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Sony enters the Drone Business with the new company “Aerosense”.

Sony-drone-company-launched-to

Well I guess soon SAR will have to talk a bit about Drone Cameras too! Sony officially announced their new “Aerosense” company that will focus on Drone development. It may be possible that they will even use E-mount cameras on those. The QX1 E-mount camera is already used for this. For example on that [shoplink 38730 ebay]Skywalker 1900 (here on eBay)[/shoplink].

This is the official press text from Sony:

Tokyo, Japan – Sony Mobile Communications Inc. (“Sony Mobile”: President and CEO Hiroki Totoki) and ZMP Inc. (“ZMP”: CEO Hisashi Taniguchi) have agreed to collaborate on the development and launch of enterprise solutions using autonomous unmanned aerial vehicles for image capture combined with cloud-based data processing. Sony Mobile and ZMP will jointly found “Aerosense Inc.,” a new company slated to be incorporated in early August of this year.

Sony’s camera, sensing, telecommunications network, and robotics technologies will be leveraged alongside ZMP’s automated driving and robotics technologies together with their business experience in industrial fields. Aerosense Inc. will combine these assets and develop comprehensive solutions that meet needs including measuring, surveying, observing, and inspecting. It will aim to roll out these services for enterprise customers beginning in 2016.

Sony Mobile is proactively engaging in new business creation initiatives, with a particular focus on the Internet of Things (IoT) sector. This joint venture represents a part of this push into IoT, as Sony strives to provide its customers with additional value by developing and managing total package cloud solutions.

ZMP’s stated mission is “Robot of Everything: To create a safe, fun and comfortable lifestyle with robotics technology.” In line with this, ZMP has developed its automated driving technology and put it into use in various fields. To date these solutions have been limited to the ground; with this joint venture, ZMP will take to the skies and apply its expertise in an entirely different realm, as it aims to create new services that were not possible on land.

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15 Responses

  1. wow if it can put an emount camera on that, I’ll be impressed. I’m actually looking to buy a drone eventually, but not sure if I want an expensive one. The one I was looking at, follows you around without any need to control it.

  2. Yeah tripple IS: Cam, Lens, Drone!
    Allready known specs of the drone: It’s small, mirrorless and works also with canon lenses.

    1. No, it has a canon on it to take out other drones. Now it is getting interesting with aerial footage to document.

  3. lol, Sony stopped his laptop business and they ll start a more niche business? Are they serious? They better develop new tech to increase battery life by 1,5 or two instead of drones… But indeed with usual 30 min of flight, drones like E mount camera share same short battery life ( maybe the real reason why video recording is limited to 29:59 min)

    1. If you read correctly, Sony didn’t enter the consumer drone battle but instead an enterprise service, business to business.

      1. I read it but i doubt they entered in this company without a future expectation to enter in consumer market. They better entered in a innovative company for battery or sensor ;)… Scattering their ressources in secondary sectors of their business area is not always a successful story, the case of Vaio laptops and Sony stores for instance.

        1. that’s why they make a new join company “Aerosense Inc.”, it mean they are well aware of the risk.

  4. I am well aware that Sony started this effort strictly to target me. I’ve been expecting this day for some time and all I can say is “Bring it on!”

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