A700 replacement with OVF a la Nikon D7000 either.
I really wonder if its worth it to stay with Sony for the future or jump overboard. And it’s too damn bad because I like Sony DSLRs, but the SLTs just dont convince me to bu one of those.
Dedicated video lenses? Sweet! 🙂 I really hoped that it’s gonna come one day and here I here it will!
Dedicated video lenses, preferably with follow focus option is what can break the canikon monopoly in HD DSLR. Add to this an firmware update for various recording speeds (24p most notably, cause people cry about it even despite all the disadvantages this format gives, but also 720/60p would be great) and Sony will be the winner. 🙂
He got you! His answer was a clear no. Not a yes, as Andrea and most of the others Non-Japanese understood. A Japanese would never use the word “No” to say no. That’s too rude. Instead, they describe politely that they are not with you, mostly in ellipsis (i.e. they leave the impolite part away). “We understand…” “We consider…” Means in full text: I understand your wish, [but the answer is no]. We consider your suggestion, [but we won’t do any further about it.]
(Believe me, I had a tough time in Japan to get used to it… 😉 )
>_< I guess it's because neither for me nor Andrea the English is a native language.
Bleah, pity…. it could be so cool, Sony would move up front in video DSLRs for an indie video recording.
Bad Japanese, bad!
BTW: This guy speaks english even worse than I do! hahaha 😛
But in any way he is good in avoiding questions – Megapixel asks him if there would be a firmware update for A900 fixing the various issues – he says that there will be an upgrade for NEX… I hate when people change topics like that. My boss have this syndrome too – it should be cured with electric shocks. ~_~
No. He clearly answered the question — without saying no: “Yes, there will be a Firmware-Update for NEX [and no for A900].” Got it?!
But apart from this: The questions of the interviewer were more than stupid: “Panasonic did it in this and that way. Will you do it in the same way?” What should the poor guy answer? What did he expect? “Yes, we will copy Panasonic”? Come on…
for example: Yes, we want to be competitive in all possible areas.
And yea, I got the answer, though still I hate they way of presenting it.
My collective responses/opinions…
1) Sony needs a better PR rep
2) Firmware update? I will believe it when I see it
3) Sony A700 replacement to be translucent? And no announcement date? Who cares at this point. I’m more interested in companies that actually produce new and useful technology on a regular basis.
4) Whoever runs the digital imaging sector of Sony should be FIRED.
“Sony needs a better PR rep” +1
Best: A cute chick that’s unable to avoid important questions.
Than I can watch these video interviews as long as it takes. ;P
@3.)
He actually dates the release for NEX-3/5 and VG-10.
And says the NEX with update are testable at the show.
The interviewer does understand it wrong at the moment and is exited for wrong reason^^
Watched, listened.
Conclusion: what a nice company Nikon is.
LOL 🙂
Actually, Nikon is worse at disclosing information, they just dont do it.
They do however, release stuff that their crowd wants in a constant and sort-of-predictable basis.
Sony on the other hand, discloses information once in a while and repeats it to death and releases new cameras whenever the hell they feel like it. Having said that, they do a wonderful job refreshing the entry and mid level camera lines every 3 months.
But where the rub really lies is in choosing whats better or worse to deal with out of those two.
In other topic; how viable would it be for Sony to release parallel lines of cameras? OVF DSLRs and DSLTs. Similar models, some better specs here and there, price variations amongst them but giving their user base choices instead of locking them in the technology they think it’s best for you.
Food for thought.
@FreeRadical09
– Sorry to be late to the party – but your suggestion is very reasonable – OVF DSLRs and DSLTs are not mutually exclusive. There is probably enough similarity for most of the components that they can manufacture both on the same line except for … hmmmm …. (just a guess) – about 20% of the whole camera -(mirror, pentaprism, VF)
Moreover, it would allow them to diversify their offerings without diluting either product line.
Sony has already proven that they can release parallel lines of cameras – that’s how we got the A200,A300 and A350, as well as their successors. They had entire new subsystem added (LV) with big changes to pentamirror system. So it’s something Sony already have expertise in.
Therefore I think they should at least for A700 level keep the two lines of cameras. Cause the customers of this market are those who would like OVF more than the A55 midrange does.
Another late to the party comment:
Regarding Takashi’s spoken English: It’s 100% better than my Japanese.
Here is joke I tell my European friends (I’m from the US):
Q What do you call a person who speaks two languages?
A: Bilingual
…
Q What do you call a person who speaks three languages?
A: Trilingual
…
Q What do you call a person who speaks only one language?
A: American
Well, I do hope that Andrea can use his Jedi powers and tell his Sony contacts to keep both lines of cameras along with FF cameras after he tells them those two droids aren’t the ones Sony is looking for.
May the Force be with SonyAlphaRumors!!! 🙂