It doesn’t sound like Canon want to aim the more advanced segment of the mirrorless market. CR. reports that: “Canon doesn’t have plans currently to launch more EOS M prime lenses, as they see the segment as “entry level”. What Canon could announce this summer is just a new EOS-M camera with a new 18-135mm zoom and another telephoto zoom. Canon truly doens’t want to hurt his own REBEL sales. But is that the right approach?
19 Responses
“But is that the right approach?”
Of course not. The goal should be produce the best cameras in every segment they enter. Now they are only second best when it comes to full frame DSLR, third or fourth in APS-C DSLR and probably worst in the class in the mirrorless market.
I completely disagree. For Canon, the best approach is the one that will make them the most money. Investing tons in manufacturing to make every camera in every segment the best would lower profits. Cameras are so good nowadays that the differences in the cameras will not be apparent to the average Rebel user (even if they are incredibly obvious to us, like the rebels’ high ISO files). Canon is making huge profits while most other camera makers are suffering. They know exactly what they are doing.
Yep, and Microsoft thought the same thing too. It works great until the market shifts on you. Every time there is a major technology shift the lead companies tend to have issues. Sony ruled the world the electronics world in the days of the Walkman, CRT, and Compact Disc: not so anymore, but their camera division has the potential to become a major player.
I completely disagree. For Canon, the best approach is the one that will make them the most money. Investing tons in manufacturing to make every camera in every segment the best would lower profits. Cameras are so good nowadays that the differences in the cameras will not be apparent to the average Rebel user (even if they are incredibly obvious to us, like the rebels’ high ISO files). Canon is making huge profits while most other camera makers are suffering. They know exactly what they are doing.
Nikon is even releasing premium lenses for their 1 series. I think Canon is missing the fact that the market is going mirrorless, you need entry level, mid level, high level mirrorless cameras, not just crap.
Canon and Nikon did not get it yet – still living in their DSLR-dreams. But beware of waking up…
Of course, it is the right approach- for Canon!
There are plenty of great options for the buyers/users and they do not need Canon or Nikon.
EOS M is an aborted product. So many better choices.
There is no good reason to buy one aside from mindless adherence to a brand.
This “stop & go again strategy ” will be a new Canon marketing disaster…They should totally stop the EOS-M products if they don’t believe in the mirrorless market !
Canon is lost !!
if you dont canabalize yourself, the market will do it …and then it’ll be to late for you canon…
more and more pros are using fuji’s x bodies (with primes or whatever). zack arias has famously said ‘the dslr is dead’. he’s joking a bit, but not much. that market is over. nobody, moms or dads or students or tourists or even pros after a given point, is going to continue to use bulky expensive slrs when mirrorless bodies provide almost the same level of iq.
fuji, sigma, and sony will roll out fullframe mirrorless bodies soon. if canon doesn’t respond with a new sensor soon they will fall behind.
the longer canon pursues dominance in the fading slr market the further behind they will fall.
All Canon has to do to conquer the mirrorless arena is sort out focusing and add an external EVF option. Such a camera would hurt the sales of entry level NEX and m4/3 models. Add a small 18-135 (which doesn’t have to be more than mediocre in quality) and they suddenly own this segment.
Canon prefers the studio/event photographers that do not care how much they carry and neglects the everyday photographers that carry the camera everywhere they are. Much different segments and of course one can choose to focus.
I’ve invested a lot of time in Canon, contributed to CHDK, waited long but.. life is short.
This is definitely wrong. If they not doing this on their own, other will do it for them, right?
Canon = boooring
(And this comes from an ex Canon user)
Mirrorless is entry level? I guess an ape can call a human primitive.
If Canon wants to come back, they should go back to DIGIC 3. Ever since DIGIC 4+, almost every photo due to NR comes out smudgy. I don’t care if Canon goes mirrorless or powders it’s self up something beautiful in the mirror, unless I can see the details without the smudge, I won’t be buying anything from any camera manufacturer (same crap happens on my SONY A57, details are smudged. I have two DIGIC 3 Canon cameras that beats any camera on the market today.)
I am in a amateur photographer for that last 20 years and have been using Canon ever since. As a consumer I love Canon and never have a thought of changing my system to any other system for one reason, it has been always on top of quality and competitiveness. With today advanced technology and mobile device ages every electronic device seems to be smaller size, weight less, smarter and much more quality. I begin to get use to that life style. Other camera manufacturers have introduced smaller size cameras to supply that demand. But the reason that I still stick with Canon DSLR is its quality. However if the smaller size cameras can produce the same quality like DSLR then there is no reason for me to carry big and heavy DSLR cameras around. PC used to be big size and now they are thin like a paper in within a few years. So I suspect that mirrorless and compact cameras will have the same qualityof DSLR soon. In fact Sony and Leica have soled RX1and M cameras. I still can’t afford it because they are expensive. But they are in my wish list. When the mirrorless market mature and cheaper I would move away from DSLR style. So with the current supply and demand Canon can still make money on DSLR. But for the future demand Canon need to think about new mirrors market or make DSLR body style smaller and thinner. I hear one said “it’s not important where we are at; it’s more important what direction we are heading.”