Jeremy, the Editor-in-Chief from iLounge is sure that Apple is about to launch a new High End compact camera, a “model designed to deliver image quality and zoom functionality beyond what iPhones, iPads, and iPods can deliver in their thinning bodies.“
Jeremy also says: “Just as with the iPhone, Apple wants to give users a powerful tool that can be used to produce awesome results without needing to understand technical details, jargon, or legacy controls. The product is planned for after the release of the iTV.“
As you know Jobs met with Lytro regarding an acquisition before his death and it may be that Apple wants to make a high quality Lytro camera.
via iLounge.
17 Responses
Mystery ! because the Lyro is interesting but not useaful product…in a smartphone it will be différent.
“Just as with the iPhone, Apple wants to give users a powerful tool that can be used to produce awesome results without needing to understand technical details, jargon, or legacy controls.”
Because Apple knows you can’t learn crap so they dumb down a very simple creative medium with 3 (if they can count that high) technical variables to achieve a recorded image.
How patronizing.
I remember Steve Job visiting Lytro headquaters a month before passing away.
I doubt it, it doesn’t seem very apple like. Apple usually wants to bring innovation to a market with huge everyday consumer potential. With the iPhone (and smarthphone frenzy from other manufacturers), Apple is killing the point and shoot camera. I really don’t see how they could make it work in today’s market. Most people want a better smartphone camera, not a second device (especially if the image quality is like the original lytro). And those that do want a second device tend to be the enthusiasts but they don’t want a point and shoot. If anything Apple would want the tech for the iPhone. I could see a camera manufacturer getting the tech a truly pro camera with interchangeable lenses and everything.
Steve Job was thinking to implement Lytro technology into one of his devices (probably iPhone). That’s why he visited Lytro HQ. I agree with you, people would not carry around a second device “just” to take photos (not considering a camera), that’s why I think this tech could be put inside a smartphone. The big downside of Lytro cameras was/is the slow download of files and its own website where to upload the images.
Nope.
“Most people want a better smartphone camera, not a second device (especially if the image quality is like the original lytro). ”
You said it best. Most I know in the Apple segment f the market don’t want to carry around another thing.
Will there be any interesting apple product in future?
There always is! When has there not been a product that the entire industry does not copy?
That reminds me of Lytro proclaimed that their styling is so good and so whatever and good and what not…
Err.. the damn thing have NO STYLING, it looks exactly like those weather proof security camera that you see out in the public, except Lytro is smaller.
I suppose Apple can create a ash urn style Lytro camera to go with MacPro AshUrn edition…