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Mirrorless market share analysis in Japan (Olympus does well!)

The Japanese website BCNranking displayed the latest data about the Japanese camera market. 31% of all sold interchangeable cameras in May were Mirrorless! And those are the detailed results

Most sold cameras with interchangeable lenses:
The first two position are held by the two entry level cameras from Nikon and Canon. But on position three you can already find the first mirrorless camera the E-PL2 with 6.4% of the whole volume share. The Panasonic GF2 is on Position 5 with 6.2%. The is on Pos. 7 with 5.3%. And on position 9 you can find the in Japan only available E-PL1s.

Mirrorless Market Share (January to May 2011):
Olympus volume share is 37.95% of the whole mirrorless camera. Right behind you find Sony (32.02%) and than Panasonic (30.03%). The year 2010 ended with following shares Panasonic (38.7%), Sony (32.2%), Olympus (29.1%). As you see Olympus made a huge step forward.

Market share for all interchangeable cameras:
If you count the all interchangeable cameras (Mirrorless and DSLR) than Canon leads with 29.3%, followed by Nikon (27.4%), Sony (15.0%), Olympus (12.7%) and Panasonic (9.7%). Canon and Nikon both loosed market share during the last months.
P.S.: Those are the links to the Amazon TOP 20 cameras:
Amazon US rankings (Click here)
Amazon DE rankings (Click here)
Amazon UK rankings (Click here)
Amazon FR rankings (Click here)
Amazon IT rankings (Click here)

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8 Responses

  1. It’s surprising to see that the Panasonic GF2 is up there. With the amount of criticism that received in Western sites… I guess it did really cater to the Japanese market after all looking at the numbers.

    The GF3 is more of the same so I’m guessing that should see similar numbers.

    1. The GF2 was panned by people too stupid to realize that the touch screen/dial interface is actually intuitive.

  2. > Canon and Nikon both loosed market share during the last months.

    Loosed? Loosened? or Lost? 😉

    Otherwise, I’m not surprised: this is a summer, vacation season. Obviously everything suited for travel would get a boost.

  3. I wish we could have a direct comparison with 2010-2011 to see how market is moving.

    Saying 30% of units sold are Mirrorless is irrelevant since it is not compared to 2010 statistics. Any way to get those other stats? Things could be much more interesting then!

  4. Do you have any rumors about the upcoming samsung nx systems? as in has the annoucement been delayed?

    Thanks

  5. I hope Olympus will realize from the success of E-PL2 that modern design sells much better then retro. I don’t recall E-PL1 was ever on third place in ILCs and first in mirrorless.

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