This is somehow unexpected and SAR readers can try to figure out why this happened: According to the just posted new BCNranking 2015 Japanese market sales report Sony lost almost 10% of the mirrorless market share. The big winner was Olympus that went up 12%.
I am no sales expert but probably Sony’s focus on high-end cameras didn’t pay back in terms of market share. Not everyone has $3000+ to spend on cameras. Sony should probably focus more on the entry-level market to attract the “mass” of photographers. Those figures may suggest that non releasing a new A6100 and maybe an entry level A5 FF camera did come at some costs. Or maybe people feels Sony is not “serious” enough with their APS-C system. As Sony seems to be very focused on making FE lenses (big and expensive) instead of properly designed APS-C E-mount lenses.
What are your thoughts on this?
–
via Mirrorlessrumors